Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers.
Steer clear of old-school SEO methods
Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. As of now,
less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Google continues to use natural, quality inbound links as a main ranking factor.
How do you present SEO services?
Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Boilerplate content is
a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!)
Landing page analysis is important for SEO
To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. We asked an
SEO Specialist, Gaz Hall, for his thoughts on the matter: "Think of outreach as a brand awareness campaign for your most authoritative audience."
Study your competitors’ linking profile
Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Longer sentences are
hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Keyword research can be time-consuming, but rewarding when done properly.