Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. A good trick is to dig into your Google Analytics to see the top visited pages on your site. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages.
Where You Can Find Great Links
Integrate selected keywords into your website source code and existing content on designated pages. Google collects user
data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction.
Enhance Your Outreach Strategy
Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. Find out which
keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off.
So what is Google authorship?
If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Stick to these good practices and you’ll be on your way to free traffic.
Gaz Hall, an SEO Expert from the UK, said: "Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking."
Set up Daily Email Alerts to help galvanise your SEO
The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! While uncovering and
fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Without considering a search engine user's intent, you will attract too much unqualified traffic. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing.