Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible.
Number of backlinks to the page
Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Many marketers will have
Make basic duplicate listing detection
A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Major search engines, including
Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business.
What Keywords Are Not
Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Gaz Hall, from SEO Hull
, had the following to say: "Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities."
Determining Relevance: Trust Your Gut
Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Target local trade
by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point).