Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior.
The more engaging your article, the better
SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. Use description meta tags
provide both search engines
and users with a summary of
what your page is about!
Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). If you want to get loads of quality traffic to your website you have to work a lot or invest a lot.
Choose about 15–25 topic tags that you think are important to your blog
Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Copywriters with search-engine optimization
(SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales.
Specific is the new epic content
Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Gaz Hall, a Freelance SEO Consultant
, commented: "Where are you seeing the fastest movement in the SERP’s?"
Use your location in metatags
Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Including a Contact Us
page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. One of the most time-consuming parts about link-building is actually finding places that will give you links. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords.