Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Where appropriate, you should add localization. This is extremely important to businesses who offer products …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Keep your descriptions under 150 characters to …

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Don’t use hidden text or links on your website to optimize your site for search …

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities …

Have An Effective, Personalize Outreach Template Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Search engine optimization has significantly changed in …

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Meta description tags can influence click-throughs but aren't directly used for rankings. SEO versus SEO Services It’s important to target websites that are related to your niche, so …

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two …

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. You should also monitor trends …

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Optimizing page titles for search is best done …

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. The search engines will act rapidly to penalize sites that contain viruses or trojans. After the emergence of major updates, like Panda and Penguin …

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Link to page relevance is if the link is relevant on the page; that is to say if the …

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. While producing incredible content may …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your …

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. A good trick is to dig into your Google Analytics to see the top visited pages on your site. There are a number of methodologies ranging from complex formulas including …

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. It’s …

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is …

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title …

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Add a site map …

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. If everyone’s mobile device had a screen size and the power of a …

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense …

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. 9 …

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. SEO is very simple, and unless you’re a very large company it’s probably …

On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. Not every link is created …

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. As long as you provide products and/or services at a physical address …

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Outliers …

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving …

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very …