All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user.
How are you supposed to audit your site?
When it comes to long-term SEO strategies, there are so many tactics to consider. You may begin with
top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words.
Blogging is generally considered a hobby
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? If you make a
website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Do
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings.
How do you make a Google friendly link?
, Gaz Hall, for his thoughts on the matter: "Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement."
Duplicate content causes problems
It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Search engine optimization is
a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land.