Looking at Competitors’ Authority and Trust

It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t …

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Stop changing your domain name

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Build your site with a logical link structure …

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The first choice should be search marketing

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this …

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Probably the most important thing is ...

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Make sure your byline name matches your Google+ name

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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SEO Competitor Analysis

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching …

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Use Google Keyword Planner To Find Untapped Keywords

Ensure that your site loads quickly, not just where you're located, but from around the world. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove …

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Don’t give up too soon

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template …

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Is the content of each page relevant to that SEO term?

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving …

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Not all negative SEO attacks are readily noticeable

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Though you can simply just …

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Build a dashboard in Google Analytics

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. Errors record page requests that failed. Server errors are identified by status codes. HTML …

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Is your content visible in search results?

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …

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Satisfy a compelling customer need

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. It’s easy to assume that Google already understands the content and relevance of each and every page …

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Should I be buying backlinks to help improve my rankings?

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very …

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Start ranking for these terms

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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