Learn from these mistakes before you learn about keywords

If it does, you will literally be printing money. A growth hacking “hack” in practice would then look disreputable. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Are they …

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Adopt a customer centric view of analytics

To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any …

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Write a keyword-rich introduction about meta tags

Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. A simple site map page with links to …

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Boost site speed and utilise analysis

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. On page SEO refers to those elements on a site that make your page more likely to …

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Maybe comment spam will be a thing of the past

A search term can be generic, broad, specific and long tail. This can work, but you have to be careful. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Constant changes in search engine result that Seo is not all …

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Is this the end of CTR as we know it?

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. You should never create a post that is smaller than 450 words, but creating …

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Taboos about link building that you should know

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Even then, the first three spots in the search engine results pages tend to attract …

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Learning about sitemaps

Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. There are many other items which can affect a website’s search ranking …

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How often are you going to measure your progress?

In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there. In combination with the Keyword Focus, the internal linking with optimized reference texts is …

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What your mum didn't tell you about nofollow links

That means a high web ranking leads to more clicks and conversions. Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Predicting future viral success online is a craft possessed by a select few and sometimes …

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This story about web crawlers will haunt you forever

The anchor text and destination address are specified separately in a hyperlink. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. If you …

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A focus on long tail search to benefit search engine placement

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact …

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Think about ROI from the start

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. We can judge a site visually in …

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The hardest part of SEO is waiting

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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No-index or Remove Thin Pages

Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. Our search autopilot switches off …

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Local SEO Is Taking Over

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in …

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The key here is to make sure SEO is worthwhile

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing …

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Choose short, keyword-friendly URLs

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. People have different search behaviours and of course languages based on their location so you need to …

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Write a 1000+ words article, forget 500

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A general rule of thumb: If you have …

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Google recommends quality hosting

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Search For Broken Link Building Opportunities On Bing

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Title tags and meta descriptions are …

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Your content strategy could use a facelift

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting …

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Take a quick look over old articles

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. SEO’s journey to a technicality driven …

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SEO is leading the way

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. When consumers search vocally, their …

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Does the extra s even matter? S for Security

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link …

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The first indication should be structure

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than …

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Start Blog Title With Keyword

Expect increased conversions, particularly those from visitors who arrived via organic search. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable …

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Missing title tags are problematic

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. For advanced users, the information an analytics package provides, combined with data from …

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Understanding the rationale behind image tags

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it …

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Use outbound link strategies

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Only link to …

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Make use of long-tail & exact match anchor texts

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Quality will win over quantity every time …

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How to Make Time for Social Media Marketing

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by …

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What is Keyword Research?

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every …

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Benchmarking Current Traffic Sources and Volume

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. To truly …

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