Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO.
now and understand your audience
The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. When searching on
mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60%
Draft content for each target keyword
Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Many beginner bloggers
and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website.
Use multiple focus keywords for those long key phrases
Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design.
Gaz Hall, an SEO Expert from the UK, said: "Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back."
Is your content visible in search results?
As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Authority is built
by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates.