Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. When your schedule is manic and you just haven’t got the time to create new material …

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. You're likely already familiar with many of the topics in this guide, because they're essential …

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. If you have several reasons to explain why …

Links at the top of a page carry more weight than those further down. The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its …

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. You should never create a post that is smaller than 450 words, but creating …

One feature that many people seem afraid to utilise in their blog posts tends to be headings. As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. Modern SEO, now, kind of has two major areas. Your evergreen post will be the ultimate resource for the …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The description meta tag should be a …

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Prior to the update, short and spammy pages were a common sight. Look at who is on …

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. This is where you encourage the reader to engage with your business on a more rewarding scale. Linking out …

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Links are …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order …

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

If you’ve written your content so that Google can understand it, you’re already doing a great job. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take …

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Google’s on the lookout for duplicate content. It sees this …

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and …

Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs Keyword research should be the starting point for any SEO campaign. Why …

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. You might get caught up in creating …

When it comes to long-term SEO strategies, there are so many tactics to consider. Add structured data markup in your website's code to include vital business information for Google to find and showcase. For a search engine to be able to display relevant results when a user makes a search …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your …

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. You want to give the user the exact information …

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Keyword research can help you discover new content opportunities, while it can also improve your existing content. A big part of effectively writing for Internet users and search engines alike …

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” You …

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed …

A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. The most fundamental objective of …

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in …

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. SEO should be considered one of the tools in your digital …

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Giving readers relevant information and links to interesting third party websites is definitely the easier of the …

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site A website’s quality, design, content, and usability are huge factors. The performance of a website from …

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. You can find terms that are driving …

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Use your keywords in the meta-tags, web page …

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page …

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

Add internal links to the taxonomies the post belongs to SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. How the pages on your site are organized and structured …

Rankings in SEO refers to a website’s position in the search engine results page. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some …