What everyone ought to know about duplication

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

more ...

It’s a win-win strategy with an emphasis on non reciprocal links

Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Rather than targeting a broad audience, local SEO is about chiseling down and honing …

more ...

Boost site speed and utilise dynamic pages

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one …

more ...

Adopt a customer centric view of analytics

To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any …

more ...

Less is always better when it comes to cloaking

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. Research can also be automated in many ways. It can be scrapped content (a web script visit pages and scraps contents of them). As our internet ecosystem has evolved, we have …

more ...

Maybe comment spam will be a thing of the past

A search term can be generic, broad, specific and long tail. This can work, but you have to be careful. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Constant changes in search engine result that Seo is not all …

more ...

Wait. Is scraping really that simple?

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Old SEO practices meant a huge emphasis on keywords. Whether …

more ...

Consider keyword density at the inception

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

more ...

How often are you going to measure your progress?

In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there. In combination with the Keyword Focus, the internal linking with optimized reference texts is …

more ...

What your mum didn't tell you about nofollow links

That means a high web ranking leads to more clicks and conversions. Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Predicting future viral success online is a craft possessed by a select few and sometimes …

more ...

Myths and misconceptions about RSS feeds

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Another example of keywords is the Long Tail Keyword. The nature of having competitors mean that they will always be looking to beat you, gain ground …

more ...



Link from the new post to a related post with a good CTA

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your …

more ...

Find the questions that you’re going to answer

Keyword-based titles help establish page theme and direction for your keywords. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human …

more ...

More powerful subheadings

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. There are many other items which can affect a website’s search ranking, including all of the …

more ...

SEO is about getting visitors to your site, not getting rankings

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

more ...

Where in search results does my content appear?

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

more ...

What to do if Your Website is a Victim of Negative SEO

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you …

more ...


Use anchor text

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages …

more ...

Your content strategy could use a facelift

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting …

more ...

Get into Local Directories/Local Resource Lists/Review Sites

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

more ...


The first indication should be structure

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than …

more ...

Utilize testimonials from customers

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That …

more ...




Praise and Link

Optimise your website content for the best organic reach possible. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag …

more ...

Make your title short and relevant

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links …

more ...

Content is for humans

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. We know that we need links because the value is there – direct and indirect – and every study or research …

more ...

How to Make Time for Social Media Marketing

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by …

more ...

Social sharing

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load …

more ...

Keyword at the Beginning of URL

Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And …

more ...



Be Informed and updated!

You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Take a look at your top ranking and most shared …

more ...

Review your most important content on your site

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Trends adjusts search data to …

more ...

Anchor text is still a huge ranking signal

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Where appropriate, you should add localization. This is extremely important to businesses who offer products …

more ...