It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they …

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. There are …

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that …

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. You want to give the user the exact information …

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The ultimate goal …

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages …

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in …

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. There are a number of ways to get relative monthly search …

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support …

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable …

Optimise your website content for the best organic reach possible. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag …

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. SEO should be considered one of the tools in your digital …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links …

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience …

Get people talking about your brand, and mentioning it on their website, or any website for that matte While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that …

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SEO isn’t an …

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings …

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Trends adjusts search data to …

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Where appropriate, you should add localization. This is extremely important to businesses who offer products …

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers …

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target …

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier …

Add internal links to the taxonomies the post belongs to SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. How the pages on your site are organized and structured …

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that …

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Get a clear understanding of what is Search Engine Marketing and its different branches are, i …

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. You shouldn’t only target 1 keyword, even if you have a very small budget or think that …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains …

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

Learn which industry ranking factors are important to your business and how to improve your online rankings. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Be wary of promises to get you links from dozens or …

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. On-page optimization is one part of search engine optimization and, as the name …