Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Behind The Scenes – The Code Not all websites are created …

Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the …

Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Rather than targeting a broad audience, local SEO is about chiseling down and honing …

Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. When any business goes online, the advertising works best to garner a huge amount of web traffic. However, with the use of paid search advertising …

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. There was a time when “keyword density” meant something for SEO content. To a larger degree, your backlink profile is made …

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a …

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you …

If you're anything like me, then you're looking to understand why certain things work the way they do. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely …

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in …

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Over the past few years, one of the most common phrases in SEO has …

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. We know that we need links because the value is there – direct and indirect – and every study or research …

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Despite all …

Have An Effective, Personalize Outreach Template Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is …

Rankings in SEO refers to a website’s position in the search engine results page. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some …

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Website performance metrics also play a large role in SERP …

Add structured data markup in your website's code to include vital business information for Google to find and showcase. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google …

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title …

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Appropriate use of headers are …

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Add a site map …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. The …

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. The key to boosting visibility and SEO is staying active. A big part of Search Engine Optimization is optimizing your website to make it easier for …

Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Off-page SEO factors are as important …

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or …

It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t …