Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.
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SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. When improving your page
speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly.
Determining Relevance: Trust Your Gut
Development of a prioritized list of targeted search terms related to your customer base and market segment. Controlling most of the
navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
Add a ton of value to your clients
Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Think of outreach as a brand awareness campaign for your most authoritative audience. Anyone with a site that provides useful content and has the right network can now drive organic traffic. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "People spend very little time engaging with content."
Think about Long Tail Keywords
Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Make sure your backlinks
appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees.