The need to quantify quality

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Specialized Search Engines

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. There are …

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Add mobile URLs to Sitemap for SEO

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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What reaction do you get from a prospect?

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support …

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Removing the guesswork from SEO

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SEO isn’t an …

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How Often Should You Update Your Content?

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

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Geolocation

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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The Cleanup process

Add internal links to the taxonomies the post belongs to SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. How the pages on your site are organized and structured …

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Woo your audience

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that …

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Don;t forget to unblock search engines from crawling your site

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Follow SEO best-practices

Link building is also spreading brand awareness and capturing referral traffic. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Google is constantly evolving to better understand the context …

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It’s a win-win SEO strategy!

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages The most important user signals are the bounce rate and the click-through …

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Be authentic

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta …

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Entirely too genius SEO

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Remember, great quality and …

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Incorrect Language Declaration

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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Wait. Is it really that simple?

Keywords should be relevant. This means your site should be a satisfactory destination for users. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use …

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The first choice should be search marketing

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this …

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Should I be buying backlinks to help improve my rankings?

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very …

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