Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. Research can also be automated in many ways. It can be scrapped content (a web script visit pages and scraps contents of them). As our internet ecosystem has evolved, we have …

Everyone keeps hearing the phrase “content is king”, but what does that really mean? People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The description meta tag should be a …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. A major consideration when creating internal backlinks …

However, there are legitimate reasons to have live pages with similar content. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading …

Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. If your site isn’t mobile optimized, you’re at a serious search disadvantage. Make sure that your site’s structure and hierarchy are as clear and …

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a …

Keyword-based titles help establish page theme and direction for your keywords. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human …

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that …

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in …

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable …

Optimise your website content for the best organic reach possible. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag …

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Trends adjusts search data to …

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier …

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. On-page optimization is one part of search engine optimization and, as the name …

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off …

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search is the #1 driver of traffic to content sites, beating social media by more than 300% If you don’t know where to submit a …

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Have you ever monitored …

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl …

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. 9 …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different …

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. SEO is very simple, and unless you’re a very large company it’s probably …

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you …

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link …

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Make sure you pick a permalink structure that fits your goals …

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion …

Ensure that your site loads quickly, not just where you're located, but from around the world. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove …