Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. When your schedule is manic and you just haven’t got the time to create new material …

What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. Search engines are answering machines. Whenever a user types in his/her query and presses the …

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Too many low-quality pages might cause you site wide issues in the future, not just page level issues. If you uncover duplicate content, check the organic traffic for each of …

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Prior to the update, short and spammy pages were a common sight. Look at who is on …

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Are they keywords …

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing …

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A general rule of thumb: If you have …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Title tags and meta descriptions are …

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting …

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. SEO’s journey to a technicality driven …

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. When consumers search vocally, their …

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link …

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than …

Expect increased conversions, particularly those from visitors who arrived via organic search. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable …

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that …

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Only link to …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Quality will win over quantity every time …

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by …

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some …

The main text content on the page must be unique to avoid Google’s page quality algorithms. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search …

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. You should also monitor trends …

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Optimizing page titles for search is best done …

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion …

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Another way to find places you can build links …

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. It is imperative that website owners and site developers engage in user testing. Without actually measuring …

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. The length of search phrases continues to grow …

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. SEO takes some time. There’s no legitimate way around that. But SEO is also …

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Aside from offering users the best insights possible, high-quality …

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The SEO of your website is largely …

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …