If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the …

If it does, you will literally be printing money. A growth hacking “hack” in practice would then look disreputable. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Are they …

Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. A simple site map page with links to …

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the …

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. On page SEO refers to those elements on a site that make your page more likely to …

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. For example, typically I can predict a fair portion of what will trend …

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. ou know SEO is a vital element of every decent marketing …

Here are a few tips for what to write and how to do it well. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant …

The anchor text and destination address are specified separately in a hyperlink. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. If you …

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within the cluster they’re evaluating, even if it isn’t ranked highest. You never know, you might discover something that you can use in …

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Are they keywords …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. A major consideration when creating internal backlinks …

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Never start writing an article without performing a keyword research. The best tool to use is the free Google …

There is a similar function in Google Webmaster Tools. Contextual link building is the quickest way to boost your site’s search performance. So, be sure to open that lane by checking how your website performs on mobile applications. To do the broken link-building method, you must find broken links …

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. You get what you want—top rankings on Google and “free” organic traffic. Analysing a …

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in …

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a …

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results …

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Google is a search engine that follows links. For Google to know …

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. The search engines will act rapidly to penalize sites that contain viruses or trojans. One task the search engines face is judging …

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A general rule of thumb: If you have …

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Let’s not forget the speed of your site, not just because we all browse the web a …

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Modern link-building focuses on high-quality, original content that provides value …

If you're anything like me, then you're looking to understand why certain things work the way they do. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely …

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. It …

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it …

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support …

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines …

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Only link to …

Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings …

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially …

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target …

The main text content on the page must be unique to avoid Google’s page quality algorithms. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search …

Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. At one time, directories like DMOZ were a good place to add listings and get backlinks. However …