Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. You want to give the user the exact information …

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The ultimate goal …

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages …

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. SEO should be considered one of the tools in your digital …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links …

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience …

Get people talking about your brand, and mentioning it on their website, or any website for that matte While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that …

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Where appropriate, you should add localization. This is extremely important to businesses who offer products …

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers …

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Get a clear understanding of what is Search Engine Marketing and its different branches are, i …

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. You shouldn’t only target 1 keyword, even if you have a very small budget or think that …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains …

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Undoubtedly, mobile SEO is distinct …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. While producing incredible content may …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your …

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Community hijacking involves finding online communities that …

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also …

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is …

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Remember how people say …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. If everyone’s mobile device had a screen size and the power of a …

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do …

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template …