Repurpose old reporting

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. For example, typically I can predict a fair portion of what will trend …

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Using traffic estimation tools in conjunction with blogs

Want to drive more quality traffic? Optimize your content for Google answer boxes! The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines …

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Small but important things to observe about 301 redirects

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order …

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Make static pages the main focus of your marketing tactics

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

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You’re not a content marketer, unless you’re also an SEO

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Some users might link to your page using the URL of that page as the anchor text. If …

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More powerful subheadings

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. There are many other items which can affect a website’s search ranking, including all of the …

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The need to quantify quality

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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We're searching in different ways already

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. You might get caught up in creating …

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Specialized Search Engines

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. There are …

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The Broken Link-Building Method

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Types of Site Changes That Can Affect SEO

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. The search engines will act rapidly to penalize sites that contain viruses or trojans. One task the search engines face is judging …

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Use your outreach skills

Ensure that your site loads quickly, not just where you're located, but from around the world. Top-ranking webpages in Google have shorter URLs. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter …

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Add mobile URLs to Sitemap for SEO

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Take related keywords into account for rankings for head terms

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Modern link-building focuses on high-quality, original content that provides value …

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What reaction do you get from a prospect?

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support …

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More powerful subheadings

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines …

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Removing the guesswork from SEO

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SEO isn’t an …

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Low Word Count

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. You can find terms that are driving …

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Good Content Will Still Need ‘Optimised

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few …

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How Often Should You Update Your Content?

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

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Geolocation

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Optimize Social Share Image Settings

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities …

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The Cleanup process

Add internal links to the taxonomies the post belongs to SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. How the pages on your site are organized and structured …

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Woo your audience

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that …

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How long does SEO take?

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately On a basic level, a website with good user experience has easy navigation, interesting, useful …

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It’s time to revolutionize our approach to anchor text

If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time …

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How To Sell Leads To Companies

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Sites that promote “thin,” low-value content run the risk of …

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Duplicate content causes problems

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

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Have a category description paragraph

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. To be a part of the party, make sure your business website uses structured data markup. A blog is one of the easiest ways to create a regular stream …

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Determining Relevance: Trust Your Gut

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain …

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Don;t forget to unblock search engines from crawling your site

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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