When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. There are many other items which can affect a website’s search ranking, including all of the …

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. You might get caught up in creating …

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Rankings matter. But they’re not the metric you should be …

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. The search engines will act rapidly to penalize sites that contain viruses or trojans. One task the search engines face is judging …

Ensure that your site loads quickly, not just where you're located, but from around the world. Top-ranking webpages in Google have shorter URLs. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter …

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Modern link-building focuses on high-quality, original content that provides value …

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines …

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. You can find terms that are driving …

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page …

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few …

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities …

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately On a basic level, a website with good user experience has easy navigation, interesting, useful …

If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time …

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Google delivers results based on the geographic …

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Sites that promote “thin,” low-value content run the risk of …

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. To be a part of the party, make sure your business website uses structured data markup. A blog is one of the easiest ways to create a regular stream …

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain …

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If everyone’s mobile device had a screen size and the power of a …

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process …

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. A good trick is to dig into your Google Analytics to see the top visited pages on your site. There are a number of methodologies ranging from complex formulas including …

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in …

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having …

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers …

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Outliers …

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Many people still think that having a high volume of crawlable and indexable pages is always better. The internet today is overwhelmed with tons of DIY SEO tips …