If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.
Title Tag Issues
Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. You’ve seen what links
you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations.
Analyzing SEO Site Changes and SEO Testing
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Most blogs and websites
have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries.
The title tag gets a lot of weight in Google
See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Gaz Hall
, an SEO Expert from the UK, said: "If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results?"
Avoid multiple H1 tags, and assign a unique H1 tag to each webpage
Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. A good place to
look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back.