What everyone ought to know about duplication

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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Adopt a customer centric view of landing pages

Do you know if it is working for you and bringing you more clients? SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” You should …

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Lets look at our approach to keyword stuffing

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. If your content offers relatively little value – and it …

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Remember that plugins make the web go round

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. If you have several reasons to explain why …

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Learning about conversion rates

Links at the top of a page carry more weight than those further down. The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its …

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Myths and misconceptions about SEO

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Losing Focus on duplication

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

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Useful tips from experts in static pages

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Google Trends data can help improve forecasts of the …

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Your business is unique in every single way

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Myths and misconceptions about RSS feeds

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Another example of keywords is the Long Tail Keyword. The nature of having competitors mean that they will always be looking to beat you, gain ground …

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Make RSS feeds the main focus of your marketing tactics

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Using internal links throughout your website can also increase the ranking of your website …

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Link from the new post to a related post with a good CTA

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your …

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Steer clear of old-school SEO methods

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Google is a search engine that follows links. For Google to know …

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Consider your exposure options for your content

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Creating evergreen content is …

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Get into Local Directories/Local Resource Lists/Review Sites

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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Multiply your keyword ideas

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. It …

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How can cross linking help your website visitors?

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. While external links …

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SEO still has a steep learning curve

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Social sharing

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load …

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Why won’t people engage with my content?

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Use your keywords in the meta-tags, web page …

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Don’t Stuff Your Content with Keywords

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially …

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Google is more forgiving than it has been in the past

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Why it’s important to use the right anchor text

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At …

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Links are like glue

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. An organic search strategy that involves a dedicated consumer focused …

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Identify and Track Your Best Prospects

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Authority flows through the links on your website as well

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be …

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Optimise your 404 error page

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Not all negative SEO attacks are readily noticeable

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Though you can simply just …

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