URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Where are you seeing the fastest movement in the SERP’s?
Link baiting for SEO
Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Your website’s health will
not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results.
Tailor to shoppers, not search engines
All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? The main heading of
your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam.
How long does SEO take?
When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Gaz Hall, a Freelance SEO Consultant
, commented: "Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign."
Be consistent and follow a well-documented plan
Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Mobile devices have obviously
exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Your Title Tags are far-and-away the most important places to put your keywords.