If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’.

When your use of organic links becomes obsessive

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. I’m not going to lie Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! to you, SEO is hard – and no bullshit, it’s getting harder. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website.

You need to optimize for more than one keyword phrase per page

Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your page could still rank highly on Google. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms.

Create a search marketing strategy based on SEO campaigns

What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Gaz Hall, from SEO Hull, had the following to say: "The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines."

Your business is unique in every single way

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. It’s A great example that I like to use is New Media Now. important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice.