Anyone with a site that provides useful content and has the right network can now drive organic traffic. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website.
Building An Effective SEO Strategy
When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. A sitemap is a
lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website.
Google might discount irrelevant links
Another tip is to make sure you do your research and examine which terms to target before you set out. Good content is important,
but it also needs to rank high on SERPs if you want to reach a wider audience with it. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results.
Headings and HTML5
Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Personalization is one of the most talked about frontiers in search. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links."
Relevance is the key issue
People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. SEO helps businesses by
allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Having links from more popular websites carry more weight than less popular sites. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example.