Get people talking about your brand, and mentioning it on their website, or any website for that matte While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place.
Google loves fast sites, and so do your customers
The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. If nobody has heard
of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run.
Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack
To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Many beginner bloggers and
webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Organizations should take many factors into account when pursuing an SEO strategy.
You’re not a content marketer, unless you’re also an SEO
How do you find people who value SEO enough to pay your prices? Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site."
Title Tag Issues
A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? SEO isn’t something you
learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site.