Missing title tags are problematic

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links.

A lot of websites have very serious on-page SEO issues

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis.

Don;t leave shady backlinks in place

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign.

Add a Click to Tweet button to pull quotes and other “tweetables” on a web page

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Choose your keywords carefully, and keep user intent as your primary goal."