More powerful subheadings

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines …

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Praise and Link

Optimise your website content for the best organic reach possible. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag …

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Make your title short and relevant

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links …

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Use outbound link strategies

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Only link to …

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Bucket brigades

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Giving readers relevant information and links to interesting third party websites is definitely the easier of the …

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Make use of long-tail & exact match anchor texts

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Quality will win over quantity every time …

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Find words within a Web address

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience …

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Organic search leads have a high close rate

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page …

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Title Tag Issues

Get people talking about your brand, and mentioning it on their website, or any website for that matte While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that …

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Content is for humans

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. We know that we need links because the value is there – direct and indirect – and every study or research …

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SEO still has a steep learning curve

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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How to Make Time for Social Media Marketing

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by …

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Linking to taxonomies

Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you …

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What is Keyword Research?

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every …

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Know the description tag can be as long as you want it to

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Removing the guesswork from SEO

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SEO isn’t an …

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Social sharing

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load …

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Keyword at the Beginning of URL

Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And …

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Add BreadCrumbs To Improve Navigation

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Links aren't everything in SEO, but search …

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Build idea and search-intent based Content

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site A website’s quality, design, content, and usability are huge factors. The performance of a website from …

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Low Word Count

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. You can find terms that are driving …

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Why won’t people engage with my content?

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Use your keywords in the meta-tags, web page …

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Be Informed and updated!

You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Take a look at your top ranking and most shared …

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Benchmarking Current Traffic Sources and Volume

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. To truly …

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Review your most important content on your site

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Trends adjusts search data to …

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Don’t Stuff Your Content with Keywords

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially …

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Content is King (for now)

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some …

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Anchor text is still a huge ranking signal

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Where appropriate, you should add localization. This is extremely important to businesses who offer products …

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What is SEO really about?

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Good Content Will Still Need ‘Optimised

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few …

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