All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

Learn which industry ranking factors are important to your business and how to improve your online rankings. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Be wary of promises to get you links from dozens or …

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of …

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Undoubtedly, mobile SEO is distinct …

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. The length of search phrases continues to grow …

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Community hijacking involves finding online communities that …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If everyone’s mobile device had a screen size and the power of a …

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. The most …

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages The most important user signals are the bounce rate and the click-through …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. An organic search strategy that involves a dedicated consumer focused …

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Choosing a perfect focus keyword is not an exact …

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search is the #1 driver of traffic to content sites, beating social media by more than 300% If you don’t know where to submit a …

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do …

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value …

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. The …

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl …

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Aside from offering users the best insights possible, high-quality …

Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Off-page SEO factors are as important …

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you …

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Most businesses understand the importance of — and the general …

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source …

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Though you can simply just …