Lets look at our approach to keyword stuffing

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. If your content offers relatively little value – and it …

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Can dynamic pages help improve my search engine placement?

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Too many low-quality pages might cause you site wide issues in the future, not just page level issues. If you uncover duplicate content, check the organic traffic for each of …

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Start simple, but don't forget link exchanges

Everyone keeps hearing the phrase “content is king”, but what does that really mean? People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work …

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Make user generated content a priority

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Social media, though not necessarily a ranking factor, can be extremely important to your organic campaign. If your document appears in a search results page, the contents of the title …

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Myths and misconceptions about SEO

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Taboos about link building that you should know

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Even then, the first three spots in the search engine results pages tend to attract …

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Learning about sitemaps

Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. There are many other items which can affect a website’s search ranking …

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Using traffic estimation tools in conjunction with blogs

Want to drive more quality traffic? Optimize your content for Google answer boxes! The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines …

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Let's talk about duplication

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual …

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Succeeding in SEO means paying attention to page rank

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology …

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One important aspect is conversion rates

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site …

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Go long-tail and forget Google algorithms

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

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Unlocking the mystery of mobile search

Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. When any business goes online, the advertising works best to garner a huge amount of web traffic. However, with the use of paid search advertising …

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Make RSS feeds the main focus of your marketing tactics

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Using internal links throughout your website can also increase the ranking of your website …

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No-index or Remove Thin Pages

Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. Our search autopilot switches off …

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Offsite SEO Strategies

The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. If a site …

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You’re not a content marketer, unless you’re also an SEO

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Some users might link to your page using the URL of that page as the anchor text. If …

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It’s time to revolutionize our approach to meta tags

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Adding endless pages of irrelevant …

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Don’t make your focus keywords too long

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they …

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The key here is to make sure SEO is worthwhile

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing …

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What are Keywords Anyway?

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Everyone likes to see a nicely designed website, but given a choice between …

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Choose short, keyword-friendly URLs

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. People have different search behaviours and of course languages based on their location so you need to …

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Use your outreach skills

Ensure that your site loads quickly, not just where you're located, but from around the world. Top-ranking webpages in Google have shorter URLs. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter …

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Probably the most important thing is ...

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The ultimate goal …

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Have you thought about optimizing your TF-IDF scores?

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and …

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Basic on-page SEO factors to look for

Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful …

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Link reclamation

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Does the extra s even matter? S for Security

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link …

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Take the keywords out and find another place to use it

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Look for scraped content on your site

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …

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Missing title tags are problematic

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. For advanced users, the information an analytics package provides, combined with data from …

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Make use of long-tail & exact match anchor texts

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Quality will win over quantity every time …

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Find words within a Web address

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience …

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