One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. SEO versus SEO Services
Heading structure for your single posts / single pages
Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Cloaking is a method
which gives search engines the impression that a website carries content that is different to what users actually see: Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled.
We're searching in different ways already
Most companies use SEO to increase website traffic, which in turn, increases revenue. With for instance the
rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Links with longevity suggests that your site is an established voice for whatever topic it covers.
Understanding the rationale behind outbound links
If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Gaz Hall, from SEO Hull
, had the following to say: "Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results."
How to Create the Right Meta Description
SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Duplicate content is your
website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website.