It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. It’s important to monitor the backlinks your site is accumulating There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices.
The value of Google authorship
Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Although traditional advertising
can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Users searching for your site on Google might not necessarily want to land on your homepage. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011
Encourage +1’s
Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. All business websites
are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank.
Keywords are no longer necessary for high rankings
Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs.
Gaz Hall, an SEO Expert from the UK, said: "You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server."
Entirely too genius SEO
For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). Search engines like
aged domains, and give them more authority over newer sites. At a bare minimum, include social sharing buttons on your content. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey.