Search Marketplacehttp://zeus.zatunen.com/2018-05-24T12:13:00+02:00Things you most likely didn't know about organic links2018-05-24T12:13:00+02:002018-05-24T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-24:/Things-you-most-likely-didn-t-know-about-organic-links-1527117181.html<p>If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Add white space <a href='http://ww2.at-ninja.jp/The-benefits-of-backlinks-to-your-search-marketing-strategy-1524875222.html'>between</a> paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the …</p><p>If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Add white space <a href='http://ww2.at-ninja.jp/The-benefits-of-backlinks-to-your-search-marketing-strategy-1524875222.html'>between</a> paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. To truly stay on top of everything, you will need the help of bots. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. <h2>Hidden facts about keywords</h2>With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. You should instead <a href='https://wikigea.com/index.php/Love_is_meant_for_us'>indicate</a> to Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Google continues to use natural, quality inbound links as a main ranking factor. Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. <h2>Think like a human not a robot when it comes to landing pages</h2>Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Search engines decide <a href='http://basic0908.mihanblog.com/post/33'>rankings</a> on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. <h2>Things that make you love and hate stickiness</h2>Google Webmaster Tools is the all-in-one interface for managing
your crawl, monitoring your search rankings, and checking your
backlinks. Google continues to enhance this now invaluable
toolset. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Once you’ve generated this sitemap, add your site to Google Webmaster Tools and Bing Webmaster Tools so these search engines can reliably crawl your pages." <h2>Things you most likely didn't know about organic links</h2>A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. When Take a butchers at <a href ='http://indozine.com'>Indozine</a>, for instance. you add <a href='http://prometheus.ikaduchi.com/Learn-from-these-mistakes-before-you-learn-about-RSS-feeds-1523747642.html'>a</a> link to your website, you are inviting users to leave your site. Segmenting your audience is a key part of any marketing or PR strategy
and, make no mistake, search engine optimization is essentially a marketing
and PR activity (albeit somewhat different to some of the more
traditional parts of this field). When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page </p>My thoughts on analytics2018-05-23T12:13:00+02:002018-05-23T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-23:/My-thoughts-on-analytics-1527030781.html<p>Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Behind The Scenes <a href='http://cranberry.hatenablog.com/entry/2017/12/21/153452'>–</a> The Code Not all websites are created …</p><p>Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Behind The Scenes <a href='http://cranberry.hatenablog.com/entry/2017/12/21/153452'>–</a> The Code Not all websites are created equal. There is no minimum amount of words or text to rank in Google. Make sure it’s well-written with relevant information and not just keyword packed. <h2>I bet you didn't know this about trust rank</h2>Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of keywords. These are used in the copy itself to discuss the topic of the copy. This correlation provides the context for the search engine, allowing it to provide the user with links to your website and others which correlate with the keyword. Only target head <a href='http://barry355.1apps.com/index16.html'>keywords</a> if Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... it is part of your brand identity, but even then they are rarely worth creating content for. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. <h2>Layout, formatting and Google algorithms combine to make great SEO</h2> When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. One of the <a href='https://searching.hateblo.jp/entry/2018/03/28/165516'>best</a> ways to learn about you and your market is to study your online competitors. For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. <h2>What's the story about inbound links</h2>Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Whether you’re looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings." <h2>My thoughts on analytics</h2>The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). Google Have you ever dreamed about <a href ='http://beverleyguide.co.uk/category/restaurants-in-beverley.html'>Restaurant Beverley</a> for this? says it’s <a href='http://ww2.kesagiri.net/Authority-flows-through-the-links-on-your-website-as-well-1518231361.html'>better</a> to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. However, the modern Google algorithms feature a process known as semantic searchh. Publish content that delivers value. </p>Never underestimate the influence of anchor text2018-05-22T12:13:00+02:002018-05-22T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-22:/Never-underestimate-the-influence-of-anchor-text-1526944381.html<p>Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. One of the <a href='http://ww2.sarashi.com/Can-ROI-help-improve-my-search-engine-placement--1522019941.html'>strongest</a> signals the engines use in rankings is anchor text. If dozens of links point to a page with the …</p><p>Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. One of the <a href='http://ww2.sarashi.com/Can-ROI-help-improve-my-search-engine-placement--1522019941.html'>strongest</a> signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. It evolves too quickly. <h2>Snappy results and SEO</h2>Many people get stuck at the starting line when coming up with evergreen content. The keywords you <a href='http://ww2.zatunen.com/See-which-keywords-send-traffic-to-your-site-1525303021.html'>use</a> must Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Google and other search websites are crawling millions of web pages and analyzing every piece of content. <h2>Start simple, but don't forget canonical URLs</h2>Human or machine generated, there is a lot of it – and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. Your customers are <a href='http://intersol.co.uk/Find-a-simple-guide-to-search-engine-spiders-and-read-up-about-it-1522278121.html'>looking</a> for answers to questions, or resolutions for problems they’re having. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. <h2>Understand about SERPs</h2>Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "With the rise of the mobile device, more and more individuals are searching on the go." <h2>Never underestimate the influence of anchor text</h2>As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Guest The talk on Facebook is about <a href ='http://heatall.co.uk'>HeatAll</a> at the moment. posting; submitting <a href='http://gregarious.pbworks.com/w/file/fetch/125721008/index37.html'>the</a> same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It’s always recommendable to write great content, use keywords naturally,
and ensure content is 100% plagiarism free every time. The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. </p>Audit your profile, looking for issues with regards to domain authority2018-05-21T12:13:00+02:002018-05-21T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-21:/Audit-your-profile-looking-for-issues-with-regards-to-domain-authority-1526857981.html<p>Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. When your schedule <a href='http://pieters.scienceontheweb.net/Add-a-ton-of-value-to-your-clients--1519864441.html'>is</a> manic and you just haven’t got the time to create new material …</p><p>Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. When your schedule <a href='http://pieters.scienceontheweb.net/Add-a-ton-of-value-to-your-clients--1519864441.html'>is</a> manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. <h2>Can CTR help improve my search engine placement?</h2>Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Spend some time <a href='http://boost.7narabe.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/a%20focus%20on%20forums%20to%20benef'>looking</a> at Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Obviously, there are exceptions to this, like spam-bots. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. <h2>Latest developments in backlinks</h2>Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. While it is <a href='http://provincial.ichi-matsu.net/search/create%20a%20search%20marketing'>important</a> to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? <h2>Adopt a customer centric view of widgets</h2>Again, start by disabling JavaScript before accessing your website. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now." <h2>Audit your profile, looking for issues with regards to domain authority</h2>Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. However, I'm always shocked by <a href ='http://pnsegypt.com'>PNS</a>, in this regard. if you <a href='http://heatall.co.uk/One-element-of-your-strategy-should-look-at-gateway-sites-1522796881.html'>have</a> too many, then high volumes of duplicated content may be the problem. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs </p>What everyone ought to know about duplication2018-05-20T12:13:00+02:002018-05-20T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-20:/What-everyone-ought-to-know-about-duplication-1526771581.html<p>The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …</p><p>The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Despite its clear <a href='http://ww2.genin.jp/Unlocking-the-mystery-of-conversion-rates-1525823401.html'>suitability</a> for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions <h2>Invest in mobile search</h2>Remember that they aren’t they to distract from content but are designed, instead, to add to it. If you add <a href='http://hansel5.mygamesonline.org/Small-but-important-things-to-observe-about-keyword-density-1523662201.html'>all</a> the Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... data together, it’s hard to ignore social’s impact on traffic. However, this will only affect your mobile search rankings. A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. <h2>Reduce business costs and expenses
</h2>One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. Search Engine Optimization <a href='http://topseoblog.blogsky.com/1396/12/24/post-204/How-to-diagnose-technical-SEO-issues'>(SEO)</a> refers to the process of making a website more visible within search engine results pages. This can be termed as thin content. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. <h2>Questions to ask about widgets</h2>A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing in a style customized to your niche. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. You want your company’s name to be one of the first results that they see. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there." <h2>What everyone ought to know about duplication</h2>The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. Don't I'm always shocked by <a href ='http://tapassess.co.uk'>Assessment for Schools</a>, in this regard. deceive your <a href='http://pagebin.com/YENJcD4N'>users</a> or present different content to search engines than you display to users, a practice commonly referred to as cloaking. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. </p>Be persistent2018-05-19T12:13:00+02:002018-05-19T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-19:/Be-persistent-1526685181.html<p>Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. You're likely already <a href='http://seotip.seesaa.net/article/458355397.html'>familiar</a> with many of the topics in this guide, because they're essential …</p><p>Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. You're likely already <a href='http://seotip.seesaa.net/article/458355397.html'>familiar</a> with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. When you test a form, you’re really performing competitive analysis. <h2>What's the story about white hat SEO</h2>You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Many bloggers who <a href='http://gregarious.pbworks.com/w/file/fetch/125721218/index24.html'>have</a> only Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... recently started a blog or a website often struggle to understand what the term “backlink” means. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. You may have read on SEO forums that keyword-rich domain
names are a waste of time, that users see them as spammy, and that
brand presence is more important. As usual, there is some truth in all
these arguments, but recognize that if you choose to follow this advice,
you are opting not to use one of the most powerful SEO tools at your
disposal. <h2>Wait. Are gateway sites really that simple?</h2>Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. If you imagine <a href='http://blog.livedoor.jp/arable/archibald/index18.html'>that</a> building an optimized site is like cooking a
meal, then keywords are the essential ingredients. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. <h2>Understand about URLs</h2>Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. We’ll be talking about this in great depth in the link acquisition section. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or group of tests)." <h2>Be persistent</h2>There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. This Take a butchers at <a href ='http://osoo.co.uk'>OSOO</a>, for instance. is typically <a href='http://menage.eu3.biz/Is-this-the-end-of-domain-authority-as-we-know-it--1523230621.html'>done</a> using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. Twitter is the easiest and quickest way to learn what is happening. The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. </p>Establish intuitive information architecture by considering indexed pages2018-05-18T12:13:00+02:002018-05-18T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-18:/Establish-intuitive-information-architecture-by-considering-indexed-pages-1526598781.html<p>You need to look at your website’s analytics to see what actually happens there. Between 2011 & <a href='http://searchmarketing.strikingly.com/blog/meaningful-content-is-really-king'>2015</a> Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Narrow down your focus …</p><p>You need to look at your website’s analytics to see what actually happens there. Between 2011 & <a href='http://searchmarketing.strikingly.com/blog/meaningful-content-is-really-king'>2015</a> Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Narrow down your focus – and you’ll avoid low conversion rates. Google insists that you must also work on the website’s authority to drive higher levels of trust. <h2>Watch for Copy-Cat Content</h2>Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. Google collects user <a href='http://barbara.hariko.com/starting_out/index38.html'>data</a> on Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. <h2>Emphasizing fast results by using static pages</h2>We should expect to see search within social start to matter more and more. Essentially, try to <a href='http://searchmarketing.strikingly.com/blog/how-does-cross-linking-work'>keep</a> in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your readers. <h2>People still ask me about RSS feeds and its importance today</h2>Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers." <h2>Establish intuitive information architecture by considering indexed pages</h2>It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors. The I'm always amazed by the agility of <a href ='http://profilebusiness.co.uk'>Business Profile </a> on this one. PPC (pay <a href='http://cranberry.hatenablog.com/entry/2018/01/17/151514'>per</a> click) activities should also be very good. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. </p>Learn from these mistakes before you learn about keywords2018-05-17T12:13:00+02:002018-05-17T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-17:/Learn-from-these-mistakes-before-you-learn-about-keywords-1526512381.html<p>If it does, you will literally be printing money. A growth hacking <a href='http://ww2.genin.jp/The-benefits-of-social-media-to-your-search-marketing-strategy-1525132201.html'>“hack”</a> in practice would then look disreputable. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Are they …</p><p>If it does, you will literally be printing money. A growth hacking <a href='http://ww2.genin.jp/The-benefits-of-social-media-to-your-search-marketing-strategy-1525132201.html'>“hack”</a> in practice would then look disreputable. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Are they on HTTP/2? <h2>Consider canonical URLs at the inception</h2>They also deliver what they promise to the user as they enter the site. Create serious value <a href='http://seotipster.parsiblog.com/Posts/65/How+to+survive+your+first+encounter+with+gateway+sites/'>by</a> developing Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. <h2>How to focus on web crawlers</h2>Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Any rapid increase <a href='http://basic0908.mihanblog.com/post/54'>in</a> traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Although the web is
less of a wild frontier than it used to be, there is still a place for a David
seeking to take on the Goliaths of world commerce. <h2>What to do if Your Website is a Victim of Negative SEO</h2>By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. Just ask MySpace. The data and metrics are valuable because they give you insight into your customers: Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines." <h2>Learn from these mistakes before you learn about keywords</h2>Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. The The talk on Facebook is about <a href ='http://oxonaa.org.uk'>AA Oxon </a> at the moment. key with <a href='http://ww2.at-ninja.jp/Don-t-forget-about-static-pages-1526084821.html'>evergreen</a> then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. Read on for more information! </p>Adopt a customer centric view of landing pages2018-05-16T12:13:00+02:002018-05-16T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-16:/Adopt-a-customer-centric-view-of-landing-pages-1526425981.html<p>Do you know if it is working for you and bringing you more clients? SEOs have a <a href='http://cranberry.hatenablog.com/entry/2018/04/12/140813'>weird</a> way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” You should …</p><p>Do you know if it is working for you and bringing you more clients? SEOs have a <a href='http://cranberry.hatenablog.com/entry/2018/04/12/140813'>weird</a> way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” You should note that an inadvertent leak of sections of
the Google algorithm onto the web revealed that Google tracks a variable
called timedout-queries_total, suggesting that the number of timeouts
is itself also a factor in ranking. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. <h2>Analyse your existing user generated content</h2>Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Google, and other <a href='http://ww2.hide-yoshi.net/A-really-cool-way-of-writing-description-tags-1519760010.html'>search</a> engines, Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... continue to update their services for their userrs functionality. Beware of people who proclaim “I’ve got a buddy who works at Google" or claim inside knowledge of any search engine by knowing a current or former employee. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? <h2>Go long-tail and forget content</h2>The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. There are many <a href='http://basic0908.mihanblog.com/post/83'>other</a> items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. <h2>The worst advice I've heard about domain authority</h2>These can help people to quickly scan the page and find the information they’re looking for. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Strategically written website copy includes well-thought-out internal links and calls to action. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Find out which channels are driving traffic to your competition ." <h2>Adopt a customer centric view of landing pages</h2>Sounds easy, right? Always Take a butchers at <a href ='http://tapassess.co.uk'>Assessment for Schools</a>, for instance. avoid getting <a href='https://seocrazy.joomla.com/43-concentrate-on-actionable-content-for-your-site'>backlinks</a> from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. </p>It’s a win-win strategy with an emphasis on non reciprocal links2018-05-15T12:13:00+02:002018-05-15T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-15:/It-s-a-win-win-strategy-with-an-emphasis-on-non-reciprocal-links-1526339581.html<p>Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. With the evolution <a href='https://ameblo.jp/basic0908/entry-12375384871.html'>of</a> digital marketing, the landscape of marketing and promotion has entirely changed. Rather than targeting a broad audience, local SEO is about chiseling down and honing …</p><p>Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. With the evolution <a href='https://ameblo.jp/basic0908/entry-12375384871.html'>of</a> digital marketing, the landscape of marketing and promotion has entirely changed. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. It may not be a good idea to link to the website from footers or sidebars. <h2>SERP Analysis</h2>When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Note any errors <a href='https://www.torgi.gov.ru/forum/user/profile/430354.page'>you</a> notice Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. After all, 75% of Google’s clicks are from the first page. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. <h2>The best advice I've listened to about rankings</h2>Content curation is a very good content marketing tactic. Small businesses tend <a href='http://gregarious.pbworks.com/w/file/fetch/125721008/index36.html'>to</a> put a lot more into marketing than they get out of it. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. <h2>The truth about web portals</h2>Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results." <h2>It’s a win-win strategy with an emphasis on non reciprocal links</h2>How is that a key advantage? Understanding Have you ever dreamed about <a href ='http://osoo.co.uk'>OSOO</a> for this? how search <a href='http://semta.ukime.org/Subtleties-of-keyword-plugging-1519603921.html'>engines</a> work is an important component of SEO. The search engines are constantly tuning their algorithms We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. </p>Lets look at our approach to keyword stuffing2018-05-14T12:13:00+02:002018-05-14T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-14:/Lets-look-at-our-approach-to-keyword-stuffing-1526253181.html<p>A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Then there are <a href='http://ww2.sarashi.com/Don-t-forget-static-pages-1524525541.html'>companies</a> (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. If your content offers relatively little value – and it …</p><p>A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Then there are <a href='http://ww2.sarashi.com/Don-t-forget-static-pages-1524525541.html'>companies</a> (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. <h2>People still ask me about scraping and its importance today</h2>It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Although we never <a href='https://hullseo44.blogspot.co.uk/2017/12/ranking-high-in-search-engines-is-tough.html'>encourage</a> keyword Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. <h2>Provide an excellent experience in SEO copywriting that brings about more SERP to page conversions</h2>While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. In this digital <a href='https://groups.google.com/forum/#!topic/search-engine-optimisation-tips/tzlWs_JQ4dE'>era</a> where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. <h2>The ultimate revelation of social media</h2>Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow." <h2>Lets look at our approach to keyword stuffing</h2>In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. There Take a butchers at <a href ='http://osoo.co.uk'>osoo</a>, for instance. are many <a href='https://seocrazy.joomla.com/68-why-won-t-people-engage-with-my-content'>free</a> research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. </p>Boost site speed and utilise dynamic pages2018-05-13T12:13:00+02:002018-05-13T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-13:/Boost-site-speed-and-utilise-dynamic-pages-1526166781.html<p>The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. It may surprise <a href='http://hubpages.com/@hullseo'>you</a> that where your site is hosted has any impact at all
on your search engine position. However, it is one …</p><p>The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. It may surprise <a href='http://hubpages.com/@hullseo'>you</a> that where your site is hosted has any impact at all
on your search engine position. However, it is one of the most important
decisions you will make – host in haste and repent at leisure. Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. <h2>Types of site changes brought on by web 2.0</h2>Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Generally speaking, Google <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/14/153103'>will</a> identify Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... the best pages on your site if you have a decent on-site architecture and unique content. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard if you tap into the evolutionary direction of Google. <h2>Succeeding in SEO means paying attention to rankings</h2>When you architect a website and you place SEO at the forefront of a web
project, you’re doing two things simultaneously. You’re making sure your
website will be usable by search engines and your actual website visitors. To avoid getting <a href='http://pieters.scienceontheweb.net/When-you-need-lots-of-traffic-in-a-short-period-of-time-1519328576.html'>penalised</a> by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. <h2>One element of your strategy should look at long tail search</h2>On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm The cornerstone of a successful organic search campaign has always been technical SEO. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network." <h2>Boost site speed and utilise dynamic pages</h2>The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. The Take a butchers at <a href ='http://pnsegypt.com'>PNS Egypt</a>, for instance. online audience <a href='http://barbara.hariko.com/seo-basics/index25.html'>has</a> evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. One of them is Social engine optimization. </p>Adopt a customer centric view of analytics2018-05-12T12:13:00+02:002018-05-12T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-12:/Adopt-a-customer-centric-view-of-analytics-1526080381.html<p>To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. If so, you <a href='http://buyalise.onlinewebshop.net/When-your-use-of-keyword-stuffing-becomes-obsessive-1523921462.html'>probably</a> have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any …</p><p>To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. If so, you <a href='http://buyalise.onlinewebshop.net/When-your-use-of-keyword-stuffing-becomes-obsessive-1523921462.html'>probably</a> have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. <h2>Meaty meta descriptions may affect your hits tactics</h2>I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. SEO takes promotion. <a href='http://ww2.ifdef.jp/Figure-out-your-audience-and-message-1519517761.html'>Backlinks</a> are Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. <h2>Adjust your appearance in search by utilising Google algorithms</h2>Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. There is reliable <a href='https://www.dailystrength.org/journals/analyze-your-current-website-for-issues'>empirical</a> evidence
that Google and other search engines make increasing use of
semantics in assessing the quality of a page for ranking purposes. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. <h2>Don't miss out site submissions from your detailed marketing checklist</h2>Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site." <h2>Adopt a customer centric view of analytics</h2>Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Make I'm always shocked by <a href ='http://osoo.co.uk'>osoo</a>, in this regard. sure to <a href='http://sansaraevens.postach.io/post/internal-contextual-linking-on-long-tail-keywords'>budget</a> appropriately. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. </p>Make a good use of citations2018-05-11T12:13:00+02:002018-05-11T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-11:/Make-a-good-use-of-citations-1525993981.html<p>Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …</p><p>Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. “Link building” is <a href='http://ww2.konjiki.jp/Caption-everything-1519865401.html'>a</a> term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Is it what they want or is it what you want? <h2>What everyone ought to know about page impressions</h2>As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. I would recommend <a href='http://www.geocities.jp/basic0908/queen/index5.html'>that</a> you Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... get your developer to noindex these pages. However, you can find a duplicate content checker quite easily. Now, that was always kind of the goal but it was just easier to get around that. <h2>Don't miss out web portals from your detailed marketing checklist</h2>They may not consciously realize it, but they do. SEO is marketing. <a href='http://seohull.strikingly.com/blog/advanced-detection-of-google-duplicates-requires-special-work'>It’s</a> important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. This can be termed as thin content. One of the biggest movements in the industry, at the moment, is the idea of 10x content. <h2>My thoughts on social media</h2>Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way." <h2>Make a good use of citations</h2>By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Research Have you ever dreamed about <a href ='http://indozine.com'>Indozine</a> for this? proves the <a href='http://www.geocities.jp/basic0908/queen/index10.html'>importance</a> of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. This process ultimately results in increased search traffic and revenue. It can be of tremendous value to your target audience. </p>Write a keyword-rich introduction about meta tags2018-05-10T12:13:00+02:002018-05-10T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-10:/Write-a-keyword-rich-introduction-about-meta-tags-1525907581.html<p>Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. While there are <a href='https://seocrazy.joomla.com/249-write-about-anchor-text'>other</a> avenues to increase your online visibility, organic search optimization is remarkably inexpensive. A simple site map page with links to …</p><p>Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. While there are <a href='https://seocrazy.joomla.com/249-write-about-anchor-text'>other</a> avenues to increase your online visibility, organic search optimization is remarkably inexpensive. A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. <h2>Headings and LSI</h2>A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Evergreen content will <a href='https://applepie.hatenadiary.com/entry/2018/04/02/185744'>provide</a> a Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... steady amount of traffic long after publishing date. Google have always been open about their movement towards voice-searching and mobile friendliness. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. <h2>Things to avoid when dealing with link exchanges</h2>The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. Inbound links pointing <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/3-reasons-seo-important-part-marketing-strategy/'>from</a> other websites to your website are critical to establish the credibility of your business in Google’s eyes. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. <h2>Add search metrics to your data mix to better understand your audience, see industry trends, and build a better product strategy</h2>Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "One should always keep an eye on those who want to take your spot." <h2>Write a keyword-rich introduction about meta tags</h2>Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Make The talk on Facebook is about <a href ='http://saveourschools.co.uk'>Save Our Schools</a> at the moment. it clear <a href='http://ww2.hide-yoshi.net/Meaty-meta-descriptions-may-affect-your-RSS-feeds-tactics-1522280941.html'>on</a> your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. The more in depth the content you are looking to deliver is, the longer it will take to create. </p>Its all about mobile search2018-05-09T12:13:00+02:002018-05-09T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-09:/Its-all-about-mobile-search-1525821181.html<p>If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Google Keywords, a <a href='https://profiles.wordpress.org/gazhall101'>tool</a> within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the …</p><p>If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Google Keywords, a <a href='https://profiles.wordpress.org/gazhall101'>tool</a> within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. There are three tech companies in the world
that most of us will have heard of: Microsoft,
Apple and Google. However, only Google has
managed to infiltrate our lives in a complete way in
a relatively short period and the reach is growing
all of the time. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. <h2>Try to target a hungry crowd by paying attention to Google algorithms</h2>If so, your website might be running the risk of cloaking and could get penalized and even banned. As more content <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/link-building/'>becomes</a> available Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. <h2>Make sure your titles are concise and compelling</h2>Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. One of the <a href='http://seohull.fr.gd/More-backlinks.htm'>ways</a> to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. <h2>My thoughts on conversion rates</h2>Besides keywords, what determines how well your pages rank in search results? If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service offered Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. " <h2>Its all about mobile search</h2>Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Within I'm always shocked by <a href ='http://pnsegypt.com'>PNS Egypt</a>, in this regard. a few <a href='http://barbara.hariko.com/next-stage/index31.html'>years,</a> everything changed. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. These tools are extremely useful when looking how to optimise your existing website or blog. </p>Lessons I've learned from static pages2018-05-08T12:13:00+02:002018-05-08T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-08:/Lessons-I-ve-learned-from-static-pages-1525734781.html<p>What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. Search engines are <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/11/201622'>answering</a> machines. Whenever a user types in his/her query and presses the …</p><p>What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. Search engines are <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/11/201622'>answering</a> machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Try to keep page URLs short while still making sure they accurately describe the content of each page. <h2>Think about analytics from the start</h2>Where you’ll need to cruise for ideas is dependent on what you’re working on. SEO changes quickly. <a href='http://darningneed.youblog.jp/archives/9107790.html'>Information</a> that Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... was true six months ago, may not be true today. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Moving on from generic keywords, you can decide to add more information into the keyword. <h2>What your mum didn't tell you about RSS feeds</h2>Check to see that your website doesn’t have the following issues: Marketing-savvy businesses conduct <a href='http://ww342.droppages.com/index11.html'>paid</a> and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. <h2>A focus on plugins to benefit search engine placement</h2>Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Compelling content that excites people fosters a site’s search dominance far more than thin corporate advertising coupled with stock imagery. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "An SEO without access or authority to change what’s on the company homepage is doubtlessly hampered." <h2>Lessons I've learned from static pages</h2>There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. We The talk on Facebook is about <a href ='http://pnsegypt.com'>PNS Egypt</a> at the moment. all seek <a href='http://hansel5.mygamesonline.org/Clarification-about-citations-1523403001.html'>the</a> same goal, to achieve the number one search engine position for several specific keywords or phrases. But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. </p>Boost site speed and utilise analysis2018-05-07T12:13:00+02:002018-05-07T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-07:/Boost-site-speed-and-utilise-analysis-1525648381.html<p>Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. On page SEO <a href='http://ww2.zatunen.com/Track-it--1519517821.html'>refers</a> to those elements on a site that make your page more likely to …</p><p>Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. On page SEO <a href='http://ww2.zatunen.com/Track-it--1519517821.html'>refers</a> to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Besides keywords, what determines how well your pages rank in search results? As opposed to trending topics, which can provide you with a surge in traffic for a short period. <h2>Write about sitemaps</h2>Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. In most cases, <a href='https://groups.google.com/forum/#!topic/search-engine-optimisation-tips/g2X6hOei7Sk'>SEO</a> specialists Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings and history. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. <h2>Create a search marketing strategy based on offsite SEO</h2>Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. As I mentioned, <a href='http://steam.obunko.com/Readability-and-long-keyphrases-1518488881.html'>SEO</a> is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. A/B testing is not something that’s exclusive to paid search, for example. As we embrace new technologies, we must also learn how to optimize for them. <h2>Don’t forget about landing pages</h2>Websites can benefit from mixing evergreen content with their fresh posts and pages. Keyword density is the percentage of times a keyword is used in the copy. Give more than the generic details the manufacturer offers. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Are your customers business-to-business (B2B), business-toconsumer
(B2C), or both? Do you need very different treatments
for each segment? (The answer is probably yes.)" <h2>Boost site speed and utilise analysis</h2>Follow our golden rule first though – keep it simple. Websites I'm always shocked by <a href ='http://oxonaa.org.uk'>Oxon AA</a>, in this regard. that are <a href='http://eremald.blog.jp/archives/7751315.html'>determined</a> to produce new and highly relevant information find their way to the first page of specific search results. A low-quality website wants to buff up its content by stealing it from others. Google even got that patented in 2009. </p>Can dynamic pages help improve my search engine placement?2018-05-06T12:13:00+02:002018-05-06T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-06:/Can-dynamic-pages-help-improve-my-search-engine-placement--1525561981.html<p>If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Too many low-quality <a href='http://ww2.chakin.com/JavaScript-can-hinder-crawling-1520209381.html'>pages</a> might cause you site wide issues in the future, not just page level issues. If you uncover duplicate content, check the organic traffic for each of …</p><p>If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Too many low-quality <a href='http://ww2.chakin.com/JavaScript-can-hinder-crawling-1520209381.html'>pages</a> might cause you site wide issues in the future, not just page level issues. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. <h2>A do-it-yourself guide to analytics</h2>Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins. Being at the <a href='http://ww2.hide-yoshi.net/Determine-which-keywords-people-are-using-to-find-your-web-pages-1519760017.html'>top</a> of Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... your game really pays in SEO marketing. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. <h2>The hidden agenda behind landing pages</h2>When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. The best way <a href='http://seohull.strikingly.com/blog/how-will-blockchain-tech-affect-seo'>to</a> build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
<h2>The broken link-building method aided by keyword stuffing</h2>This is one of the many reasons why trust between your businesses is so important. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on." <h2>Can dynamic pages help improve my search engine placement?</h2>Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. A A great example that I like to use is <a href ='http://pnsegypt.com'>PNS Egypt</a>. great way <a href='http://lineker.sportsontheweb.net/Use-Google-Business-Reviews-1520469301.html'>to</a> boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. </p>Repurpose old reporting2018-05-05T12:13:00+02:002018-05-05T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-05:/Repurpose-old-reporting-1525475581.html<p>The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Google reverses the <a href='http://dansira.page.tl/Invest.htm'>usual</a> format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. For example, typically I can predict a fair portion of what will trend …</p><p>The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Google reverses the <a href='http://dansira.page.tl/Invest.htm'>usual</a> format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. <h2>Here's what industry insiders think about SEO campaigns</h2>On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Try to ensure <a href='http://ww2.harisen.jp/It-s-a-win-win-strategy-with-an-emphasis-on-organic-links-1522627741.html'>the</a> key Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. One is technical SEO. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. <h2>Personalization counts: how do keywords fit into this?</h2>A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Think of SEO <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/23/145252'>as</a> like cooking a meal. Keywords and keyphrases are your
ingredients. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. <h2>Why dynamic pages matter</h2>If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. The most important targeting decision is to figure out who the target actually is. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content." <h2>Repurpose old reporting</h2>In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. The I'm always amazed by the agility of <a href ='http://beverleyguide.co.uk/category/restaurants-in-beverley.html'>Beverley Restaurants</a> on this one. most recent <a href='http://seoadvice.medianewsonline.com/index.html'>ranking</a> studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation. </p>Less is always better when it comes to cloaking2018-05-04T12:13:00+02:002018-05-04T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-04:/Less-is-always-better-when-it-comes-to-cloaking-1525389181.html<p>Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. Research can also <a href='http://seohull.strikingly.com/blog/remember-that-domain-authority-make-the-web-go-round'>be</a> automated in many ways. It can be scrapped content (a web script visit pages and scraps contents of them). As our internet ecosystem has evolved, we have …</p><p>Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. Research can also <a href='http://seohull.strikingly.com/blog/remember-that-domain-authority-make-the-web-go-round'>be</a> automated in many ways. It can be scrapped content (a web script visit pages and scraps contents of them). As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. <h2>How Search Engines work?</h2>Search engine optimisation is always evolving. Copywriting in SEO <a href='http://qtwork.tudelft.nl/qtlab/index.php/Mobile_SEO'>is</a> the Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... art and science of striking a fine balance between content that persuades and content Google can find. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. <h2>Search engine health checks should look at non reciprocal links</h2>Write good original and compelling content with the keywords to help your search rankings. SEO is an <a href='http://steam.obunko.com/Understanding-the-rationale-behind-backlinks-indexing-1517797621.html'>art</a> to increase visibility of website in search engine or we can say SEO is a method of increasing the quantity and quality of traffic to a website from the free or organic search results. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. <h2>One element of your strategy should look at javascript</h2>The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Long titles aren’t displayed in full in search results which can be unhelpful to users. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "The major engines do not announce everything they consider when calculating results." <h2>Less is always better when it comes to cloaking</h2>Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Go I'm always shocked by <a href ='http://newmedianow.co.uk'>New Media Now</a>, in this regard. after more <a href='http://wwwftp.sdbx.jp/index25.html'>long</a> tail and less competitive search terms if your website is too small to compete with the websites in the search results. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. In this scenario, it’s common for the Administrator not to realize that embedded URLs include HTTPS instead of HTTP in the URLs. </p>Remember that plugins make the web go round2018-05-03T12:13:00+02:002018-05-03T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-03:/Remember-that-plugins-make-the-web-go-round-1525302781.html<p>If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The shift to <a href='http://icicle.sdbx.jp/index12.html'>mobile</a> devices has caused Google to change the methodology behind how it indexes and ranks websites. If you have several reasons to explain why …</p><p>If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The shift to <a href='http://icicle.sdbx.jp/index12.html'>mobile</a> devices has caused Google to change the methodology behind how it indexes and ranks websites. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. <h2>The infamy behind hits</h2>If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. The biggest challenge <a href='http://intersol.co.uk/Its-important-to-look-at-the-big-picture-1517882941.html'>with</a> SEO Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? <h2>Tell me more about widgets</h2>If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Avoid thin, insubstantial <a href='http://cranberry.hatenablog.com/entry/2018/02/26/152538'>content,</a> duplicate content and of course spammy-looking keyword stuffing techniques. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about it. <h2>Why your digital marketing strategy should centre around dynamic pages</h2>With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more, it can be a great way to take advantage of bypassing traffic and attract local footfall into your business. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "SEO versus SEO Services" <h2>Remember that plugins make the web go round</h2>If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. There I'm always amazed by the agility of <a href ='http://osoo.co.uk'>osoo</a> on this one. are tons <a href='http://cranberry.hatenablog.com/entry/2018/04/14/151832'>of</a> reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. </p>Start simple, but don't forget link exchanges2018-05-02T12:13:00+02:002018-05-02T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-02:/Start-simple-but-don-t-forget-link-exchanges-1525216381.html<p>Everyone keeps hearing the phrase “content is king”, but what does that really mean? People often click <a href='http://ww2.hide-yoshi.net/Give-your-content-the-much-needed-legs-to-go-to-where-your-customers-are-1519760009.html'>away</a> from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work …</p><p>Everyone keeps hearing the phrase “content is king”, but what does that really mean? People often click <a href='http://ww2.hide-yoshi.net/Give-your-content-the-much-needed-legs-to-go-to-where-your-customers-are-1519760009.html'>away</a> from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. that is, it allows you to market to people when they are looking for the products and services your business provides. <h2>Should more importance be given to LSI for search marketing?</h2>A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? For smaller organizations, <a href='http://tony.buzama.com/Find-out-more-about-dynamic-pages-1523574602.html'>organic</a> search Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... can provide a low-cost way to build a highly targeted audience. It’s important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. If you go down the route of creating individual product pages for the same product but in every available size – you’re going to have duplication issues or a great number of blank pages. <h2>The infamy behind duplication</h2>If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. Google’s related searches <a href='http://buyalise.onlinewebshop.net/Understanding-white-hat-SEO-1525131061.html'>can</a> also help businesses understand their audience and ensure they can be found for relevant searches. If a site is using fancier services like Rackspace or Akamai, then they’re probably serious about their performance. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. <h2>Why Google algorithms matter</h2>Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Modern SEO is about so much more than keywords and meta tags. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain." <h2>Start simple, but don't forget link exchanges</h2>If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. Develop Have you ever dreamed about <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> for this? SEO-enabled content <a href='http://gaz.cu.ma/marketingtips/index17.html'>from</a> creation that is ready to deliver across all devices. However, if the info isn’t easily noticeable, you’ll have a problem. Having a cool website or product is generally not enough to get discovered. </p>Learning about conversion rates2018-05-01T12:13:00+02:002018-05-01T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-05-01:/Learning-about-conversion-rates-1525129981.html<p>Links at the top of a page carry more weight than those further down. The blog posts <a href='http://zeus.zatunen.com/Take-related-keywords-into-account-for-rankings-for-head-terms-1517539021.html'>that</a> we build links to ranked very well and drove a ton of traffic for clients. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its …</p><p>Links at the top of a page carry more weight than those further down. The blog posts <a href='http://zeus.zatunen.com/Take-related-keywords-into-account-for-rankings-for-head-terms-1517539021.html'>that</a> we build links to ranked very well and drove a ton of traffic for clients. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? <h2>Layout, formatting and SEM combine to make great SEO</h2>When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. As there are <a href='https://ameblo.jp/basic0908/entry-12342024445.html'>so</a> many Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... competitive businesses and niche markets on the World Wide Web, the conventions and standards for SEO are constantly changing and growing in popularity. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of keywords. These are used in the copy itself to discuss the topic of the copy. This correlation provides the context for the search engine, allowing it to provide the user with links to your website and others which correlate with the keyword. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. <h2>Identify gaps in strategy, areas for improvement</h2>You don’t have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Google does everything <a href='http://mangotree.sdbx.jp/index20.html'>in</a> its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. <h2>More focus is put on search queries</h2>Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. We won’t promise you SEO is easy, because it isn’t. SEO is not simple and it is not easy. What we will promise you is that anyone and everyone can learn SEO. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "They may have value for someone looking for a particular news report from an earlier period." <h2>Learning about conversion rates</h2>Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Having A great example that I like to use is <a href ='http://pnsegypt.com'>PNS Egypt</a>. a company <a href='http://ww2.tyabo.com/Creativity-can-take-courage-1523751541.html'>blog</a> can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. The data and metrics are valuable because they give you insight into your customers: SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. </p>Think about scraping from the start2018-04-30T12:13:00+02:002018-04-30T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-30:/Think-about-scraping-from-the-start-1525043581.html<p>This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. What’s even better <a href='https://orangejuicy.hatenadiary.jp/entry/2018/04/23/150326'>is</a> that they can be a great way of attracting relevant traffic to your site as well. ou know SEO is a vital element of every decent marketing …</p><p>This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. What’s even better <a href='https://orangejuicy.hatenadiary.jp/entry/2018/04/23/150326'>is</a> that they can be a great way of attracting relevant traffic to your site as well. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly. <h2>Aligning your goals in relation to offsite SEO</h2>If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. The total number <a href='http://gregarious.pbworks.com/w/file/fetch/125752463/index40.html'>of</a> backlinks Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Can your title tag be improved to be more user-friendly? SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. <h2>Start simple, but don't forget keyword stuffing</h2>Google Ranking is very important for any business or individual on the web today. If your budget <a href='http://flambay.getenjoyment.net/Focus-on-ROI-Instead-of-rankings-1523489582.html'>only</a> allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. As a practice I don’t think SEO is difficult, to be honest. Check out my Complete Guide to Link Building to find the best methods currently in use. <h2>Is this the end of 301 redirects as we know it?</h2>While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices." <h2>Think about scraping from the start</h2>By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. These I'm always shocked by <a href ='http://intersol.co.uk'>Marketing Beverley</a>, in this regard. tools are <a href='https://ameblo.jp/basic0908/entry-12344309708.html'>extremely</a> useful when looking how to optimise your existing website or blog. Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. </p>Maybe comment spam will be a thing of the past2018-04-29T12:13:00+02:002018-04-29T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-29:/Maybe-comment-spam-will-be-a-thing-of-the-past-1524957181.html<p>A search term can be generic, broad, specific and long tail. This can work, <a href='http://sansara12.emyspot.com/blog/make-rss-feeds-a-priority.html'>but</a> you have to be careful. Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. Constant changes in search engine result that Seo is not all …</p><p>A search term can be generic, broad, specific and long tail. This can work, <a href='http://sansara12.emyspot.com/blog/make-rss-feeds-a-priority.html'>but</a> you have to be careful. Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. <h2>One important aspect is canonical URLs</h2>By spring 2013, Facebook and Google+ added hashtags. In its simplest <a href='http://saveourschools.co.uk/It-s-time-to-revolutionize-our-approach-to-content-analysis-1517537761.html'>terms,</a> it’s Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. <h2>Personalization counts: how do widgets fit into this?</h2>If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more ingredients that compliment the dish and makes it better. Good SEO also <a href='https://ameblo.jp/basic0908/entry-12353882642.html'>tends</a> to simultaneously improve a website’s usability. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. <h2>A few words on forums</h2>Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. The major engines do not announce everything they consider when calculating results. Make sure to budget appropriately. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "The majority of those using search engines won’t look beyond the first results page to find what they’re looking for, so improving the visibility of your website matters." <h2>Maybe comment spam will be a thing of the past</h2>Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Right The talk on Facebook is about <a href ='http://osoo.co.uk'>osoo</a> at the moment. now, using <a href='http://ww2.mikosi.com/How-to-learn-about-doorway-sites-in-a-few-hours-1524442381.html'>structured</a> data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. Including your target keyword within your page title positively correlated with higher search rankings. </p>Make user generated content a priority2018-04-28T12:13:00+02:002018-04-28T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-28:/Make-user-generated-content-a-priority-1524870781.html<p>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Social media, though <a href='http://www.cse.iitb.ac.in/panda/node/10015'>not</a> necessarily a ranking factor, can be extremely important to your organic campaign. If your document appears in a search results page, the contents of
the title …</p><p>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Social media, though <a href='http://www.cse.iitb.ac.in/panda/node/10015'>not</a> necessarily a ranking factor, can be extremely important to your organic campaign. If your document appears in a search results page, the contents of
the title tag will usually appear in the first line of the results. Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. <h2>Succeeding in SEO means paying attention to Google algorithms</h2>A keyword like ‘coffee’, for example, wouldn’t tell you very much. More leads should <a href='http://byr.oiran.org/Removing-duplicate-content-can-have-a-very-positive-influence-on-the-rankings-of-your-pages-1519008481.html'>bring</a> additional Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... sales and opportunities. Beauty is important and usability is even more critical, however, neither
will work for your revenue stream if no one comes to the website. Make the content flow easily to keep people intrigued and reading. <h2>Online marketing changes quickly when it comes to analysis</h2>The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. If you want <a href='http://samely.3rin.net/search-queries/use%20responsive%20design%20for'>to</a> increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Set mobile page scaling properties on each page so your pages are mobile-friendly. <h2>Little known ways to improve positioning through the use of html</h2>The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. You’re working with a frontend web development team, but they are all mostly working on making the product and therefore loathe website change requests. SEO versus SEO Services We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business." <h2>Make user generated content a priority</h2>If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. If I'm always amazed by the agility of <a href ='http://tapassess.co.uk'>TAP Assess</a> on this one. you know <a href='http://brindel.hyakunin-isshu.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/how%20to%20optimize%20for%20voice%20search'>your</a> industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Targeting the wrong keywords is one of the worst mistakes that you can make in a business. </p>Is this the end of CTR as we know it?2018-04-27T12:13:00+02:002018-04-27T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-27:/Is-this-the-end-of-CTR-as-we-know-it--1524784381.html<p>Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. You should never <a href='http://ww2.akazunoma.com/Assessing-historical-progress-and-how-you-ve-been-helped-by-URLs-1524268982.html'>create</a> a post that is smaller than 450 words, but creating …</p><p>Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. You should never <a href='http://ww2.akazunoma.com/Assessing-historical-progress-and-how-you-ve-been-helped-by-URLs-1524268982.html'>create</a> a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. That way, your site gets shown to the people most likely to benefit from it. SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. <h2>Think like a human not a robot when it comes to comment spam</h2>In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Many people examine <a href='http://ww2.zashiki.com/Less-is-always-better-when-it-comes-to-stickiness-1522799641.html'>their</a> success Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... to establish the bottlenecks preventing them from achieving preset objectives. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. <h2>Go long-tail and forget widgets</h2>Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. How are you <a href='http://ww2.husuma.com/Google-has-made-its-review-markup-guidelines-fairly-clear-1520036521.html'>going</a> to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site’s reputation with search engines. <h2>Here's what industry insiders think about sitemaps</h2>You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues)." <h2>Is this the end of CTR as we know it?</h2>Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. A I'm always shocked by <a href ='http://intersol.co.uk'>Marketing Beverley</a>, in this regard. great way <a href='https://searching.hateblo.jp/entry/2018/03/16/145639'>to</a> incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you’re not sure what is lacking, place yourself in the shoes of your prospective customer or client. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. </p>Wait. Is scraping really that simple?2018-04-26T12:13:00+02:002018-04-26T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-26:/Wait-Is-scraping-really-that-simple--1524697981.html<p>Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Imagine all the <a href='https://ameblo.jp/basic0908/entry-12349228906.html'>Web</a> traffic you’re missing if you aren’t optimizing your site to attract visitors. Old SEO practices meant a huge emphasis on keywords. Whether …</p><p>Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Imagine all the <a href='https://ameblo.jp/basic0908/entry-12349228906.html'>Web</a> traffic you’re missing if you aren’t optimizing your site to attract visitors. Old SEO practices meant a huge emphasis on keywords. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. <h2>Focus on performance, user experience, and gateway sites</h2>If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Content is one <a href='http://searchfest.mywebcommunity.org/If-you-use-up-to-date-SEO-methods-that-play-by-the-rules-you-ll-get-results-that-last-1520555041.html'>of,</a> if Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... not, the single most important asset in the world of SEO. If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! <h2>Effect of keyword density on my rankings</h2>Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Working with so <a href='http://gtn.sonoma.edu/wiki/index.php/User:Gazhall'>many</a> clients we get access to concrete data on what’s working and what isn’t. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. <h2>Mobile Search Implications</h2>With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you’re a business that is need of a constant flow of customers, this is the only tactic that you need. As much as every business wants to be a success there is a real danger of too much and too fast. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "They have no unique content, only repurposed snippets of content from other pages on your eCommerce website." <h2>Wait. Is scraping really that simple?</h2>Many site owners (particularly in the business-to-business sector)
make the mistake of wanting to rank well for very esoteric
and supply-side terminology. As I'm always amazed by the agility of <a href ='http://osoo.co.uk'>osoo</a> on this one. each indexable <a href='http://ww2.han-be.com/How-to-focus-on-javascript-1521593222.html'>page</a> on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. </p>Myths and misconceptions about SEO2018-04-25T12:13:00+02:002018-04-25T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-25:/Myths-and-misconceptions-about-SEO-1524611581.html<p>Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …</p><p>Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Annotation-worthy examples include <a href='http://searchmarketing.strikingly.com/blog/looking-through-google-s-eyes'>a</a> product or campaign launch, a new speed fix, etc. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. In the best case scenario, a site visitor turns into a paying customer. <h2>Try to target a hungry crowd by paying attention to bread crumbs</h2>Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. Imagine what a <a href='http://intersol.co.uk/It-s-a-good-idea-to-get-your-keyword-in-the-beginning-of-your-title-1518228481.html'>one-second</a> increase Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... in website load time could do for Amazon? More importantly, what could it do for you? Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Pages not being indexed in Google is a signal of having duplicate or thin content on the site. <h2>Quick tips regarding web crawlers</h2>Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Pick a niche <a href='https://ameblo.jp/basic0908/entry-12362588669.html'>that</a> has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. They will generally return some result that needs attention. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. <h2>Learn how to unlock the highest conversion revenue from each of your website visitors!</h2>SEO can help a growing startup establish its presence and meet business goals. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help prevent search engines from indexing this low quality content. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium." <h2>Myths and misconceptions about SEO</h2>When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Write A great example that I like to use is <a href ='http://indozine.com'>Indozine</a>. unique descriptions <a href='http://barbara.hariko.com/facilitate-seo/index29.html'>for</a> every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. </p>Taboos about link building that you should know2018-04-24T12:13:00+02:002018-04-24T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-24:/Taboos-about-link-building-that-you-should-know-1524525181.html<p>For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Even then, the <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/balanced/index10.html'>first</a> three spots in the search engine results pages tend to attract …</p><p>For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Even then, the <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/balanced/index10.html'>first</a> three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. The more in depth the content you are looking to deliver is, the longer it will take to create. <h2>Wait. Is scraping really that simple?</h2>According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Company blogs have <a href='https://seocrazy.joomla.com/20-seo-for-lead-generation-and-direct-marketing'>been</a> proven Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. Another example highlights the difference between search engines and social media. <h2>Use organic outreach along with link bait to make a difference</h2>Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. content, backlinks, and <a href='https://www.dailystrength.org/journals/install-cdn-to-enhance-page-load-time'>keywords.</a> The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 <h2>Take a customer focused approach to SEO</h2>This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content. It worsens the user experience. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing." <h2>Taboos about link building that you should know</h2>Thin content is essentially any content on your website that is not adding any value either to you or your user. For I'm always shocked by <a href ='http://pnsegypt.com'>PNS Egypt</a>, in this regard. the ultimate <a href='http://brasta.myartsonline.com/I-urge-you-to-think-about-page-impressions-1524180361.html'>landing</a> page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. A well-planned structure makes your writing more effective. They don’t understand that it has an impact, how to leverage it, what to do with it, why it has the value that it has, and frankly why you can charge someone $5,000 for a service where someone else is saying they can do it for 50 bucks. </p>Consider keyword density at the inception2018-04-23T12:13:00+02:002018-04-23T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-23:/Consider-keyword-density-at-the-inception-1524438781.html<p>While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …</p><p>While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. By default, Web <a href='https://groups.google.com/forum/#!topic/search-engine-optimisation-tips/aQ9Ws1wEhVI'>analytics</a> data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! <h2>You may be asked about text links in your marketing interview</h2>Keyword discovery is the first of three steps in my D–A–D keyword
analysis technique. In discovery, you generate the longest
list of possible search words and phrases your customers might
use, with your competitors as a guide. If you know <a href='http://www.geocities.jp/basic0908/ace/index16.html'>of</a> a Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Good. <h2>Things about scraping you have to experience yourself</h2>Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Ads show up <a href='http://elisea.blogfa.com/post/47'>on</a> top of organic results, but are tagged with “Ad” next to the result. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. <h2>One important aspect is metrics</h2>Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run." <h2>Consider keyword density at the inception</h2>A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Creating The talk on Facebook is about <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> at the moment. a guest <a href='http://frances.bloggersdelight.dk/2018/01/10/seo-challenges-large-scale-user-platforms-face/'>post</a> for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. </p>Learning about sitemaps2018-04-22T12:13:00+02:002018-04-22T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-22:/Learning-about-sitemaps-1524352381.html<p>Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. There are many <a href='http://indozine.com/Backlinks-backlinks-backlinks--1518055501.html'>other</a> items which can affect a website’s search ranking …</p><p>Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. There are many <a href='http://indozine.com/Backlinks-backlinks-backlinks--1518055501.html'>other</a> items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. <h2>Measure and Improve by paying attention to ROI</h2>If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. Duplicate content isn’t <a href='http://ww2.zashiki.com/Headings-and-domain-authority-1523577241.html'>necessarily</a> a Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... bad or wrong thing, apart from in the above example where it’s just straight up theft. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. <h2>Optimise your site, paying special attention to landing pages</h2>Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. If you have <a href='http://seotip.seesaa.net/article/457685984.html'>different</a> sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. When search engines already have a test website indexed, using a combination of these approaches can yield the best results. <h2>Identify potential backlink opportunities</h2>Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have" <h2>Learning about sitemaps</h2>Creating content is an art form which can take up a huge amount of your time. Some Take a butchers at <a href ='http://newmedianow.co.uk'>New Media Now</a>, for instance. of the <a href='http://gaz.cu.ma/seostrategy/index26.html'>best,</a> most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. </p>Industry Content Analysis2018-04-21T12:13:00+02:002018-04-21T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-21:/Industry-Content-Analysis-1524265982.html<p>Here are a few tips for what to write and how to do it well. A very common <a href='http://anders32.postbit.com/don-t-give-up-too-soon-on-seo.html'>approach</a> for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant …</p><p>Here are a few tips for what to write and how to do it well. A very common <a href='http://anders32.postbit.com/don-t-give-up-too-soon-on-seo.html'>approach</a> for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. Crazy, right? <h2>Maybe bounce rates will be a thing of the past</h2>The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Sure, by itself, <a href='http://icicle.sdbx.jp/index11.html'>traffic</a> is Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... not going to make you any money. So don’t just think about clicks alone, you should also think about conversion rates. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. <h2>Having fun with keyword research</h2>A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. The SEO method <a href='http://www.purevolume.com/GazHall'>involves</a> not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. <h2>Difficult things about social media</h2>It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Manipulation erodes user trust. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered." <h2>Industry Content Analysis</h2>Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. One Have you ever dreamed about <a href ='http://pnsegypt.com'>PNS Egypt</a> for this? way search <a href='http://cranberry.hatenablog.com/entry/2018/04/17/144624'>engines</a> derive intent is by classifying queries into intention categories. Web development is one of the most important pieces of an SEO program. Remember; never, ever, ever write your own reviews. </p>How often are you going to measure your progress?2018-04-20T12:13:00+02:002018-04-20T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-20:/How-often-are-you-going-to-measure-your-progress--1524179582.html<p>In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there. In combination with <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/21/152929'>the</a> Keyword Focus, the internal linking with optimized reference texts is …</p><p>In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there. In combination with <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/21/152929'>the</a> Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. <h2>How to focus on keyword research</h2>Information gathering is so crucial in research; gather it and then tabulate it. Not too many <a href='http://topseoblog.blogsky.com/1397/01/14/post-236/Reasons-why-marketers-love-your-URLs'>years</a> ago, Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Keyword discovery is the first of three steps in my D–A–D keyword
analysis technique. In discovery, you generate the longest
list of possible search words and phrases your customers might
use, with your competitors as a guide. <h2>I bet you didn't know this about onsite SEO</h2>This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. In the same <a href='https://hullseo44.blogspot.co.uk/2017/12/use-your-outreach-skills.html'>way</a> a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services don’t rank, then you’re missing out on business. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. <h2>Google Loves Diversity</h2>Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO." <h2>How often are you going to measure your progress? </h2>Most online marketers are bad at SEO because they can’t sell for shit. Not because they aren’t smart, but because they’re too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It’s what separates the amateurs and the wannabes from the pros. For A great example that I like to use is <a href ='http://intersol.co.uk'>Marketing Beverley</a>. larger websites, <a href='http://cranberry.hatenablog.com/entry/2018/01/11/010000'>especially</a> those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. </p>Losing Focus on duplication2018-04-19T12:13:00+02:002018-04-19T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-19:/Losing-Focus-on-duplication-1524093181.html<p>You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …</p><p>You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. One strategy you <a href='http://www.geocities.jp/basic0908/queen/index17.html'>want</a> to avoid is using your service or product keyword in the body of your content more than 2.5%. Further to this, Google says that page descriptions are not a ranking factor. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. <h2>Advantages of SERPs and how you can take advantage of this</h2>Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Further black hat <a href='http://seotip.seesaa.net/article/457731030.html'>examples</a> could Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. <h2>Can 301 redirects make a huge difference to search engine optimisation?</h2>Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Make it clear <a href='http://sandybox.sdbx.jp/index6.html'>on</a> your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). SEO (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. <h2>Start the Hunt for Media and Reporters</h2>Search engines reward you for offering a thorough experience that’s likely to benefit other users. Information gathering is so crucial in research; gather it and then tabulate it. Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "It’s crazy to see the disparity between two pieces of content that we all create on a regular basis." <h2>Losing Focus on duplication</h2>A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. You Take a butchers at <a href ='http://profilebusiness.co.uk'>Profile Business</a>, for instance. can use <a href='http://briliola.gdk.mx/Avoid-SEO-Attacks-1519692301.html'>several</a> tools that can help you find ideas and keywords that can complement and improve your original content. There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. When changes are made to the pages, be sure to annotate them in analytics. </p>What your mum didn't tell you about nofollow links2018-04-18T12:13:00+02:002018-04-18T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-18:/What-your-mum-didn-t-tell-you-about-nofollow-links-1524006782.html<p>That means a high web ranking leads to more clicks and conversions. Adding the website <a href='http://seohull.strikingly.com/blog/use-your-outreach-skills'>is</a> quite a useful step in making a website
more popular. Search engine and directories accept website
submissions for free. Predicting future viral success online is a craft possessed by a select few and sometimes …</p><p>That means a high web ranking leads to more clicks and conversions. Adding the website <a href='http://seohull.strikingly.com/blog/use-your-outreach-skills'>is</a> quite a useful step in making a website
more popular. Search engine and directories accept website
submissions for free. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. <h2>Never underestimate the influence of googlebot crawlers</h2> Take it from me, the best
way to succeed in search engine optimization is to build it into your business
development strategy from the very outset. Think of outreach <a href='https://seocrazy.joomla.com/194-find-websites-that-link-to-several-of-your-competitors-as-these-sites-are-likely-to-link-to-you-aswell'>as</a> a Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... brand awareness campaign for your most authoritative audience. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. <h2>Find a simple guide to keywords and read up about it</h2>People will often forgive mistakes made by companies, but they will not forgive insincerity. The higher a <a href='http://alfied.1apps.com/index26.html'>website</a> appears on search engine results pages, the more users will visit the site. If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. <h2>Less is always better when it comes to webmaster tools</h2>If the analytics tools were deployed prior to an SEO’s arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are able to make your site rank more higher; dramatically increasing the likelihood that it will receive a vast increase in visitors. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines." <h2>What your mum didn't tell you about nofollow links</h2>Thin content is content with little added value. Include Take a butchers at <a href ='http://saveourschools.co.uk'>Save Our Schools</a>, for instance. A Map <a href='http://seotips.sdbx.jp/index24.html'>To</a> Your Business Location – As well as contact information, it can also be hugely important to include a map on your website’s contact page. This can not only be a great way to offer specific and precise directions to your business’ physical location, but can also work to legitimatise your business in the eyes of your customers. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. </p>Things to avoid when dealing with conversion rates2018-04-17T12:13:00+02:002018-04-17T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-17:/Things-to-avoid-when-dealing-with-conversion-rates-1523920381.html<p>One feature that many people seem afraid to utilise in their blog posts tends to be headings. As machine learning <a href='http://seo4u5.webnode.com/l/the-most-time-consuming-aspect-is-building-links/'>evolves,</a> along with hardware, detecting sentiment should gain importance over time. Modern SEO, now, kind of has two major areas. Your evergreen post will be the ultimate resource for the …</p><p>One feature that many people seem afraid to utilise in their blog posts tends to be headings. As machine learning <a href='http://seo4u5.webnode.com/l/the-most-time-consuming-aspect-is-building-links/'>evolves,</a> along with hardware, detecting sentiment should gain importance over time. Modern SEO, now, kind of has two major areas. Your evergreen post will be the ultimate resource for the topic you cover. <h2>Reasons that people rely on trust rank</h2>Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. If your website <a href='http://sansara2.soup.io/post/640283822/How-to-prevent-duplicate-content'>or</a> webpage Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. Effective marketing demands it. Repetition is key to this type of research. <h2>Take care when dealing with URLs</h2>That means the days of the Yellow Pages, door knockers and telemarketers are over. When search engines <a href='http://dynamicre.sdbx.jp/index20.html'>calculate</a> the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. <h2>Review page content </h2>But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is." <h2>Things to avoid when dealing with conversion rates</h2>An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. The A great example that I like to use is <a href ='http://oxonaa.org.uk'>Oxon AA</a>. draw of <a href='http://byr.oiran.org/Focus-on-Things-Not-Strings--1517971621.html'>evergreen</a> content, as Moz.com puts it, is continued, sustained success. They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. </p>This story about web crawlers will haunt you forever2018-04-16T12:13:00+02:002018-04-16T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-16:/This-story-about-web-crawlers-will-haunt-you-forever-1523833981.html<p>The anchor text and destination address are specified separately in a hyperlink. What SEO practitioners <a href='http://www.google.cz/url?q=https://gazhall.com/seo-advice'>are</a> missing is the fact that a highly-ranking search result that does not engage offers no value. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. If you …</p><p>The anchor text and destination address are specified separately in a hyperlink. What SEO practitioners <a href='http://www.google.cz/url?q=https://gazhall.com/seo-advice'>are</a> missing is the fact that a highly-ranking search result that does not engage offers no value. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. <h2>Thinking about SERPs makes everything OK</h2>Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Backlinks have a <a href='http://ww2.jounin.jp/How-to-really-understand-widgets-1522714261.html'>significant</a> impact Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Aside from dashboards, it’s good to go into any analytics tool with a rough idea of what you want to learn or prove. <h2>Lets look at our approach to content</h2>The best domain name lookup tools go beyond your immediate
enquiry and search for known popular keyphrase variants of your chosen
phrase. If your site <a href='http://cranberry.hatenablog.com/entry/2018/03/12/151923'>doesn't</a> load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. But here’s the thing: it takes time for search engines to discover (and index) new websites. The best thing is that even search engines also considered social media signals in their rankings. <h2>Discover the connection between user experience text links</h2>We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords." <h2>This story about web crawlers will haunt you forever</h2>Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. The I'm always shocked by <a href ='http://oxonaa.org.uk'>Oxon AA</a>, in this regard. sheer apparent <a href='http://sansara12.freeasphost.net/level6/index4.html'>complexity</a> of SEO is enough to turn some people away entirely. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed. Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. </p>Using traffic estimation tools in conjunction with blogs2018-04-15T12:13:00+02:002018-04-15T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-15:/Using-traffic-estimation-tools-in-conjunction-with-blogs-1523747581.html<p>Want to drive more quality traffic? Optimize your content for Google answer boxes! The modern way <a href='http://harvey.sdbx.jp/index19.html'>to</a> handle Google inclusion
is through the use of sitemaps and a wellstructured
site. You may be surprised to hear that
(based on research by OneStat.com) 33% of all searches on
search engines …</p><p>Want to drive more quality traffic? Optimize your content for Google answer boxes! The modern way <a href='http://harvey.sdbx.jp/index19.html'>to</a> handle Google inclusion
is through the use of sitemaps and a wellstructured
site. You may be surprised to hear that
(based on research by OneStat.com) 33% of all searches on
search engines are for two-word combinations, 26% for three
words, and 21% for four or more words. Just 20% of people
search on single words. It worsens the user experience. <h2>Optimization ensures the Website attracts helpful links that search algorithms use</h2>Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. For any business, <a href='http://ww2.hanabie.com/Great-ideas-about-keyword-density-to-share-with-your-colleagues-1522714021.html'>advertising</a> is Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... of utmost need. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. <h2>Analyze the competitors</h2>t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. I am probably <a href='http://intersol.co.uk/Bad-SEO-is-not-always-about-a-direct-violation-of-search-engine-rules-1518487681.html'>doing</a> the safest thing, as that could be seen as manipulative if I intended to get it indexed. What makes SEO so hard? I have long believed in the power of organic SEO (organic meaning natural
and not paid). I’ve been using it for well over a decade and I’ve been
screaming it from the rooftop for over five years. <h2>Focus on ROI Instead of metrics</h2>In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. However, they’re both content issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. You probably entered a phrase or question in a search engine. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for." <h2>Using traffic estimation tools in conjunction with blogs</h2>Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. In Have you ever dreamed about <a href ='http://saveourschools.co.uk'>Save Our Schools</a> for this? the coming <a href='http://ww2.zatunen.com/Be-inspired-by-the-David-vs-Goliath-battle-1517453821.html'>times,</a> content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. </p>Latest developments in keyword density2018-04-14T12:13:00+02:002018-04-14T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-14:/Latest-developments-in-keyword-density-1523661181.html<p>However, consider that Google is judging the content of eCommerce websites similar to regular content sites. A 2016 WordStream <a href='http://topseoblog.blogsky.com/1396/10/16/post-28/'>survey</a> found that 72 percent of people who searched online for something local visited a store within five miles. 70% of the links clicked on by web users are organic results …</p><p>However, consider that Google is judging the content of eCommerce websites similar to regular content sites. A 2016 WordStream <a href='http://topseoblog.blogsky.com/1396/10/16/post-28/'>survey</a> found that 72 percent of people who searched online for something local visited a store within five miles. 70% of the links clicked on by web users are organic results. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. <h2>What's the story about metrics</h2>Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Create a list <a href='http://ww2.ifdef.jp/Reasons-that-people-rely-on-meta-tags-1522106161.html'>of</a> the Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. <h2>Advantages of LSI and how you can take advantage of this</h2>It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. When it comes <a href='http://newmedianow.co.uk/The-Major-Elements-of-Planning-1517451121.html'>to</a> long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. <h2>You should not create content just to fill pages and hope to rank</h2>A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy." <h2>Latest developments in keyword density</h2>One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. As I'm always shocked by <a href ='http://beverleyguide.co.uk'>Beverley Guide</a>, in this regard. a rule <a href='https://www.dailystrength.org/journals/you-must-have-a-strong-web-foundation'>of</a> thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. </p>Maybe quality will be a thing of the past2018-04-13T12:13:00+02:002018-04-13T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-13:/Maybe-quality-will-be-a-thing-of-the-past-1523574781.html<p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The description meta <a href='http://seoadvice.sdbx.jp/ideas/index.html'>tag</a> should be a …</p><p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The description meta <a href='http://seoadvice.sdbx.jp/ideas/index.html'>tag</a> should be a relevant and a descriptive sentence or two. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and will give you more of an increase in the SERPs. <h2>Best practices in SEO change very little from year to year</h2>All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). Core SEO tactics <a href='http://lineker.sportsontheweb.net/Why-your-digital-marketing-strategy-should-centre-around-text-links-1522971301.html'>are</a> a Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... must in an effective digital marketing strategy these days. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. <h2>So lets talk about organic links and its importance to digital marketing</h2>Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. For those SEO <a href='http://wwwftp.sdbx.jp/index5.html'>agencies</a> and professionals who have been watching closely, the signs have been there for some time. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. <h2>Losing Focus on meta tags</h2>Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. A less buzzword-y way to describe the practice of trend spotting is identifying opportunities. To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations." <h2>Maybe quality will be a thing of the past</h2>You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. Links Take a butchers at <a href ='http://heatall.co.uk'>Heat All</a>, for instance. are integral <a href='http://flambay.getenjoyment.net/Consider-link-bait-at-the-inception-1521419581.html'>for</a> connecting each piece of content, ultimately leading to a potential sale. Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. </p>Useful tips from experts in static pages2018-04-12T12:13:00+02:002018-04-12T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-12:/Useful-tips-from-experts-in-static-pages-1523488381.html<p>Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. There’s a sharp <a href='http://www.geocities.jp/basic0908/king/index4.html'>dividing</a> line between SEOs who believe social doesn’t count toward search relevance and those who do. Google Trends data can help improve forecasts of the …</p><p>Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. There’s a sharp <a href='http://www.geocities.jp/basic0908/king/index4.html'>dividing</a> line between SEOs who believe social doesn’t count toward search relevance and those who do. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. Fast forward a few years and Mobilegeddon hit the internet. <h2>What everyone ought to know about reporting</h2>If the person says no, they have not done any reviews, then do not push for them to leave one. In fact, Google <a href='https://ameblo.jp/seotips4u/entry-12353335999.html'>asked</a> these Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... questions along with some others before releasing their highly publicized Panda update earlier this year. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. That’s potentially twice a day! <h2>Unexpected ways gateway sites can help with getting your website noticed</h2>Focused crawlers are limited to a certain area of the web and in turn, index it in great detail. The most important <a href='http://frugalnuts.fourfour.com/news/post/the-reason-everyone-loves-onsite-seo'>thing</a> to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information it covers all contribute to defining your brand's voice when interacting with your audience. A misspelled, poorly-written piece can hurt your business' credibility, no matter how attractive your website design, how intuitive your user-experience and how amazing the products you offer might be. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? <h2>Useful tips from experts in bread crumbs</h2>Industry leaders spend countless hours tracking trends. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. First in your SEO plans need to be the keywords that you are optimizing for. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate." <h2>Useful tips from experts in static pages</h2>Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. The I'm always amazed by the agility of <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> on this one. crux of <a href='http://profilebusiness.co.uk/People-rarely-take-free-SEO-advice-1518228121.html'>any</a> quality site is the content it creates and the connection that content has with its client and fan base. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. For example, let’s say you own a website that sells watches. </p>Let's talk about duplication2018-04-11T12:13:00+02:002018-04-11T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-11:/Let-s-talk-about-duplication-1523401981.html<p>Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. All of this <a href='http://seoadvice.sdbx.jp/tips/index14.html'>internal</a> processing knowledge is contained within the semantic network and organized on a conceptual …</p><p>Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. All of this <a href='http://seoadvice.sdbx.jp/tips/index14.html'>internal</a> processing knowledge is contained within the semantic network and organized on a conceptual basis. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Just as the keywords, the search engine algorithms are important and unique to every search engine. <h2>Why indexed pages matter</h2>It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. SEO (Search Engine <a href='http://indozine.com/What-search-engines-cannot-see-1517191561.html'>Optimisation)</a> is Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. First in your SEO plans need to be the keywords that you are optimizing for. <h2>You ask what is slow?</h2>To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Having a strong <a href='http://evanesque.sdbx.jp/index23.html'>SEO</a> campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty <h2>Usually, nofollow links do not stand on their own</h2>As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. Again, Google is still desperate for new content. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "In other words, every month tens of thousands of people are searching directly for their product and website." <h2>Let's talk about duplication</h2>Many local businesses want to improve their results in Google, but aren’t sure where to start. Our Have you ever dreamed about <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> for this? data shows <a href='http://pieters.scienceontheweb.net/It-is-extremely-important-that-your-web-pages-get-targeted-traffic-1519328579.html'>that</a> even if it’s a high authority website, the link had no impact. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance They grow over time. </p>Remember that widgets make the web go round2018-04-10T12:13:00+02:002018-04-10T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-10:/Remember-that-widgets-make-the-web-go-round-1523315586.html<p>Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. But it can <a href='http://byr.oiran.org/Pay-particular-attention-to-RSS-feeds-when-performing-an-audit-1522192501.html'>take</a> hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. If you apply this term to …</p><p>Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. But it can <a href='http://byr.oiran.org/Pay-particular-attention-to-RSS-feeds-when-performing-an-audit-1522192501.html'>take</a> hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. <h2>Lessons I learned about javascript</h2>Search engine algorithms will continue to become more sophisticated. To avoid getting <a href='http://belinda.sdbx.jp/index14.html'>penalised</a> by Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. Google Search Console, Google Analytics, Page Speed Insights, etc. It’s an iconic brand, online and offline, that has a proven track record with consumers. <h2>What is SEO really about?</h2>All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Prefer information-rich pages <a href='http://basic0908.mihanblog.com/post/100'>over</a> pages that lack content. For example, “payday loans” is an industry riddled with web spam. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. <h2>Adopt a customer centric view of organic links</h2>Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how to measure it." <h2>Remember that widgets make the web go round</h2>Identify the keywords related to your niche and select the competitive ones you want to rank for. The A great example that I like to use is <a href ='http://saveourschools.co.uk'>Save Our Schools</a>. idea of <a href='https://ameblo.jp/basic0908/entry-12342443835.html'>this</a> kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there is new information), unlike news and seasonal articles. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking on your blog from search engine results pages, and changes to these metrics that have occurred over time. </p>A focus on long tail search to benefit search engine placement2018-04-09T12:13:00+02:002018-04-09T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-09:/A-focus-on-long-tail-search-to-benefit-search-engine-placement-1523229181.html<p>In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. Link building is <a href='http://searchmarketing.strikingly.com/blog/links-are-still-the-most-important-component-of-the-search-algorithm'>a</a> lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact …</p><p>In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. Link building is <a href='http://searchmarketing.strikingly.com/blog/links-are-still-the-most-important-component-of-the-search-algorithm'>a</a> lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. This may surprise you, but users narrow
down 35–45% of their searches to sites based in their own
country. <h2>URL Structure Should Be Short, Descriptive and Help to Categorize Your Website</h2>Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. If you hire <a href='http://available.edoblog.net/headlines/write%20powerful%20-%20captivati'>a</a> SEO Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! firm who does not providing copywriting services you should invest in hiring a professional writer yourself. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. <h2>Choose blog-friendly content management systems</h2>A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Great content and <a href='http://visualizeus.com/profile/seohull'>expert</a> SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate your chosen search terms and improve all related marketing efforts. What’s the first thing you do when you have a question? <h2>Shorter Page Titles and URLs Work Best</h2>Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher." <h2>A focus on long tail search to benefit search engine placement</h2>A growth hacking “hack” in practice would then look disreputable. With I'm always shocked by <a href ='http://profilebusiness.co.uk'>Profile Business</a>, in this regard. each new <a href='https://balancedview.jimdo.com/intermediate-advice/analytics/'>search</a> project, an SEO should shed his or her previous biases and, even more importantly, successes. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within </p>Create content about walled garden sites2018-04-08T12:13:00+02:002018-04-08T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-08:/Create-content-about-walled-garden-sites-1523142781.html<p>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …</p><p>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Rather than focus <a href='http://cranberry.hatenablog.com/entry/2018/03/03/152724'>on</a> obtaining followers, it is better to spend your time creating relationships with people. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. <h2>Go long-tail and forget webmaster tools</h2>Back then, there were only a few hundred websites, so the process was pretty simple. Search engines constantly <a href='http://harangey.sdbx.jp/index31.html'>tweak</a> their Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). <h2>Unique content signifies quality</h2>Every page should be given a title that describes its content. Numerous studies have <a href='http://sansaraevens.postach.io/post/user-friendly-content-because-it-matters'>found</a> that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. <h2>Using traffic estimation tools in conjunction with white hat SEO</h2>Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Every piece of
information about a page can be turned into a long list of words. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point." <h2>Create content about walled garden sites</h2>By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. If Take a butchers at <a href ='http://osoo.co.uk'>osoo</a>, for instance. the content <a href='http://sanrasa.onlinewebshop.net/lessons/index37.html'>you’re</a> producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. </p>Learn How To Do Link Audits, that can significantly increase your organic traffic, without the headaches2018-04-07T12:13:00+02:002018-04-07T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-07:/Learn-How-To-Do-Link-Audits-that-can-significantly-increase-your-organic-traffic-without-the-headaches-1523056382.html<p>When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Prior to the <a href='http://cilian.blogo.jp/archives/8201373.html'>update,</a> short and spammy pages were a common sight. Look at who is on …</p><p>When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Prior to the <a href='http://cilian.blogo.jp/archives/8201373.html'>update,</a> short and spammy pages were a common sight. Look at who is on top, then run reports on what they’re linking to and who is linking to them. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. <h2>Aligning your goals in relation to non reciprocal links</h2>Think about the audience you’re trying to target and create content based around what they would want to read. Google will penalize <a href='http://barbara.hariko.com/beginners-seo/index15.html'>spammy</a> sites, Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. <h2>See this SEO project through before taking on another one</h2>To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. There’s so much <a href='http://lastingsearcher.byethost12.com/index9.html'>misinformation</a> floating around out there that it’s kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. <h2>Repurpose old conversion rates</h2>Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section of the writing helps by optimising the writing to increase how it ranks within search engines like Google, Yahoo and Bing. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these pages bring. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO helps maximize
the number of visitors to a particular website or page by ensuring that the
site appears high on the list of results returned by a search engine." <h2>Learn How To Do Link Audits, that can significantly increase your organic traffic, without the headaches</h2>What makes SEO so hard? You I'm always amazed by the agility of <a href ='http://intersol.co.uk'>Marketing Beverley</a> on this one. may have <a href='http://sanrasa.onlinewebshop.net/advice/index34.html'>heard</a> or been told “just write great content”. Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. </p>Assessing historical progress and how you've been helped by analytics2018-04-06T12:13:00+02:002018-04-06T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-06:/Assessing-historical-progress-and-how-you-ve-been-helped-by-analytics-1522969982.html<p>Search queries are an average of three words long, and more than 25 percent are only a single word. If you scroll <a href='http://seohull.buffalo.io/use-outbound-links-for-outstanding-seo'>down,</a> you will see the area considered to be “below the fold.” The term “fold” originated from the printing industry and is a precisely folded edge of paper …</p><p>Search queries are an average of three words long, and more than 25 percent are only a single word. If you scroll <a href='http://seohull.buffalo.io/use-outbound-links-for-outstanding-seo'>down,</a> you will see the area considered to be “below the fold.” The term “fold” originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. SEO is something that is constantly evolving and changing. It’s always much better to have multiple web pages relating to different keywords and phrases. <h2>More importance is given to link bait</h2>Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. As a content <a href='http://habans.blogstation.jp/archives/8314730.html'>creator,</a> you Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Over the last decade, I’ve had lots of success with SEO on my website and
that of my clients. In all cases, I did the right things and I stayed clear away
from tactics that offered quick returns or were geared towards
manipulating Google. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. <h2>Get to grips with competitor link profile analysis</h2>You’ve optimized your content with SEO. If you want <a href='http://alton.mee.nu/searchtips/index28.html'>to</a> get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. <h2>The reason everyone loves rankings</h2>The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It not exactly best practice SEO in 2018, and I’d be nervous creating any low-quality pages on your site these days." <h2>Assessing historical progress and how you've been helped by analytics</h2>Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) The I'm always amazed by the agility of <a href ='http://tapassess.co.uk'>TAP Assess</a> on this one. technology used <a href='http://berlinky.sdbx.jp/index29.html'>on</a> your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. </p>Create a search marketing strategy based on walled garden sites2018-04-05T12:13:00+02:002018-04-05T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-05:/Create-a-search-marketing-strategy-based-on-walled-garden-sites-1522883581.html<p>So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. This is where <a href='https://applepie.hatenadiary.com/entry/2018/03/16/155413'>you</a> encourage the reader to engage with your business on a more rewarding scale. Linking out …</p><p>So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. This is where <a href='https://applepie.hatenadiary.com/entry/2018/03/16/155413'>you</a> encourage the reader to engage with your business on a more rewarding scale. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. <h2>The infamy behind web 2.0</h2>That way, your site gets shown to the people most likely to benefit from it. A professional SEO <a href='http://ww2.cyber-ninja.jp/Structure-your-content-to-meet-your-SEO-needs-1519864981.html'>agency</a> can Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! improve the search-engine friendliness of your website and produce content which raises your business' search engine ranking and can increase your positioning in SERPs (Search Engine Results Pages). Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. <h2>How To Check If A Site Is Worth Getting A Link From</h2>The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. If you have <a href='http://seotip.seesaa.net/article/457159114.html'>the</a> exact match domain name, search engines will give your domain priority. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. <h2>Remember that mobile search make the web go round</h2>SEO strategist can form a strategic Internet marketing plan around search engine optimization, social media marketing by building backlinks to your website. Having your customers caring about who you are and what you do can be incredibly powerful. As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Is it bringing you more eyeballs on your website and clients buying your products/services?" <h2>Create a search marketing strategy based on walled garden sites</h2>This can have a devastating effect on bounce rate. Having A great example that I like to use is <a href ='http://pnsegypt.com'>PNS Egypt</a>. an appropriate <a href='http://searchmarketing.strikingly.com/blog/your-content-strategy-could-use-a-facelift'>title</a> will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. If this has already been done to a large extent, rewriting the home page descriptive content is the easiest way to fix the preexisting issue. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. </p>Search engine health checks should look at canonical URLs2018-04-04T12:13:00+02:002018-04-04T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-04:/Search-engine-health-checks-should-look-at-canonical-URLs-1522797181.html<p>As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within the cluster they’re evaluating, even if it isn’t ranked highest. You never know, <a href='https://seocrazy.joomla.com/14-sprinkle-lsi-keywords'>you</a> might discover something that you can use in …</p><p>As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within the cluster they’re evaluating, even if it isn’t ranked highest. You never know, <a href='https://seocrazy.joomla.com/14-sprinkle-lsi-keywords'>you</a> might discover something that you can use in your future digital marketing and social media efforts. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Backlinks give the impression that you're an authority in your given industry. <h2>Don't miss out dynamic pages from your detailed marketing checklist</h2>If you can't handle the volume of leads and sales then opportunities will be lost and customers let down. Links at <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/SearchAnalytics'>the</a> top Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! of a page carry more weight than those further down. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. Long term, having good SEO will continue to bring people back to your site. <h2>The most obvious backlink tactic</h2>Many local businesses want to improve their results in Google, but aren’t sure where to start. Strong communication between <a href='https://seocrazy.joomla.com/211-learn-how-to-use-content-directories-and-other-platforms-as-part-of-your-content-marketing-strategy'>departments</a> means the team will catch things like whether or not the tracking scripts are still intact after a site update, and whether or not they need to make the annotations in analytics for notable events. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. They may have value for someone looking for a particular news report from an earlier period. <h2>Why has stickiness been so popular?</h2>Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The whole notion that one person is key to unlocking the “secret” to SEO is flawed. " <h2>Search engine health checks should look at canonical URLs</h2> Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Too Take a butchers at <a href ='http://saveourschools.co.uk'>Save Our Schools</a>, for instance. many internal <a href='https://clementine55.jimdo.com/onsite-seo/headers-and-footers/'>links</a> can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. Start by getting into the mindset of a casual browser. Most people approach SEO with a preconception – or prejudice – about
what their best keywords are. They are normally either wholly or partly
wrong. </p>Aligning your goals in relation to blogs2018-04-03T12:13:00+02:002018-04-03T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-03:/Aligning-your-goals-in-relation-to-blogs-1522710781.html<p>During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Are they keywords …</p><p>During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Are they keywords <a href='http://searchmarketing.strikingly.com/blog/keep-outbound-links-to-a-minimum'>with</a> a history of high click through rates (CTRs) and conversion? SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. <h2>Use Google’s Disavow Tool To Improve Ranking</h2>Understanding at all times what is happening with your site from both a webmaster and statistician’s viewpoint will only reap benefits. Consider dropping a <a href='http://harangey.sdbx.jp/index38.html'>link</a> back Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. This is important because most Internet users rely heavily on these rankings. <h2>I bet you didn't know this about onsite SEO</h2>Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Googlebot uses sitemaps <a href='http://harvey.sdbx.jp/index39.html'>and</a> databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. <h2>Determining Relevance: Trust your gut when it comes to offsite SEO</h2>Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you want to sell products on your website and need to drive customers towards it, then SEO can help." <h2>Aligning your goals in relation to blogs</h2>For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Coming Take a butchers at <a href ='http://beverleyguide.co.uk'>Beverley Guide</a>, for instance. up with <a href='https://seocrazy.joomla.com/68-why-won-t-people-engage-with-my-content'>great</a> content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Here’s the thing; it’s extremely easy to choose the wrong keywords. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. </p>Succeeding in SEO means paying attention to page rank2018-04-02T12:13:00+02:002018-04-02T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-02:/Succeeding-in-SEO-means-paying-attention-to-page-rank-1522624381.html<p>Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google itself has <a href='http://heatall.co.uk/Fun-with-comment-spam-for-now-1522537682.html'>given</a> clear indications that the future of search is going to be targeted towards mobile devices, and technology …</p><p>Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google itself has <a href='http://heatall.co.uk/Fun-with-comment-spam-for-now-1522537682.html'>given</a> clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. <h2>Great ideas about onsite SEO to share with your colleagues</h2>You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Experience-based competitive audits <a href='http://basic0908.mihanblog.com/post/101'>analyze</a> variables Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! that would affect the experience someone has on your website compared to that of your competitors. What are they getting in exchange for coming to your site? A so-called website blocker is something that prevents search engines from accessing the site <h2>Ranking high in the search engines is tough.unless you concentrate on web 2.0</h2>Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. Search provides <a href='http://sansara.freeasphost.net/index34.html'>results</a> that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. <h2>Audit your profile, looking for issues with regards to dynamic pages</h2>Keywords and phrases used in communications should involve thoughtful research from the outset. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise." <h2>Succeeding in SEO means paying attention to page rank</h2>Citations like these are essential when building authority and improving your site’s credibility. SEO Have you ever dreamed about <a href ='http://profilebusiness.co.uk'>Profile Business</a> for this? strategist can <a href='http://idealma.sdbx.jp/index13.html'>form</a> a strategic Internet marketing plan around search engine optimization, social media marketing by building backlinks to your website. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. </p>Here's what industry insiders think about non reciprocal links2018-04-01T12:13:00+02:002018-04-01T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-04-01:/Here-s-what-industry-insiders-think-about-non-reciprocal-links-1522537981.html<p>It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Research shows that <a href='http://ww2.hide-yoshi.net/How-Does-Social-Media-Play-a-Role-in-Search-Engine-Rankings--1519760028.html'>data-heavy</a> content gets linked much more frequently as compared to opinionated content. A major consideration when creating internal backlinks …</p><p>It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Research shows that <a href='http://ww2.hide-yoshi.net/How-Does-Social-Media-Play-a-Role-in-Search-Engine-Rankings--1519760028.html'>data-heavy</a> content gets linked much more frequently as compared to opinionated content. A major consideration when creating internal backlinks is how you link different assets together. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. <h2>How you will benefit from walled garden sites</h2>Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. By following this <a href='http://ww2.genin.jp/Use-unique-testimonials-from-customers-1519801037.html'>advice,</a> you Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! will save a lot of hard work and time creating high quality content for poor quality sites. On the other hand, they will be missing for search engines. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. <h2>Adopy a monetisation first approach before putting efforts into ROI</h2>When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. A more technical <a href='https://seocrazy.joomla.com/235-hidden-facts-about-quality'>topic,</a> most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Also, expect to be targeted by a lot more people trying to sell you their services. <h2>Update your web 2.0 on a regular basis</h2>Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. For example, if we were looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely to search for something like “where is the closest coffee shop?” and reap the benefits of effective local SEO. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites." <h2>Here's what industry insiders think about non reciprocal links</h2>Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Technical The talk on Facebook is about <a href ='http://indozine.com'>Indozine</a> at the moment. SEO work <a href='http://stain.mihanblog.com/post/1'>has</a> either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. </p>One important aspect is conversion rates2018-03-31T12:13:00+02:002018-03-31T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-03-31:/One-important-aspect-is-conversion-rates-1522451581.html<p>Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag While developing your <a href='http://barry355.1apps.com/index7.html'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site …</p><p>Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag While developing your <a href='http://barry355.1apps.com/index7.html'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page To have a sound SEO system you must have a good SEO strategy in place. <h2>Measure and Improve by paying attention to 301 redirects</h2>The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Modern SEO is <a href='https://applepie.hatenadiary.com/entry/2018/03/04/151942'>about</a> so Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! much more than keywords and meta tags. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. <h2>How to learn about nofollow links in a few hours</h2>It’s no exaggeration to say Google got blindsided by social. The goal of <a href='https://clementine55.jimdo.com/offsite-seo/301-redirects/'>SEO</a> is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. Google’s Panda update was aimed at improving the quality of search results for their users. <h2>Self-publishing Parasite SEO based purely on SERPs</h2>Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. Search engines favor sites that follow SEO best practices and deliver consistent quality. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. " <h2>One important aspect is conversion rates</h2>Competitor analysis is a lot easier when you have the right tools. This Have you ever dreamed about <a href ='http://oxonaa.org.uk'>Oxon AA</a> for this? is where <a href='http://seotip.seesaa.net/article/456486108.html'>most</a> online advertisements are charged by the number of clicks that result in direct interest of a user. But how do you get strangers to visit your site before they know anything about your business? However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. </p>Go long-tail and forget Google algorithms2018-03-30T12:13:00+02:002018-03-30T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-03-30:/Go-long-tail-and-forget-Google-algorithms-1522365182.html<p>From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …</p><p>From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or Flash, nobody uses Flash anymore, and in that case, that’s when you run into problems where SEO is difficult because SEO is an afterthought. White Hat SEO <a href='http://sansara12.freeasphost.net/level4/index2.html'>are</a> keywords tailored to a particular audience and fall within SEO best practices. Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. <h2>How to diagnose forums related issues</h2>A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Over the years, <a href='http://altisidora.guhaw.com/blogs/don--t%20leave%20shady%20backlin'>search</a> engines Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. <h2>There are lots of things that you can do to get better rankings on Google</h2>Try using an ontology tool (and an ordinary thesaurus) to identify
some related terms. A so-called website <a href='http://ww2.konjiki.jp/Useful-tips-from-experts-in-SEO-1521938762.html'>blocker</a> is something that prevents search engines from accessing the site An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; For example, “payday loans” is an industry riddled with web spam. <h2>Predicting Future Trends</h2>SEO is all about staying relevant to what searchers are looking for. Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results. You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate the web and many businesses employ SEO services." <h2>Go long-tail and forget Google algorithms</h2>Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. And A great example that I like to use is <a href ='http://beverleyguide.co.uk'>Beverley Guide</a>. what’s the <a href='http://sansara12.npage.de/adulation.html'>result?</a> Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. </p>Your business is unique in every single way2018-03-29T12:13:00+02:002018-03-29T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-03-29:/Your-business-is-unique-in-every-single-way-1522278781.html<p>If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …</p><p>If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Internal linking is <a href='http://barry355.1apps.com/index30.html'>a</a> really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. <h2>When your use of organic links becomes obsessive</h2>Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. I’m not going <a href='http://ww342.droppages.com/index11.html'>to</a> lie Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! to you, SEO is hard – and no bullshit, it’s getting harder. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. <h2>You need to optimize for more than one keyword phrase per page</h2>Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your page could still rank highly on Google. The success of <a href='http://sansara6.1apps.com/index10.html'>any</a> website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. <h2>Create a search marketing strategy based on SEO campaigns</h2>What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines." <h2>Your business is unique in every single way</h2>If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. It’s A great example that I like to use is <a href ='http://newmedianow.co.uk'>New Media Now</a>. important to <a href='https://blogs.yahoo.co.jp/basic0908/66172221.html'>remember</a> that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. </p>The time you invest in googlebot crawlers will pay back with improved positioning2018-03-28T12:13:00+02:002018-03-28T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-03-28:/The-time-you-invest-in-googlebot-crawlers-will-pay-back-with-improved-positioning-1522192381.html<p>SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Never start writing <a href='http://www.geocities.jp/basic0908/ace/index6.html'>an</a> article without performing a keyword research. The best tool to use is the free Google …</p><p>SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Never start writing <a href='http://www.geocities.jp/basic0908/ace/index6.html'>an</a> article without performing a keyword research. The best tool to use is the free Google Keyword Tool. If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. <h2>Add valuable insight to your content</h2>A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. The most effective <a href='http://wwwftp.sdbx.jp/index14.html'>way</a> to Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. It may have come to your attention that most hosting providers resell
their hosting space through their (primary) customers. Reseller hosting
is similar to what happens with office properties when a lessee sublets a property. URLs generally only need to include letters, digits, slashes and hyphens. <h2>Assessing historical progress and how you've been helped by search engine spiders</h2>And what’s better, blogging gives you another SEO benefit: fresh content. Target 500 to <a href='http://barbara.hariko.com/starting-out-seo/index40.html'>1,000</a> words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all of that contributes to the difficulty around SEO. <h2>Things your competitors know about long tail search</h2>Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Your competitors may be investing more in their own SEO campaigns, outperforming you in the process." <h2>The time you invest in googlebot crawlers will pay back with improved positioning</h2>therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Links A great example that I like to use is <a href ='http://tapassess.co.uk'>TAP Assess</a>. are how <a href='http://prometheus.ikaduchi.com/If-you-use-up-to-date-SEO-methods-that-play-by-the-rules-you-ll-get-results-that-last-1518748981.html'>search</a> engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. </p>Let's follow doorway sites best practise2018-03-27T12:13:00+02:002018-03-27T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-03-27:/Let-s-follow-doorway-sites-best-practise-1522105981.html<p>There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Google has several <a href='http://harangey.sdbx.jp/index17.html'>bots:</a> Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To …</p><p>There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Google has several <a href='http://harangey.sdbx.jp/index17.html'>bots:</a> Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To combat this add a list of related articles at the end of each blog as this will significantly improve visibility and create a far better flow for the website, with superior user experience. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. <h2>Make sure your SEO checklist includes SEO campaigns for best results</h2>SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Anchor text can <a href='http://strawberry9697.blog.shinobi.jp/backlinks/start%20writing%20better%20seo%20c'>take</a> a Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! number of different forms from keyword related anchors, to branded anchors, to normal URLs. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. <h2>Create an Engaging Web Presence by the use of offsite SEO</h2>which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. Constantly posting fresh <a href='https://ameblo.jp/basic0908/entry-12344423786.html'>content</a> will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Your images need to be of good quality. Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. <h2>Tell me more about page rank</h2>Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. All internal links on your website should be valid and working. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc." <h2>Let's follow doorway sites best practise</h2>Be advised that certain keywords can be more expensive than others. Google Take a butchers at <a href ='http://newmedianow.co.uk'>New Media Now</a>, for instance. is looking <a href='http://seoadvice.sdbx.jp/starter/index19.html'>to</a> reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. </p>Beginner's guide to social media2018-03-26T12:13:00+02:002018-03-26T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-03-26:/Beginner-s-guide-to-social-media-1522019581.html<p>A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Links are …</p><p>A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Links are the <a href='http://semta.ukime.org/Make-Sure-People-Still-Search-for-the-Topic-1517797861.html'>key</a> to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. Unlimited information, Unlimited Communication and Connection! <h2>Don’t forget about link research</h2>For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. The search engines <a href='http://berlinky.sdbx.jp/index20.html'>will</a> act Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! rapidly to penalize sites that contain viruses or trojans. There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. <h2>To get fast rankings, you need URLs</h2>When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Backlinks are important <a href='http://samely.3rin.net/backlinks/make%20basic%20duplicate%20listi'>for</a> Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. This sort of content stays fresh as new people come looking for information. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. <h2>Website optimization techniques</h2>Include A Map To Your Business Location – As well as contact information, it can also be hugely important to include a map on your website’s contact page. This can not only be a great way to offer specific and precise directions to your business’ physical location, but can also work to legitimatise your business in the eyes of your customers. While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better." <h2>Beginner's guide to social media</h2>You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. There The talk on Facebook is about <a href ='http://profilebusiness.co.uk'>Profile Business</a> at the moment. are many <a href='http://seodisaster.webs.com/apps/blog/show/45409317-seo-harvesting'>sites</a> out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. </p>What can we do to improve?2018-03-25T12:13:00+02:002018-03-25T12:13:00+02:00Anita Dawsontag:zeus.zatunen.com,2018-03-25:/What-can-we-do-to-improve--1521936781.html<p>However, there are legitimate reasons to have live pages with similar content. It’s a fact <a href='http://www1.tickipedia.net/wiki/User:Gazhall'>that</a> longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading …</p><p>However, there are legitimate reasons to have live pages with similar content. It’s a fact <a href='http://www1.tickipedia.net/wiki/User:Gazhall'>that</a> longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. <h2>Make sure you know exactly what you're doing with white hat SEO</h2>Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail keywords could be “luxury oak dining room chairs”.Relevant content is very important for SEO purposes. For years, we’ve <a href='http://pagebin.com/Ld42QkmP'>viewed</a> off-page Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. <h2>Takeaway tips for link bait</h2>SEO is the tool to drive people to your website. Inbound links can <a href='http://ww2.ifdef.jp/Title-Tag-Issues-1517971981.html'>come</a> from your own website (linking from one page to another) or other web properties you control. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. <h2>Understanding webmaster tools in relation to your marketing strategy</h2>It’s one of the great things about the field. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service offered <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need." <h2>What can we do to improve?</h2>Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. We I'm always shocked by <a href ='http://oxonaa.org.uk'>Oxon AA</a>, in this regard. all know <a href='http://wasani.sdbx.jp/index40.html'>that</a> getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. </p>Small but important things to observe about 301 redirects2018-03-24T12:13:00+01:002018-03-24T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-24:/Small-but-important-things-to-observe-about-301-redirects-1521850381.html<p>The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. If you’re choosing <a href='http://publish.lycos.com/gretels/2017/12/15/mapping-your-products-and-services/'>a</a> SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order …</p><p>The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. If you’re choosing <a href='http://publish.lycos.com/gretels/2017/12/15/mapping-your-products-and-services/'>a</a> SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. <h2>Layout, formatting and gateway sites combine to make great SEO</h2>Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Major search engines, <a href='http://indozine.com/How-to-get-Google-authorship-1519005961.html'>including</a> Google, Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). <h2>The steps needed for putting web portals into action</h2>When it comes to choosing keywords, it’s important that they are not too specific or too broad. Where are you <a href='http://searchmarketing.strikingly.com/blog/the-key-here-is-to-make-sure-seo-is-worthwhile'>seeing</a> the fastest movement in the SERP’s? When you use underscores to separate words in a URL name, Google will read it as one single word. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. <h2>Make a good use of keywords</h2>Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Most companies use SEO to increase website traffic, which in turn, increases revenue." <h2>Small but important things to observe about 301 redirects</h2>One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so you’re not exposed to algorithm changes. The Take a butchers at <a href ='http://profilebusiness.co.uk'>Profile Business</a>, for instance. intro of <a href='http://tony.buzama.com/Choose-your-keywords-carefully-1517278921.html'>the</a> article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. </p>Myths and misconceptions about RSS feeds2018-03-23T12:13:00+01:002018-03-23T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-23:/Myths-and-misconceptions-about-RSS-feeds-1521763981.html<p>Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Another example of <a href='http://steam.obunko.com/If-you-don-t-have-backlinks-you-re-not-going-to-rank-1520381461.html'>keywords</a> is the Long Tail Keyword. The nature of having competitors mean that they will always be looking to beat you, gain ground …</p><p>Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Another example of <a href='http://steam.obunko.com/If-you-don-t-have-backlinks-you-re-not-going-to-rank-1520381461.html'>keywords</a> is the Long Tail Keyword. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. For example, if your product page is thin, you can add unique content in the form of a detailed explanation. <h2>Things that make you love and hate keywords</h2>Google Search Console, Google Analytics, Page Speed Insights, etc. Whether by creating <a href='http://ww342.droppages.com/index5.html'>high-quality</a> content, Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.ne of the biggest aspects of SEO is the production of content. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. <h2>Increase Organic Traffic by the manipulation of web portals</h2>Search engines are always updating their standards and guidelines to help improve their user’s experiences. Faceted navigation allows <a href='http://ww2.sarashi.com/Make-your-content-much-more-linkable-and-much-more-likable-1517540761.html'>users</a> to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. <h2>Search engine health checks should look at RSS feeds</h2>Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Less-competitive terms afford more opportunity for high ranking. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks." <h2>Myths and misconceptions about RSS feeds</h2>However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. Search I'm always amazed by the agility of <a href ='http://saveourschools.co.uk'>Save Our Schools</a> on this one. engines want <a href='http://starling.99ing.net/seo/easy%20internal%20linking'>to</a> deliver the best results to searchers based on the search terms visitors enter. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Here’s the thing – people tend to mistake content marketing with publishing a few blog posts on their website. </p>Advantages of user generated content and how you can take advantage of this2018-03-22T12:13:00+01:002018-03-22T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-22:/Advantages-of-user-generated-content-and-how-you-can-take-advantage-of-this-1521677581.html<p>Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. If your site <a href='http://searchmarketing.strikingly.com/blog/write-about-backlinks'>isn’t</a> mobile optimized, you’re at a serious search disadvantage. Make sure that your site’s structure and hierarchy are as clear and …</p><p>Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. If your site <a href='http://searchmarketing.strikingly.com/blog/write-about-backlinks'>isn’t</a> mobile optimized, you’re at a serious search disadvantage. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. <h2>Emphasizing fast results by using URLs</h2>To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. In a world <a href='http://elisea.blogfa.com/post/11'>of</a> content Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. <h2>Wait. Is comment spam really that simple?</h2>Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. TD-IDF means that <a href='https://about.me/sansarasmith'>content</a> should include different phrases and that some of those phrases should appear more frequently than others. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate your chosen search terms and improve all related marketing efforts. <h2>
Identify keyword opportunities </h2>You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge." <h2>Advantages of user generated content and how you can take advantage of this</h2>Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Analysis I'm always amazed by the agility of <a href ='http://oxonaa.org.uk'>Oxon AA</a> on this one. of meta <a href='http://ww2.dousetsu.com/Find-Sites-Linking-To-More-Than-One-Competitor-1520901361.html'>sets/keywords,</a> visible text and code to determine how well you're positioned for search engines. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. You should reach out to them at least three times, and clearly document each of these attempts. </p>Think about ROI from the start2018-03-21T12:13:00+01:002018-03-21T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-21:/Think-about-ROI-from-the-start-1521591181.html<p>Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. We can judge <a href='http://searchmarketing.beep.com/why-not-use-the-w3c-validator-2018-01-10.htm'>a</a> site visually in …</p><p>Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. We can judge <a href='http://searchmarketing.beep.com/why-not-use-the-w3c-validator-2018-01-10.htm'>a</a> site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. SEO takes time, resources, and money if you outsource. You need to go into
this journey expecting to spend time working on SEO for the long-term. <h2>Why have web crawlers got such a reputation?</h2>While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. One way of <a href='http://barbara.hariko.com/facilitate-seo/index2.html'>increasing</a> traffic Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. <h2>The steps needed for putting trust rank into action</h2>An important aspect of SEO is making your website easy for both users and search engine robots to understand. Google estimates that <a href='http://gaz.cu.ma/seostrategy/index25.html'>around</a> 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. <h2>Can user generated content make a huge difference to search engine optimisation?</h2>If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. Once you have built a great website and filled it with great resources, you need to tell people about it! According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider." <h2>Think about ROI from the start</h2>Obtaining Backlinks can be a tricky process that takes lots of time and patience. It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. If Have you ever dreamed about <a href ='http://indozine.com'>Indozine</a> for this? your online <a href='https://www.smore.com/t8zpr'>business</a> isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. </p>Make static pages the main focus of your marketing tactics2018-03-20T12:13:00+01:002018-03-20T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-20:/Make-static-pages-the-main-focus-of-your-marketing-tactics-1521504781.html<p>Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …</p><p>Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. Google will bring <a href='https://sansara2.neocities.org/index22.html'>people</a> to your website, but engagement can help return visitors and for instance sales promotions. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. <h2>Show benefits, value or solutions to problems</h2>The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Lastly, and probably <a href='http://ww63.000a.biz/Add-BreadCrumbs-To-Improve-Navigation-1519605541.html'>most</a> importantly, Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. And the common belief is people generally scan and review the first two pages of the SERP. <h2>Myths and misconceptions about inbound links</h2>By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. Google Trends data <a href='http://manilta.bigcartel.com/product/heaney-lars'>can</a> help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Not all SEO efforts are obvious to the outside eye. <h2>Headings and web 2.0</h2>Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine marketing. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Your website should be able to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers." <h2>Make static pages the main focus of your marketing tactics</h2>SEO is about providing value, not tricking search engines into ranking you higher. By following these <a href='http://lineker.sportsontheweb.net/How-you-will-benefit-from-webmaster-tools-1520901301.html'>great</a> tips, you can create fantastic content without spending days pulling your hair out over the idea: It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. </p>The hardest part of SEO is waiting2018-03-19T12:13:00+01:002018-03-19T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-19:/The-hardest-part-of-SEO-is-waiting-1521418381.html<p>Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts …</p><p>Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. Many new marketing <a href='https://ameblo.jp/basic0908/entry-12355402895.html'>specialists</a> tend to buy a few followers in order to give their social media a great kick-start. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. <h2>Less is always better when it comes to text links</h2>Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. The quality of <a href='http://gaz.cu.ma/seostrategy/index20.html'>the</a> content Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies…that’s also a key part of how SEO works. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. <h2>Go long-tail and forget anchor text</h2>Such content doesn’t provide regular traffic. One of the <a href='http://ww2.chakin.com/Great-content-and-backlinks-are-still-the-most-powerful-tools-in-your-toolbox-1518319562.html'>first</a> steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Would you refer this website to a friend or relative? Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. <h2>Audit your profile, looking for issues with regards to analytics</h2>which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve." <h2>The hardest part of SEO is waiting</h2>Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Search engine optimisation <a href='http://steam.obunko.com/Why-do-links-matter--1517797561.html'>isn't</a> always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. </p>Unlocking the mystery of mobile search2018-03-18T12:13:00+01:002018-03-18T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-18:/Unlocking-the-mystery-of-mobile-search-1521331982.html<p>Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. When any business <a href='http://barbara.hariko.com/next-stage/index20.html'>goes</a> online, the advertising works best to garner a huge amount of web traffic. However, with the use of paid search advertising …</p><p>Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. When any business <a href='http://barbara.hariko.com/next-stage/index20.html'>goes</a> online, the advertising works best to garner a huge amount of web traffic. However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. <h2>Succeeding in SEO means paying attention to html</h2>. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. There is little <a href='http://sanrasa.onlinewebshop.net/lessons/index17.html'>doubt</a> that Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Who wants to chase links for months, only to see no real SEO success at all? <h2>Write a 1000+ words article about text links</h2>Cookieless domains are useful because a browser can connect to more than one at a time. Utilise existing relationships <a href='http://seoadvice.sdbx.jp/starter/index10.html'>with</a> suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Keep your existing hosting provider as your domain name registrar
but ask it to update its domain name server (DNS) records
to point at the DNS of your new provider. <h2>Search marketing implications related to onsite SEO</h2>We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website." <h2>Unlocking the mystery of mobile search</h2>SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. You should monitor <a href='http://sansara12.freeasphost.net/level6/index36.html'>each</a> backlink you create or earn and verify if it carries any SEO value. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. </p>Put a profile photo on your Google+ account2018-03-18T08:05:00+01:002018-03-18T08:05:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-18:/Put-a-profile-photo-on-your-Google-account-1521360338.html<p>Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Nearly, 74% of <a href='http://sansara12.freeasphost.net/level6/index34.html'>consumers …</a></p><p>Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Nearly, 74% of <a href='http://sansara12.freeasphost.net/level6/index34.html'>consumers</a> use search engines to find local business information. Links with over optimized anchor text in articles or press releases distributed on other sites. A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. <h2>Takeaway tips for text links</h2>Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to present accurate information. Similarly, you can then optimise each geographic page like you would a category or service page. With Google's mobile-first <a href='http://www.jotf.org/UserProfile/tabid/201/userId/195586/Default.aspx'>index,</a> mobile Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. <h2>Under the Google radar</h2>301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Utilizing Social Media <a href='http://frugalnuts.fourfour.com/news/post/how-are-our-marketing-programs-performing'>is</a> a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. <h2>Adopy a monetisation first approach before putting efforts into indexed pages</h2>Not only will you find topics that are frequently
searched, you’re also likely to stumble on
search language they are using that you might
not have anticipated. One reason for this—
your knowledge and expertise in your industry
is deeper than theirs. The language you use
is probably industry jargon that your audience
doesn’t use. This is a great opportunity for
you to find long tail keywords that your
audience can understand, and create content
that speaks to them. You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an “unnatural” way. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link!" <h2>Put a profile photo on your Google+ account</h2>Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. If you produce <a href='http://sacrebo.sakeblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/utilize%20social%20media%20for%20l'>great</a> content, but no one’s there to see it, does it acquire links? Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. However, this will only affect your mobile search rankings. </p>Tracking and tuning2018-03-17T12:13:00+01:002018-03-17T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-17:/Tracking-and-tuning-1521245582.html<p>There is a similar function in Google Webmaster Tools. Contextual link building <a href='http://ww2.husuma.com/Press-Releases-and-Backlinks-1519345321.html'>is</a> the quickest way to boost your site’s search performance. So, be sure to open that lane by checking how your website performs on mobile applications. To do the broken link-building method, you must find broken links …</p><p>There is a similar function in Google Webmaster Tools. Contextual link building <a href='http://ww2.husuma.com/Press-Releases-and-Backlinks-1519345321.html'>is</a> the quickest way to boost your site’s search performance. So, be sure to open that lane by checking how your website performs on mobile applications. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. <h2>Overlapping and redundant articles are a no-no, consider how dynamic pages can help</h2>Look for aspects of your industry that have been the same from the beginning. External optimization involves <a href='http://sandra.sdbx.jp/index9.html'>optimizing</a> your Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Keyword research can be time-consuming, but rewarding when done properly. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. <h2>Make domain authority the main focus of your marketing tactics</h2> Google’s spider is called Googlebot and you can see
it hitting your site if you look at your web logs. From other SEO <a href='http://ww2.sarashi.com/Low-Word-Count-1518145621.html'>agencies</a> to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. <h2>Spin a compelling personal narrative</h2>Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. What’s the first thing you do when you have a question? Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page" <h2>Tracking and tuning</h2>With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Customized information will <a href='http://newmedianow.co.uk/Use-your-outreach-skills-1517796721.html'>make</a> sure your brand is memorable and distinct from all your ho-hum competitors. For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. To have a sound SEO system you must have a good SEO strategy in place. </p>What the Keyword Data Tells You2018-03-16T12:13:00+01:002018-03-16T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-16:/What-the-Keyword-Data-Tells-You-1521159181.html<p>Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …</p><p>Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. Backlinks are absolutely <a href='http://pieters.scienceontheweb.net/Analyze-the-backlinks-of-any-website-and-get-detailed-statistics-1520037241.html'>key</a> to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Well this is where things get complicated. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. <h2>Random musings on page rank</h2>Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. Do some keyword <a href='http://harvey.sdbx.jp/index18.html'>research</a> and Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. <h2>Education is the best legacy when it comes to forums</h2>Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. But you are <a href='https://seocrazy.joomla.com/41-some-keywords-don-t-deserve-their-own-page'>to</a> realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door. <h2>Expand your keyword stuffing as necessary</h2>Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Is your homepage title tag duplicated on another web page? I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines." <h2>What the Keyword Data Tells You</h2>Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. You might have <a href='http://barbara.hariko.com/seo-basics/index1.html'>excellent</a> content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. </p>All you wanted to know about cloaking but were afraid to ask2018-03-15T12:13:00+01:002018-03-15T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-15:/All-you-wanted-to-know-about-cloaking-but-were-afraid-to-ask-1521072781.html<p>Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. You get what <a href='http://ww2.kesagiri.net/SEO-and-SEM-will-help-YOU-be-the-solution-Google-presents-to-its-searchers-1520468281.html'>you</a> want—top rankings
on Google and “free” organic traffic. Analysing a …</p><p>Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. You get what <a href='http://ww2.kesagiri.net/SEO-and-SEM-will-help-YOU-be-the-solution-Google-presents-to-its-searchers-1520468281.html'>you</a> want—top rankings
on Google and “free” organic traffic. Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. <h2>A few words on content</h2>Most users want fast answers, and they only look beyond the first page when they don’t find good results right away. Black hat or <a href='http://listgeeks.com/#!/seohull'>unethical</a> search Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Having links from more popular websites carry more weight than less popular sites. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. <h2>Measure and Improve by paying attention to Google algorithms</h2> Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. CAPTCHA
stands for Completely <a href='http://seotrainingtips.byethost13.com/index13.html'>Automated</a> Public Turing test to tell Computers
and Humans Apart, and typically takes the form of a distorted image of
letters and/or numbers that you have to type in as part of the
submission. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? <h2>The hidden agenda behind SERPs</h2>A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on." <h2>All you wanted to know about cloaking but were afraid to ask</h2>The blog posts that we build links to ranked very well and drove a ton of traffic for clients. The world of <a href='http://ww342.droppages.com/index13.html'>search</a> is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). </p>The time you invest in page rank will pay back with improved positioning2018-03-14T12:13:00+01:002018-03-14T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-14:/The-time-you-invest-in-page-rank-will-pay-back-with-improved-positioning-1520986381.html<p>Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. There was a <a href='http://searchmarketing.strikingly.com/blog/that-old-anchor-text-is-no-longer-fresh-anymore'>time</a> when “keyword density” meant something for SEO content. To a larger degree, your backlink profile is made …</p><p>Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. There was a <a href='http://searchmarketing.strikingly.com/blog/that-old-anchor-text-is-no-longer-fresh-anymore'>time</a> when “keyword density” meant something for SEO content. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. <h2>Online marketing changes quickly when it comes to blogs</h2>SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Google clearly states <a href='https://ameblo.jp/basic0908/entry-12358590855.html'>that</a> buying Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! backlinks to improve your rankings breaches their guidelines. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. A 301 redirect tells search engines (and human browsers) that content
has permanently moved from one location to another, and automatically
redirects the user to the new page. Suffice to say, a 301 redirect
(properly executed) will normally allow the target page on the new
domain to escape the worst effects of age deflation. <h2>Does the content look high quality, or is it just a list of keywords?</h2>The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. Every business can <a href='http://apple335.doorblog.jp/archives/6364524.html'>harness</a> the power of SEO to drive more traffic to their websites, and increase leads and revenue. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Linux presents additional, functional attractions beyond its inherent
stability. As we shall see later, a number of server-side SEO tasks are
easier to achieve on Linux than on other platforms. Another advantage
is that it is based on OpenSource foundations. <h2>Adopy a monetisation first approach before putting efforts into onsite SEO</h2>Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Keyword discovery is the first of three steps in my D–A–D keyword
analysis technique. In discovery, you generate the longest
list of possible search words and phrases your customers might
use, with your competitors as a guide. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query." <h2>The time you invest in page rank will pay back with improved positioning</h2>Search engines are the key to making your site more than a fading mirage in the desert. And after coming <a href='http://sanrasa.onlinewebshop.net/advisory/index20.html'>a</a> long way an SEO is called integrated digital marketing by some marketing experts. It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. </p>Make RSS feeds the main focus of your marketing tactics2018-03-13T12:13:00+01:002018-03-13T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-13:/Make-RSS-feeds-the-main-focus-of-your-marketing-tactics-1520899981.html<p>Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. Users often know <a href='http://seoadvice.sdbx.jp/tips/index2.html'>what</a> they want once they reach a site, and turn to in-site navigation to find their desired topic. Using internal links throughout your website can also increase the ranking of your website …</p><p>Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. Users often know <a href='http://seoadvice.sdbx.jp/tips/index2.html'>what</a> they want once they reach a site, and turn to in-site navigation to find their desired topic. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. <h2>Answer the questions of your potential customers with regards to long tail search</h2>It is a marketing tact used to promote a brand, product, or service through digital technology, like: Schema.org is a <a href='http://basic0908.spruz.com/pt/The-shorter-the-page-title-the-more-intent.1-4-2018/blog.htm'>code</a> protocol Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties
(link is external)
that will drop your site down the rankings. <h2>The truth about non reciprocal links</h2>Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. Appropriate use of <a href='http://profilebusiness.co.uk/spend-your-money-to-support-a-cause-close-to-your-industry-1518055201.html'>headers</a> are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. <h2>Use organic outreach along with citations to make a difference</h2>Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. A search engine is a powerful piece of software that utilizes algorithms. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales." <h2>Make RSS feeds the main focus of your marketing tactics</h2>You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. After the work <a href='https://www.dailystrength.org/journals/bear-in-mind-that-you-re-after-quality-when-it-comes-to-local-li'>to</a> check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. </p>On-page SEO principles2018-03-12T12:13:00+01:002018-03-12T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-12:/On-page-SEO-principles-1520813581.html<p>If you’ve written your content so that Google can understand it, you’re already doing a great job. The barriers to <a href='https://seohullblog.wordpress.com/2017/12/18/start-with-seed-keywords/'>SEO</a> are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take …</p><p>If you’ve written your content so that Google can understand it, you’re already doing a great job. The barriers to <a href='https://seohullblog.wordpress.com/2017/12/18/start-with-seed-keywords/'>SEO</a> are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. The most important place to add your SEO keywords is in your content. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. <h2>Concentrate on actionable javascript</h2>But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Meta tags are <a href='http://zeus.zatunen.com/SEO-is-leading-the-way-1517625361.html'>pieces</a> of Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. <h2>Types of site changes brought on by domain authority</h2>Duplicate content refers to a webpage’s content that appears in more than one place on the internet. In the current <a href='http://ww2.hide-yoshi.net/Use-heading-tags-to-break-up-large-passages-of-text-1519760033.html'>fast</a> paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. <h2>Your marketing strategy could use a facelift - consider including bounce rates to adhere to best practise SEO principles</h2>Each listing on the SERP has three core components, which include the page title, page description, and page URL. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way." <h2>On-page SEO principles</h2>CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. The biggest SEO <a href='https://seocrazy.joomla.com/120-you-want-to-include-keyword-rich-anchor-text-in-your-body-copy-when-possible'>mistake</a> you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. Adjusting your keyword distribution gives you power to change your campaign over time. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. </p>Topic tags can help organize your blog content2018-03-11T12:13:00+01:002018-03-11T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-11:/Topic-tags-can-help-organize-your-blog-content-1520727181.html<p>A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Mobile devices have <a href='http://ww2.zatunen.com/Rate-of-new-link-growth-may-signal-freshness-1517799421.html'>obviously</a> exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a …</p><p>A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Mobile devices have <a href='http://ww2.zatunen.com/Rate-of-new-link-growth-may-signal-freshness-1517799421.html'>obviously</a> exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Want to drive more quality traffic? Optimize your content for Google answer boxes! The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. <h2>Sounds great, right? And it is.</h2>Because time is the most valuable resource for small businesses
(link is external)
, the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. The largest expense <a href='http://byr.oiran.org/Good-Content-People-Linking-To-It-High-Rankings-1517539681.html'>associated</a> with Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. <h2>Audit your profile, looking for issues with regards to scraping</h2>I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. There are two <a href='http://profilebusiness.co.uk/The-most-important-part-of-SEO-is-backlink-indexing-1518573601.html'>key</a> choices to make when setting up a new website: your
web host and your domain name. Many business owners give little
thought to either. However, a sound house is built on good foundations
and these two areas have a greater significance to SEO than you might
think. Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. <h2>Advantages of long tail search and how you can take advantage of this</h2>The most successful online businesses design a series of “customer
journeys” through their site, which take a user from entrance to information
to goal completion. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. You need to understand where you are now in order to accurately assess your future rankings. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture." <h2>Topic tags can help organize your blog content</h2>It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. I don't care <a href='https://seocrazy.joomla.com/174-drive-traffic-to-a-particular-page-of-your-website'>if</a> you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. </p>It's a good idea to get your keyword in the beginning of your content2018-03-09T12:13:00+01:002018-03-09T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-09:/It-s-a-good-idea-to-get-your-keyword-in-the-beginning-of-your-content-1520554381.html<p>A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …</p><p>A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. Looking at a <a href='http://searchmarketing.strikingly.com/blog/mobile-readiness-is-a-confirmed-general-ranking-factor'>website’s</a> backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. <h2>Alt text makes for a better user experience</h2>With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Search engine optimisation <a href='https://seocrazy.joomla.com/205-humanizing-your-website-is-the-way-to-search-engine-bots-hearts'>(SEO)</a> refers Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. Proposition development is about working out who your
customers or audience are; what you can sell or promote to
them online; how they will find your site; and what will convince
them to do business with you. If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. <h2>SEO can help you with your offline sales</h2>It has long been understood that Google’s ranking algorithm is complex (by design). Testing and tracking <a href='http://cranberry.hatenablog.com/entry/2018/02/24/144745'>how</a> a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. <h2>Domain Age Is More Important For Backlinks</h2>Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? A high-quality page (naturally written) will, by contrast, typically be
full of words semantically related to the main search term used. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business." <h2>It's a good idea to get your keyword in the beginning of your content</h2> Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. To many users <a href='http://belinda.sdbx.jp/index30.html'>the</a> personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. </p>Your listing isn't quite what the searcher is looking for based on your title and descriptive snippet2018-03-08T12:13:00+01:002018-03-08T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-08:/Your-listing-isn-t-quite-what-the-searcher-is-looking-for-based-on-your-title-and-descriptive-snippet-1520467981.html<p>Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Google’s on the <a href='https://seotipsandtricks.neocities.org/index.html'>lookout</a> for duplicate content. It sees this …</p><p>Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Google’s on the <a href='https://seotipsandtricks.neocities.org/index.html'>lookout</a> for duplicate content. It sees this as keyword stuffing and will penalize you for it. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. <h2>Praise and Link</h2>At a bare minimum, include social sharing buttons on your content. Spamming comment sections <a href='http://belveder.clicforum.com/t23-Find-websites-that-are-related-to-a-particular-topic-and-likely-to-link-to-your-site.htm#p23'>and</a> other Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. <h2>Are Dynamic Pages Too Dynamic to be Seen At All</h2>Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. A number of <a href='http://topseoblog.blogsky.com/1396/11/30/post-145/What-is-the-difference-between-content-marketing-and-SEO-'>challenges</a> have to be successfully passed in order to create a successful multilingual site that ranks well with Google. earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Optimizing your content is truly what most of these other tips have been preparing you for. <h2>What Other Factors Influence SEO?</h2>Modern SEO is about so much more than keywords and meta tags. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords" <h2>Your listing isn't quite what the searcher is looking for based on your title and descriptive snippet</h2>Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. Content syndication is <a href='http://prometheus.ikaduchi.com/How-are-you-supposed-to-audit-your-site--1518029048.html'>the</a> term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. </p>The best place to hide a flower is the second page of Google search2018-03-07T12:13:00+01:002018-03-07T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-07:/The-best-place-to-hide-a-flower-is-the-second-page-of-Google-search-1520381581.html<p>The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and …</p><p>The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Measuring the results <a href='http://saveourschools.co.uk/How-often-the-content-changes-1518574561.html'>of</a> SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! <h2>Hummingbird is more about being able to understand search queries better</h2>The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Click through rate <a href='http://icicle.sdbx.jp/index18.html'>is</a> a Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. <h2>Find websites that link to several of your competitors as they are likely to link to your site too</h2>Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Using keywords in <a href='https://blogs.yahoo.co.jp/basic0908/66168632.html'>your</a> content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. <h2>Most website owners know what they've done wrong when they have a search engine penalty</h2>If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Remember that your success in SEO is directly proportional to the amount of effort you exert. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page)." <h2>The best place to hide a flower is the second page of Google search</h2>On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm The first thing <a href='http://pagebin.com/GhazENHo'>that</a> has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. </p>Writing tags is the starting point of the entire flow of your SEO copywriting2018-03-06T12:13:00+01:002018-03-06T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-06:/Writing-tags-is-the-starting-point-of-the-entire-flow-of-your-SEO-copywriting-1520295181.html<p>Title tags are important because search engines use these tags to display the page in the results of a particular search. Keyword density is <a href='http://sanrasa.onlinewebshop.net/seo4u/index23.html'>no</a> longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Links pointing to your site help Google discover …</p><p>Title tags are important because search engines use these tags to display the page in the results of a particular search. Keyword density is <a href='http://sanrasa.onlinewebshop.net/seo4u/index23.html'>no</a> longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. <h2>Chase down citations and local links</h2>Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. You can easily <a href='http://seoadvice.sdbx.jp/starter/index4.html'>find</a> that Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… <h2>SEO great content best practice</h2>Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. The greatest selling <a href='http://ww2.ifdef.jp/How-do-you-make-a-Google-friendly-link--1519181581.html'>point</a> of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. <h2>The Level Playing Field of Search</h2>SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. " <h2>Writing tags is the starting point of the entire flow of your SEO copywriting</h2>Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. Google's primary goal <a href='http://seotrainingtips.byethost13.com/index8.html'>is,</a> just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. </p>No-index or Remove Thin Pages2018-03-05T12:13:00+01:002018-03-05T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-05:/No-index-or-Remove-Thin-Pages-1520208781.html<p>Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. Our search autopilot <a href='http://publish.lycos.com/gretels/2017/12/15/include-your-target-keyword-within-your-url/'>switches</a> off …</p><p>Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. Our search autopilot <a href='http://publish.lycos.com/gretels/2017/12/15/include-your-target-keyword-within-your-url/'>switches</a> off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. <h2>Provide an Action that Fulfills the Intent</h2>As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. Contextual link building <a href='http://lastingsearcher.byethost12.com/index17.html'>is</a> the Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! quickest way to boost your site’s search performance. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. <h2>Local SEO Is Taking Over</h2>Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. I think one <a href='http://indozine.com/When-to-Use-Free-SEO-1518228301.html'>of</a> the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. <h2>It's a good idea to get your keyword in the beginning of your copy</h2>A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates." <h2>No-index or Remove Thin Pages</h2>For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. Include any keywords <a href='http://seo4u5.webnode.com/l/the-most-time-consuming-aspect-is-building-links/'>you</a> want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. </p>Adopt a flat website architecture2018-03-04T12:13:00+01:002018-03-04T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-04:/Adopt-a-flat-website-architecture-1520122381.html<p>Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs Keyword research should <a href='http://zeus.zatunen.com/Does-the-extra-s-even-matter-S-for-Security-1517366161.html'>be</a> the starting point for any SEO campaign. Why …</p><p>Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs Keyword research should <a href='http://zeus.zatunen.com/Does-the-extra-s-even-matter-S-for-Security-1517366161.html'>be</a> the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Search engines have a limited ability to recognize images, animation, video and audio. <h2>Move From m. to Responsive Design</h2>SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Figure out how <a href='http://seotipster.parsiblog.com/Posts/6/'>you</a> want Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. <h2>Make a concerted effort to keep up with Google Updates</h2>URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. If the usability <a href='http://basic0908.mihanblog.com/post/3'>of</a> the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Organic search is a long-term and generally much better margin solution. <h2>Schema mark-up is a requirement for your content</h2>Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. " <h2>Adopt a flat website architecture</h2>Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. The traffic information <a href='http://moava.eu5.net/Advanced-on-site-SEO-principles-1518665821.html'>from</a> different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. The canonical URL tells you / Google what the source of a page is. </p>Learn how to unlock the highest conversion revenue from each of your website visitors!2018-03-03T12:13:00+01:002018-03-03T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-03:/Learn-how-to-unlock-the-highest-conversion-revenue-from-each-of-your-website-visitors--1520035981.html<p>If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. When we’re creating <a href='http://highlife.sdbx.jp//index26.html'>content,</a> if we don’t understand what the purpose is, then that’s when we really get confused about what …</p><p>If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. When we’re creating <a href='http://highlife.sdbx.jp//index26.html'>content,</a> if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. <h2>PageRank of the page</h2>Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Permalinks are the <a href='http://barbara.hariko.com/starting_out/index1.html'>permanent</a> URLs Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. When it comes to long-term SEO strategies, there are so many tactics to consider. <h2>The Role of Anchor Text</h2>SEO success relies heavily on the keywords you choose to target. SEO for reputation <a href='http://ftp2.blog.shinobi.jp/social/what%20is%20pinterest%20and%20how'>management</a> is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. And don’t let SEO take over your life –
you still have to be out there doing business. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. <h2>The easier it is to get a link, the less influence it has on the rankings of the linked page</h2>Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Search engine algorithms will continue to become more sophisticated. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "This may surprise you, but users narrow
down 35–45% of their searches to sites based in their own
country. " <h2>Learn how to unlock the highest conversion revenue from each of your website visitors!</h2>Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Over the past <a href='https://issuu.com/gazhall6/docs/seo-hull'>10</a> years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. </p>Determine which keywords people are using to find your site2018-03-02T12:13:00+01:002018-03-02T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-02:/Determine-which-keywords-people-are-using-to-find-your-site-1519949581.html<p>The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …</p><p>The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Every business needs <a href='http://icicle.sdbx.jp/index27.html'>a</a> marketing strategy and so does a website. The best strategy to market any website is through SEO management. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. <h2>Confusion is a common issue facing inbound marketers</h2>When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. In your SEO <a href='http://anders32.postbit.com/high-quality-links-matter-and-make-a-huge-difference.html'>audit,</a> a Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Google may penalize specific tactics, but they will never penalize quality. <h2>Understand How Google SERP Works</h2>Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. If you’ve been <a href='http://ww2.kesagiri.net/How-should-I-take-care-of-this--1517626682.html'>producing</a> content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search pages does not happen in a day. It can take up to years sometimes and if you are lucky weeks. <h2>Competitive keywords</h2>Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. " <h2>Determine which keywords people are using to find your site</h2>Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Search engines can <a href='https://issuu.com/gazhall6/docs/catchyheadlines'>easily</a> discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). </p>Offsite SEO Strategies2018-03-01T12:13:00+01:002018-03-01T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-03-01:/Offsite-SEO-Strategies-1519863182.html<p>The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Brand mentions and <a href='http://seoadvice.wikidot.com/blog:70'>co-citations</a> are also very important to Google, in determining the quality and usefulness of a particular web page. If a site …</p><p>The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Brand mentions and <a href='http://seoadvice.wikidot.com/blog:70'>co-citations</a> are also very important to Google, in determining the quality and usefulness of a particular web page. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. <h2>Minimize link depth</h2>Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Authority is created <a href='http://cranberry.hatenablog.com/entry/2018/02/16/155425'>over</a> time. Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! It can't be rushed. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. <h2>Focus on a one keyword per page strategy</h2>Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. The notion of <a href='http://seotip.seesaa.net/article/456286271.html'>UX</a> (user experience) has evolved to become the guiding framework for search engines. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. <h2>Reach out and secure some links on blogger's homepages</h2>Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged." <h2>Offsite SEO Strategies</h2>If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Off page SEO <a href='http://ww2.kesagiri.net/Does-the-extra-s-even-matter-S-for-Security-1518144961.html'>is</a> a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. </p>Less is always better2018-02-28T12:13:00+01:002018-02-28T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-28:/Less-is-always-better-1519776781.html<p>If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …</p><p>If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. Similar to duplicate <a href='http://basic0908.eklablog.com/optimize-your-site-page-around-one-keyword-or-topic-a134615964'>content,</a> scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. <h2>Review your content creation plans and make adjustments</h2>Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. There are many <a href='http://samely.3rin.net/search-queries/what%20are%20keywords-%20and%20why'>on-page</a> elements Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. <h2>The Broken Link-Building Method</h2>There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. You need <a href='http://sansaraevens.postach.io/post/backlink-ranking-factors'>to</a> utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. More and more, search engines have begun to incorporate social context
into their search results. <h2>Make Sure Your Site Kicks Butt On Mobile</h2>We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. " <h2>Less is always better</h2>Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the number of backlinks. The content needed <a href='http://sanrasa.onlinewebshop.net/advisory/index21.html'>to</a> fulfill the intent of a search varies based on the type of intent. We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. </p>Link from the new post to a related post with a good CTA2018-02-27T12:13:00+01:002018-02-27T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-27:/Link-from-the-new-post-to-a-related-post-with-a-good-CTA-1519690381.html<p>While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. If you haven’t <a href='http://harangey.sdbx.jp/index25.html'>already</a> I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your …</p><p>While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. If you haven’t <a href='http://harangey.sdbx.jp/index25.html'>already</a> I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). <h2>Search for your niche keywords on Twitter</h2>A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. In short, Google <a href='https://medium.com/@alanodale4/choose-the-broad-topics-you-want-to-rank-for-a7aaa4d1c296'>is</a> looking Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. <h2>What is SEO really about?</h2>Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. You never want <a href='http://profilebusiness.co.uk/Make-your-site-fast-1519178521.html'>to</a> leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. <h2>Decrease your landing page loading time</h2>It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value." <h2>Link from the new post to a related post with a good CTA</h2>On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Search Engine Optimization <a href='http://beyond-social.org/wiki/index.php/User:Gazhall'>(SEO)</a> • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. </p>Use compelling website titles2018-02-26T12:13:00+01:002018-02-26T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-26:/Use-compelling-website-titles-1519603981.html<p>Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. While you can’t <a href='https://ameblo.jp/basic0908/entry-12348938574.html'>always</a> control who links to you, successful SEO often
includes promotion and outreach. This includes …</p><p>Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. While you can’t <a href='https://ameblo.jp/basic0908/entry-12348938574.html'>always</a> control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. <h2>Determine the Intent of Each URL</h2>Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Ultimately, SEO done <a href='http://cranberry.hatenablog.com/entry/2018/02/13/160903'>correctly</a> can Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. <h2>A best practice for SEO is that every piece of content should be tailored to one unique keyword (or phrase)</h2>The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. Backlinks are #1 <a href='http://zeus.zatunen.com/Multiply-your-keyword-ideas-1517279761.html'>signal</a> that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. <h2>Outdated SEO techniques and what you should do instead</h2>If you create high-quality pieces of informative content on your website page-to-page, you will rank. Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers." <h2>Use compelling website titles</h2>Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Authority is created <a href='http://barbara.hariko.com/next-stage/index34.html'>over</a> time. It can't be rushed. Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. </p>You’re not a content marketer, unless you’re also an SEO2018-02-25T12:13:00+01:002018-02-25T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-25:/You-re-not-a-content-marketer-unless-you-re-also-an-SEO-1519517581.html<p>The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Some users might <a href='https://trello.com/bindi18'>link</a> to your page using the URL of that page as the
anchor text. If …</p><p>The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Some users might <a href='https://trello.com/bindi18'>link</a> to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. <h2>Always endeavour to gain the trust of Google</h2>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Linking that does <a href='https://modernvb.com/entry.php?9722-Identify-and-include-commonly-searched-words'>not</a> fulfill Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. <h2>Understanding the rationale behind backlinks indexing</h2>SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. As smart and <a href='http://tony.buzama.com/Understanding-the-rationale-behind-SERPs-1517797261.html'>sophisticated</a> as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. <h2>Create a client reactivation plan</h2>Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google." <h2>You’re not a content marketer, unless you’re also an SEO</h2>Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. Meta tags are <a href='http://sanrasa.onlinewebshop.net/seo4u/index37.html'>the</a> HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). </p>Local SEO Is Taking Over2018-02-24T12:13:00+01:002018-02-24T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-24:/Local-SEO-Is-Taking-Over-1519431181.html<p>To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Google started penalizing <a href='https://www.torgi.gov.ru/forum/user/profile/430354.page'>mobile</a> unfriendly sites in 2015. And they’re likely crack down even more in …</p><p>To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Google started penalizing <a href='https://www.torgi.gov.ru/forum/user/profile/430354.page'>mobile</a> unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. <h2>Search For Broken Link Building Opportunities On Google</h2>Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. SEO is very <a href='http://seohull.strikingly.com/blog/linking-out-to-authority-sites'>simple,</a> and unless you’re a very large company it’s probably not worth hiring somebody else to do. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. <h2>Analytical mind-set</h2>The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). Over the years, <a href='http://seoadvice.sdbx.jp/starter/index31.html'>SEOs</a> have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. <h2>Come up with the best headlines for your content</h2>The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent." <h2>Local SEO Is Taking Over</h2>Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Why are links <a href='http://sansara.blog5.net/11201557/you-should-make-certain-that-you-use-your-internal-links-correctly'>so</a> important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. </p>Find the questions that you’re going to answer2018-02-23T12:13:00+01:002018-02-23T12:13:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-23:/Find-the-questions-that-you-re-going-to-answer-1519344781.html<p>Keyword-based titles help establish page theme and direction for your keywords. Search engines typically <a href='http://peargreen.byethost15.com/index2.html'>prioritize</a> site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human …</p><p>Keyword-based titles help establish page theme and direction for your keywords. Search engines typically <a href='http://peargreen.byethost15.com/index2.html'>prioritize</a> site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects are indirect: As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. <h2>What are the different revenue models for SEO?</h2>There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Positive reviews are <a href='http://basic0908.mihanblog.com/post/42'>an</a> important local SEO ranking factor that improves your business visibility on Google. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. <h2>Technical aspects of marketing on Google</h2>Optimizing your images gives your website an additional chance to be found via image search. You’ve launched your <a href='https://seogall.wixsite.com/seotips/single-post/2018/01/08/Backlinks-Important-ranking-factors'>new</a> website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. <h2>Search For Broken Link Building Opportunities On Bing</h2>The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms." <h2>Find the questions that you’re going to answer</h2>Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. At the heart <a href='http://vanessa2.blog.fc2.com/blog-entry-9.html'>of</a> your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search pages does not happen in a day. It can take up to years sometimes and if you are lucky weeks. </p>It’s time to revolutionize our approach to meta tags2018-02-22T03:46:00+01:002018-02-22T03:46:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-22:/It-s-time-to-revolutionize-our-approach-to-meta-tags-1519314379.html<p>Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Adding endless pages <a href='http://newmedianow.co.uk/Content-repurposing-does-what-content-alone-fails-to-do-1518487981.html'>of</a> irrelevant …</p><p>Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Adding endless pages <a href='http://newmedianow.co.uk/Content-repurposing-does-what-content-alone-fails-to-do-1518487981.html'>of</a> irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. <h2>Search for your niche keywords on Google Plus</h2>Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. You should see <a href='http://searchfest.mywebcommunity/Links-are-still-the-currency-of-the-Internet--1518579121.html'>improvements</a> in website traffic, a key indicator of progress for your keywords. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. <h2>Large Number Of Authoritative DoFollow Links Pointing To Site</h2>Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. SEO is simply <a href='http://basic0908.mihanblog.com/post/62'>the</a> process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. The power of SEO is the varying tactics or methods one can implement to create results. <h2>Google can’t guarantee that your AJAX based websites or applications will be properly cached</h2>Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar." <h2>It’s time to revolutionize our approach to meta tags</h2>Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. For people who <a href='https://sansara2.neocities.org/index28.html'>track</a> their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. </p>More powerful subheadings2018-02-22T02:38:00+01:002018-02-22T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-22:/More-powerful-subheadings-1519267081.html<p>When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. There are many <a href='https://seocrazy.joomla.com/88-your-content-strategy-could-use-a-facelift'>other</a> items which can affect a website’s search ranking, including all of the …</p><p>When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. There are many <a href='https://seocrazy.joomla.com/88-your-content-strategy-could-use-a-facelift'>other</a> items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. <h2>In Mobile Search, Top 10 Is Actually Top 3</h2>A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. The bottom line <a href='http://sandra.sdbx.jp/index39.html'>to</a> getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. The way in which consumers search with be noticeably changed by digital assistants. <h2>Competitor Analysis and Opportunity Identification</h2>As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Set up keyword <a href='https://ameblo.jp/basic0908/entry-12341011548.html'>trackers,</a> such as Google Alerts or Mention, to track every single post containing your keywords. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. <h2>Tips for jumpstarting a new content marketing initiative</h2>People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The Google Search Console is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links. " <h2>More powerful subheadings</h2>Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Join the communities <a href='https://medium.com/@BeverleyGuide/the-seo-benefits-of-social-media-441cf23b5674'>and</a> start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. We know consumers want personal interactions with brands, but they also want them in real time If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. </p>SEO is about getting visitors to your site, not getting rankings2018-02-21T02:38:00+01:002018-02-21T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-21:/SEO-is-about-getting-visitors-to-your-site-not-getting-rankings-1519180682.html<p>It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …</p><p>It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. You should aim <a href='http://gaz.cu.ma/seostrategy/index34.html'>to</a> have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. <h2>Snippet Optimization (Also Known as a Meta Description)</h2>One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. A fast website <a href='https://clementine55.jimdo.com/contact/'>keeps</a> the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. <h2>SEO is cheaper than PPC</h2>The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. A good resource <a href='http://seoadvice.medianewsonline.com/index22.html'>is</a> more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. <h2>Use an SEO Service for Link Building</h2>Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far." <h2>SEO is about getting visitors to your site, not getting rankings</h2>Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Every site-owner needs <a href='https://medium.com/@BeverleyGuide/adjust-your-appearance-in-the-search-results-11cfb8da20f'>to</a> gather links and local business owners would probably benefit even more for good links. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. </p>Don’t make your focus keywords too long2018-02-20T02:38:00+01:002018-02-20T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-20:/Don-t-make-your-focus-keywords-too-long-1519094281.html<p>For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The search engines <a href='http://vanessa2.blog.fc2.com/blog-entry-20.html'>attempt</a> to measure the quality and uniqueness of a website’s content. One method they …</p><p>For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The search engines <a href='http://vanessa2.blog.fc2.com/blog-entry-20.html'>attempt</a> to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. <h2>Broken links are a waste of your crawl budget</h2>At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. One of two <a href='http://en.so.com/s?q=gaz+hall&src=srp&fr=tab_www'>things</a> can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. <h2>More backlinks = Higher rankings</h2>We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales. If you want <a href='http://searchfest.mywebcommunity/Links-are-still-the-currency-of-the-Internet--1518579121.html'>to</a> earn high rankings in Google search results, you first need to understand how Google ranks its search results. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. <h2>SEO is leading the way</h2>Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic." <h2>Don’t make your focus keywords too long</h2>In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Google has given <a href='https://seocrazy.joomla.com/126-domain-name-make-it-brandable'>significant</a> backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. </p>The need to quantify quality2018-02-19T02:38:00+01:002018-02-19T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-19:/The-need-to-quantify-quality-1519007881.html<p>Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …</p><p>Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. Google Keywords, a <a href='http://seoadvice.sdbx.jp/starter/index11.html'>tool</a> within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to read. <h2>Everybody wants to push their brand name</h2>While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. Although Google's search <a href='http://seoadvice.sdbx.jp/thoughts/index20.html'>results</a> are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. When you add a link to your website, you are inviting users to leave your site. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. <h2>Hire the right people for SEO</h2>It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. As a rule, <a href='http://basic0908.mihanblog.com/post/2'>the</a> best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. <h2>The title is the first thing that searchers see because it is the big clickable part of the listing on the search results page</h2>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "High authority links are great, but in my opinion, relevant links win the game every time." <h2>The need to quantify quality</h2>The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. If you can’t <a href='https://ameblo.jp/basic0908/entry-12342839976.html'>budget</a> for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. </p>We're searching in different ways already2018-02-18T02:38:00+01:002018-02-18T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-18:/We-re-searching-in-different-ways-already-1518921481.html<p>When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. You might get <a href='http://regnum.gamigo.com/de/forum/user/146759-marty23/'>caught</a> up in creating …</p><p>When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. You might get <a href='http://regnum.gamigo.com/de/forum/user/146759-marty23/'>caught</a> up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. <h2>SEO is Seriously Effortful Optimization</h2>When pursuing a link, which is more important, relevance or authority? A local business <a href='http://samely.3rin.net/backlinks/don%E2%80%99t%20forget%20to%20301%20redire'>competitor</a> might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. <h2>Set Up Alerts For Brand Mentions</h2>Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you want <a href='http://seoadvice.sdbx.jp/tips/index3.html'>to</a> rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. <h2>Boost Underperforming Content</h2>As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us." <h2>We're searching in different ways already</h2>By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Social platform optimization <a href='https://issuu.com/gazhall6'>-</a> Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. There was a time when “keyword density” meant something for SEO content. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. </p>Where in search results does my content appear?2018-02-17T02:38:00+01:002018-02-17T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-17:/Where-in-search-results-does-my-content-appear--1518835081.html<p>Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …</p><p>Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Google offers another <a href='http://vanessa2.blog.fc2.com/blog-entry-26.html'>tool</a> called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link <h2>Do you find it difficult to check your off page factors on your web page?</h2>Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Businesses should always <a href='http://barbara.hariko.com/facilitate-seo/index19.html'>remember</a> that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. <h2>Implementing Schema is still a vital step in the online marketing process</h2>Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. You can <a href='http://ww2.husuma.com/Add-Facebook-Like-and-Share-buttons-1518578521.html'>create</a> content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. <h2>How do you make a Google friendly website?</h2>So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique." <h2>Where in search results does my content appear?</h2>There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. We’re not talking <a href='https://ameblo.jp/basic0908/entry-12341013044.html'>here</a> about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. </p>Blog posts shouldn't only contain text2018-02-16T02:38:00+01:002018-02-16T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-16:/Blog-posts-shouldn-t-only-contain-text-1518748681.html<p>The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …</p><p>The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. A reputable website <a href='http://ww2.sarashi.com/Become-a-source-of-qoutes-to-boost-SEO-1517799961.html'>should</a> have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. <h2>Steer clear of old-school SEO methods</h2>The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Focussing on understanding <a href='https://github.com/sandyroc/sandyroc.github.io/blob/master/README.md'>the</a> intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. <h2>Structure your content to meet your SEO needs</h2>Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. Ask your customers <a href='http://wiki.largowinch.net/en/User:Daltasseen'>for</a> reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. <h2>If you use up-to-date SEO methods that play by the rules, you'll get results that last</h2>It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "SEO can help a growing startup establish its presence and meet business goals." <h2>Blog posts shouldn't only contain text</h2>Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Stop looking for <a href='http://intersol.co.uk/How-To-Get-Thousands-of-Visitors-From-Google-1517710081.html'>quick</a> wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. </p>SEO demands linkbacks. Content marketing introduces linkbacks.2018-02-15T02:38:00+01:002018-02-15T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-15:/SEO-demands-linkbacks-Content-marketing-introduces-linkbacks--1518662281.html<p>When it comes to long-term SEO strategies, there are so many tactics to consider. Add structured data <a href='http://seohull.freeforums.net/'>markup</a> in your website's code to include vital business information for Google to find and showcase. For a search engine to be able to display relevant results
when a user makes a search …</p><p>When it comes to long-term SEO strategies, there are so many tactics to consider. Add structured data <a href='http://seohull.freeforums.net/'>markup</a> in your website's code to include vital business information for Google to find and showcase. For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! <h2>Spend time actually optimizing for just one or two keywords</h2> Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Search engine experiences <a href='http://sandra.sdbx.jp/index.html'>are</a> becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. A marketer who dives deep on this topic can find dozens of opportunities
to enhance their listing and earn more traffic. Because these days, it’s not
enough to rank. <h2>Leverage the work your competitors have already done in identifying opportunities</h2>Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Which relevant search <a href='http://newmedianow.co.uk/Increase-the-level-of-security-on-the-site-1517796781.html'>terms</a> are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. <h2>Provide Information about the Domain</h2>Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea." <h2>SEO demands linkbacks. Content marketing introduces linkbacks.</h2>In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). Google Analytics is <a href='https://ameblo.jp/basic0908/entry-12341012590.html'>an</a> intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results </p>Understanding the rationale behind competitor analysis2018-02-14T02:38:00+01:002018-02-14T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-14:/Understanding-the-rationale-behind-competitor-analysis-1518575881.html<p>Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Is your product <a href='http://seohull.buffalo.io/drop-keyword-in-first-100-words'>/</a> service trending and generate searches in the new market(s) you want to go to? Do a …</p><p>Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Is your product <a href='http://seohull.buffalo.io/drop-keyword-in-first-100-words'>/</a> service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Expect increased conversions, particularly those from visitors who arrived via organic search. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. <h2>Add a blog to your website and start writing</h2>Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. A great way <a href='http://seohull.strikingly.com/blog/how-should-you-use-search-activity-data'>to</a> get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) <h2>Build Authority online through outreach campaigns and Digital PR</h2>If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Over time, you’ll <a href='http://papyrus19.soup.io/post/640284012/Freelance-SEO-Consultant'>gather</a> data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Using structured data, you can serve Google your address details in the most convenient way. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! <h2>Why would Google believe that this is the best page on the internet for this topic?</h2>Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page." <h2>Understanding the rationale behind competitor analysis</h2>To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. The type of <a href='http://seotip.seesaa.net/article/456395716.html'>traffic</a> we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. </p>The key here is to make sure SEO is worthwhile2018-02-14T02:37:00+01:002018-02-14T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-14:/The-key-here-is-to-make-sure-SEO-is-worthwhile-1518575821.html<p>SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Long form <a href='http://searchmarketing.strikingly.com/blog/it-takes-more-than-just-continuous-output-to-get-anywhere-with-a-blog'>content</a> is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing …</p><p>SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Long form <a href='http://searchmarketing.strikingly.com/blog/it-takes-more-than-just-continuous-output-to-get-anywhere-with-a-blog'>content</a> is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. A Google study showed that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. <h2>Branded anchor text</h2>Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Utilise existing relationships <a href='http://publish.lycos.com/gretels/2018/01/23/seo-errors-and-how-to-remedy-them/'>with</a> suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Prioritize keywords and phrases, plurals, singulars and misspellings. A major consideration when creating internal backlinks is how you link different assets together. <h2>The Importance of Keyword Reviews</h2>As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. You’re ultimately looking <a href='http://topseoblog.blogsky.com/1396/11/24/post-127/Average-monthly-search-volume'>to</a> rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? <h2>Localize your content for better customer experience</h2>Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content." <h2>The key here is to make sure SEO is worthwhile</h2>Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. If you’re going <a href='http://seoadvice.sdbx.jp/starter/index.html'>to</a> change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. </p>What to do if Your Website is a Victim of Negative SEO2018-02-14T02:36:00+01:002018-02-14T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-14:/What-to-do-if-Your-Website-is-a-Victim-of-Negative-SEO-1518575761.html<p>Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Instead of Internet-based <a href='http://searchmarketing.strikingly.com/blog/crawling-and-indexing-web-pages'>churn</a> and burn we’ll be focusing on building equity in the Internet. So if you …</p><p>Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Instead of Internet-based <a href='http://searchmarketing.strikingly.com/blog/crawling-and-indexing-web-pages'>churn</a> and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. <h2>Build backlinks</h2>A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! There are thousands <a href='http://seotactics.mywebcommunity.org/index7.html'>of</a> millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines <h2>Direct the users to other interesting assets</h2>Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. To ensure consistently <a href='http://alton.mee.nu/searchtips/index5.html'>high</a> quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Keywords should be relevant. This means your site should be a satisfactory destination for users. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. <h2>Make a concerted effort to keep up with Google Updates</h2>Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly." <h2>What to do if Your Website is a Victim of Negative SEO</h2>Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. To ensure the <a href='http://seohull.strikingly.com/blog/linking-out-to-authority-sites'>best</a> web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. </p>Specialized Search Engines2018-02-13T02:38:00+01:002018-02-13T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-13:/Specialized-Search-Engines-1518489481.html<p>If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. There are …</p><p>If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. There are increasing <a href='http://seotactics.mywebcommunity.org/index20.html'>opportunities</a> to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. <h2>Featured snippet opportunities</h2>Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. Google has thousands <a href='http://seoblog.wikidot.com/blog:13'>of</a> ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. <h2>Strategic Thinking and Tactics for SEO</h2>When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Search Console shows <a href='http://bml.ym.edu.tw/tfeid/userinfo.php?uid=505514'>your</a> average position for each of the keywords you rank for and how many impressions and clicks this brings you. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Search engines are invested in providing users a great mobile experience. <h2>Google’s bots might not share your opinion</h2>The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. " <h2>Specialized Search Engines</h2>Keyword-based titles help establish page theme and direction for your keywords. SEO strategies are <a href='http://saveourschools.co.uk/Mobile-Search-Continues-to-Rise-1517796961.html'>most</a> effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. </p>Use your location in metatags2018-02-13T02:37:00+01:002018-02-13T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-13:/Use-your-location-in-metatags-1518489421.html<p>Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Voice search is <a href='http://seotips.sdbx.jp/index32.html'>picking</a> up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results …</p><p>Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Voice search is <a href='http://seotips.sdbx.jp/index32.html'>picking</a> up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. <h2>The more engaging your article, the better</h2>SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. Use description meta <a href='http://barbarella.sdbx.jp/index30.html'>tags</a> to
provide both search engines
and users with a summary of
what your page is about!
Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. <h2>Choose about 15–25 topic tags that you think are important to your blog</h2>Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Copywriters with search-engine <a href='http://seoadvice.sdbx.jp/thoughts/index37.html'>optimization</a> (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. <h2>Specific is the new epic content</h2>Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Where are you seeing the fastest movement in the SERP’s?" <h2>Use your location in metatags</h2>Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Including a Contact <a href='http://ww2.zatunen.com/Be-inspired-by-the-David-vs-Goliath-battle-1517453821.html'>Us</a> page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. One of the most time-consuming parts about link-building is actually finding places that will give you links. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. </p>Time proven tips for better SEO rankings2018-02-13T02:36:00+01:002018-02-13T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-13:/Time-proven-tips-for-better-SEO-rankings-1518489361.html<p>Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. If your site <a href='http://barbara.hariko.com/starting-out-seo/index35.html'>is</a> littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your …</p><p>Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. If your site <a href='http://barbara.hariko.com/starting-out-seo/index35.html'>is</a> littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. <h2>How the Changes in HTML 5 Will Affect SEO?</h2>A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Longer search phrases <a href='https://sites.google.com/view/seo-hull/seo-content'>are</a> the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. <h2>Content distribution best practices</h2>Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Links are still <a href='http://seo4u5.webnode.com/l/personalization-counts/'>a</a> critical element to Google’s algorithm and their value needs to be protected. When building your content, it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. When you add a link to your website, you are inviting users to leave your site. <h2>The majority of your backlinks should be branded</h2>Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well." <h2>Time proven tips for better SEO rankings</h2>Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. When it comes <a href='http://ww2.karakasa.com/Link-internal-pages-in-your-content-1518405001.html'>to</a> SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. </p>Look at all the extra places you can put those keyphrases so you get the extra bumps you need2018-02-12T02:38:00+01:002018-02-12T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-12:/Look-at-all-the-extra-places-you-can-put-those-keyphrases-so-you-get-the-extra-bumps-you-need-1518403081.html<p>Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The biggest mistake <a href='http://harangey.sdbx.jp/index25.html'>I</a> find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Rankings matter. But they’re not the metric you should be …</p><p>Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The biggest mistake <a href='http://harangey.sdbx.jp/index25.html'>I</a> find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Rankings matter. But they’re not the metric you should be focusing on. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. <h2>Organic SEO is a lengthy process</h2>If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. When people conduct <a href='http://seo4u5.webnode.com/l/rate-of-new-link-growth-may-signal-freshness/'>research,</a> they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. <h2>Determine which keywords people are using to find your blog content</h2>Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Quality and visibility. <a href='https://www.google.ae/url?q=https://gazhall.com'>This</a> is truly the great secret to SEO and content. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. <h2>Everything recommended by a professional SEO is done so for a reason</h2>A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance." <h2>Look at all the extra places you can put those keyphrases so you get the extra bumps you need</h2>Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Doorway pages are <a href='https://hullseo44.blogspot.co.uk/2017/12/answer-questions-of-your-potential.html'>typically</a> large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. </p>Doing simple things like working on your On-Site and On-Page SEO, you can amplify your content's ability to rank2018-02-12T02:37:00+01:002018-02-12T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-12:/Doing-simple-things-like-working-on-your-On-Site-and-On-Page-SEO-you-can-amplify-your-content-s-ability-to-rank-1518403021.html<p>Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. The glitz, the <a href='http://sansaraevens.postach.io/post/have-a-unique-domain-name-to-create-a-brand'>glam,</a> the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that …</p><p>Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. The glitz, the <a href='http://sansaraevens.postach.io/post/have-a-unique-domain-name-to-create-a-brand'>glam,</a> the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. <h2>How are you supposed to audit your content?</h2>Including your target keyword within your page title positively correlated with higher search rankings. Search engine optimization <a href='http://www.keyword-suggest-tool.com/search/gazhall.com/'>is</a> a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. <h2>Why Doesn’t SEO Always Work?</h2>While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. When optimizing for <a href='http://topseoblog.blogsky.com/1396/11/01/post-72/Increase-the-likelihood-that-people-will-share-your-content'>search</a> traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. <h2>Acquiring an Existing Website for SEO Purposes</h2>Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website." <h2>Doing simple things like working on your On-Site and On-Page SEO, you can amplify your content's ability to rank</h2>SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Most SEOs would <a href='http://leadlantern.byethost14.com/index5.html'>agree</a> that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? </p>What are Keywords Anyway?2018-02-12T02:36:00+01:002018-02-12T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-12:/What-are-Keywords-Anyway--1518402961.html<p>Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Everyone likes to <a href='http://seoadvice.medianewsonline.com/index27.html'>see</a> a nicely designed website, but given a choice between …</p><p>Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Everyone likes to <a href='http://seoadvice.medianewsonline.com/index27.html'>see</a> a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. <h2>How to optimize your website for mobile?</h2>Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Good SEO means <a href='http://seotip.seesaa.net/article/456442809.html'>forgetting</a> SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. <h2>Rules for Dominating Online Search Results</h2>Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Know where and <a href='http://seotip.seesaa.net/article/456417685.html'>how</a> to use keywords in your content for maximum searchability. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Despite all the changes, the fundamentals of search engines remain the same. <h2>Social media headline writing is a completely different art entirely</h2>SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. The search engines continuously invest in improving their ability to better process the content of web pages Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website." <h2>What are Keywords Anyway?</h2>Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Search engines often <a href='http://borz.bos.ru/profile.php?action=show&member=6055'>reward</a> you for updating old content. But remember, you only get a reward for actually making the content more relevant! Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. </p>Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth2018-02-11T02:38:00+01:002018-02-11T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-11:/Content-rated-as-topically-relevant-significantly-outperforms-content-that-doesn-t-cover-a-topic-in-depth-1518316682.html<p>Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. You want to <a href='http://harvey.sdbx.jp/index35.html'>give</a> the user the exact information …</p><p>Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. You want to <a href='http://harvey.sdbx.jp/index35.html'>give</a> the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. <h2> Local link building is an artform unto itself, and you’ll need to tackle it in isolation for the best results</h2>To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. On the web, <a href='http://seoadvice.sdbx.jp/starter/index13.html'>sole</a> traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. <h2>High ROI</h2>If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. SEO will never <a href='https://www.dailystrength.org/journals/use-a-content-delivery-network-for-seo-benefits'>die!</a> As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. <h2>85% of people searching on Google are clicking on the organic search results</h2>Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Never sell yourself short and never assume anyone knows your business better than you. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original." <h2>Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth</h2>When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Search engines simply <a href='https://seocrazy.joomla.com/131-integrate-your-most-popular-phrases-into-all-page-titles'>want</a> to deliver the most relevant results to their users based on search queries. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. </p>You’ve got to keep the flow going all the way through just like a river2018-02-11T02:37:00+01:002018-02-11T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-11:/You-ve-got-to-keep-the-flow-going-all-the-way-through-just-like-a-river-1518316621.html<p>If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page …</p><p>If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Markup logos, images, <a href='http://seotip.seesaa.net/article/456156665.html'>addresses,</a> phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. The old saying that “life is a journey, not a destination” can also be applied to SEO. <h2>Analytical mind-set</h2>Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Getting rankings is <a href='https://balancedview.jimdo.com/advanced-advice/canonization/'>an</a> output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. <h2>Free SEO might not involve spending money but it isn't the cheaper alternative</h2>Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Your users need <a href='http://gaz.cu.ma/seostrategy/index33.html'>the</a> structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. <h2>Missing title tags are problematic </h2>Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about." <h2>You’ve got to keep the flow going all the way through just like a river</h2>A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. Search Engine Optimisation <a href='http://seoguide4u.angelfire.com/content.html'>-</a> SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. </p>The Broken Link-Building Method2018-02-11T02:36:00+01:002018-02-11T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-11:/The-Broken-Link-Building-Method-1518316561.html<p>The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …</p><p>The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Evaluating keywords for <a href='http://seoadvice.sdbx.jp/ideas/index10.html'>relative</a> opportunities is still very tough. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. <h2>Be ahead of the game in SEO</h2>If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. As Google has <a href='http://leadlantern.byethost14.com/index20.html'>become</a> quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! It’s important to monitor the backlinks your site is accumulating <h2>Create an e-book or guide every two months</h2>Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. While you can’t <a href='https://mootools.net/forge/profile/argebanton'>always</a> control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. Stick to these good practices and you’ll be on your way to free traffic. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. <h2>Link Outreach</h2>The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites." <h2>The Broken Link-Building Method</h2>when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Just by increasing <a href='https://www.dailystrength.org/journals/what-are-sitelinks-and-why-are-they-important'>your</a> search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. </p>Choose short, keyword-friendly URLs2018-02-10T02:38:00+01:002018-02-10T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-10:/Choose-short-keyword-friendly-URLs-1518230281.html<p>Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. People have different <a href='https://www.dailystrength.org/journals/leads-are-the-lifeblood-of-a-business'>search</a> behaviours and of course languages based on their location so you need to …</p><p>Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. People have different <a href='https://www.dailystrength.org/journals/leads-are-the-lifeblood-of-a-business'>search</a> behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. <h2>Create better landing pages</h2>It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. With the likes <a href='http://seotip.seesaa.net/article/456395716.html'>of</a> Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. <h2>Getting More Value Out of Your SEO Campaigns</h2>Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Keyword stuffing, hiding <a href='http://barbara.hariko.com/beginners-seo/index22.html'>keywords</a> in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. <h2>Why Your Content Strategy Should Center Around Evergreen Content</h2>Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.”" <h2>Choose short, keyword-friendly URLs</h2>With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. The header text, <a href='http://floraseo.simplesite.com/438382914'>or</a> H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits
are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. </p>Steer clear of old-school SEO methods2018-02-10T02:37:00+01:002018-02-10T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-10:/Steer-clear-of-old-school-SEO-methods-1518230221.html<p>Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Google is a <a href='http://seoadvice.wikidot.com/blog:62'>search</a> engine that follows links. For Google to know …</p><p>Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Google is a <a href='http://seoadvice.wikidot.com/blog:62'>search</a> engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. <h2>Do occasional checks of your keywords</h2>A Google study showed that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. Social networks are <a href='http://seoadvice.medianewsonline.com/index39.html'>an</a> important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. <h2>It’s time to revolutionize our approach to link reporting</h2> Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. Links from <a href='http://beyond-social.org/wiki/index.php/GnarlyWaves'>low-quality</a> sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. <h2>Keep your page titles down to 7-9 words or 55 characters, including spaces</h2>Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. " <h2>Steer clear of old-school SEO methods</h2>Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. To ensure the <a href='https://balancedview.jimdo.com/intermediate-advice/analytics/'>best</a> web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. </p>Use your location in your body text2018-02-10T02:36:00+01:002018-02-10T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-10:/Use-your-location-in-your-body-text-1518230161.html<p>Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. A strong linking <a href='http://barbara.hariko.com/next-stage/index34.html'>structure</a> and other internal SEO best practices can provide that. Google learned that when people search for the term “SEO,” they …</p><p>Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. A strong linking <a href='http://barbara.hariko.com/next-stage/index34.html'>structure</a> and other internal SEO best practices can provide that. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. <h2>Find a site that’s relevant to your audience</h2>The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. ‘Mobile indexing first’ <a href='http://evanesque.sdbx.jp/index1.html'>means</a> that Google will look at the mobile version of your site to decide how high you should rank. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Measure and monitor what is working and update your strategy on the fly. <h2>Optimise your website navigation</h2>People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Between 2011 & <a href='http://seohull.buffalo.io/links-are-the-primary-concern-of-most-seo-practitioners'>2015</a> Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. <h2>Quality content gives you authority</h2>Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Links increase the authority and trustworthiness of a page to
search engines, which increases the overall authority of that
website." <h2>Use your location in your body text</h2>To be a part of the party, make sure your business website uses structured data markup. The website with <a href='https://www.dailystrength.org/journals/understanding-your-competitive-landscape'>the</a> most links, as well as the most valuable links, wins a higher “rank” in popularity. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. </p>Types of Site Changes That Can Affect SEO2018-02-09T02:38:00+01:002018-02-09T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-09:/Types-of-Site-Changes-That-Can-Affect-SEO-1518143881.html<p>Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. The search engines <a href='http://seohull.buffalo.io/the-presence-of-keywords-in-the-page-title-and-url-is-crucial'>will</a> act rapidly to penalize sites that contain viruses or trojans. One task the search engines face is judging …</p><p>Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. The search engines <a href='http://seohull.buffalo.io/the-presence-of-keywords-in-the-page-title-and-url-is-crucial'>will</a> act rapidly to penalize sites that contain viruses or trojans. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. <h2>Are Your Hyperlinks Spiderable?</h2>In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. The searches that <a href='http://gamescap.com/profile/benny12'>people</a> make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. <h2>Providing value earlier in the consumer buying process</h2>Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. It often takes <a href='https://modernvb.com/entry.php?10068-Create-Images-That-Attract-Links'>time</a> for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) <h2>A good website brings boatloads of money into your bank account</h2>You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Your Title Tags are far-and-away the most important places to put your keywords." <h2>Types of Site Changes That Can Affect SEO</h2>RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. In a modern <a href='http://basic0908.bravesites.com/contact'>SEO</a> world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. </p>Links are not at all the same2018-02-09T02:37:00+01:002018-02-09T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-09:/Links-are-not-at-all-the-same-1518143822.html<p>Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Keyword research can <a href='http://greendoorseo.byethost5.com/index27.html'>help</a> you discover new content opportunities, while it can also improve your existing content. A big part of effectively writing for Internet users and search engines alike …</p><p>Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Keyword research can <a href='http://greendoorseo.byethost5.com/index27.html'>help</a> you discover new content opportunities, while it can also improve your existing content. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. <h2>Google Doesn’t Publish PageRank, So What can We Do?</h2>In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. You can’t master <a href='http://seotrainingtips.byethost13.com/index16.html'>SEO</a> in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. <h2>Dominate your own little niche first</h2>Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Review competitive lists <a href='http://basic0908.spruz.com/pt/It-takes-more-than-just-continuous-output-to-get-anywhere-with-a-blog.1-7-2018/blog.htm'>and</a> other pertinent industry sources. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. <h2>Hire the Most Experienced People</h2>Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect." <h2>Links are not at all the same</h2>The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. According to Google, <a href='http://semta.ukime.org/Getting-More-Value-Out-of-Your-SEO-Campaigns-1517625181.html'>no-follow</a> provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. </p>Low Text-to-HTML Ratio2018-02-09T02:36:00+01:002018-02-09T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-09:/Low-Text-to-HTML-Ratio-1518143761.html<p>Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. You can use <a href='http://seoadvice.sdbx.jp/thoughts/index13.html'>off-page</a> optimization to improve your website’s reputation and authority. This
depends …</p><p>Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. You can use <a href='http://seoadvice.sdbx.jp/thoughts/index13.html'>off-page</a> optimization to improve your website’s reputation and authority. This
depends mainly on inbound links. Off-page optimization involves measures which ensure that
good-quality, relevant backlinks are created in the long term. This is also referred to as “link
building.” Keywords should be relevant. This means your site should be a satisfactory destination for users. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. <h2>Pay Attention to Voice Search</h2>Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. After the emergence <a href='https://www.dailystrength.org/journals/voice-searching-matters'>of</a> major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. <h2>Group your target keywords into 3 different buckets</h2>You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Create profiles for <a href='http://profilebusiness.co.uk/Auditing-an-Existing-Site-to-Identify-SEO-Problems-1517536861.html'>your</a> business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. <h2>Large Number Of Authoritative DoFollow Links Pointing To Site</h2>he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The day may come when links are less important to rankings, but that day hasn’t arrived yet." <h2>Low Text-to-HTML Ratio</h2>“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Before the Google <a href='http://peargreen.byethost15.com/index13.html'>Penguin</a> and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. </p>SEO Writing is Not Just About Using Words to Get Rankings2018-02-08T02:38:00+01:002018-02-08T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-08:/SEO-Writing-is-Not-Just-About-Using-Words-to-Get-Rankings-1518057481.html<p>In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” You …</p><p>In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” You don't need <a href='http://barbara.hariko.com/seo-basics/index30.html'>to</a> write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page <h2>Compile your assets (or design some)</h2>While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! The first step <a href='http://publish.lycos.com/gretels/2018/01/19/google-algorithms-target-low-quality-content/'>once</a> you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. <h2>Proven Ways to Convert Abandoning Visitors into Subscribers</h2>Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Use a directory <a href='https://seotipsandtricks.neocities.org/index29.html'>structure</a> that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. <h2>Heading structure for your single posts / single pages</h2>Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. " <h2>SEO Writing is Not Just About Using Words to Get Rankings</h2>Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Producing low-quality content <a href='http://sandybox.sdbx.jp/index20.html'>as</a> fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Expect increased conversions, particularly those from visitors who arrived via organic search. </p>Make frequent link audits2018-02-08T02:37:00+01:002018-02-08T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-08:/Make-frequent-link-audits-1518057421.html<p>Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Get your website <a href='https://seocrazy.joomla.com/45-attract-links-stop-chasing-them'>reviewed</a> by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed …</p><p>Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Get your website <a href='https://seocrazy.joomla.com/45-attract-links-stop-chasing-them'>reviewed</a> by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. <h2>Search for Twitter users with similar interests</h2>Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Generally speaking, backlinks <a href='http://pagebin.com/QgDw09On'>are</a> considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. <h2>Today’s consumers want it all</h2>Your Title Tags are far-and-away the most important places to put your keywords. Stop using keywords <a href='http://barbara.hariko.com/next-stage/index.html'>in</a> your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. <h2>Google’s algorithms react much faster to your changes today</h2>Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to." <h2>Make frequent link audits</h2>Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The search engines <a href='http://seoadvice.sdbx.jp/ideas/index1.html'>have</a> an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. </p>Use your outreach skills2018-02-08T02:36:00+01:002018-02-08T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-08:/Use-your-outreach-skills-1518057361.html<p>Ensure that your site loads quickly, not just where you're located, but from around the world. Top-ranking webpages in <a href='http://available.edoblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/use%20your%20website%20to%20build%20trust'>Google</a> have shorter URLs. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter …</p><p>Ensure that your site loads quickly, not just where you're located, but from around the world. Top-ranking webpages in <a href='http://available.edoblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/use%20your%20website%20to%20build%20trust'>Google</a> have shorter URLs. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Use internal links with clear and informative anchor text. <h2>Search Engine Optimisation success will lead to consistent conversion and ROI</h2>The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Google learned that <a href='http://alton.mee.nu/searchtips/index21.html'>when</a> people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. <h2>Accessibility/spiderability</h2>Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. Content curation is <a href='http://peargreen.byethost15.com/index40.html'>a</a> common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. <h2>Spread the love</h2>By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it." <h2>Use your outreach skills</h2>If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. Backlinks are one <a href='http://sandybox.sdbx.jp/index17.html'>of</a> the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. </p>Write a 1000+ words article, forget 5002018-02-07T02:38:00+01:002018-02-07T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-07:/Write-a-1000-words-article-forget-500-1517971081.html<p>You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A general rule <a href='https://seohullblog.wordpress.com/2017/12/17/drop-keyword-in-first-100-words/'>of</a> thumb: If you have …</p><p>You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A general rule <a href='https://seohullblog.wordpress.com/2017/12/17/drop-keyword-in-first-100-words/'>of</a> thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. <h2>Your meta description is meant to give search engines and readers information about your blog post's content</h2>The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Dig through your <a href='http://gaz.cu.ma/seostrategy/index36.html'>customer</a> communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. <h2>One or more methods?</h2>Bad content truly can do long-lasting damage to your website, brand and business. When it comes <a href='https://themegrill.com/support-forum/users/seogall/'>to</a> choosing keywords, it’s important that they are not too specific or too broad. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). <h2>Stop changing your domain name</h2>Now's the time for any local business to raise its game. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO." <h2>Write a 1000+ words article, forget 500</h2>When you’re looking at a competitor’s web page source code, you’ll see the <title> tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. RankBrain analyzes keywords <a href='http://ww2.zatunen.com/Poor-Migration-1517626561.html'>against</a> searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. </p>Probably the most important thing is ...2018-02-07T02:37:00+01:002018-02-07T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-07:/Probably-the-most-important-thing-is--1517971021.html<p>External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The ultimate goal …</p><p>External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The ultimate goal <a href='http://barbarella.sdbx.jp/index40.html'>of</a> any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. To a search engine, relevance means more than finding a page with the right words. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. <h2>How do you make a Google friendly subheading?</h2>Every site-owner needs to gather links and local business owners would probably benefit even more for good links. The faster your <a href='https://seocrazy.joomla.com/38-relevance-is-the-key-issue'>site,</a> the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). <h2>Link Practices That Are To Be Avoided</h2>You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. There is no <a href='http://ww2.sarashi.com/Add-your-contact-details-to-every-page-of-your-website-social-media-profiles-1517713621.html'>one-size-fits-all</a> solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. <h2>Advanced off-site SEO principles</h2>For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword." <h2>Probably the most important thing is ...</h2>One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. We use search <a href='https://www.minds.com/seohull'>engine</a> optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. SEO is alive and well, and its just as powerful as it ever was. But here’s the thing: it takes time for search engines to discover (and index) new websites. </p>Be consistent and follow a well-documented plan2018-02-07T02:36:00+01:002018-02-07T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-07:/Be-consistent-and-follow-a-well-documented-plan-1517970961.html<p>URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Let’s not forget <a href='http://searchmarketing.beep.com/previous-seo-work-2017-12-07.htm'>the</a> speed of your site, not just because we all browse the web a …</p><p>URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Let’s not forget <a href='http://searchmarketing.beep.com/previous-seo-work-2017-12-07.htm'>the</a> speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Where are you seeing the fastest movement in the SERP’s? <h2>Link baiting for SEO</h2>Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Your website’s health <a href='https://ameblo.jp/basic0908/entry-12348139109.html'>will</a> not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. <h2>Tailor to shoppers, not search engines</h2>All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? The main heading <a href='http://topseoblog.blogsky.com/1396/09/19/post-2/Use-Organic-Outreach-to-Build-Links'>of</a> your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. <h2>How long does SEO take?</h2>When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign." <h2>Be consistent and follow a well-documented plan</h2>Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Mobile devices have <a href='http://searchmarketing.strikingly.com/blog/videos-and-images-are-page-content-too'>obviously</a> exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Your Title Tags are far-and-away the most important places to put your keywords. </p>Add mobile URLs to Sitemap for SEO2018-02-06T02:38:00+01:002018-02-06T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-06:/Add-mobile-URLs-to-Sitemap-for-SEO-1517884681.html<p>If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …</p><p>If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. Local directories are <a href='https://modernvb.com/entry.php?9362-Offsite-SEO-Strategies-for-Mobile'>specific</a> to both your location and niche. Being listed on them increases your chances of being discovered online. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. <h2>Understand and implement entities</h2>Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Search Engine Optimization, <a href='http://seoadvice.sdbx.jp/starter/index6.html'>or</a> SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. <h2>Feedback driven SEO</h2>While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. Diving straight into <a href='http://barbara.hariko.com/beginners-seo/index17.html'>the</a> internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. <h2>Hire the Right SEO Company for Your Business</h2>Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature." <h2>Add mobile URLs to Sitemap for SEO</h2>SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Sites that aren’t <a href='http://komiwiki.syktsu.ru/index.php/%D0%9E%D0%B1%D1%81%D1%83%D0%B6%D0%B4%D0%B5%D0%BD%D0%B8%D0%B5_%D1%83%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA%D0%B0:Beni22'>optimized</a> for user intent and mobile SEO will fail. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. </p>Google recommends quality hosting2018-02-06T02:37:00+01:002018-02-06T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-06:/Google-recommends-quality-hosting-1517884621.html<p>In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted …</p><p>In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. You should also <a href='https://medium.com/@similerufus/responsive-design-for-human-approval-f60a03fc61a'>be</a> looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. <h2>8 principles of modern on-page SEO </h2>In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. Making your content <a href='http://topseoblog.blogsky.com/1396/11/04/post-83/Optimize-Your-Contact-Us-Page'>easy</a> to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. <h2>Canvas your competitors</h2>The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. If you have <a href='http://basic0908.mihanblog.com/post/82'>any</a> experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine <h2>Keeping Readers on the Page</h2>Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them." <h2>Google recommends quality hosting</h2>Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. : Article marketing <a href='http://sandybox.sdbx.jp/index20.html'>involves</a> writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. </p>Use anchor text2018-02-06T02:36:00+01:002018-02-06T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-06:/Use-anchor-text-1517884561.html<p>If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Make it as <a href='https://modernvb.com/entry.php?13449-Link-exchanges-are-all-the-rage'>easy</a> as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages …</p><p>If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Make it as <a href='https://modernvb.com/entry.php?13449-Link-exchanges-are-all-the-rage'>easy</a> as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. <h2>Your authorship byline will get you noticed</h2>Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Website Optimization is <a href='https://www.dailystrength.org/journals/keyword-placement-matters-not-frequency'>about</a> more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. <h2>Focus on doing the right thing and helping Google do its job</h2>Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. A comprehensive keyword <a href='http://alton.mee.nu/searchtips/index8.html'>research</a> enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. <h2>How do backlinks help SEO?</h2>A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines." <h2>Use anchor text</h2>Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. A small dip <a href='https://www.kiwibox.com/basic0908/blog/entry/142622477/headings-and-seo/?pPage=0'>in</a> search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. </p>Search For Broken Link Building Opportunities On Bing2018-02-05T02:38:00+01:002018-02-05T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-05:/Search-For-Broken-Link-Building-Opportunities-On-Bing-1517798281.html<p>Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Title tags and <a href='http://seotip.seesaa.net/article/456552803.html'>meta</a> descriptions are …</p><p>Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Title tags and <a href='http://seotip.seesaa.net/article/456552803.html'>meta</a> descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? SEO is
a long-term strategy for your business and when
done correctly (with the proper amount of time and
resources allocated to it), it will produce consistent
long-term value in the form of higher rankings and
increased traffic. <h2>When to Consolidate Content for Maximum Impact</h2>You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Use Fetch as <a href='http://searchmarketing.strikingly.com/blog/google-retrieves-the-most-relevant-pages-from-its-databases'>Google</a> to test whether Google can crawl and index important pages within your site. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Keyword research is one of the highest return SEO activities that is essential for your marketing success. <h2>Updating your SEO requires changes to your website’s code</h2>With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. A well-structured and <a href='http://seohull.strikingly.com/blog/google-can-detect-well-written-content'>easy</a> to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. <h2>SEO starts when you create the title tag</h2>You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: " In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. " <h2>Search For Broken Link Building Opportunities On Bing</h2>A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Scraping feeds to <a href='http://pagebin.com/4CHNORAl'>create</a> automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. </p>H1 Tag Issues2018-02-05T02:37:00+01:002018-02-05T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-05:/H1-Tag-Issues-1517798221.html<p>Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Creating and …</p><p>Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Creating and launching <a href='http://seoadvice.sdbx.jp/starter/index21.html'>a</a> fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. <h2>A Crackdown on Low Quality Links</h2>Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. In the past, <a href='http://91en.com/?407373'>commenting</a> on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. <h2>The value of Google authorship</h2>The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Make sure you <a href='http://alton.mee.nu/searchtips/index18.html'>add</a> responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Prioritize keywords and phrases, plurals, singulars and misspellings. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? <h2>Target Specific, Longtail Keywords</h2>A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "When it comes to marketing strategies for your small business, local SEO is the first avenue on that road." <h2>H1 Tag Issues</h2>The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. A good page <a href='http://barbarella.sdbx.jp/index24.html'>titles</a> is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information </p>Your content strategy could use a facelift2018-02-05T02:36:00+01:002018-02-05T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-05:/Your-content-strategy-could-use-a-facelift-1517798161.html<p>Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Utilizing Social Media <a href='http://barbara.hariko.com/beginners-seo/index33.html'>is</a> a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting …</p><p>Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Utilizing Social Media <a href='http://barbara.hariko.com/beginners-seo/index33.html'>is</a> a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. Truly though, having a blog with built-in social sharing and as-you-type SEO
recommendations definitely helps. With or without that kind of technology,
however, there are some steps you can take to leverage the growing use
of social search. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information <h2> Local link building is an artform unto itself, and you’ll need to tackle it in isolation for the best results</h2>A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. While there are <a href='http://searchmarketing.strikingly.com/blog/dynamic-vs-static-which-is-preferred'>a</a> ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. <h2>Utilize testimonials from customers</h2>Sites that aren’t optimized for user intent and mobile SEO will fail. If Google decides <a href='http://seoadvice.wikidot.com/blog:65'>a</a> site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. <h2>Here is your opportunity to write something and rank</h2>As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in." <h2>Your content strategy could use a facelift</h2>Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. It used to <a href='http://gaz.cu.ma/seostrategy/index30.html'>be</a> that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs </p>Replicate the same process with other websites2018-02-04T02:38:00+01:002018-02-04T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-04:/Replicate-the-same-process-with-other-websites-1517711881.html<p>The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …</p><p>The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Mobile-first. It’s coming. <a href='http://peargreen.byethost15.com/index21.html'>And</a> I still feel that a responsive website, in addition to all the AMP and so, is essential. All too often, when we’re brought in for SEO work on a redesign,
it’s often late in the process, such as when the site is being
coded or even totally complete. “Hey, we should probably
have the SEO guy take a look at this before we launch,” but by
then, it’s too late. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. <h2>Track organic traffic and your website inbound links</h2>Instead of creating content, a lot of websites should be focused on cleaning content. It is important <a href='https://seotipsandtricks.neocities.org/index6.html'>to</a> note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. <h2>Enhance your CTR and user experience</h2>Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Avoid elements that <a href='https://sansara2.neocities.org/index3.html'>annoy</a> visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. <h2>Track Desktop and Mobile Analytics and Metrics Separately</h2>As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus." <h2>Replicate the same process with other websites</h2>Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. The days of <a href='http://alicia22.loxblog.com/post/7/This%20is%20completely%20wrong%20-%20don't%20you%20think?.htm'>self-serving,</a> scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. </p>Take a quick look over old articles2018-02-04T02:37:00+01:002018-02-04T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-04:/Take-a-quick-look-over-old-articles-1517711821.html<p>Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. SEO’s journey to <a href='http://searchmarketing.strikingly.com/blog/dynamic-vs-static-which-is-preferred'>a</a> technicality driven …</p><p>Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. SEO’s journey to <a href='http://searchmarketing.strikingly.com/blog/dynamic-vs-static-which-is-preferred'>a</a> technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. <h2>The reality is that blogging is a medium</h2>Google continues to use natural, quality inbound links as a main ranking factor. Be wary <a href='http://seohull.strikingly.com/blog/technology-choices-for-the-best-seo'>of</a> promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. <h2>The Value of “Big” Content</h2>Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. When people conduct <a href='https://seocrazy.joomla.com/37-many-companies-underestimate-how-much-time-and-money-it-takes'>research,</a> they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. <h2>Find a site that’s relevant to your audience</h2>Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link." <h2>Take a quick look over old articles</h2>If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Yes, "content is <a href='https://medium.com/@gazhallseo/generate-site-maps-3738be11bdc6'>king"</a> – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. : Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. </p>Have you thought about optimizing your TF-IDF scores?2018-02-04T02:36:00+01:002018-02-04T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-04:/Have-you-thought-about-optimizing-your-TF-IDF-scores--1517711762.html<p>You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Internal linking is <a href='http://cranberry.hatenablog.com/entry/2018/01/12/013000'>the</a> process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and …</p><p>You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Internal linking is <a href='http://cranberry.hatenablog.com/entry/2018/01/12/013000'>the</a> process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. <h2>Canonical URLs in the Wild</h2>Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. I don't care <a href='http://seohull.buffalo.io/how-important-is-layout-and-formatting-for-seo'>if</a> you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. <h2>Submit a XML Sitemap To Speed Up Indexing</h2>For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. External links are <a href='http://myfolio.com/hullseo'>links</a> from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Prioritize keywords and phrases, plurals, singulars and misspellings. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. <h2>Structuring the entire page</h2>Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: " Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy!" <h2>Have you thought about optimizing your TF-IDF scores?</h2>Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Make sure at <a href='https://gab.ai/basic0908'>least</a> one image file name includes your target keyword and that your target keyword is part of your image Alt Text. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. </p>Consider your exposure options for your content2018-02-03T02:38:00+01:002018-02-03T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-03:/Consider-your-exposure-options-for-your-content-1517625481.html<p>Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. The process of <a href='http://barbara.hariko.com/starting-out-seo/index39.html'>optimization</a> is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Creating evergreen content is …</p><p>Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. The process of <a href='http://barbara.hariko.com/starting-out-seo/index39.html'>optimization</a> is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. On-page optimization is one part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. <h2>It’s time to revolutionize our approach to anchor text diversification</h2>A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Employ keyword targeting. <a href='http://sandra.sdbx.jp/index20.html'>This</a> is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. <h2>Aligning Questions to Content</h2>Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Don’t worry <a href='http://sandra.sdbx.jp/index34.html'>if</a> you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. If search users commonly misspell a keyword, you should identify and use it. <h2>Landing page and site user experience</h2>Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too." <h2>Consider your exposure options for your content</h2>Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. The key is <a href='http://platitude.bigcartel.com/product/rancicle-antis'>to</a> consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. </p>See how your site looks to Google2018-02-03T02:37:00+01:002018-02-03T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-03:/See-how-your-site-looks-to-Google-1517625421.html<p>A Google study showed that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. The most fundamental <a href='http://newmedianow.co.uk/Get-Your-NAP-Accurate-Consistent-1517624041.html'>objective</a> of …</p><p>A Google study showed that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. The most fundamental <a href='http://newmedianow.co.uk/Get-Your-NAP-Accurate-Consistent-1517624041.html'>objective</a> of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. <h2>Beware of exchanging links</h2>Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. Make it as <a href='http://seotips.sdbx.jp/index39.html'>easy</a> as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. <h2>Understanding the long tail of search</h2>Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Google allows webmasters <a href='http://tony.buzama.com/Word-count-is-a-complicated-SEO-metric-1517241468.html'>to</a> geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. <h2>Rewrite Tiny Sections Of The Article</h2>Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. You should see improvements in website traffic, a key indicator of progress for your keywords. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems." <h2>See how your site looks to Google</h2>How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Optimise your website <a href='http://seohull.freeforums.net/thread/12/keyword-research-first-most-important'>content</a> for the best organic reach possible. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. </p>SEO is leading the way2018-02-03T02:36:00+01:002018-02-03T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-03:/SEO-is-leading-the-way-1517625361.html<p>The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. When consumers search <a href='http://nunu2.pointblog.net/Having-keywords-in-your-domain-URL-can-also-give-you-a-small-SEO-boost-11483010'>vocally,</a> their …</p><p>The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. When consumers search <a href='http://nunu2.pointblog.net/Having-keywords-in-your-domain-URL-can-also-give-you-a-small-SEO-boost-11483010'>vocally,</a> their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Local SEO is, inarguably, the best bet for local businesses to grow big. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. <h2>Understanding the rationale behind outbound links</h2>A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Social platform optimization <a href='http://sandra.sdbx.jp/index31.html'>-</a> Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. <h2>On its own, content does nothing for your business</h2>You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. Even though it <a href='http://greendoorseo.byethost5.com/index6.html'>seems</a> logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. <h2>Links from other website increase your total ranking potential</h2>There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "How do you work out the price of SEO packages?" <h2>SEO is leading the way</h2>Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. If you want <a href='http://basic0908.spruz.com/pt/Are-Keywords--and-Keyword-Research--Dead.12-12-2017/blog.htm'>to</a> score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. </p>Get into Local Directories/Local Resource Lists/Review Sites2018-02-02T02:38:00+01:002018-02-02T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-02:/Get-into-Local-Directories-Local-Resource-Lists-Review-Sites-1517539081.html<p>It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …</p><p>It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. SEO is not <a href='http://all4webs.com/clovermoon/keywords.htm'>about</a> one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Each listing on the SERP has three core components, which include the page title, page description, and page URL. <h2>You should be making a concerted effort to keep up with a consistent publishing schedule</h2>Rankings in SEO refers to a website’s position in the search engine results page. The higher your <a href='http://greendoorseo.byethost5.com/index39.html'>site</a> ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. <h2>Google recommends quality hosting</h2>When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. All Javascript and <a href='https://www.dailystrength.org/journals/technology-choices-for-sound-seo'>CSS</a> files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. <h2>Understanding the long tail of search</h2>There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important." <h2>Get into Local Directories/Local Resource Lists/Review Sites</h2>The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. At the heart <a href='http://www.open-web.info/gazhall.com/'>of</a> your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Duplicate content refers to a webpage’s content that appears in more than one place on the internet. </p>Take related keywords into account for rankings for head terms2018-02-02T02:37:00+01:002018-02-02T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-02:/Take-related-keywords-into-account-for-rankings-for-head-terms-1517539021.html<p>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Modern link-building focuses <a href='https://plaza.rakuten.co.jp/orange29150/diary/201802010002/'>on</a> high-quality, original content that provides
value …</p><p>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Modern link-building focuses <a href='https://plaza.rakuten.co.jp/orange29150/diary/201802010002/'>on</a> high-quality, original content that provides
value to users and incorporates an involved audience. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. <h2>Essential indexes for your links</h2>Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. The number and <a href='http://searchmarketing.strikingly.com/blog/create-images-that-attract-inbound-links'>quality</a> of links pointing to your site will largely determine in what position your site ranks. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. <h2>Is a Link Exchange the way to go?</h2>Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. While most of <a href='http://nunu2.pointblog.net/SEO-is-a-complex-subject-11482992'>the</a> links to your site will be gained gradually, as people
discover your content through search or other ways and link to it,
Google understands that you'd like to let others know about the hard
work you've put into your content. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. <h2>Create Images That Attract Links</h2>When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas." <h2>Take related keywords into account for rankings for head terms</h2>PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Don’t use hidden <a href='https://www.dailystrength.org/journals/tailor-to-shoppers'>text</a> or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. </p>Basic on-page SEO factors to look for2018-02-02T02:36:00+01:002018-02-02T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-02:/Basic-on-page-SEO-factors-to-look-for-1517538961.html<p>Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Forget dense blocks <a href='https://hub.docker.com/r/basil432/leverchangeapi/'>of</a> text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful …</p><p>Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Forget dense blocks <a href='https://hub.docker.com/r/basil432/leverchangeapi/'>of</a> text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. <h2>How do You Know Your Website Has Been Attacked?</h2>Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Arguably, one of <a href='https://blogs.sap.com/2014/01/15/why-you-should-think-beyond-a-social-media-strategy/'>the</a> most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. <h2>Relevance is the key issue for SEO</h2>The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Search engines scan <a href='http://barbara.hariko.com/seo-basics/index40.html'>tags</a> and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. <h2>Avoid Downtime By Choosing Reliable Host</h2>Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well." <h2>Basic on-page SEO factors to look for</h2>Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Once you understand <a href='http://contactup.io/_u3494/'>what</a> a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. SEO is technical, complicated, time-consuming and potentially dangerous. </p>SEO has truly come into its own as a marketing channel2018-02-01T02:38:00+01:002018-02-01T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-01:/SEO-has-truly-come-into-its-own-as-a-marketing-channel-1517452681.html<p>Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Once you have <a href='http://www.wiki.mrmoseley.co.uk/User:Danny23'>exceptional</a> content, you need to find ways to get that content out there and seen. That’s where social media comes in …</p><p>Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Once you have <a href='http://www.wiki.mrmoseley.co.uk/User:Danny23'>exceptional</a> content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. <h2>Understanding the rationale behind backlinks indexing</h2>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Link building is <a href='http://blog.goo.ne.jp/basic0908/e/ca8b4a5a566b1674deaf983634e0f545'>definitely</a> one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. <h2>Update and Republish Old Content</h2>Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. You need <a href='https://ameblo.jp/basic0908/entry-12341010838.html'>to</a> utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! <h2>Think quality over quantity</h2>Duplicative or unnecessary website content can also hold you back from your true ranking potential. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. " <h2>SEO has truly come into its own as a marketing channel</h2>Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) SEO metrics give <a href='http://seohull.freeforums.net/thread/9/importance-keyword-reviews'>you</a> an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. </p>Optimizing your website for both Google and web users2018-02-01T02:37:00+01:002018-02-01T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-01:/Optimizing-your-website-for-both-Google-and-web-users-1517452621.html<p>Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …</p><p>Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. Fundamental search engine <a href='http://topseoblog.blogsky.com/1396/09/26/post-10/Tailor-to-shoppers-not-search-engines'>optimization</a> never changes. You only have three things to work with: content, links, and measurement. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. <h2>Leverage the work your competitors have already done in landing links</h2>Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. SEO is technical, <a href='https://clementine55.jimdo.com/onsite-seo/headers-and-footers/'>complicated,</a> time-consuming and potentially dangerous. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? <h2>A successful company will have a strategy for both desktop and mobile</h2>You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. Which pages and <a href='https://seohullblog.wordpress.com/'>posts</a> are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. <h2>We're searching in different ways today</h2>There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?”" <h2>Optimizing your website for both Google and web users</h2>Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Search analytics is <a href='https://ameblo.jp/basic0908/entry-12343620180.html'>a</a> new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. </p>Link reclamation2018-02-01T02:36:00+01:002018-02-01T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-02-01:/Link-reclamation-1517452561.html<p>In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted …</p><p>In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. The reputation, authority, <a href='http://searchmarketing.strikingly.com/blog/finding-backlink-opportunities'>and</a> credibility of a website will be judged by the search engines based on the type of backlinks the site has. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. <h2>Content Resources</h2>f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Whenever doing a <a href='http://apple335.doorblog.jp/archives/6518342.html'>website</a> redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. <h2>Become relevant for your search terms</h2>Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Site owners must <a href='http://gaz.cu.ma/seostrategy/index15.html'>focus</a> on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. <h2>Think hard about sharing</h2>Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1." <h2>Link reclamation</h2>Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Find out who <a href='http://tony.buzama.com/Google-Panda-takes-the-quality-of-a-site-s-content-into-account-when-ranking-sites-in-the-search-results-1517365201.html'>your</a> customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. </p>Use Short And Descriptive URL Permalink2018-01-31T02:38:00+01:002018-01-31T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-31:/Use-Short-And-Descriptive-URL-Permalink-1517366281.html<p>If you're anything like me, then you're looking to understand why certain things work the way they do. Site speed is <a href='https://ameblo.jp/basic0908/entry-12346023831.html'>an</a> essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely …</p><p>If you're anything like me, then you're looking to understand why certain things work the way they do. Site speed is <a href='https://ameblo.jp/basic0908/entry-12346023831.html'>an</a> essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Remember that your success in SEO is directly proportional to the amount of effort you exert. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. <h2>Remove unnecessary code to reduce page size and increase speed</h2>The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. The link structure <a href='http://seotactics.mywebcommunity.org/index34.html'>of</a> the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages <h2>Your Competition Is Actively Doing SEO, Too</h2>While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Quality and visibility. <a href='https://www.dailystrength.org/journals/what-is-the-link-you-see'>This</a> is truly the great secret to SEO and content. The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. <h2>Web 2.0’s and Google Stacks</h2>You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there." <h2>Use Short And Descriptive URL Permalink</h2>One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. If you’ve set <a href='http://barbara.hariko.com/starting_out/index33.html'>yourself</a> up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. </p>To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.2018-01-31T02:37:00+01:002018-01-31T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-31:/To-do-SEO-the-right-way-it-takes-time-to-test-and-learn-all-the-various-techniques-involved-in-getting-a-website-ranking--1517366221.html<p>SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …</p><p>SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. The average top-ten <a href='http://barbara.hariko.com/more-information/index6.html'>ranking</a> is two or more years old and the average age for the pages in the number one position is roughly three years old. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. <h2>It’s time to revolutionize our approach to anchor text diversification</h2>On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Don't fill your <a href='http://seohull.strikingly.com/blog/google-recommends-quality-content'>page</a> with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. <h2>Create great content people want to read</h2>Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Results driven, intelligent <a href='http://peargreen.byethost15.com/index5.html'>search</a> engine optimisation. Anybody can optimise a site with a little know-how. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Think of SEO as one small part of a much more cohesive marketing strategy. <h2>Stay Away From Established Markets</h2>Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords." <h2>To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.</h2>Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… One of the <a href='http://visualizeus.com/profile/seohull'>first</a> steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. </p>Does the extra s even matter? S for Security2018-01-31T02:36:00+01:002018-01-31T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-31:/Does-the-extra-s-even-matter-S-for-Security-1517366161.html<p>There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Use sub-directories rather <a href='http://greendoorseo.byethost5.com/index20.html'>than</a> sub-domains when possible. Sub-domains do not share link …</p><p>There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Use sub-directories rather <a href='http://greendoorseo.byethost5.com/index20.html'>than</a> sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. <h2>Links are glue for your web prescence</h2>Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. SEO is alive <a href='http://harvey.sdbx.jp/index15.html'>and</a> well, and its just as powerful as it ever was. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. <h2>Create your site navigation in HTML or CSS</h2>You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Keyword Research and <a href='http://barbara.hariko.com/more-information/index28.html'>Implementation</a> is important for making any piece of copy shine, especially in the eyes of search engines. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. <h2>Number of linking root domains</h2>There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages." <h2>Does the extra s even matter? S for Security</h2>Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Ensuring that your <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3133896'>content</a> is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. </p>It’s tough to track what’s working if you don’t have a consistent flow of online visitors2018-01-30T02:38:00+01:002018-01-30T02:38:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-30:/-It-s-tough-to-track-what-s-working-if-you-don-t-have-a-consistent-flow-of-online-visitors-1517279881.html<p>Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. There are a <a href='http://searchmarketing.strikingly.com/blog/mobile-search-implications-for-seo'>number</a> of ways to get relative monthly search …</p><p>Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. There are a <a href='http://searchmarketing.strikingly.com/blog/mobile-search-implications-for-seo'>number</a> of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Personalization is one of the most talked about frontiers in search. <h2>Trust and Relationships</h2>Prioritize keywords and phrases, plurals, singulars and misspellings. Write locally oriented <a href='http://chinapaper.org/space-uid-485549.html'>content:</a> It’s one of the best things you can do to improve local rankings. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. <h2>Do not duplicate meta descriptions</h2>One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. Things can always <a href='http://gaz.cu.ma/marketingtips/index1.html'>be</a> improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. <h2>More Targeted And Relevant Traffic</h2>You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality." <h2> It’s tough to track what’s working if you don’t have a consistent flow of online visitors</h2>Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. If you have <a href='http://seoadvice.sdbx.jp/tips/index33.html'>any</a> experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. How do you find people who value SEO enough to pay your prices? From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. </p>The first indication should be structure2018-01-30T02:37:00+01:002018-01-30T02:37:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-30:/The-first-indication-should-be-structure-1517279821.html<p>Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Cloaking refers to <a href='http://gaz.cu.ma/seostrategy/index28.html'>an</a> attempt to boost search result rankings by serving different content to Googlebot than …</p><p>Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Cloaking refers to <a href='http://gaz.cu.ma/seostrategy/index28.html'>an</a> attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. <h2>Age of the domain name</h2>Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. If a search <a href='http://beverleytourist.weebly.com/'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. <h2>Perform an inbound linking campaign with very targeted pages and keywords</h2>To be a part of the party, make sure your business website uses structured data markup. But here’s the <a href='http://gaz.cu.ma/seostrategy/index24.html'>thing:</a> it takes time for search engines to discover (and index) new websites. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. <h2>Google wants to ensure that they can provide high-quality results for the longer queries</h2>SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website." <h2>The first indication should be structure</h2>SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. A headline is <a href='http://basic0908.eklablog.com/buy-backlinks-a133894956'>usually</a> the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. </p>Multiply your keyword ideas2018-01-30T02:36:00+01:002018-01-30T02:36:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-30:/Multiply-your-keyword-ideas-1517279761.html<p>Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines I’m sure you <a href='http://seotactics.mywebcommunity.org/index19.html'>don’t</a> need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. It …</p><p>Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines I’m sure you <a href='http://seotactics.mywebcommunity.org/index19.html'>don’t</a> need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. <h2>Use your key phrases in as many URLs as possible</h2>If you are focused on a local market, it is also important to get connected with local businesses and organizations. Competitor Analysis can <a href='http://seohull.freeforums.net/thread/9/importance-keyword-reviews'>help</a> you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. <h2>SEO LSI keyword analysis best practice</h2>Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. If you don’t <a href='http://searchmarketing.strikingly.com/blog/your-content-strategy-could-use-a-facelift'>know</a> who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. The old saying that “life is a journey, not a destination” can also be applied to SEO. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. <h2>Start by creating true 10x content</h2>As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content." <h2>Multiply your keyword ideas</h2>Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Google has access <a href='http://seotip.seesaa.net/article/456168427.html'>to</a> all this incredible data about where people go on the Internet through Chrome and through Android. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages </p>Start Blog Title With Keyword2018-01-26T00:00:00+01:002018-01-26T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-26:/Start-Blog-Title-With-Keyword-1517241647.html<p>Expect increased conversions, particularly those from visitors who arrived via organic search. By creating great <a href='http://topseoblog.blogsky.com/1396/10/12/post-22/Google-Algorithms-Target-Low-Quality-Content'>relevant</a> content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable …</p><p>Expect increased conversions, particularly those from visitors who arrived via organic search. By creating great <a href='http://topseoblog.blogsky.com/1396/10/12/post-22/Google-Algorithms-Target-Low-Quality-Content'>relevant</a> content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. <h2>Add a ton of value to your clients </h2>Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Don’t change your <a href='https://seohull.livejournal.com/553.html'>URLs</a> if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. The main text content on the page must be unique to avoid Google’s page quality algorithms. <h2>Your description tag will not assist in getting your page ranked highly on Google</h2>Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. A major consideration <a href='http://searchmarketing.strikingly.com/blog/implement-responsive-design-in-your-website'>when</a> creating internal backlinks is how you link different assets together. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. <h2>There are differences between SEO and content marketing</h2>t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: " You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up." <h2>Start Blog Title With Keyword</h2>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. There is <a href='http://basic0908.mihanblog.com/post/66'>an</a> old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. </p>How can cross linking help your website visitors?2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-24:/How-can-cross-linking-help-your-website-visitors--1517241606.html<p>Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. While external links …</p><p>Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. While external links <a href='https://ragnarokofzodiac.com/wiki/index.php/User:Gazhall'>that</a> point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. <h2>Create an interactive tool for good SEO</h2>The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Arguably, one of <a href='https://sansara2.neocities.org/index40.html'>the</a> most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. <h2>Include relevant keywords into your site headings</h2>Every site-owner needs to gather links and local business owners would probably benefit even more for good links. It does not <a href='http://peargreen.byethost15.com/index3.html'>matter</a> if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. <h2>Don't Forget: Content and Links
Are Key</h2>If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. It has long been understood that Google’s ranking algorithm is complex (by design). According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page." <h2>How can cross linking help your website visitors?</h2>A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Including a Contact <a href='https://issuu.com/gazhall6/docs/offsite-seo'>Us</a> page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. </p>Utilize testimonials from customers2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-24:/Utilize-testimonials-from-customers-1517241657.html<p>Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. t will take <a href='http://seoadvice.sdbx.jp/tips/index17.html'>anywhere</a> from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That …</p><p>Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. t will take <a href='http://seoadvice.sdbx.jp/tips/index17.html'>anywhere</a> from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. <h2>What Does It Mean for SEO?</h2> After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. There is <a href='http://blog.goo.ne.jp/basic0908/e/d404dcf1e8b6e3e7dabfa3982360bfec'>an</a> old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. <h2>Networking With Results In Mind</h2>Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). SEO takes promotion. <a href='https://seo4u.joomla.com/19-figure-out-your-audience-and-message'>Backlinks</a> are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. <h2>Include your keyphrases on the page and get credit for them</h2>Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google is constantly evolving to better understand the context and intent of user behaviour." <h2>Utilize testimonials from customers</h2>A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. The key is <a href='http://platitude.bigcartel.com/product/tusha-brusha'>creating</a> content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. </p>When you use a keyword, you can use associated properties from knowledge bases2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-24:/When-you-use-a-keyword-you-can-use-associated-properties-from-knowledge-bases-1517241579.html<p>RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Search engines are <a href='http://basil4325.karou.jp/index23.html'>the</a> primary method of navigation for most Internet users. For great search …</p><p>RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Search engines are <a href='http://basil4325.karou.jp/index23.html'>the</a> primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. <h2>Use your website to build trust:</h2>When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Getting your content <a href='http://cranberry.hatenablog.com/entry/2018/01/23/153547'>out</a> there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. <h2>Backlinks (inbound links) affect rankings more than anything else</h2>If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. For certain types <a href='https://www.google.com.bn/url?q=https://gazhall.com'>of</a> product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. <h2>Set a bare minimum expectation for site structure</h2>The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Do not try to avoid no-follow links completely. These links may have value in improving your search rank." <h2>When you use a keyword, you can use associated properties from knowledge bases</h2>A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Smart content improves <a href='https://ameblo.jp/basic0908/entry-12342840218.html'>the</a> effectiveness and ROI of the material produced by making itself more discoverable and consumable. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. </p>Avoid multiple H1 tags, and assign a unique H1 tag to each webpage2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-23:/Avoid-multiple-H1-tags-and-assign-a-unique-H1-tag-to-each-webpage-1517241582.html<p>If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Many business owners <a href='http://seotrainingtips.byethost13.com/index14.html'>create</a> a website and find that they are receiving international inquiries about …</p><p>If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Many business owners <a href='http://seotrainingtips.byethost13.com/index14.html'>create</a> a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. <h2>Title Tag Issues</h2>Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. You’ve seen what <a href='http://seotips.zohosites.eu/seo-for-mobile.html'>links</a> you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. <h2>Analyzing SEO Site Changes and SEO Testing
</h2>If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Most blogs and <a href='https://ameblo.jp/basic0908/entry-12341012590.html'>websites</a> have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. <h2>The title tag gets a lot of weight in Google</h2>See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results?" <h2>Avoid multiple H1 tags, and assign a unique H1 tag to each webpage</h2>Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. A good place <a href='https://www.kiwibox.com/basic0908/blog/entry/142560247/establish-intuitive-information-architecture/'>to</a> look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. </p>How Google handles it2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-23:/How-Google-handles-it-1517241634.html<p>The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Just because long <a href='http://topseoblog.blogsky.com/1396/10/25/post-56/Toxic-links-and-their-cure'>form</a> content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in …</p><p>The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Just because long <a href='http://topseoblog.blogsky.com/1396/10/25/post-56/Toxic-links-and-their-cure'>form</a> content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. <h2>The more content you produce, the more organic traffic and inbound links you will receive</h2>Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. You should make <a href='http://mediawiki.carmenserdan.edu.mx/Usuario:Gazhall'>sure</a> that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. <h2>Content Resources</h2>Ensure the number of visits and new visitors from within your target market is increasing. The best way <a href='http://lastingsearcher.byethost12.com/index23.html'>to</a> build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. <h2>The headings for your homepage</h2> The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.)" <h2>How Google handles it</h2>Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. All search engines <a href='http://seohull.strikingly.com/blog/your-competition-is-actively-doing-seo-too'>deliver</a> results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. </p>Previous SEO Work2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-23:/Previous-SEO-Work-1517241642.html<p>When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Too many backlinks <a href='https://www.intensedebate.com/profiles/marcygray'>from</a> many unreliable domains can hinder the authoritative signals of your domain. Over the past few years, one of the most common phrases in SEO has …</p><p>When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Too many backlinks <a href='https://www.intensedebate.com/profiles/marcygray'>from</a> many unreliable domains can hinder the authoritative signals of your domain. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. <h2>You’re not a content marketer, unless you’re also an SEO</h2>Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. A local business <a href='http://searchmarketing.strikingly.com/blog/be-mobile-friendly'>competitor</a> might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. SEO success relies heavily on the keywords you choose to target. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is.
<h2>On page optimization techniques for better rankings</h2>It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Paid
links are links <a href='https://seocrazy.joomla.com/112-make-sure-your-website-is-indexed-in-search-engines-3'>garnered</a> in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. <h2>Need to Branch Out</h2>Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner." <h2>Previous SEO Work</h2>Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Your headline is <a href='http://floraseo.simplesite.com/438382896'>among</a> the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. </p>Take the keywords out and find another place to use it2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-23:/Take-the-keywords-out-and-find-another-place-to-use-it-1517241641.html<p>The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …</p><p>The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. If nobody has <a href='http://seohull.strikingly.com/blog/there-is-no-universal-page-1'>heard</a> of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. <h2>Link Building (Off-Page SEO) For Local SEO Affiliate Marketing</h2>So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. If you conduct <a href='https://sansara2.neocities.org/index33.html'>business</a> online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. <h2>Grab those URLs, set up some 301 redirects, and jump in</h2>At the end of the day, consumers want to feel like they’re always interacting with something natural and real. For your <a href='http://sansaraevens.postach.io/post/dynamic-vs-static-which-is-preferred'>pages</a> to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. <h2>Add valuable insight to your content</h2>Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for." <h2>Take the keywords out and find another place to use it</h2>Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Every Search Engines <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2713116'>use</a> different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. </p>Look for scraped content on your site2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-22:/Look-for-scraped-content-on-your-site-1517241609.html<p>Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …</p><p>Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. Content is king <a href='http://seohull.strikingly.com/blog/google-loves-diversity'>when</a> it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. <h2>Hire the Right SEO Company for Your Business</h2>This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. A DoFollow link <a href='https://issuu.com/gazhall6/docs/keyword-research'>is</a> a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version. The search engines must execute multiple tasks very well to provide relevant search results. <h2>It’s about relevancy, and relevancy only</h2>Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Automatic redirects and <a href='http://pagebin.com/R9bVhOl7'>rewrites</a> help search engines understand when you've made changes or moved pages on your site. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. <h2>Caption everything</h2>When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy." <h2>Look for scraped content on your site</h2>Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Dramatic growth in <a href='https://www.dailystrength.org/journals/more-importance-is-given-to-mobile'>the</a> interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. </p>Missing title tags are problematic2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-22:/Missing-title-tags-are-problematic--1517241594.html<p>Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. For advanced users, <a href='http://seotips.zohosites.eu/search-engines.html'>the</a> information an analytics package provides,
combined with data from …</p><p>Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. For advanced users, <a href='http://seotips.zohosites.eu/search-engines.html'>the</a> information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. <h2>A lot of websites have very serious on-page SEO issues</h2>Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Whether you migrate <a href='http://seohull.strikingly.com/blog/real-websites-index-faster'>to</a> HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. <h2>Don;t leave shady backlinks in place</h2>You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. A page that <a href='https://seotipsandtricks.neocities.org/index28.html'>doesn’t</a> meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. <h2> Add a Click to Tweet button to pull quotes and other “tweetables” on a web page</h2>You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Choose your keywords carefully, and keep user intent as your primary goal." <h2>Missing title tags are problematic </h2>Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Make sure you <a href='https://www.intensedebate.com/profiles/marcygray'>optimize</a> your content with the right key term. This way, Google spider can index and serve your content to targeted search users. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. </p>Understanding the rationale behind image tags2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-22:/Understanding-the-rationale-behind-image-tags-1517241597.html<p>Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. It used to <a href='http://apple335.doorblog.jp/archives/6286578.html'>be</a> that buying backlinks as you could was a successful means of boosting your organic search results. But today, it …</p><p>Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. It used to <a href='http://apple335.doorblog.jp/archives/6286578.html'>be</a> that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. <h2>Include your primary keyword phrase in the title tag</h2>Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Term weighting refers <a href='http://searchmarketing.strikingly.com/blog/implement-responsive-design-in-your-website'>to</a> the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. <h2>Focus more on Brand building</h2>When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Every time a <a href='https://sites.google.com/view/seo-hull/seo-backlinks'>search</a> engine finds your website next to your competitors, it tells them that your company is in a related niche. How do you educate people so they do value it? The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. <h2>Optimize all content through SEO best practices</h2>Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in." <h2>Understanding the rationale behind image tags</h2>Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Sites built around <a href='http://www.1078share.com/?204739'>user</a> interaction and sharing have made it easier to match interested groups of
people up with relevant content. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. </p>What reaction do you get from a prospect?2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-22:/What-reaction-do-you-get-from-a-prospect--1517241579.html<p>A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Efficient content organization <a href='http://alton.mee.nu/searchtips/index13.html'>seeks</a> to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support …</p><p>A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Efficient content organization <a href='http://alton.mee.nu/searchtips/index13.html'>seeks</a> to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. <h2>Creativity takes courage</h2> If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. It should be <a href='http://searchmarketing.strikingly.com/blog/sometimes-the-best-way-to-get-links-is-not-to-ask-for-them'>clearly</a> understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! <h2> Interview experts within or outside of your company</h2>You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. With the likes <a href='http://vanessa2.blog.fc2.com/blog-entry-25.html'>of</a> Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. <h2>Include internal and external links</h2>A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic." <h2>What reaction do you get from a prospect?</h2>Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. In the modern <a href='http://seotactics.mywebcommunity.org/index39.html'>search</a> landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! </p>implementing Schema is a vital step in the online marketing process2018-01-20T00:00:00+01:002018-01-20T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-20:/implementing-Schema-is-a-vital-step-in-the-online-marketing-process-1517241652.html<p>Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. With your core <a href='https://medium.com/@BeverleyGuide/so-keywords-and-keyword-research-1d8b9b0a1e0e'>keywords</a> grouped into buckets based on exact local monthly search volume, you will most likely notice that …</p><p>Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. With your core <a href='https://medium.com/@BeverleyGuide/so-keywords-and-keyword-research-1d8b9b0a1e0e'>keywords</a> grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? <h2>Use Long Tail Keywords</h2>What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Google Panda and <a href='http://seotip.seesaa.net/article/456265078.html'>Penguin</a> stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. <h2>Put your most popular phrases at the beginning of the page titles</h2>According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. An internal <a href='http://seotactics.mywebcommunity.org/index29.html'>link</a> connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. <h2>Measure which strategies provide the most benefit, refine and continue</h2>Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking." <h2>implementing Schema is a vital step in the online marketing process</h2>A major consideration when creating internal backlinks is how you link different assets together. Backlinks from older <a href='http://seohull.strikingly.com/blog/adopt-a-responsive-design-for-your-business-profile'>websites</a> may be worth more than links from newer sites. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. </p>Mix the methods up2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-19:/Mix-the-methods-up-1517241667.html<p>The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. When Google returns <a href='http://seoadvice.sdbx.jp/advice/index38.html'>its</a> search results, it produce two types of results: organic …</p><p>The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. When Google returns <a href='http://seoadvice.sdbx.jp/advice/index38.html'>its</a> search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. <h2>SEO states the requirements. Content marketing fulfills them</h2>Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Information Snippets are <a href='http://gaz.cu.ma/seostrategy/index6.html'>the</a> block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. <h2>Revise your old content and update it</h2>Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Real SEO is <a href='http://peargreen.byethost15.com/index12.html'>all</a> about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? <h2>The more content you produce, the more organic traffic and inbound links you will receive</h2>As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche." <h2>Mix the methods up</h2>PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Brands are generally <a href='http://stenna.sdbx.jp/index36.html'>most</a> interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. </p>More powerful subheadings2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-19:/More-powerful-subheadings-1517241650.html<p>Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The amount of <a href='http://seohull.strikingly.com/blog/speed-up-your-link-building-process'>time</a> and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines …</p><p>Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The amount of <a href='http://seohull.strikingly.com/blog/speed-up-your-link-building-process'>time</a> and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Successful search engine optimization does
not consist of short-term actions to achieve
good rankings rapidly. Rather, SEO is a constant
process, in which you are continually changing
your website. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. <h2>Enable broswer caching</h2>SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. People make use <a href='http://seohull.freeforums.net/thread/6/user-friendly-content-matters'>of</a> search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about. <h2>Know the description tag can be as long as you want it to </h2>There are two types of backlinks, and they are internal backlinks and external backlinks. Have you ever <a href='https://hullseo44.blogspot.co.uk/2017/12/keep-your-content-updated.html'>monitored</a> the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. <h2>Technical aspects of building links</h2>Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Remember, Google doesn’t like content written for SEO purposes. The key to boosting visibility and SEO is staying active. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. " <h2>More powerful subheadings</h2>If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. The key to <a href='http://seoadvice.wikidot.com/blog:42'>quality</a> SEO is all about research research research. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. </p>Google Identifies CTR and User Experience as Major Ranking Factors2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-17:/Google-Identifies-CTR-and-User-Experience-as-Major-Ranking-Factors-1517241658.html<p>If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable …</p><p>If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. Keyword usage on <a href='http://www.watpho.com/reply.php?id=11097'>a</a> page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Modern SEO is about so much more than keywords and meta tags. <h2>Double check your URLs</h2>Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. Work with Google <a href='http://topseoblog.blogsky.com'>to</a> provide your users with the most relevant, well-informed and entertaining answers to their questions. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is.
SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. <h2>Spread the love</h2>When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. Ensure the number <a href='http://leadlantern.byethost14.com/index11.html'>of</a> new site visitors arriving via organic search is growing, month to month and year over year. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. <h2>Do not optimise for irrelevant keyword searches.</h2>A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not." <h2>Google Identifies CTR and User Experience as Major Ranking Factors</h2>Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. To prove your <a href='https://ameblo.jp/basic0908/entry-12347768122.html'>value</a> and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. </p>Praise and Link2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-17:/Praise-and-Link-1517241664.html<p>Optimise your website content for the best organic reach possible. In the world <a href='https://seocrazy.joomla.com/14-sprinkle-lsi-keywords'>of</a> SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag …</p><p>Optimise your website content for the best organic reach possible. In the world <a href='https://seocrazy.joomla.com/14-sprinkle-lsi-keywords'>of</a> SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. The key to quality SEO is all about research research research. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. <h2>Finding Long Tail Keywords</h2>The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. We’ve known for <a href='http://leadlantern.byethost14.com/index37.html'>a</a> while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is.
Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% <h2>Acquiring an Existing Website for SEO Purposes</h2>Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Make a list <a href='http://searchmarketing.strikingly.com/blog/every-seo-plan-is-custom-made'>of</a> the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Have An Effective, Personalize Outreach Template <h2>Rewrite Tiny Sections Of The Article</h2>User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can." <h2>Praise and Link</h2>Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Link building is <a href='http://seohull.strikingly.com/blog/invest-in-longer-posts-for-your-future'>still</a> an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. </p>Websites which show a virus or malware warning on entering them2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-17:/Websites-which-show-a-virus-or-malware-warning-on-entering-them-1517241585.html<p>Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. SEO should be <a href='http://barbara.hariko.com/starting-out-seo/index27.html'>considered</a> one of the tools in your digital …</p><p>Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. SEO should be <a href='http://barbara.hariko.com/starting-out-seo/index27.html'>considered</a> one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. <h2>Optimization ensures the Website is organized efficiently and succinctly</h2>Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Enter one of <a href='http://seotip.seesaa.net/article/456442809.html'>your</a> keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. <h2>Keyword research is the basis of all search marketing</h2> One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. If the wrong <a href='http://searchmarketing.strikingly.com/blog/is-link-reclamation-a-good-strategy'>people</a> are hitting your website, it's all for nothing Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. <h2>Picking Profitable Local SEO Lead Generation Niches</h2>Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. It has long been understood that Google’s ranking algorithm is complex (by design). The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you produce great content, but no one’s there to see it, does it acquire links?" <h2>Websites which show a virus or malware warning on entering them</h2>Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. While your content <a href='https://modernvb.com/entry.php?10068-Create-Images-That-Attract-Links'>marketing</a> should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. </p>Make your title short and relevant2018-01-15T00:00:00+01:002018-01-15T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-15:/Make-your-title-short-and-relevant-1517241620.html<p>Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. If you sign <a href='http://seotip.seesaa.net/article/456486092.html'>up</a> to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links …</p><p>Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. If you sign <a href='http://seotip.seesaa.net/article/456486092.html'>up</a> to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. <h2>Do not duplicate meta descriptions</h2>Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. There are literally <a href='http://seohull.strikingly.com/blog/why-do-seo-algorithms-sometimes-fail'>hundreds</a> of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. <h2>Identify potential link partners</h2>Every site-owner needs to gather links and local business owners would probably benefit even more for good links. If you want <a href='http://sandra.sdbx.jp/index12.html'>your</a> audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. <h2>SEO copywriting is an indispensable skill </h2>SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: " You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions." <h2>Make your title short and relevant</h2>Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Make your descriptive <a href='https://medium.com/@gazhall/chew-on-that-one-for-a-while-d6b34b8ae5a7'>tag</a> engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. </p>Use outbound link strategies2018-01-13T00:00:00+01:002018-01-13T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-13:/Use-outbound-link-strategies-1517241522.html<p>It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Only link to …</p><p>It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Only link to <a href='http://seoadvice.sdbx.jp/starter/index10.html'>pages</a> on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. <h2>Be specific when the user wants a particular thing</h2>Updating content across a site should be a priority as Google rewards fresher content for certain searches. With the proliferation <a href='http://barbara.hariko.com/starting-out-seo/index37.html'>of</a> smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. <h2>Business Factors That Affect the SEO Plan</h2>The basic premise is that a page will show up in search engine results
because the website had mentioned the terms that were being searched
for on the website page. Of course, many websites use the same keywords
on the same page. Choose three <a href='https://ameblo.jp/basic0908/entry-12341013234.html'>primary</a> keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. <h2>It’s time to revolutionize our approach to link building</h2>The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. There was a time when “keyword density” meant something for SEO content. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business." <h2>Use outbound link strategies</h2>Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Similar to duplicate <a href='http://seoadvice.sdbx.jp/tips/index15.html'>content,</a> scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. </p>Bucket brigades2018-01-12T00:00:00+01:002018-01-12T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-12:/Bucket-brigades-1517241642.html<p>As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Giving readers relevant <a href='https://medium.com/@gazhallseo/link-reclamation-bring-out-your-dead-ones-e060aace9e7c'>information</a> and links to interesting third party websites is definitely the easier of the …</p><p>As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Giving readers relevant <a href='https://medium.com/@gazhallseo/link-reclamation-bring-out-your-dead-ones-e060aace9e7c'>information</a> and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Stick to these good practices and you’ll be on your way to free traffic. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. <h2>Don;t forget to unblock search engines from crawling your site</h2>Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. A company may <a href='http://basil4325.karou.jp/index2.html'>be</a> able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. <h2>Work Hard and Success Will Come</h2>In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. SEO can be <a href='http://seotips.sdbx.jp/index11.html'>a</a> fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. <h2>Essential indexes for your links</h2>The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website." <h2>Bucket brigades</h2>With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. There are domains <a href='http://seotrainingtips.byethost13.com/index6.html'>which</a> are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. </p>Make use of long-tail & exact match anchor texts2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-11:/Make-use-of-long-tail-exact-match-anchor-texts-1517241616.html<p>Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Increase visibility <a href='http://cranberry.hatenablog.com/entry/2018/01/11/010000'>to</a> new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Quality will win over quantity every time …</p><p>Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Increase visibility <a href='http://cranberry.hatenablog.com/entry/2018/01/11/010000'>to</a> new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. <h2>Changing Your Perspective</h2>Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Search engine crawlers <a href='http://seotips.myblog.de/seotips/art/10949959/Doorway-pages-are-they-the-answer-'>and</a> indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. <h2>Subtleties of keyword plugging</h2>Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Visual content has <a href='http://greendoorseo.byethost5.com/index36.html'>become</a> very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. <h2>How do you present SEO services?</h2>When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Keyword research can be time-consuming, but rewarding when done properly. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out." <h2>Make use of long-tail & exact match anchor texts</h2>Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Why are links <a href='http://basic0908.mihanblog.com/post/26'>so</a> important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. </p>Find words within a Web address2018-01-10T00:00:00+01:002018-01-10T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-10:/Find-words-within-a-Web-address-1517241575.html<p>Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. One of the <a href='https://seogall.wixsite.com/seotips/single-post/2018/01/08/Backlinks-Important-ranking-factors'>biggest</a> challenges websites face today when trying to bring in and retain customers is the user experience …</p><p>Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. One of the <a href='https://seogall.wixsite.com/seotips/single-post/2018/01/08/Backlinks-Important-ranking-factors'>biggest</a> challenges websites face today when trying to bring in and retain customers is the user experience on the site. Spend some time to get to know the people
who consistently share your content. Pull together a list of contacts
with more than a thousand followers and a history of engagement in
your content. Knowing your social media influencers will help you
expand your reach online and ultimately increase the rate at which
your content gets found online. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” <h2>Grab those URLs, set up some 301 redirects, and jump in</h2>f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). People love to <a href='http://seoadvice.sdbx.jp/thoughts/index15.html'>browse</a> through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. Now's the time for any local business to raise its game. <h2>Keyword Research — Avoid at Your Peril</h2>Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Select the best <a href='http://barbara.hariko.com/next-stage/index3.html'>related</a> keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. <h2>People rarely take free SEO advice</h2>Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly." <h2>Find words within a Web address</h2>On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Search engine optimisation <a href='https://basic0908.jimdo.com/2018/01/10/seo-makes-dollars-sense/'>(SEO)</a> refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. </p>Organic search leads have a high close rate2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-09:/Organic-search-leads-have-a-high-close-rate-1517241583.html<p>The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. The page title <a href='http://seoadvice.wikidot.com/blog:40'>and</a> URL are two of only a small number of elements that are present for a user to view within the search engine results page …</p><p>The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. The page title <a href='http://seoadvice.wikidot.com/blog:40'>and</a> URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. <h2>Authority metrics are only barometers</h2>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. Backlinks are links <a href='https://balancedview.jimdo.com/technical-advice/lead-generation/'>from</a> outside domains that point to pages on your domain; essentially linking back from their domain to yours. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. <h2>What is the relevancy of the content between the linking page and your target page?</h2>By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Long form <a href='http://barbara.hariko.com/starting_out/index40.html'>content</a> is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. <h2>Relevance is the key issue here</h2>Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Chances are, there are a number of sites that cover topic areas similar to yours. Opening up
communication with these sites is usually beneficial. Hot topics in your niche or community could
spark additional ideas for content or building a good community resource." <h2>Organic search leads have a high close rate</h2>Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. People continually say <a href='https://members.nationalgeographic.com/448939787082/'>that</a> SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. </p>Title Tag Issues2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-09:/Title-Tag-Issues-1517241627.html<p>Get people talking about your brand, and mentioning it on their website, or any website for that matte While developing your <a href='http://blog.goo.ne.jp/basic0908/e/b3ae09d9e05abefaae1155b60f5c1346'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that …</p><p>Get people talking about your brand, and mentioning it on their website, or any website for that matte While developing your <a href='http://blog.goo.ne.jp/basic0908/e/b3ae09d9e05abefaae1155b60f5c1346'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. <h2>Google loves fast sites, and so do your customers</h2>The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. If nobody has <a href='http://seotip.seesaa.net/article/456530469.html'>heard</a> of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. <h2>Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack</h2>To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Many beginner bloggers <a href='http://pagebin.com/IteD9YrL'>and</a> webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Organizations should take many factors into account when pursuing an SEO strategy. <h2>You’re not a content marketer, unless you’re also an SEO</h2>How do you find people who value SEO enough to pay your prices? Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site." <h2>Title Tag Issues</h2>A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? SEO isn’t something <a href='http://seotip.seesaa.net/article/456286256.html'>you</a> learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. </p>Content is for humans2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-08:/Content-is-for-humans-1517241605.html<p>I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. We know that <a href='http://basic0908.inube.com/blog/7115512/domain-to-page-relevance/'>we</a> need links because the value is there – direct and indirect – and every study or research …</p><p>I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. We know that <a href='http://basic0908.inube.com/blog/7115512/domain-to-page-relevance/'>we</a> need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. <h2>How To Analyse Backlinks</h2>Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. If you <a href='http://barbara.hariko.com/seo-basics/index9.html'>are</a> linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. <h2>Keywords are no longer necessary for high rankings</h2>SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Gaining backlinks <a href='http://basic0908.spruz.com/pt/Search-Console-shows-your-average-position.1-5-2018/blog.htm'>is</a> tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. <h2>Woo your audience</h2>Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag" <h2>Content is for humans</h2>Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Check forums, online <a href='http://seotactics.mywebcommunity.org/index15.html'>communities</a> and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! </p>Google and the rest of the search engines rank webpages, not websites2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-08:/Google-and-the-rest-of-the-search-engines-rank-webpages-not-websites-1517241665.html<p>Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …</p><p>Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. A site’s age <a href='http://apple335.doorblog.jp/archives/6294534.html'>has</a> an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. <h2>Incorporate relevant keywords</h2>A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. I am passionate <a href='https://seotipsandtricks.neocities.org/index26.html'>about</a> SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. <h2>Finding Expired Domains For Pay Per Lead Marketing</h2>If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Instead of looking <a href='https://medium.com/@gazhall'>for</a> one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. <h2>SEO is the tool to drive people to your website</h2>External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin?" <h2>Google and the rest of the search engines rank webpages, not websites</h2>Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Social media can <a href='https://www.dailystrength.org/journals/if-it-isn-t-on-google-it-doesn-t-exist'>be</a> a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. </p>SEO still has a steep learning curve2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-08:/SEO-still-has-a-steep-learning-curve-1517241565.html<p>Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …</p><p>Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Images, videos, slideshows <a href='http://vanessa2.blog.fc2.com/'>and</a> audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. <h2>Don;t forget to unblock search engines from crawling your site</h2>The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. In the vast <a href='http://neopilot.net/qna/1898219'>sea</a> of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. <h2>You’ve got to keep the flow going all the way through just like a river</h2>How do you work out the price of SEO packages? Higher rankings lead <a href='https://www.torgi.gov.ru/forum/user/profile/430354.page'>to</a> more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. <h2>Google has now evolved Panda to be part of the core algorithm</h2>The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so." <h2>SEO still has a steep learning curve</h2>SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Google will be <a href='http://seoadvice.jouwweb.nl/230877_looking-at-competitors-authority-and-trust'>looking</a> to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. When you’re looking at a competitor’s web page source code, you’ll see the <title> tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. </p>Why would Google believe that this is the best page on the internet for this topic?2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-08:/Why-would-Google-believe-that-this-is-the-best-page-on-the-internet-for-this-topic--1517241622.html<p>Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …</p><p>Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Google counts links <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801250001/'>from</a> other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. <h2>You have everything you need for SEO success. Now get to work!</h2>Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. The reputation, authority, <a href='http://seo4u5.webnode.com/l/improve-engagement-to-improve-rankings/'>and</a> credibility of a website will be judged by the search engines based on the type of backlinks the site has. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. <h2>How do you present SEO services?</h2>Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Nofollow links do <a href='http://neopilot.net/qna/1898219'>not</a> allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. <h2>Choose blog-friendly content management systems</h2>How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Search engines want publishers to show the same content to the search engine as is shown to users Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index." <h2>Why would Google believe that this is the best page on the internet for this topic?</h2>When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. SEO ranking improves <a href='http://barbara.hariko.com/seo-basics/index17.html'>when</a> visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Now's the time for any local business to raise its game. </p>How to Make Time for Social Media Marketing2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-07:/How-to-Make-Time-for-Social-Media-Marketing-1517241577.html<p>Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. As companies adapt <a href='https://sansara2.neocities.org/index1.html'>to</a> a mobile-first world, they must create web experiences that are responsive and driven by …</p><p>Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. As companies adapt <a href='https://sansara2.neocities.org/index1.html'>to</a> a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Get people talking about your brand, and mentioning it on their website, or any website for that matte <h2>What do you understand by On page optimization?</h2>Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. For those who <a href='http://basic0908.inube.com/blog/7164712/examine-your-existing-content/'>have</a> the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. <h2>Missing Alt Tags and Broken Images</h2>It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! We use keyword <a href='http://leadlantern.byethost14.com/index4.html'>research</a> to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. <h2>How do you find people who value SEO enough to pay your prices?</h2>A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. For experienced marketing teams, the content creation process has become a high-level assembly line. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google." <h2>How to Make Time for Social Media Marketing</h2>Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. Strive to incorporate <a href='http://basic0908.mihanblog.com/post/45'>a</a> small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. If your current website isn’t using HTTPS then you should start scoping out a migration. </p>Linking to taxonomies2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-07:/Linking-to-taxonomies-1517241607.html<p>Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Every search engine <a href='http://lastingsearcher.byethost12.com/index14.html'>gives</a> different weights to these ranking factors which is why when you enter the same search term in different search engines you …</p><p>Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Every search engine <a href='http://lastingsearcher.byethost12.com/index14.html'>gives</a> different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. <h2>Localize your content for a better experience</h2>Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Optimizing for search <a href='http://topseoblog.blogsky.com/1396/10/23/post-49/Use-Alt-Tags-Intelligently-To-Optimize-Images'>engines</a> and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? <h2>The basics of Website Optimization</h2>SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Imagine what a <a href='http://topseoblog.blogsky.com/1396/11/07/post-90/Re-think-your-blog%E2%80%99s-headers'>one-second</a> increase in website load time could do for Amazon? More importantly, what could it do for you? Add structured data markup in your website's code to include vital business information for Google to find and showcase. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. <h2>Check & Review Google Analytics Account</h2>As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines." <h2>Linking to taxonomies</h2>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. SEO takes some <a href='http://barbara.hariko.com/starting_out/index.html'>time.</a> There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. </p>What is Keyword Research?2018-01-06T00:00:00+01:002018-01-06T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-06:/What-is-Keyword-Research--1517241618.html<p>Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Each year more <a href='https://modernvb.com/entry.php?11184-Will-you-be-mentioned-throughout-a-variety-of-platforms'>than</a> 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every …</p><p>Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Each year more <a href='https://modernvb.com/entry.php?11184-Will-you-be-mentioned-throughout-a-variety-of-platforms'>than</a> 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… <h2>SEO Competitor Analysis</h2>Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. Cloaking is a <a href='http://topseoblog.blogsky.com/1396/10/21/post-43/Check-for-301-and-302-redirects'>method</a> which gives search engines the impression that a website carries content that is different to what users actually see: Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. <h2>You can rank new pages with SEO and content</h2>To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. SEO closely aligns <a href='http://basil4325.karou.jp/index27.html'>with</a> so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. <h2>More about the pros and cons of link diversification</h2>There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Use Fetch as Google to test whether Google can crawl and index important pages within your site." <h2>What is Keyword Research?</h2>Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. As visual content <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2712889'>becomes</a> more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. </p>Know the description tag can be as long as you want it to2018-01-05T00:00:00+01:002018-01-05T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-05:/Know-the-description-tag-can-be-as-long-as-you-want-it-to--1517241571.html<p>SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …</p><p>SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. A search engine <a href='https://seocrazy.joomla.com/109-the-after-penguin-effect'>results</a> page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. <h2>Create Better Content</h2>Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. To best understand <a href='http://searchmarketing.strikingly.com/blog/attaining-a-list-of-keywords-is-easier-than-knowing-what-to-do-with-them'>your</a> backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. <h2>Identify potential link partners</h2>Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. If you hire <a href='http://vanessa2.blog.fc2.com/blog-entry-18.html'>an</a> SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. <h2>Manual temporary redirects may not affect your rankings as severely as other on-page issues</h2>Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after." <h2>Know the description tag can be as long as you want it to </h2>If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about
the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. When a search <a href='https://seocrazy.joomla.com/57-nobody-likes-dirty-urls'>query</a> is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” </p>Removing the guesswork from SEO2018-01-05T00:00:00+01:002018-01-05T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-05:/Removing-the-guesswork-from-SEO-1517241572.html<p>Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SEO isn’t an …</p><p>Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SEO isn’t an <a href='http://seo4u5.webnode.com/l/double-check-for-broken-links-and-other-crawl-errors/'>exact</a> science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. <h2>Focus on conversions, not rankings</h2>Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. For Search Engines, <a href='https://ameblo.jp/basic0908/entry-12345744546.html'>backlinks</a> help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. <h2>Determining Your SEO Objectives</h2>SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. As you’ve probably <a href='http://gaz.cu.ma/marketingtips/index32.html'>identified</a> at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. <h2>Track the Results and Scale It</h2>A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term?" <h2>Removing the guesswork from SEO</h2>During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Different search queries <a href='http://seotrainingtips.byethost13.com/index9.html'>with</a> different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. </p>Social sharing2018-01-05T00:00:00+01:002018-01-05T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-05:/Social-sharing-1517241576.html<p>Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. A webpage’s loading <a href='https://medium.com/@gazhall/how-often-the-content-changes-d22b4c44fcf4'>speed</a> is very important for its ranking.
Users don’t want to spend time waiting for a page to
load …</p><p>Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. A webpage’s loading <a href='https://medium.com/@gazhall/how-often-the-content-changes-d22b4c44fcf4'>speed</a> is very important for its ranking.
Users don’t want to spend time waiting for a page to
load; they want to see your content immediately. Webpages
with high loading times have high bounce rates, and high
bounce rates often result in poor rankings. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. <h2>Set goals for desirable links to obtain</h2>As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Search engines don’t <a href='http://blog.goo.ne.jp/basic0908/e/912a4c46b4d80d9ae8d5d4ea5f1ee88d'>like</a> familiar or generic content. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. <h2>Link, link and link some more</h2>Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Google recognizes that <a href='http://barbara.hariko.com/beginners-seo/index27.html'>a</a> site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. <h2>Focus on topic depth vs. backlinks</h2>By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. " <h2>Social sharing</h2>Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Search Engine Optimization <a href='https://www.dailystrength.org/journals/check-navigation-and-ux-factors'>is</a> all about making your website more visible to people who are using search engines to look for your product, brand, or services. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. </p>How do your SEO and content marketing efforts complement each other?2018-01-03T00:00:00+01:002018-01-03T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-03:/How-do-your-SEO-and-content-marketing-efforts-complement-each-other--1517241636.html<p>Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Launching a new <a href='http://seoadvice.sdbx.jp/starter/index29.html'>website</a> without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings …</p><p>Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Launching a new <a href='http://seoadvice.sdbx.jp/starter/index29.html'>website</a> without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. <h2>Backlinks just to your homepage</h2>Page load speed is also a ranking factor, especially for mobile. To optimize your <a href='http://barbara.hariko.com/seo-basics/index21.html'>keyword</a> research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. <h2>What is Keyword Research?</h2>Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). There are different <a href='http://norstan.overblog.com'>areas</a> of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. <h2>On-page factors</h2> The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures." <h2>How do your SEO and content marketing efforts complement each other?</h2>You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. Visual content has <a href='http://seoadvice.wikidot.com/blog:58'>become</a> very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! </p>Keyword at the Beginning of URL2018-01-02T00:00:00+01:002018-01-02T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-02:/-Keyword-at-the-Beginning-of-URL-1517241633.html<p>Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. Most marketers focusing <a href='http://seotactics.mywebcommunity.org/index4.html'>on</a> SEO break down SEO into onpage
efforts and off-page efforts. And …</p><p>Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. Most marketers focusing <a href='http://seotactics.mywebcommunity.org/index4.html'>on</a> SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. <h2>Google recommends quality content</h2>Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Analysing a competitor’s <a href='https://seo4u.joomla.com/17-invest-in-canonical-urls'>recurring</a> backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. There is no optimal number of words on a page for placement in Google. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. <h2>Identify potential partners</h2>Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Keyword density (SEO) <a href='https://seotips4pros.neocities.org/index17.html'>is</a> the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. <h2>Brainstorming and Keyword Generating</h2>If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags." <h2> Keyword at the Beginning of URL</h2>You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. You wouldn’t build <a href='https://campusweb.myunion.edu/ICS/Academics/ITEC/CTL-000/Training-CTL-000-Sanders_C/Blog_6.jnz'>a</a> house without foundations, and that is exactly what Technical SEO is to your website. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. </p>Broken Links are becoming the content is king of link-building methods2018-01-01T00:00:00+01:002018-01-01T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2018-01-01:/Broken-Links-are-becoming-the-content-is-king-of-link-building-methods-1517241597.html<p>Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long …</p><p>Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. Google Webmaster Tools <a href='http://barbara.hariko.com/beginners-seo/index6.html'>will</a> inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. <h2>Make sure any new content links to appropriate other pages</h2>Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. SEO can be <a href='http://basic0908.soup.io/'>a</a> fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Search engines want publishers to show the same content to the search engine as is shown to users <h2>Universal Search/Blended Search</h2>One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. It is important <a href='http://barbara.hariko.com/seo-basics/index15.html'>to</a> note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. <h2>How To Analyse Backlinks</h2>In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site." <h2>Broken Links are becoming the content is king of link-building methods</h2>Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. To a search <a href='http://barbara.hariko.com/seo-basics/index35.html'>engine,</a> relevance means more than finding a page with the right words. You can stop improving certain pages, but the site as a whole can always be improved. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. </p>Add BreadCrumbs To Improve Navigation2017-12-29T00:00:00+01:002017-12-29T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-29:/Add-BreadCrumbs-To-Improve-Navigation-1517241606.html<p>While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Google has been <a href='http://seotactics.mywebcommunity.org/index9.html'>focused</a> on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Links aren't everything in SEO, but search …</p><p>While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Google has been <a href='http://seotactics.mywebcommunity.org/index9.html'>focused</a> on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. <h2>User-friendly Content — Because it Matters</h2>Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. A silly issue <a href='http://greendoorseo.byethost5.com/index33.html'>that</a> causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query. <h2>Is Cross linking bad?</h2>The way in which consumers search with be noticeably changed by digital assistants. It’s not as <a href='http://barbara.hariko.com/seo-basics/index10.html'>easy</a> to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Keywords should be relevant. This means your site should be a satisfactory destination for users. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. <h2>Invest in Great Content</h2>Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Keywords are at the heart of SEO, and selecting the right ones can
make or break your SEO strategy. Compile a list of about ten keywords
associated with your product or services. Plug these keywords into the
Google Adwords Keyword Planner, and find variations that make sense
for your business." <h2>Add BreadCrumbs To Improve Navigation</h2>Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Local directories are <a href='http://searchmarketing.strikingly.com/blog/google-might-discount-irrelevant-links'>specific</a> to both your location and niche. Being listed on them increases your chances of being discovered online. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. </p>Build idea and search-intent based Content2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-28:/Build-idea-and-search-intent-based-Content-1517241612.html<p>Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site A website’s quality, <a href='http://topseoblog.blogsky.com/1396/09/29/post-15/Determining-the-goal-for-the-site'>design,</a> content, and usability are huge factors. The performance of a website from …</p><p>Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site A website’s quality, <a href='http://topseoblog.blogsky.com/1396/09/29/post-15/Determining-the-goal-for-the-site'>design,</a> content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. <h2>Design a link-earning strategy</h2>Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. SEO for reputation <a href='http://barbara.hariko.com/more-information/index22.html'>management</a> is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. <h2>Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack</h2>Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SERPs will get <a href='http://barbara.hariko.com/more-information/index24.html'>more</a> personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. <h2>Is your code too bulky?</h2>Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Most marketers focusing on SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. The cornerstone of a successful organic search campaign has always been technical SEO. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Higher rankings in the first few results are critical to visibility." <h2>Build idea and search-intent based Content</h2>Paid link-building is considered black hat SEO and is likely to incur a penalty. What Google wants <a href='http://seoadvice.sdbx.jp/thoughts/index40.html'>to</a> see is authoritative and relatable links talking about your site. SEO is about providing value, not tricking search engines into ranking you higher. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. </p>Keep the same name, profile, pic, imagery, and look across your social profiles2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-28:/Keep-the-same-name-profile-pic-imagery-and-look-across-your-social-profiles-1517241656.html<p>In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …</p><p>In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. Stop looking for <a href='http://basic0908.mihanblog.com/post/29'>quick</a> wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. <h2>Review your links — but don’t stress out</h2>The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Google tends to <a href='http://seoadvice.medianewsonline.com/index12.html'>prefer</a> Featured Snippet content that begin logically as an answer would. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. <h2>Using page speed in mobile search ranking</h2>A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Remember the good <a href='http://barbara.hariko.com/seo-basics/index11.html'>old</a> days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. <h2>People use different wording to name the same thing </h2>The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time." <h2>Keep the same name, profile, pic, imagery, and look across your social profiles</h2>Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Today, if you <a href='https://cyber.harvard.edu/designsforprivacy/User_talk:Traunch'>want</a> to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. </p>Low Word Count2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-28:/Low-Word-Count-1517241651.html<p>Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. You can <a href='http://cranberry.hatenablog.com/entry/2018/01/07/003000'>find</a> terms that are driving …</p><p>Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. You can <a href='http://cranberry.hatenablog.com/entry/2018/01/07/003000'>find</a> terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. <h2>Non-indexable filter pages</h2>Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. The total number <a href='http://gaz.cu.ma/seostrategy/index6.html'>of</a> backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. <h2>Is your website too Dynamic for SEO?</h2>The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. If you want <a href='http://seohull.freeforums.net/thread/4/incorporate-relevant-keywords'>to</a> increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). <h2>Use breadcrumb navigation</h2>Rankings in SEO refers to a website’s position in the search engine results page. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention." <h2>Low Word Count</h2>Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. When dealing with <a href='http://topseoblog.blogsky.com/1396/10/26/post-59/Setting-up-an-internal-linking-strategy'>search</a> engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. </p>Why should backlinks play such a significant role in deciding the authority of any website?2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-28:/Why-should-backlinks-play-such-a-significant-role-in-deciding-the-authority-of-any-website--1517241588.html<p>Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. In a nutshell, <a href='http://gaz.cu.ma/seostrategy/index5.html'>the</a> combination of seamless user experience with quality content …</p><p>Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. In a nutshell, <a href='http://gaz.cu.ma/seostrategy/index5.html'>the</a> combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. <h2>Have a category description paragraph</h2>At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Efficient content organization <a href='https://www.google.at/url?q=https://gazhall.com'>seeks</a> to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Despite all the changes, the fundamentals of search engines remain the same. <h2>Social sharing</h2>Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Prioritize keywords and <a href='http://seotactics.mywebcommunity.org/index38.html'>phrases,</a> plurals, singulars and misspellings. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. <h2>Optimize from tail to head</h2>
Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Users searching for your site on Google might not necessarily want to land on your homepage." <h2>Why should backlinks play such a significant role in deciding the authority of any website?</h2>SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Cascading style sheets <a href='https://ameblo.jp/basic0908/entry-12344694803.html'>are</a> external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. </p>Why won’t people engage with my content?2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-28:/Why-won-t-people-engage-with-my-content--1517241569.html<p>The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Use your keywords <a href='http://strawberry9697.blog.shinobi.jp/analytics/shift%20the%20focus%20from%20only'>in</a> the meta-tags, web page …</p><p>The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Use your keywords <a href='http://strawberry9697.blog.shinobi.jp/analytics/shift%20the%20focus%20from%20only'>in</a> the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. <h2>Don’t be afraid to use long-form content</h2>Updating content across a site should be a priority as Google rewards fresher content for certain searches. There are other <a href='http://seoadvice.wikidot.com/blog:27'>things</a> that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. <h2>Intrigue your audience to stick around</h2>A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Whether you migrate <a href='http://basil4325.karou.jp/index38.html'>to</a> HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. <h2>Local SEO and Listings</h2>Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content." <h2>Why won’t people engage with my content?</h2>Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). In short, Google <a href='http://barbara.hariko.com/starting-out-seo/index36.html'>is</a> looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. </p>Implementing Schema is still a vital step in the online marketing process2017-12-27T00:00:00+01:002017-12-27T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-27:/Implementing-Schema-is-still-a-vital-step-in-the-online-marketing-process-1517241600.html<p>Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. When you're wrting <a href='http://seoadvice.sdbx.jp/ideas/index12.html'>your</a> fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page …</p><p>Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. When you're wrting <a href='http://seoadvice.sdbx.jp/ideas/index12.html'>your</a> fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. <h2>Anatomy of a Keyword</h2>Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Trust an SEO <a href='http://barbara.hariko.com/starting_out/index32.html'>expert</a> who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. <h2>What reaction do you get from a prospect?</h2>When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. SEO marketing can <a href='https://cdn.retnid.network/wiki/index.php/User:Gazhall'>be</a> a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. <h2>Make sure your content is highly readable and can answer those longer tail queries </h2>You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders." <h2>Implementing Schema is still a vital step in the online marketing process</h2>Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. In the earlier <a href='http://searchmarketing.strikingly.com/blog/that-old-anchor-text-is-no-longer-fresh-anymore'>days</a> of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. </p>Be Informed and updated!2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-25:/Be-Informed-and-updated--1517241612.html<p>You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Take a look <a href='https://www.dailystrength.org/journals/strategically-written-website-copy-includes-well-thought-out-int'>at</a> your top ranking and
most shared …</p><p>You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Take a look <a href='https://www.dailystrength.org/journals/strategically-written-website-copy-includes-well-thought-out-int'>at</a> your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. <h2>What is SEO really about?</h2>Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. To achieve long-term <a href='http://basic0908.mihanblog.com/post/50'>SEO</a> results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings <h2>SEO is not about stuffing a paragraph full of links and keywords</h2>SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Record any results <a href='https://www.minds.com/blog/view/792295847213268992'>that</a> appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. <h2>Does Organic CTR Impact SEO Rankings?</h2>All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole." <h2>Be Informed and updated!</h2>The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. When you are <a href='http://barbara.hariko.com/next-stage/index24.html'>brought</a> on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. </p>Benchmarking Current Traffic Sources and Volume2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-25:/Benchmarking-Current-Traffic-Sources-and-Volume-1517241666.html<p>You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. To truly …</p><p>You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. To truly understand <a href='http://seoadvice.wikidot.com/blog:39'>whether</a> your SEO campaign is working, you need to learn which measurements deserve your attention. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. <h2>Mix the methods up</h2>SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Gone are the <a href='http://basic0908.mihanblog.com/post/21'>days</a> of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. <h2>Simply put, people don’t know what they don’t know</h2>A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Google normally takes <a href='http://www.kaaq.org/index.php?document_srl=2902972'>into</a> account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. <h2>Which principles should SEO copywriters never neglect?</h2>As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble." <h2>Benchmarking Current Traffic Sources and Volume</h2>The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Use the rel=nofollow <a href='http://topseoblog.blogsky.com/1396/09/21/post-5/Quality-over-Quantity'>tag</a> in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. </p>Review your most important content on your site2017-12-24T00:00:00+01:002017-12-24T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-24:/Review-your-most-important-content-on-your-site-1517241564.html<p>If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! Trends adjusts search <a href='http://sandra.sdbx.jp/index35.html'>data</a> to …</p><p>If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! Trends adjusts search <a href='http://sandra.sdbx.jp/index35.html'>data</a> to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. <h2>Encourage other websites to link to yours</h2>Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. White hat, grey <a href='https://cdn.retnid.network/wiki/index.php/User:Gazhall'>hat,</a> and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. <h2>Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack</h2>Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Add internal links <a href='http://barbara.hariko.com/next-stage/index32.html'>to</a> the taxonomies the post belongs to Google continues to use natural, quality inbound links as a main ranking factor. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. <h2>DA to rule them all</h2>Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things." <h2>Review your most important content on your site</h2>A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Whether you should <a href='https://searchmarketeer.jimdo.com/services/marketing/'>go</a> after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. </p>Don’t Stuff Your Content with Keywords2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-23:/Don-t-Stuff-Your-Content-with-Keywords-1517241561.html<p>Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. If you’re new <a href='http://unicornwings.jugem.jp/?eid=13'>to</a> the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially …</p><p>Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. If you’re new <a href='http://unicornwings.jugem.jp/?eid=13'>to</a> the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. <h2>The best way to escape Google’s Panda penalty</h2>Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. If you're trying <a href='https://seocrazy.joomla.com/11-optimize-your-content-around-a-topic'>to</a> get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. <h2>Internal linking is a secret weapon for SEO</h2>How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? While there plenty <a href='http://sandra.sdbx.jp/index24.html'>of</a> differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. You can speed up the process of getting useful links by connecting with content curators. <h2>Basic principles about HTML headings</h2>There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites." <h2>Don’t Stuff Your Content with Keywords</h2>There are two types of backlinks, and they are internal backlinks and external backlinks. Link building is <a href='http://seoadvice.medianewsonline.com/index3.html'>definitely</a> one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. </p>Content is King (for now)2017-12-21T00:00:00+01:002017-12-21T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-21:/Content-is-King-for-now--1517241631.html<p>. If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. Outbound, or external, <a href='https://github.com/sandyroc/sandyroc.github.io/blob/master/README.md'>links</a> are links pointing outwards from your site to another website. They pass along some …</p><p>. If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. Outbound, or external, <a href='https://github.com/sandyroc/sandyroc.github.io/blob/master/README.md'>links</a> are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. The day may come when links are less important to rankings, but that day hasn’t arrived yet. <h2>Going deep into the aspects of Search Engine Marketing</h2>Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Development of a <a href='http://leadlantern.byethost14.com/index23.html'>prioritized</a> list of targeted search terms related to your customer base and market segment. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. <h2>Make the website about one thing</h2>There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). SEO factors have <a href='http://lastingsearcher.byethost12.com/index23.html'>varying</a> weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. <h2>Aligning Your Content</h2>An important aspect of SEO is making your website easy for both users and search engine robots to understand. To a search engine, relevance means more than finding a page with the right words. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: " In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. " <h2>Content is King (for now)</h2>It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Standard results, however, <a href='http://seoadvice.sdbx.jp/ideas/index5.html'>are</a> certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. </p>Anchor text is still a huge ranking signal2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-20:/Anchor-text-is-still-a-huge-ranking-signal-1517241607.html<p>Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Where appropriate, you <a href='http://sandra.sdbx.jp/index20.html'>should</a> add localization. This is extremely important
to businesses who offer products …</p><p>Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Where appropriate, you <a href='http://sandra.sdbx.jp/index20.html'>should</a> add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. You should see improvements in website traffic, a key indicator of progress for your keywords. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! <h2>Data Mining – Release the Scrapers</h2>Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Online shops in <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>particular</a> often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. <h2>What Are Keywords, and Why Do They Matter?</h2>In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
If you were <a href='https://www.dailystrength.org/journals/include-your-target-keyword'>to</a> build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). <h2>The Truth: SEO and content marketing overlap. A lot.</h2>Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for." <h2>Anchor text is still a huge ranking signal</h2>Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Try and write <a href='http://seoblog.wikidot.com/blog:14'>blog</a> content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. </p>What is SEO really about?2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-20:/What-is-SEO-really-about--1517241630.html<p>The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …</p><p>The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Being on Yahoo <a href='https://ameblo.jp/basic0908/entry-12348287745.html'>or</a> Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. <h2>Usability benefits of an optimized URL</h2>Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Google is pretty <a href='http://seoadvice.sdbx.jp/starter/index31.html'>good</a> at understanding the general context of a site’s content. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. <h2>Good content + bad design = failure</h2>Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site Your website is <a href='http://peargreen.byethost15.com/index39.html'>one</a> of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. <h2>Identify backlink opportunities </h2>Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "SEO versus SEO Services" <h2>What is SEO really about?</h2>There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. SEO is a <a href='http://seohull.strikingly.com/blog/make-sure-that-you-have-built-your-site-in-the-right-way'>marketing</a> discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Think of SEO as one small part of a much more cohesive marketing strategy. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. </p>75% of users never view the second page of search results2017-12-19T00:00:00+01:002017-12-19T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-19:/75-of-users-never-view-the-second-page-of-search-results-1517241617.html<p>Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! In addition to <a href='https://balancedview.jimdo.com/intermediate-advice/evergreen-content/'>storing</a> the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers …</p><p>Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! In addition to <a href='https://balancedview.jimdo.com/intermediate-advice/evergreen-content/'>storing</a> the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. <h2>Show some linking love to every page of your website that you want to rank</h2>If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Google is constantly <a href='http://topseoblog.blogsky.com/1396/11/03/post-82/Do-Not-dump-the-anchored-links-with-keywords'>evolving</a> to better understand the context and intent of user behaviour. Post regularly and build the trust of your users with content marketing. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. <h2>The power of inbound links.</h2>You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. A clear, direct <a href='http://basic0908.eklablog.com/seo-and-local-listings-a135568422'>URL</a> is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. <h2>Consider your URL structure</h2>Evaluating keywords for relative opportunities is still very tough. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand." <h2>75% of users never view the second page of search results</h2>Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. In many cases, <a href='http://gaz.cu.ma/seostrategy/index15.html'>the</a> higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Rankings matter. But they’re not the metric you should be focusing on. </p>Good Content Will Still Need ‘Optimised2017-12-19T00:00:00+01:002017-12-19T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-19:/Good-Content-Will-Still-Need-Optimised-1517241610.html<p>Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. If there was <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801240002/'>one</a> thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few …</p><p>Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. If there was <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801240002/'>one</a> thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. <h2>More about the pros and cons of backlink indexing</h2>If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. If it’s been <a href='http://pagebin.com/YNfltFpf'>just</a> a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. <h2>Don’t make your focus keywords too long</h2>On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. Make it easier <a href='http://greendoorseo.byethost5.com/index5.html'>for</a> search engines to index your website. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. <h2>SEO competitor link profile analysis best practice</h2>Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: " You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products." <h2>Good Content Will Still Need ‘Optimised</h2>On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. One of the <a href='http://mp.antioquiatic.edu.co/164422-alisha-benson'>best</a> ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. </p>SEO content curation best practice2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-18:/SEO-content-curation-best-practice-1517241584.html<p>The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Content marketing has <a href='http://opal-festival.com/wiki/index.php?title=Utilisateur:SEO_Advice'>become</a> a major player concerning SEO in the past …</p><p>The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Content marketing has <a href='http://opal-festival.com/wiki/index.php?title=Utilisateur:SEO_Advice'>become</a> a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. <h2>We're searching in different ways already</h2>You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Importantly, Google is <a href='https://ameblo.jp/basic0908/entry-12346825416.html'>now</a> looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. <h2>Get a Column on an Industry Publication</h2>SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Building backlinks is <a href='http://cranberry.hatenablog.com/entry/2018/01/12/003624'>not</a> enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. <h2>Optimize all content through SEO best practices</h2>Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm." <h2>SEO content curation best practice</h2>If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version. Well-written content is <a href='http://barbara.hariko.com/starting-out-seo/index6.html'>also</a> far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. </p>The most important part of SEO is link building2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-18:/The-most-important-part-of-SEO-is-link-building-1517241638.html<p>Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. As long as <a href='http://seoadvice.sdbx.jp/ideas/index35.html'>you’re</a> playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Despite all …</p><p>Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. As long as <a href='http://seoadvice.sdbx.jp/ideas/index35.html'>you’re</a> playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Despite all the changes, the fundamentals of search engines remain the same. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. <h2>Build backlinks</h2>Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. Blog comments are <a href='http://cranberry.hatenablog.com/entry/2018/01/27/151144'>a</a> great way to promote content, diversify anchor text and build out a natural link profile. Think of SEO as one small part of a much more cohesive marketing strategy. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. <h2>Real results you say?</h2>Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Try to ensure <a href='https://seocrazy.joomla.com/23-never-treat-a-piece-of-content-as-complete'>the</a> key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. <h2>Make it more likely that other websites will link to you</h2>SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Local businesses can’t be fully evaluated on the basis of links." <h2>The most important part of SEO is link building</h2>The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Make sure that <a href='http://publish.lycos.com/gretels/2017/12/15/seo-for-mindsharebranding/'>your</a> website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. </p>How Often Should You Update Your Content?2017-12-16T00:00:00+01:002017-12-16T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-16:/How-Often-Should-You-Update-Your-Content--1517241618.html<p>With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …</p><p>With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. There was a <a href='http://searchmarketing.strikingly.com/blog/is-link-reclamation-a-good-strategy'>time</a> when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. <h2>Come up with the best headlines for your content</h2>Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword. Bear in mind <a href='http://barbara.hariko.com/starting-out-seo/index14.html'>that</a> your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. Any discrepancies might cause Google to NOT show your business' information on a search result page. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. <h2>Embed Video Content Into Text-Based Blog Posts</h2>Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Despite all the <a href='http://technorevelationcentres.org/UserProfile/tabid/43/userId/980907/Default.aspx'>changes,</a> the fundamentals of search engines remain the same. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. <h2>Optimize your content around a topic, not around a single keyword</h2>Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "How do you work out the price of SEO packages?" <h2>How Often Should You Update Your Content?</h2>You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Google has reduced <a href='http://seoadvice.sdbx.jp/ideas/index13.html'>the</a> importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. </p>Use your outreach skills2017-12-14T00:00:00+01:002017-12-14T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-14:/Use-your-outreach-skills-1517241519.html<p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Keep your descriptions <a href='https://github.com/sandyroc/sandyroc.github.io/blob/master/README.md'>under</a> 150 characters to …</p><p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Keep your descriptions <a href='https://github.com/sandyroc/sandyroc.github.io/blob/master/README.md'>under</a> 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? <h2>Keep your title tag under 55 characters</h2>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. Most people never <a href='http://seotips.sdbx.jp/index2.html'>click</a> beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. <h2>More focus is put on searcher intent</h2>There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). CTR gives some <a href='http://searchmarketing.beep.com/previous-seo-work-2017-12-07.htm'>insight</a> into how likely potential visitors are to actually click on your site in the SERPs. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). <h2>Diversify your linking profile</h2>The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings." <h2>Use your outreach skills</h2>Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Use the rel=nofollow <a href='http://www.kaaq.org/index.php?document_srl=2949502'>tag</a> in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. </p>Estimate your contents longevity2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-13:/Estimate-your-contents-longevity-1517241646.html<p>Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. When optimizing for <a href='http://greendoorseo.byethost5.com/index2.html'>conversion,</a> it is critical to gain some perspective into the psychographics of your target …</p><p>Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. When optimizing for <a href='http://greendoorseo.byethost5.com/index2.html'>conversion,</a> it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. <h2>What should be your strategy for those long keywords?</h2>What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Higher rankings in <a href='https://seocrazy.joomla.com/75-defining-your-site-s-audience-for-seo'>the</a> first few results are critical to visibility. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. <h2>Who Would Link to You?</h2>You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. If your content <a href='http://gaz.cu.ma/marketingtips/index20.html'>is</a> consistently very short and not original the Google algorithm is likely to consider the site low-quality. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). <h2>Why won’t people engage with my content?</h2>80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Doing so will dramatically bias outcomes in your favor. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google." <h2>Estimate your contents longevity</h2>I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Adding endless pages <a href='https://mootools.net/forge/profile/madgep23'>of</a> irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. How do you educate people so they do value it? The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. </p>Geolocation2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-13:/Geolocation-1517241571.html<p>The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …</p><p>The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Backlinks are the <a href='http://seoadvice.sdbx.jp/ideas/index33.html'>foundation</a> of Google's algorithm for determining a site’s page rank. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. <h2>The issue of full posts on archive pages</h2>A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Community hijacking involves <a href='http://greendoorseo.byethost5.com/index33.html'>finding</a> online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. When you add a link to your website, you are inviting users to leave your site. <h2>Stop changing your domain name</h2>While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. My suggestion would <a href='http://alton.mee.nu/searchtips/index10.html'>be</a> not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. <h2>How are you supposed to audit your content?</h2>People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency." <h2>Geolocation</h2>The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Is your product <a href='https://seotips4pros.neocities.org/index3.html'>/</a> service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. </p>Create an interactive tool for good SEO2017-12-12T00:00:00+01:002017-12-12T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-12:/Create-an-interactive-tool-for-good-SEO-1517241558.html<p>Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Don’t use hidden <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=4138577'>text</a> or links on your website to optimize your site for search …</p><p>Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Don’t use hidden <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=4138577'>text</a> or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. <h2>Over optimization of keywords on your site is also detrimental</h2>In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. SEO isn’t a <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/write-catchy-seo-friendly-headlines/'>quick</a> tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. <h2>Create related title tags and description tags</h2>Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. On a <a href='http://barbara.hariko.com/beginners-seo/index28.html'>basic</a> level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. <h2>Use quality hosting and CDN</h2>Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing." <h2>Create an interactive tool for good SEO</h2>A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Google’s mission is <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/710966/Default.aspx'>to</a> organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. </p>Optimize Social Share Image Settings2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-11:/Optimize-Social-Share-Image-Settings-1517241657.html<p>The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. There are increasing <a href='https://medium.com/@gazhall/seo-is-a-journey-not-a-destination-4049069fccd2'>opportunities</a> to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities …</p><p>The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. There are increasing <a href='https://medium.com/@gazhall/seo-is-a-journey-not-a-destination-4049069fccd2'>opportunities</a> to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. <h2>On page optimization is an important component of SEO</h2>When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. Competitor Analysis can <a href='http://barbara.hariko.com/starting_out/index4.html'>help</a> you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. <h2>Write Powerful & Captivating Headlines</h2>If search users commonly misspell a keyword, you should identify and use it. When a website <a href='http://strawberry9697.blog.shinobi.jp/content/will%20having%20a%20mobile-frien'>wants</a> a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches <h2>Effect of keyword density on my rankings</h2>Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there." <h2>Optimize Social Share Image Settings</h2>In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Google is good <a href='http://stenna.sdbx.jp/index9.html'>at</a> crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms. Ensure that your site loads quickly, not just where you're located, but from around the world. </p>SEO Remains Keyword Driven & LSI Keywords Are Important2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-11:/SEO-Remains-Keyword-Driven-LSI-Keywords-Are-Important-1517241661.html<p>The main text content on the page must be unique to avoid Google’s page quality algorithms. As Google has <a href='http://barbara.hariko.com/more-information/index32.html'>become</a> quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search …</p><p>The main text content on the page must be unique to avoid Google’s page quality algorithms. As Google has <a href='http://barbara.hariko.com/more-information/index32.html'>become</a> quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. <h2>Google ranking factors</h2>Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. Facebook and Twitter <a href='http://seotip.seesaa.net/article/456207888.html'>are</a> two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. <h2>How to optimize your website for mobile?</h2>There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Keywords and link <a href='https://medium.com/@Sansara2Sam/have-a-category-description-paragraph-9a8c820d23c2'>building</a> are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Both Google and Bing take page-loading speed into account in their website ranking algorithm. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. <h2>Identify and target the best keyword</h2>The search engines will act rapidly to penalize sites that contain viruses or trojans. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult." <h2>SEO Remains Keyword Driven & LSI Keywords Are Important</h2>Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. One question that <a href='http://searchmarketing.strikingly.com/blog/it-takes-more-than-just-continuous-output-to-get-anywhere-with-a-blog'>often</a> arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. </p>Track organic traffic and your website inbound links2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-11:/Track-organic-traffic-and-your-website-inbound-links-1517241614.html<p>Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. At one time, <a href='https://seotips4pros.neocities.org/index35.html'>directories</a> like DMOZ were a good place to add listings and get backlinks. However …</p><p>Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. At one time, <a href='https://seotips4pros.neocities.org/index35.html'>directories</a> like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. <h2>Keyword ideas for traffic potential</h2>Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. RankBrain is one <a href='http://topseoblog.blogsky.com/1396/10/21/post-43/Check-for-301-and-302-redirects'>of</a> the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. <h2>Help a particular phrase to pop in the mind of the searcher</h2>SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Search engines want <a href='http://barbara.hariko.com/seo-basics/index33.html'>to</a> show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. <h2>Create local search accounts</h2>Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine" <h2>Track organic traffic and your website inbound links</h2>The semantic analysis of a link’s value does go deeper than just the anchor text On Page, optimisation <a href='http://gaz.cu.ma/seostrategy/index15.html'>is</a> the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Know where and how to use keywords in your content for maximum searchability. </p>Web search optimization techniques2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-11:/Web-search-optimization-techniques-1517241561.html<p>Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. From the point <a href='http://vanessa2.blog.fc2.com/blog-entry-15.html'>of</a> view of search engine optimization an entry in a business directory is important; it makes the website in question easier …</p><p>Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. From the point <a href='http://vanessa2.blog.fc2.com/blog-entry-15.html'>of</a> view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. <h2>Write Benefit-Focused Content</h2>Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Good formatting can <a href='http://seo4u5.webnode.com/l/using-traffic-estimation-tools-for-seo/'>instantly</a> improve your page’s readability. This, in turn, can improve your engagement rate. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. <h2>Google can’t guarantee that your AJAX based websites or applications will be properly cached</h2>SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. The online audience <a href='http://www.dcf.ks.gov/Pages/Redirect.aspx?target=https://gazhall.com/seo-hull'>has</a> evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. <h2>Understand Why Keyword Stuffing is Bad</h2>Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices." <h2>Web search optimization techniques</h2>Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Make sure your <a href='http://seoadvice.wikidot.com/blog:9'>title</a> tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Google is constantly evolving to better understand the context and intent of user behaviour. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. </p>Keywords are used by search engines as an indication as to what a page is offering2017-12-10T00:00:00+01:002017-12-10T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-10:/Keywords-are-used-by-search-engines-as-an-indication-as-to-what-a-page-is-offering-1517241628.html<p>Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Google very quickly <a href='http://barbara.hariko.com/seo-basics/index7.html'>recognizes</a> if a backlink matches the target …</p><p>Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Google very quickly <a href='http://barbara.hariko.com/seo-basics/index7.html'>recognizes</a> if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. <h2>Have you thought about optimizing your TF-IDF scores?</h2>Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Off page SEO <a href='http://www.ehstours.com/index.php/component/kunena/18-asia-south-east-asia-mainland/5706-almost-time-for-christmas'>refers</a> to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. The search engines continuously invest in improving their ability to better process the content of web pages <h2>Include your primary keyword phrase in the title tag</h2>When it comes to choosing keywords, it’s important that they are not too specific or too broad. SEO measures can <a href='http://vanessa2.blog.fc2.com/blog-entry-10.html'>take</a> some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. <h2>Link building for local businesses on a budget</h2>You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Successful search engine optimization does
not consist of short-term actions to achieve
good rankings rapidly. Rather, SEO is a constant
process, in which you are continually changing
your website. " <h2>Keywords are used by search engines as an indication as to what a page is offering</h2>SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. The website should <a href='http://cms.seo4u5.webnode.com/l/be-sure-youve-considered-every-possible-angle/'>be</a> easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. </p>Local SEO vs traditional advertising – which is better?2017-12-09T00:00:00+01:002017-12-09T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-09:/Local-SEO-vs-traditional-advertising-which-is-better--1517241586.html<p>Have An Effective, Personalize Outreach Template Google follows links. <a href='https://hub.docker.com/r/basil432/mechanicalfulcrumapi/'>Links</a> are important. So get the word out. Reach out to other site owners – preferably of topically related websites. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is …</p><p>Have An Effective, Personalize Outreach Template Google follows links. <a href='https://hub.docker.com/r/basil432/mechanicalfulcrumapi/'>Links</a> are important. So get the word out. Reach out to other site owners – preferably of topically related websites. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. <h2>Be persistent</h2>Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. SEO is
a <a href='http://seotrainingtips.byethost13.com/index15.html'>long-term</a> strategy for your business and when
done correctly (with the proper amount of time and
resources allocated to it), it will produce consistent
long-term value in the form of higher rankings and
increased traffic. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. <h2>Manually go through all linking websites</h2>When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Press releases are <a href='http://pagebin.com/4l9hXusb'>some</a> of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. What Google wants to see is authoritative and relatable links talking about your site. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. <h2>Implement responsive design</h2>Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. " <h2>Local SEO vs traditional advertising – which is better?</h2>You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). How SEO works <a href='https://seocrazy.joomla.com/87-are-you-generating-results-for-your-keyword'>for</a> a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 </p>The Cleanup process2017-12-09T00:00:00+01:002017-12-09T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-09:/The-Cleanup-process-1517241563.html<p>Add internal links to the taxonomies the post belongs to SEO offers incredible <a href='https://www.dailystrength.org/journals/link-building-for-local-businesses-on-a-budget'>opportunity</a> and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. How the pages on your site are organized and structured …</p><p>Add internal links to the taxonomies the post belongs to SEO offers incredible <a href='https://www.dailystrength.org/journals/link-building-for-local-businesses-on-a-budget'>opportunity</a> and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. <h2>It doesn’t always guarantee high click-through-rates</h2>Anchor text has been a huge talking point within SEO for many years now. If your site <a href='http://apple335.doorblog.jp/archives/6441421.html'>had</a> a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. <h2>Minimize broken links</h2>Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. It is not <a href='https://www.intensedebate.com/profiles/marcygray'>known</a> how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. <h2>SEO brings in traffic, and gives your revenues a big hike</h2>Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. The number and quality of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders." <h2>The Cleanup process</h2>If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). If you’re hesitant <a href='https://www.dailystrength.org/journals/find-sites-linking-to-more-than-one-competitor-1'>about</a> the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. A title tag tells both users and search engines what the topic of
a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. </p>Cross-link relevant content2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-08:/Cross-link-relevant-content-1517241585.html<p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Search engine optimization <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801180000/'>has</a> significantly changed in …</p><p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Search engine optimization <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801180000/'>has</a> significantly changed in recent years much to the amiss of Google’s guidelines You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. <h2>Contribute to the conversation</h2>Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Whether you migrate <a href='http://qtwork.tudelft.nl/qtlab/index.php/SEO-Advisory'>to</a> HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. <h2>Poor Migration causes major headaches</h2>If you're anything like me, then you're looking to understand why certain things work the way they do. It is important <a href='https://www.diigo.com/user/dansa342'>to</a> note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. <h2>Craft an enticing title</h2>As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity." <h2>Cross-link relevant content</h2>On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. While an SEO <a href='http://indozine.com/life-all-appears/'>might</a> not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Personalization is one of the most talked about frontiers in search. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. </p>How to Create the Right Meta Description2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-08:/How-to-Create-the-Right-Meta-Description-1517241649.html<p>Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Meta description tags <a href='https://seocrazy.joomla.com/53-make-frequent-link-audits-for-seo'>can</a> influence click-throughs but aren't directly used for rankings. SEO versus SEO Services It’s important to target websites that are related to your niche, so …</p><p>Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Meta description tags <a href='https://seocrazy.joomla.com/53-make-frequent-link-audits-for-seo'>can</a> influence click-throughs but aren't directly used for rankings. SEO versus SEO Services It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. <h2>Collaborate and filter</h2>When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The goal of <a href='http://seotrainingtips.byethost13.com/index35.html'>search</a> engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. <h2>Organize headings and subheadings with H1, H2, H3 tags</h2>A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. The higher quality <a href='http://blog.goo.ne.jp/basic0908/e/f6b84a2226a9e9130d4ffd61c85b3418'>your</a> content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. <h2>Edit heavily to avoid repetition</h2>The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof." <h2>How to Create the Right Meta Description</h2>The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. As of now, <a href='http://peargreen.byethost15.com/index17.html'>less</a> than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. </p>Google and long keyphrases2017-12-07T00:00:00+01:002017-12-07T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-07:/Google-and-long-keyphrases-1517241566.html<p>Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t …</p><p>Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. I am the <a href='http://seoadvice.wikidot.com/blog:35'>last</a> one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. <h2>Have a category description paragraph</h2>The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Trustworthy sites tend <a href='http://seohull.freeforums.net/'>to</a> link to other trusted sites, while spammy sites receive very few links from trusted sources. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. <h2>The value of Google authorship</h2>Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Search Console shows <a href='https://basic0908.jimdo.com/2017/12/29/link-reclamation-a-how-to-guide/'>your</a> average position for each of the keywords you rank for and how many impressions and clicks this brings you. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! <h2>Market Segmentation</h2>Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform." <h2>Google and long keyphrases</h2>Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. A 301 redirect <a href='https://seotips4pros.neocities.org/index14.html'>means</a> that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. </p>Usability benefits of an optimized URL2017-12-07T00:00:00+01:002017-12-07T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-07:/Usability-benefits-of-an-optimized-URL-1517241664.html<p>Rankings in SEO refers to a website’s position in the search engine results page. Over the years <a href='http://barbara.hariko.com/facilitate-seo/index30.html'>many</a> people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some …</p><p>Rankings in SEO refers to a website’s position in the search engine results page. Over the years <a href='http://barbara.hariko.com/facilitate-seo/index30.html'>many</a> people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. <h2>SEO long term best practice</h2>Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. If you want <a href='http://www.kaaq.org/index.php?document_srl=2965093'>to</a> score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. You can speed up the process of getting useful links by connecting with content curators. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. <h2>The first indication should be keyword research</h2>If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. The authority of <a href='http://seoadvice.sdbx.jp/advice/index12.html'>the</a> domain is important and it needs to be addressed in any walkthrough of SEO. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. <h2>Links coming from a website which is not ranking on any keyword</h2>We know consumers want personal interactions with brands, but they also want them in real time If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words." <h2>Usability benefits of an optimized URL</h2>Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. To a search <a href='http://basic0908.mihanblog.com/post/60'>engine,</a> relevance means more than finding a page with the right words. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. </p>Woo your audience2017-12-07T00:00:00+01:002017-12-07T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-07:/Woo-your-audience-1517241570.html<p>Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. When choosing keywords, <a href='http://barbara.hariko.com/beginners-seo/index13.html'>be</a> specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that …</p><p>Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. When choosing keywords, <a href='http://barbara.hariko.com/beginners-seo/index13.html'>be</a> specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. <h2>Choose blog-friendly content management systems</h2>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Heading tags (not <a href='https://hullseo44.blogspot.co.uk/2017/12/make-good-use-of-your-competitors.html'>to</a> be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. <h2>It’s time to revolutionize our approach to meta tags</h2>Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. If you haven’t <a href='http://apple335.doorblog.jp/archives/6441445.html'>done</a> it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. <h2>What is the single best piece of SEO advice?</h2>A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal." <h2>Woo your audience</h2>Paid link-building is considered black hat SEO and is likely to incur a penalty. The best key <a href='http://pagebin.com/YENJcD4N'>phrases</a> would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. So what it does it take to achieve a high ranking on Google? If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. </p>Google is more forgiving than it has been in the past2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-06:/Google-is-more-forgiving-than-it-has-been-in-the-past-1517241596.html<p>In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …</p><p>In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Website Optimization is <a href='http://basil4325.karou.jp/index4.html'>about</a> more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. <h2>Google is looking at more than keyword usage</h2>URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Though search engine <a href='http://seotactics.mywebcommunity.org/index26.html'>rankings</a> keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Develop SEO-enabled content from creation that is ready to deliver across all devices. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. <h2>When it comes to website traffic, more is not always better</h2>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. Create and submit <a href='http://stenna.sdbx.jp/index7.html'>sitemaps</a> for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. <h2>Include a question (and answer) in your content</h2>We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release." <h2>Google is more forgiving than it has been in the past</h2>Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. Link outreach is <a href='https://hullseo44.blogspot.co.uk/2018/01/the-information-you-are-putting-out.html'>a</a> bit “old school” but can still be quite powerful. Post regularly and build the trust of your users with content marketing. The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. </p>Keyword groups are ready already2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-06:/Keyword-groups-are-ready-already-1517241598.html<p>It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly …</p><p>It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. We know consumers <a href='https://seocrazy.joomla.com/54-new-page-creation-do-it-properly'>want</a> personal interactions with brands, but they also want them in real time There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. <h2>Encourage Comments on Your Site</h2>Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. There are various <a href='http://seohull.strikingly.com/blog/why-do-seo-algorithms-sometimes-fail'>ranking</a> factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. <h2>Easy steps you can take to evaluate the credibility of a website</h2>Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Your keyword list <a href='https://seotips4pros.neocities.org/index25.html'>should</a> be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. <h2>What makes up authoritative content?</h2>In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely." <h2>Keyword groups are ready already</h2>If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Take a look <a href='https://seocrazy.joomla.com/66-google-recommends-nofollow-links-for-trusted-content'>at</a> your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. Most marketers focusing on SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. </p>Produce quality, SEO-friendly content2017-12-05T00:00:00+01:002017-12-05T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-05:/Produce-quality-SEO-friendly-content-1517241624.html<p>The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Social platform optimization <a href='http://searchmarketing.strikingly.com/blog/focus-on-the-formatting-of-your-page'>-</a> Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two …</p><p>The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Social platform optimization <a href='http://searchmarketing.strikingly.com/blog/focus-on-the-formatting-of-your-page'>-</a> Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. <h2>Monitor Google My Business</h2>The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Increasingly Google is <a href='https://www.dailystrength.org/journals/find-sites-linking-to-more-than-one-competitor-1'>moving</a> away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. <h2>Horses for courses</h2>Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. If you focus <a href='https://seo4u.joomla.com/8-seo-good-practise'>on</a> providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. <h2>Optimize Social Share Image Settings</h2>Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms." <h2>Produce quality, SEO-friendly content</h2>Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Certain words present <a href='http://cranberry.hatenablog.com/entry/2018/01/25/151344'>an</a> ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. </p>Duplicate content causes problems2017-12-04T00:00:00+01:002017-12-04T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-04:/Duplicate-content-causes-problems-1517241665.html<p>All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root …</p><p>All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. Many SEO experts <a href='http://basil4325.karou.jp/index28.html'>agree</a> that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. <h2>How are you supposed to audit your site?</h2>When it comes to long-term SEO strategies, there are so many tactics to consider. You may begin <a href='http://sitiweb.targnet.it/?your_URL=https://ragnarokofzodiac.com/wiki/index.php/User:Gazhall'>with</a> top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. <h2>Blogging is generally considered a hobby</h2>How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? If you make <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801100000/'>a</a> website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Do
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. <h2>How do you make a Google friendly link?</h2>Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement." <h2>Duplicate content causes problems</h2>It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Search engine optimization <a href='http://seohull.strikingly.com/blog/high-quality-links-matter-and-make-a-huge-difference'>is</a> a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. </p>Great content and backlinks are the most powerful tools in your kit2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-03:/Great-content-and-backlinks-are-the-most-powerful-tools-in-your-kit-1517241599.html<p>When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Canonicalizing URLs is <a href='http://cranberry.hatenablog.com/entry/2018/01/10/013000'>a</a> very important aspect of Search Engine Optimization but also of Social Media Marketing. You should also monitor trends …</p><p>When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Canonicalizing URLs is <a href='http://cranberry.hatenablog.com/entry/2018/01/10/013000'>a</a> very important aspect of Search Engine Optimization but also of Social Media Marketing. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. <h2>Do prospects come to my content?</h2>A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. Find a niche <a href='http://unicornwings.jugem.jp/?eid=22'>directory</a> you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. <h2>Start mapping out a plan for action</h2>RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. With the proliferation <a href='http://unicornwings.jugem.jp/?eid=34'>of</a> smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. SEO can help a growing startup establish its presence and meet business goals. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. <h2>Check your website’s loading speed</h2>On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. SEO changes quickly. Information that was true six months ago, may not be true today. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry." <h2>Great content and backlinks are the most powerful tools in your kit</h2>Link building isn’t dead. Not by a long shot. In the current <a href='http://seoadvice.sdbx.jp/tips/index9.html'>fast</a> paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. </p>Incoming links from other website increase your total ranking potential2017-12-02T00:00:00+01:002017-12-02T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-12-02:/Incoming-links-from-other-website-increase-your-total-ranking-potential-1517241656.html<p>To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Facebook and Twitter <a href='http://seo4u5.webnode.com/l/set-up-alerts-for-brand-mentions/'>are</a> two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both …</p><p>To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Facebook and Twitter <a href='http://seo4u5.webnode.com/l/set-up-alerts-for-brand-mentions/'>are</a> two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. Keyword-based titles help establish page theme and direction for your keywords. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score <h2>The person with the best content that can generate the highest quality links will win</h2>Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. “Link building” is <a href='http://leadlantern.byethost14.com/index38.html'>a</a> term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. <h2>Be mindful of structure</h2>A 301 redirect is a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new
URLs. Google continues to <a href='http://samely.3rin.net/contct/make%20sure%20contact%20forms%20an'>use</a> natural, quality inbound links as a main ranking factor. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. <h2>Start mapping out a plan for action</h2>The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results." <h2>Incoming links from other website increase your total ranking potential</h2>Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits
are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. To understand the <a href='http://seohull.strikingly.com/blog/write-with-your-audience-s-questions-in-mind'>challenge</a> you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about
the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. </p>Finding the 'Low-Hanging Fruit'2017-11-30T00:00:00+01:002017-11-30T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-30:/Finding-the-Low-Hanging-Fruit--1517241586.html<p>Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …</p><p>Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). If your site <a href='https://seocrazy.joomla.com/2-uncategorised/22-earning-links-the-hard-way'>doesn't</a> load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. <h2>Add valuable insight</h2>Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Since Google is <a href='http://barbara.hariko.com/next-stage/index26.html'>the</a> number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. <h2>Make sure that you supply what you promise to the visitors</h2>Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries SEO criteria frequently <a href='http://barbara.hariko.com/seo-basics/index8.html'>changes</a> and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. <h2>The first indication should be analytics</h2>I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. " <h2>Finding the 'Low-Hanging Fruit'</h2>As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Pay attention to <a href='http://vanessa2.blog.fc2.com/blog-entry-6.html'>how</a> and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. </p>Spread the love2017-11-30T00:00:00+01:002017-11-30T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-30:/Spread-the-love-1517241603.html<p>SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Get a <a href='https://visual.ly/users/seogall/portfolio'>clear</a> understanding of what is Search Engine Marketing and its different branches are, i …</p><p>SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Get a <a href='https://visual.ly/users/seogall/portfolio'>clear</a> understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. <h2>Make sure your website is indexed in search engines</h2>After you publish a blog post, share it on your social networks and then engage when people engage with you. Your competitors may <a href='https://plus.google.com/+GaryHall66'>be</a> investing more in their own SEO campaigns, outperforming you in the process. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. <h2>Frequently Update Content/Blogs</h2>A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. A so-called website <a href='https://seocrazy.joomla.com/86-use-organic-outreach-to-build-links'>blocker</a> is something that prevents search engines from accessing the site Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. <h2>Encourage Comments on Your Site</h2>Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "According to Google, natural links leading back to your site are definitely something to strive for." <h2>Spread the love</h2>But here’s the thing: it takes time for search engines to discover (and index) new websites. SEO is simply <a href='http://topseoblog.blogsky.com/1396/10/15/post-27/Get-contextual-links-to-your-site'>the</a> process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. </p>Start by identifying your core set of target keywords2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-29:/Start-by-identifying-your-core-set-of-target-keywords-1517241641.html<p>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. If a search <a href='http://cranberry.hatenablog.com/entry/2017/12/22/154000'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a …</p><p>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. If a search <a href='http://cranberry.hatenablog.com/entry/2017/12/22/154000'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. <h2>SEO Makes Dollars & Sense</h2>The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. If your motive <a href='http://cowbell.cancan.cshl.edu/dispatch.cgi/show_file?example=SEO&url=http%3A%2F%2Fgazhall.com&file=simple_form_entry.tt'>was</a> only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. <h2>Why Not Try It Out?</h2>Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. One of the <a href='http://cranberry.hatenablog.com/entry/2018/01/04/003000_1'>very</a> first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. <h2>Content builds brand awareness, your subject authority and expertise</h2>If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engines have made it clear: a vitally important part of the future of search is “rich results.”" <h2>Start by identifying your core set of target keywords</h2>Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. The more webpages <a href='http://indozine.com'>use</a> the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? </p>How long does SEO take?2017-11-28T00:00:00+01:002017-11-28T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-28:/How-long-does-SEO-take--1517241654.html<p>Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately On a <a href='http://barbara.hariko.com/starting_out/index31.html'>basic</a> level, a website with good user experience has easy navigation, interesting, useful …</p><p>Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately On a <a href='http://barbara.hariko.com/starting_out/index31.html'>basic</a> level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. <h2>Domain Age Is More Important For Backlinks</h2>Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. To many users <a href='http://seotactics.mywebcommunity.org/index21.html'>the</a> personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. <h2>Create an interactive tool for good SEO</h2>Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Technical SEO is <a href='http://www.imxprs.com/free/seohull/seo-hull'>work</a> improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. <h2>Why local link building?</h2>Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy." <h2>How long does SEO take?</h2>Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. Googlebot uses sitemaps <a href='http://seoadvice.sdbx.jp/tips/index32.html'>and</a> databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. </p>Think of ways to stand out from the crowd2017-11-28T00:00:00+01:002017-11-28T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-28:/Think-of-ways-to-stand-out-from-the-crowd-1517241569.html<p>Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Optimizing page titles <a href='http://blog.goo.ne.jp/basic0908/e/b3ae09d9e05abefaae1155b60f5c1346'>for</a> search is best done …</p><p>Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Optimizing page titles <a href='http://blog.goo.ne.jp/basic0908/e/b3ae09d9e05abefaae1155b60f5c1346'>for</a> search is best done finding a balance between volume and intent. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. <h2>An instant SEO diagnosis using Google Analytics</h2>A major consideration when creating internal backlinks is how you link different assets together. If your site <a href='http://barbara.hariko.com/facilitate-seo/index2.html'>doesn't</a> load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. <h2>Take-in Originality </h2>While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. As you spend <a href='http://seohull.strikingly.com/blog/signal-of-quality-content-to-search-engines'>time</a> identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. <h2>It’s time to revolutionize our approach to SEO</h2>Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Content quality, content amount, and website information are all factors in your Page Quality Rating." <h2>Think of ways to stand out from the crowd</h2>Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. A fast website <a href='http://cranberry.hatenablog.com/entry/2018/01/24/155427'>keeps</a> the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). </p>Be prepared to work really hard for high quality backlinks2017-11-25T00:00:00+01:002017-11-25T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-25:/Be-prepared-to-work-really-hard-for-high-quality-backlinks-1517241644.html<p>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Website performance metrics <a href='http://barbara.hariko.com/facilitate-seo/index13.html'>also</a> play a large role in SERP …</p><p>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Website performance metrics <a href='http://barbara.hariko.com/facilitate-seo/index13.html'>also</a> play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. <h2>A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts</h2>The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. The featured snippets <a href='https://www.dailystrength.org/journals/is-there-a-link-here'>that</a> SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. <h2>Duplicate content</h2>When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. In a modern <a href='http://www.kaaq.org/index.php?document_srl=2967847'>SEO</a> world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. <h2>Use Google Keyword Planner To Find Untapped Keywords</h2>The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed." <h2>Be prepared to work really hard for high quality backlinks</h2>Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Just as Google <a href='https://sansara2.neocities.org/index17.html'>has</a> always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. </p>Using Traffic Estimation Tools2017-11-24T00:00:00+01:002017-11-24T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-24:/Using-Traffic-Estimation-Tools-1517241488.html<p>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …</p><p>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. There are a <a href='https://ameblo.jp/basic0908/entry-12343895735.html'>number</a> of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. <h2>Finding Backlink Opportunities</h2>If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Websites that receive <a href='http://seoadvice.sdbx.jp/thoughts/index13.html'>many</a> inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. The structure of your URL can affect both your page’s ranking, but also the user experience. <h2>What Does It Mean for SEO?</h2>For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Good SEO consultants <a href='http://basic0908.mihanblog.com/post/48'>are</a> hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. <h2>Creativity can take courage</h2>At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you." <h2>Using Traffic Estimation Tools</h2>SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Between 2011 & <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/write-catchy-seo-friendly-headlines/'>2015</a> Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). </p>Why it’s important to use the right anchor text2017-11-24T00:00:00+01:002017-11-24T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-24:/Why-it-s-important-to-use-the-right-anchor-text-1517241648.html<p>As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Google regularly refreshes <a href='http://seohull.strikingly.com/blog/speed-up-your-link-building-process'>its
search</a> engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At …</p><p>As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Google regularly refreshes <a href='http://seohull.strikingly.com/blog/speed-up-your-link-building-process'>its
search</a> engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. <h2>Be mindful of structure</h2>Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Focus on building <a href='http://mihanblog.com/blog/post/index'>trust</a> as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. <h2>Title Tag Issues</h2>It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. If you’ve been <a href='http://seotips.sdbx.jp/index.html'>producing</a> content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. <h2>now and understand your audience</h2>Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Anyone with a site that provides useful content and has the right network can now drive organic traffic. You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: " Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. " <h2>Why it’s important to use the right anchor text</h2>The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. A great way <a href='http://seoadvice.sdbx.jp/starter/index18.html'>to</a> incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. </p>Don’t give up too soon2017-11-23T00:00:00+01:002017-11-23T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-23:/Don-t-give-up-too-soon-1517241562.html<p>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …</p><p>Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. If a search <a href='https://www.behance.net/seo21a05'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. <h2>Quality, Plus Visibility</h2>After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. As opposed to <a href='http://gaz.cu.ma/seostrategy/index39.html'>general</a> web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. When it comes to long-term SEO strategies, there are so many tactics to consider. <h2>How are you supposed to audit your content?</h2>Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. Organic results are <a href='http://seotrainingtips.byethost13.com/index6.html'>listings</a> of web pages that appear as a result of the search engine’s algorithm and the content itself. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. <h2>The most time consuming aspect is link building</h2>Stop marketing to audiences and instead market to customers at scale. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage." <h2>Don’t give up too soon</h2>Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. As you’ve probably <a href='https://medium.com/@gazhall/less-is-nearly-always-better-7242ca836bbc'>identified</a> at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. </p>Create Expert Content2017-11-21T00:00:00+01:002017-11-21T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-21:/Create-Expert-Content-1517241658.html<p>Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. Knowing where to <a href='https://hullseo44.blogspot.co.uk/2017/12/analyse-your-competitors-recurring.html'>find</a> good keywords and the proper way to work …</p><p>Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. Knowing where to <a href='https://hullseo44.blogspot.co.uk/2017/12/analyse-your-competitors-recurring.html'>find</a> good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. <h2>Videos and images are page content too</h2>Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. I strongly believe <a href='https://sansara2.neocities.org/index29.html'>that</a> relevant links have a bigger impact on the algorithm. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. <h2>If content is the reality of SEO, then content repurposing is the new reality of content</h2>The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. SEO’s need <a href='http://seoadvice.medianewsonline.com/index15.html'>to</a> have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. <h2>Start simple, but don’t skip this step.</h2>TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search engine algorithms will continue to become more sophisticated." <h2>Create Expert Content</h2>Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Longer content tends <a href='http://barbara.hariko.com/facilitate-seo/index18.html'>to</a> rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. </p>Enable broswer caching2017-11-16T00:00:00+01:002017-11-16T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-16:/Enable-broswer-caching-1517241573.html<p>I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? If you do <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/site-changes-seo/'>decide</a> to use an image as …</p><p>I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? If you do <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/site-changes-seo/'>decide</a> to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Sometimes knowing why you’re doing something can make all the difference. <h2>Use Short And Descriptive URL Permalink</h2>Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Review your h1 <a href='https://seocrazy.joomla.com/62-be-ahead-of-the-game-in-search'>tags</a> across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. <h2>Domain authority (DA) is NOT the ultimate metric</h2>A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Google recognizes that <a href='http://seoadvice.wikidot.com/blog:22'>a</a> site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. The day may come when links are less important to rankings, but that day hasn’t arrived yet. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. <h2>Why won’t people engage with my content?</h2>SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page." <h2>Enable broswer caching</h2>Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Use the rel=nofollow <a href='http://seoadvice.sdbx.jp/ideas/index38.html'>tag</a> in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. </p>Site Architecture2017-11-16T00:00:00+01:002017-11-16T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-16:/Site-Architecture-1517241619.html<p>Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. You shouldn’t only <a href='https://seotipsandtricks.neocities.org/index39.html'>target</a> 1 keyword, even if you have a very small budget or think that …</p><p>Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. You shouldn’t only <a href='https://seotipsandtricks.neocities.org/index39.html'>target</a> 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. <h2>Boost Your Popularity in the SERPS</h2>Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately A DoFollow link <a href='http://searchmarketing.strikingly.com/blog/make-sure-your-business-categories-are-accurate-in-directories'>is</a> a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. <h2>The best way to escape Google’s Pelican penalty</h2>If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. SEO is all <a href='http://basil4325.karou.jp/index38.html'>about</a> getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. <h2>Avoid Downtime By Choosing Reliable Host</h2>It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile is, the higher you will rank. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups." <h2>Site Architecture</h2>As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Search engine crawlers <a href='http://seotactics.mywebcommunity.org/index11.html'>and</a> indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. </p>Use anchor text2017-11-15T00:00:00+01:002017-11-15T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-15:/Use-anchor-text-1517241647.html<p>When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …</p><p>When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Major search engines, <a href='http://seoadvice.sdbx.jp/advice/index10.html'>including</a> Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. <h2>Find Sites Linking To More Than One Competitor</h2>Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Online search is <a href='https://seocrazy.joomla.com/28-study-your-niche'>a</a> murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” <h2>Keyword clustering examples</h2>Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Once you are <a href='https://www.google.com.af/url?q=https://gazhall.com'>done</a> with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. Google is getting better and better at recognizing content that truly is useful to people. <h2>Minify CSS and JS</h2>Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed." <h2>Use anchor text</h2> In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. An effective link <a href='http://alton.mee.nu/searchtips/index24.html'>building</a> strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. </p>Optimising your site for featured snippets2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-14:/Optimising-your-site-for-featured-snippets-1517241587.html<p>With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. The search engines <a href='http://barbara.hariko.com/starting-out-seo/index39.html'>will</a> act rapidly to penalize sites that contain viruses or trojans. After the emergence of major updates, like Panda and Penguin …</p><p>With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. The search engines <a href='http://barbara.hariko.com/starting-out-seo/index39.html'>will</a> act rapidly to penalize sites that contain viruses or trojans. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. <h2>The key is to find the keywords in our niches which have low competition</h2>Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. The readability of <a href='https://seocrazy.joomla.com/33-get-to-know-technical-seo'>your</a> content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! <h2>The first choice should be backlinks</h2>In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Visibility in search <a href='http://searchmarketing.beep.com/make-sure-that-you-supply-what-you-promise-to-the-visitors-2017-12-15.htm'>engines</a> creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries SEO changes quickly. Information that was true six months ago, may not be true today. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. <h2>Optimize all content through SEO best practices</h2>Links with longevity suggests that your site is an established voice for whatever topic it covers. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target." <h2>Optimising your site for featured snippets</h2>Keyword research is one of the highest return SEO activities that is essential for your marketing success. SEO is a <a href='https://www.dailystrength.org/journals/choose-blog-friendly-content-management-systems'>marketing</a> discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. </p>Using social media for local SEO2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-14:/Using-social-media-for-local-SEO-1517241660.html<p>Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Reacting to reviews <a href='http://lem.on.gt/1iqc+'>appears</a> to be a wise thing to do. That does not mean you should respond to every single review. In my opinion …</p><p>Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Reacting to reviews <a href='http://lem.on.gt/1iqc+'>appears</a> to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. A proximity search uses the order of the search phrase to find related documents. <h2>More traffic is a positive sign to Google too</h2>Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Internal linking is <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/1399203/Default.aspx'>one</a> of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. <h2>Great content and backlinks are the most powerful tools in your kit</h2>Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. Make sure your <a href='http://sansaraevens.postach.io/post/understanding-the-rationale-behind-backlinks-indexing'>title</a> tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. <h2>The Role of Social Media</h2>Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines
and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. " <h2>Using social media for local SEO</h2>Educational content can be described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. Speaking from experience, <a href='http://seoadvice.sdbx.jp/starter/index27.html'>I</a> have often seen product manufacturers describe a product from their point of view. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. </p>Broken Links are becoming the content is king of link-building methods2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-13:/Broken-Links-are-becoming-the-content-is-king-of-link-building-methods-1517241565.html<p>Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …</p><p>Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. User-generated content can <a href='https://medium.com/@Sansara2Sam/optimising-your-website-is-not-a-guaranteed-traffic-generator-ec9aeb1070b9'>increase</a> the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. <h2>Powerful Title — But Avoid Clickbait</h2>Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. A lot of <a href='http://seotip.seesaa.net/article/456486108.html'>people</a> and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. <h2>Higher Search Engine Rankings</h2>We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) Organizing your website <a href='http://searchmarketing.strikingly.com/blog/assessing-historical-progress-en-route'>into</a> various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. <h2>Put a profile photo on your Google+ account</h2>At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it." <h2>Broken Links are becoming the content is king of link-building methods</h2>Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Learning search engine <a href='https://information.za.org/article.php?id=17528'>optimization</a> can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. </p>It’s time to revolutionize our approach to anchor text2017-11-11T00:00:00+01:002017-11-11T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-11:/It-s-time-to-revolutionize-our-approach-to-anchor-text-1517241587.html<p>If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time …</p><p>If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Editorial links can <a href='http://seotip.seesaa.net/article/456372650.html'>be</a> some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. How do you work out the price of SEO packages? Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. <h2>Advanced on-page SEO principles</h2>As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If a search <a href='https://www.google.co.uk/url?q=https://gazhall.com'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Search drives an incredible amount of both online and offline economic activity. <h2>Site Architecture for Newbies</h2>Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. The page title <a href='https://seotipsandtricks.neocities.org/index32.html'>and</a> URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. <h2>Invest in longer posts</h2>Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines." <h2>It’s time to revolutionize our approach to anchor text</h2>In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Write great title <a href='https://seocrazy.joomla.com/36-try-long-tail-keywords-to-benefit-your-seo'>tags.</a> Good title tags should be like an interesting newspaper headline but with relevant keywords included. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. </p>Every website needs a a proper call-to-action2017-11-09T00:00:00+01:002017-11-09T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-09:/Every-website-needs-a-a-proper-call-to-action-1517241587.html<p>Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. A company may <a href='http://seohull.strikingly.com/blog/google-identifies-ctr-and-user-experience-as-major-ranking-factors'>be</a> able to …</p><p>Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. A company may <a href='http://seohull.strikingly.com/blog/google-identifies-ctr-and-user-experience-as-major-ranking-factors'>be</a> able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. <h2>People use different wording to name the same thing </h2>The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. Search engine optimization, <a href='http://pagebin.com/qBDaG89F'>while</a> a very technical practice, is a marketing function—and it needs to be treated like one. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. <h2>Number of backlinks to the domain</h2>Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Nofollow links do <a href='http://basic0908.mihanblog.com/post/32'>not</a> allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort <h2>Advanced on-page SEO principles</h2>On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. " <h2>Every website needs a a proper call-to-action</h2>At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Successful sites load <a href='http://stenna.sdbx.jp/index11.html'>fast.</a> Even a small delay can have an impact on visitor numbers, ad views and conversions. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. </p>Search For Broken Link Building Opportunities On Yahoo2017-11-09T00:00:00+01:002017-11-09T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-09:/Search-For-Broken-Link-Building-Opportunities-On-Yahoo-1517241604.html<p>Organic traffic is free, which is why it is best if you focus on attaining it for your web page. When Google scans <a href='http://barbara.hariko.com/more-information/index9.html'>your</a> site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary …</p><p>Organic traffic is free, which is why it is best if you focus on attaining it for your web page. When Google scans <a href='http://barbara.hariko.com/more-information/index9.html'>your</a> site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. <h2>Have a Unique Domain Name To Create a Brand</h2>Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Not every link <a href='http://greendoorseo.byethost5.com/index37.html'>is</a> created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” While most of the links to your site will be gained gradually, as people
discover your content through search or other ways and link to it,
Google understands that you'd like to let others know about the hard
work you've put into your content. <h2>You need to go back to your market research</h2>On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Search engines want <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801220000/'>to</a> deliver the best results to searchers based on the search terms visitors enter. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. <h2>Boost Site Speed</h2>To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. The key to a successful list post is no more complicated than including a large number of quality items. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011." <h2>Search For Broken Link Building Opportunities On Yahoo</h2>Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. When building <a href='https://sansara2.neocities.org/index.html'>your</a> content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. </p>Assessing Historical Progress2017-11-08T00:00:00+01:002017-11-08T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-08:/Assessing-Historical-Progress-1517241628.html<p>Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Link to page <a href='http://oksone.new21.org/xe/?mid=flash_ict&document_srl=91481'>relevance</a> is if the link is relevant on the page; that is to say if the …</p><p>Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Link to page <a href='http://oksone.new21.org/xe/?mid=flash_ict&document_srl=91481'>relevance</a> is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. <h2>Authority flows through the links on your own website as well</h2>Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. Faked and <a href='http://basic0908.mihanblog.com/post/2'>manipulated</a> website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. Many blogging software packages automatically nofollow user
comments, but those that don't can most likely be manually edited to
do this. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. <h2>SEO audience targetting best practice</h2>Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. I don't care <a href='https://www.dailystrength.org/journals/take-all-the-data-you-get'>if</a> you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. <h2>Is your content marketing strategy consistent with your traffic and conversion goal?</h2>The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR." <h2>Assessing Historical Progress</h2> You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. You can think <a href='http://greendoorseo.byethost5.com/index29.html'>of</a> importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. </p>Do Your (Keyword) Research2017-11-07T00:00:00+01:002017-11-07T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-07:/Do-Your-Keyword-Research-1517241564.html<p>Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …</p><p>Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. It is important <a href='https://modernvb.com/entry.php?9362-Offsite-SEO-Strategies-for-Mobile'>to</a> note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Meta description tags can influence click-throughs but aren't directly used for rankings. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. <h2>Make it scannable</h2>If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Find out which <a href='http://barbara.hariko.com/next-stage/index33.html'>channels</a> are driving traffic to your competition . Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. <h2>Optimising Your Website is Not A Guaranteed Traffic Generator</h2>You should see improvements in website traffic, a key indicator of progress for your keywords. Google and other <a href='http://seoadvice.wikidot.com/blog:36'>search</a> engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. <h2>Search For Broken Link Building Opportunities On Wikipedia</h2>While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query." <h2>Do Your (Keyword) Research</h2>In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. I think that <a href='http://lastingsearcher.byethost12.com/index10.html'>ranking</a> number one these days, is more about market share and visibility than just ranking number one for an industry term. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. </p>Study your competitors’ linking profile2017-11-04T00:00:00+01:002017-11-04T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-04:/Study-your-competitors-linking-profile-1517241608.html<p>Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …</p><p>Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Learn to write <a href='http://barbara.hariko.com/more-information/index2.html'>good</a> website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. <h2>Steer clear of old-school SEO methods</h2>Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. As of now, <a href='http://seoadvice.medianewsonline.com/index32.html'>less</a> than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Google continues to use natural, quality inbound links as a main ranking factor. <h2>How do you present SEO services?</h2>Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Boilerplate content is <a href='https://ameblo.jp/basic0908/entry-12346979149.html'>a</a> fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) <h2>Landing page analysis is important for SEO</h2>To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Think of outreach as a brand awareness campaign for your most authoritative audience." <h2>Study your competitors’ linking profile</h2>Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Longer sentences are <a href='https://www.dailystrength.org/journals/use-a-content-delivery-network-for-seo-benefits'>hard</a> to follow onscreen. When possible, break longer sentences into multiple shorter sentences. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Keyword research can be time-consuming, but rewarding when done properly. </p>Perform keyword discovery prior to writing content and website launch2017-11-03T00:00:00+01:002017-11-03T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-03:/Perform-keyword-discovery-prior-to-writing-content-and-website-launch-1517241623.html<p>If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …</p><p>If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). If your website <a href='http://searchmarketing.strikingly.com/blog/take-a-monetisation-first-approach-to-seo'>is</a> trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. <h2>Encourage customers to leave positive reviews</h2>The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Seek out industry-relevant <a href='http://www.tickipedia.net/wiki/Evangelist_Kerry_To_Steer_Climate_Hard_Cash_League_At_Yale'>and</a> locally-relevant links from groups and websites with which you already have an offline relationship. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. <h2>Measure and Improve</h2>The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Googlebot is the <a href='http://seoadvice.medianewsonline.com/index22.html'>name</a> of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Domain to page relevancy means the page linking to your website is relevant to your domain. <h2>The after-Penguin effect</h2>Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive." <h2>Perform keyword discovery prior to writing content and website launch</h2>The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. An SEO writer <a href='http://barbara.hariko.com/next-stage/index31.html'>must</a> take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. </p>The length of your title tag matters because it affects how much of your title is visible in search results2017-11-03T00:00:00+01:002017-11-03T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-03:/The-length-of-your-title-tag-matters-because-it-affects-how-much-of-your-title-is-visible-in-search-results-1517241583.html<p>Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Another way to <a href='http://oksone.new21.org/xe/?mid=flash_ict&document_srl=91381'>find</a> places you can build links …</p><p>Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Another way to <a href='http://oksone.new21.org/xe/?mid=flash_ict&document_srl=91381'>find</a> places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). <h2>Strive to create 10x content</h2>Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Links from longer <a href='http://peargreen.byethost15.com/index39.html'>form,</a> evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. <h2>SEO LSI keyword analysis best practice</h2>For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Your title tag <a href='https://www.dailystrength.org/journals/include-your-target-keyword'>needs</a> to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Remember, Google doesn’t like content written for SEO purposes. <h2>Use Capital Letters To Highlight Keywords</h2>Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche." <h2>The length of your title tag matters because it affects how much of your title is visible in search results</h2>Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. We use keyword <a href='http://searchmarketing.beep.com/provide-valuable-information-rooted-in-your-initial-strategy-2017-12-24.htm'>research</a> to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. </p>Find personal bloggers who have built up large brands around helping others2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-02:/Find-personal-bloggers-who-have-built-up-large-brands-around-helping-others--1517241621.html<p>Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Google delivers results <a href='http://unicornwings.jugem.jp/?eid=33'>based</a> on the geographic …</p><p>Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Google delivers results <a href='http://unicornwings.jugem.jp/?eid=33'>based</a> on the geographic location of the searcher, which is determined by the IP address of the user. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Review competitive lists and other pertinent industry sources. <h2>Identify your SEO keywords</h2>Many people still think that having a high volume of crawlable and indexable pages is <em>always</em> better. Link building is <a href='http://barbara.hariko.com/starting-out-seo/index31.html'>still</a> an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. <h2>Be persistent</h2>Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Well-written content is <a href='http://searchmarketing.strikingly.com/blog/don-t-be-afraid-to-use-long-form-content'>also</a> far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. <h2>Incorporate relevant keywords</h2>Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. " <h2>Find personal bloggers who have built up large brands around helping others </h2>Expect increased conversions, particularly those from visitors who arrived via organic search. Over the past <a href='http://searchmarketing.strikingly.com/blog/it-is-important-to-have-a-mobile-friendly-website'>10</a> years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. When done well, content marketing can contribute to boosting a site’s position in search rankings. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. </p>How To Sell Leads To Companies2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-02:/How-To-Sell-Leads-To-Companies-1517241618.html<p>Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Sites that promote <a href='http://seotips.sdbx.jp/index21.html'>“thin,”</a> low-value content run the risk of …</p><p>Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Sites that promote <a href='http://seotips.sdbx.jp/index21.html'>“thin,”</a> low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. <h2>Google wants to ensure that they can provide high-quality results for the longer queries</h2>A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. If you hire <a href='https://modernvb.com/entry.php?10444-Benchmarking-Current-Traffic-Sources-and-Volume'>an</a> SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. <h2>Google and long keyphrases</h2>Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Imagine the billions <a href='http://topseoblog.blogsky.com/1396/09/28/post-12/Determining-Searcher-Intent-and-Delivering-Relevant-Fresh-Content'>of</a> webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. <h2>How Google's +1 Button Affects SEO</h2>There are two types of backlinks, and they are internal backlinks and external backlinks. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on." <h2>How To Sell Leads To Companies</h2>Which keywords are the fastest to page 1? Fastest to the top 5? The days of <a href='http://barbara.hariko.com/starting-out-seo/index33.html'>buying,</a> selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). </p>Backlink building best practices2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-01:/Backlink-building-best-practices-1517241666.html<p>Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Link exchanges, link <a href='http://seohull.strikingly.com/blog/structure-of-headings-for-your-category-tag-taxonomy-pages'>outreach,</a> blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains …</p><p>Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Link exchanges, link <a href='http://seohull.strikingly.com/blog/structure-of-headings-for-your-category-tag-taxonomy-pages'>outreach,</a> blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. <h2>Be clear, truthful and accurate</h2>Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Google has become <a href='http://blog.goo.ne.jp/basic0908/e/ac5f2004a20af02510d8e177e6e47c31'>tremendously</a> more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. <h2>What is your website content about?</h2>Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Work with Google <a href='http://basic0908.mihanblog.com/post/71'>to</a> provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. <h2>How are you supposed to audit your website?</h2>Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Content quality, content amount, and website information are all factors in your Page Quality Rating." <h2>Backlink building best practices</h2>An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. The more pages <a href='http://searchmarketing.strikingly.com/blog/auditing-an-existing-site-to-identify-seo-problems'>you</a> have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. </p>Google Panda, Penguin & Hummingbird: Everything You Need to Know2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-01:/Google-Panda-Penguin-Hummingbird-Everything-You-Need-to-Know-1517241628.html<p>In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a …</p><p>In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. To “optimize” for <a href='http://www.ya.lt/user/basic0908/'>a</a> mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. <h2>SEO thats shines above the rest</h2>Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Compelling and unique <a href='http://wiki.largowinch.net/en/User:Daltasseen'>images</a> have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. <h2>Include relevant keywords into headings and subheadings</h2>Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Since the advent <a href='https://seohullblog.wordpress.com/2017/12/18/combat-spam-sites-for-links/'>of</a> Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. <h2>Use SEO-Friendly URLS</h2>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on." <h2>Google Panda, Penguin & Hummingbird: Everything You Need to Know</h2>Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! There are plenty <a href='https://www.gitbook.com/book/gazhall/seo-help-and-advice/details'>of</a> rabbit holes to fall into when it comes to Google algorithm updates. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. </p>Grant crawlers permission to index the content on pages2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-01:/Grant-crawlers-permission-to-index-the-content-on-pages-1517241659.html<p>Learn which industry ranking factors are important to your business and how to improve your online rankings. The age of <a href='http://gaz.cu.ma/marketingtips/index1.html'>backlinks</a> matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Be wary of promises to get you links from dozens or …</p><p>Learn which industry ranking factors are important to your business and how to improve your online rankings. The age of <a href='http://gaz.cu.ma/marketingtips/index1.html'>backlinks</a> matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. One of the most time-consuming parts about link-building is actually finding places that will give you links. <h2>Behind the SEV curtain</h2>Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Local SEO refers <a href='http://basic0908.spruz.com/pt/-A-quality-blog-improves-your-Google-ranking.12-27-2017/blog.htm'>to</a> making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? <h2>The Role of Social Media</h2>f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Your target keywords <a href='http://cranberry.hatenablog.com/entry/2018/01/06/013000'>should</a> also be in the H1 tag, but your H1 can differ from your title tag People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. <h2>Transcribe Your Video Content for SEO Benefits</h2>No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words." <h2>Grant crawlers permission to index the content on pages</h2>On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. You can no <a href='http://publish.lycos.com/gretels/2018/01/23/the-seo-cleanup-process/'>longer</a> present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. </p>How SEO and Content Marketing Come Together2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-11-01:/How-SEO-and-Content-Marketing-Come-Together-1517241662.html<p>Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Think of your <a href='http://www.kaaq.org/index.php?document_srl=3021214'>brand</a> as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of …</p><p>Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Think of your <a href='http://www.kaaq.org/index.php?document_srl=3021214'>brand</a> as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. <h2>Utilise influencer platforms to link up with bloggers that can promote you</h2>Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Whether you are <a href='https://medium.com/@gazhallseo/its-about-relevancy-and-relevancy-only-22830ed17d75'>a</a> fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. <h2>Make sure your most important information appears before the chop-off point</h2>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Type in your <a href='http://barbara.hariko.com/seo-basics/index31.html'>keyphrases.</a> At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. <h2>Put a high traffic network into your SEO practise</h2>Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. The convergence of SEO and content has been a driving force in marketing for the past few years. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Think long term rather than short term. Short term will get you nowhere with SEO." <h2>How SEO and Content Marketing Come Together</h2>Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. The type of <a href='http://seoadvice.medianewsonline.com/index10.html'>permalink</a> you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. </p>Duplicate content causes problems2017-10-30T00:00:00+01:002017-10-30T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-10-30:/Duplicate-content-causes-problems-1517241650.html<p>SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …</p><p>SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Google’s featured snippet <a href='https://seo4u.joomla.com/15-rewrite-tiny-sections-of-the-article'>is</a> a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. <h2>Refocus your marketing message on problems, not solutions</h2>The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. When optimizing for <a href='https://balancedview.jimdo.com/technical-advice/url-formatiing/'>conversion,</a> it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Development of a prioritized list of targeted search terms related to your customer base and market segment. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. <h2>SEO changes quickly</h2>It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Is your product <a href='http://seohull.strikingly.com/blog/google-recommends-quality-content'>/</a> service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. <h2>Connect your trigger mechanism to the copy that’s on your landing page</h2>To be a part of the party, make sure your business website uses structured data markup. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it." <h2>Duplicate content causes problems</h2>In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Today, obtaining links <a href='http://seo4u5.webnode.com/l/going-deep-into-the-aspects-of-search-engine-marketing/'>is</a> much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. </p>Have a category description paragraph2017-10-30T00:00:00+01:002017-10-30T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-10-30:/Have-a-category-description-paragraph-1517241598.html<p>Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. To be a <a href='http://seoguide4u.angelfire.com/inbound-links.html'>part</a> of the party, make sure your business website uses structured data markup. A blog is one of the easiest ways to create a regular stream …</p><p>Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. To be a <a href='http://seoguide4u.angelfire.com/inbound-links.html'>part</a> of the party, make sure your business website uses structured data markup. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. <h2>Establishing links is hard work</h2>There are two types of backlinks, and they are internal backlinks and external backlinks. If a URL <a href='http://greendoorseo.byethost5.com/index9.html'>is</a> too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. <h2>No link value is lost</h2>Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. Search engines decide <a href='http://sansaraevens.postach.io/post/user-friendly-content-because-it-matters'>rankings</a> on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. <h2>Conversions are Truly the Only Thing that Matters</h2>As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for." <h2>Have a category description paragraph</h2>Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Don't be <a href='http://sansaraevens.postach.io/post/decrease-your-landing-page-loading-time'>tempted</a> by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. </p>Make your content much more linkable and likable2017-10-30T00:00:00+01:002017-10-30T00:00:00+01:00Anita Dawsontag:zeus.zatunen.com,2017-10-30:/Make-your-content-much-more-linkable-and-likable-1517241653.html<p>Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. On-page optimization is <a href='http://basil4325.karou.jp/index33.html'>one</a> part of search engine optimization and, as the name …</p><p>Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. On-page optimization is <a href='http://basil4325.karou.jp/index33.html'>one</a> part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. <h2>Writing quality content means writing original content</h2>To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Social shares are <a href='https://ameblo.jp/basic0908/entry-12346542417.html'>important</a> because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. <h2>How to Optimize for Voice Search</h2> Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Although the top-level <a href='http://barbara.hariko.com/more-information/index28.html'>domain</a> isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. <h2>Redirect Attachment URLs To Parent Post</h2>When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website." <h2>Make your content much more linkable and likable</h2>The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. You can use <a href='http://leadlantern.byethost14.com/index17.html'>off-page</a> optimization to improve your website’s reputation and authority. This
depends mainly on inbound links. Off-page optimization involves measures which ensure that
good-quality, relevant backlinks are created in the long term. This is also referred to as “link
building.” If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. </p>Fulfill your title’s promise2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-29:/Fulfill-your-title-s-promise-1517241638.html<p>A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Anchor text has <a href='http://topseoblog.blogsky.com/1396/11/06/post-88/SEO-for-Lead-Generation-and-Direct-Marketing'>been</a> a huge talking point within SEO for many years now. Search engine optimization (SEO) is …</p><p>A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Anchor text has <a href='http://topseoblog.blogsky.com/1396/11/06/post-88/SEO-for-Lead-Generation-and-Direct-Marketing'>been</a> a huge talking point within SEO for many years now. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. <h2>See the content whose rankings are high on the pages</h2>Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. It's no surprise <a href='https://500px.com/garyha'>that</a> the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. <h2>Are you seeing the effects of Google +1 on your SEO?</h2>Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Search engine guidelines <a href='http://seohull.strikingly.com/blog/why-are-backlinks-important-for-search-engine-rankings'>have</a> evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. <h2>Advanced on-page SEO principles</h2>It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care." <h2>Fulfill your title’s promise</h2>Keyword-based titles help establish page theme and direction for your keywords. High Flesch-Kincaid readability <a href='https://gazhall.pixieset.com/'>score</a> (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. </p>Review your most important content on your site2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-29:/Review-your-most-important-content-on-your-site-1517241567.html<p>To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. You should see <a href='http://peargreen.byethost15.com/index8.html'>improvements</a> in website traffic, a key indicator …</p><p>To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. You should see <a href='http://peargreen.byethost15.com/index8.html'>improvements</a> in website traffic, a key indicator of progress for your keywords. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. <h2>Analyze your current website</h2>How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. The increasing dominance <a href='https://clementine55.jimdo.com/offsite-seo/external-linking/'>of</a> visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. <h2>Intrigue your audience to stick around</h2>We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Every Search Engines <a href='http://barbara.hariko.com/starting-out-seo/index31.html'>use</a> different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. <h2>Google Penguin is specific to the quality of links</h2>How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Search engines want to deliver the best results to searchers based on the search terms visitors enter. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)" <h2>Review your most important content on your site</h2>Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Go out of <a href='http://www.mixerbookmarker.com/story.php?title=seo-hull-freelance-consultant-and-specialist-gaz-hall'>your</a> way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.</p>Use Heading Tags (H Tags) To Get More Traffic2017-10-28T00:00:00+02:002017-10-28T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-28:/Use-Heading-Tags-H-Tags-To-Get-More-Traffic-1517241605.html<p>The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Search engines like <a href='http://altisidora.guhaw.com/content/focus%20on%20topics%20instead%20of'>Google</a> can tell the difference between links set …</p><p>The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Search engines like <a href='http://altisidora.guhaw.com/content/focus%20on%20topics%20instead%20of'>Google</a> can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. <h2>SEO for Reputation Management</h2>Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Whether it is <a href='http://chinapaper.org/space-uid-485549.html'>writing</a> the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? <h2>Have direct links from your homepage to your most important pages</h2>Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. The secret to <a href='http://gaz.cu.ma/marketingtips/index17.html'>building</a> a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. <h2>You have an opportunity to write something and rank highly in the SERPS</h2>Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site." <h2>Use Heading Tags (H Tags) To Get More Traffic</h2>Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Site speed is <a href='http://seoadvice.sdbx.jp/starter/index37.html'>an</a> essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. </p>Determining Relevance: Trust Your Gut2017-10-27T00:00:00+02:002017-10-27T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-27:/Determining-Relevance-Trust-Your-Gut-1517241588.html<p>Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Metadata has become <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801050000/'>less</a> important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain …</p><p>Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Metadata has become <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801050000/'>less</a> important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. <h2>Number of backlinks to the page</h2>Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Many marketers will <a href='http://darcy.qsite.dk/'>have</a> seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. <h2>Make basic duplicate listing detection </h2>A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Major search engines, <a href='http://peargreen.byethost15.com/index25.html'>including</a> Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. <h2>What Keywords Are Not</h2>Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities." <h2>Determining Relevance: Trust Your Gut</h2>Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Target local <a href='http://sansara2.soup.io/post/640283453/People-are-constantly-using-keywords'>trade</a> by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). </p>Linking Out To Relevant & Authority Sites2017-10-27T00:00:00+02:002017-10-27T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-27:/Linking-Out-To-Relevant-Authority-Sites-1517241666.html<p>The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Using keywords in <a href='http://stenna.sdbx.jp/index33.html'>your</a> content allows you to reach better more diverse audiences, including niche audiences. The …</p><p>The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Using keywords in <a href='http://stenna.sdbx.jp/index33.html'>your</a> content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! <h2>What factors affect a search?</h2>Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Make your descriptive <a href='http://barbara.hariko.com/starting_out/index6.html'>tag</a> engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. <h2>Build a unique set of citations </h2>Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Producing low-quality content <a href='http://seohull.strikingly.com/blog/every-seo-plan-is-custom-made'>as</a> fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. As recommendations from peers become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. <h2>Find a site that’s relevant to your audience</h2>Keywords should be relevant. This means your site should be a satisfactory destination for users. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority." <h2>Linking Out To Relevant & Authority Sites</h2>Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! A very common <a href='http://basic0908.inube.com/blog/7164712/examine-your-existing-content/'>approach</a> for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) </p>Don;t forget to unblock search engines from crawling your site2017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-26:/Don-t-forget-to-unblock-search-engines-from-crawling-your-site-1517241626.html<p>is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …</p><p>is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). Companies that <a href='http://seohull.freeforums.net/thread/13/keyword-stemming'>repeatedly</a> add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. <h2>Follow an on-site SEO checklist</h2>The entire mentality of a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
site and its content. If everybody is <a href='http://alton.mee.nu/searchtips/index20.html'>linking</a> people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Keywords are at the heart of SEO, and selecting the right ones can
make or break your SEO strategy. Compile a list of about ten keywords
associated with your product or services. Plug these keywords into the
Google Adwords Keyword Planner, and find variations that make sense
for your business. <h2>Utilize social media for link building and building a brand</h2>Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort You should ensure <a href='http://seoadvice.sdbx.jp/thoughts/index2.html'>that</a> the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. <h2>Why Speed is given prominence?</h2>Strategically written website copy includes well-thought-out internal links and calls to action. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?" <h2>Don;t forget to unblock search engines from crawling your site</h2>Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Another quick, and <a href='https://medium.com/@gazhallseo/include-bios-of-different-staff-at-different-locations-a7a9388bf8aa'>valuable</a> SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. </p>Google Penguin is specific to the quality of links2017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-26:/Google-Penguin-is-specific-to-the-quality-of-links-1517241593.html<p>If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! Undoubtedly, mobile SEO <a href='http://sandra.sdbx.jp/index6.html'>is</a> distinct …</p><p>If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! Undoubtedly, mobile SEO <a href='http://sandra.sdbx.jp/index6.html'>is</a> distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. <h2>Local SEO and Listings</h2>Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. SEO is <a href='https://ameblo.jp/basic0908/entry-12341012590.html'>a</a> set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. <h2>Snappy results and SEO</h2>Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. We all know <a href='http://feeds.feedburner.com/intersoluk'>that</a> when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. <h2>Google Loves Diversity</h2>Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search." <h2>Google Penguin is specific to the quality of links</h2>The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. Maybe the most <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3150347'>fascinating</a> thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. You know how sometimes people hide content on the mobile version of their page? It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. </p>Finding Expired Domains For Pay Per Lead Marketing2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-25:/Finding-Expired-Domains-For-Pay-Per-Lead-Marketing-1517241633.html<p>The key to a successful list post is no more complicated than including a large number of quality items. RankBrain and other <a href='http://seotrainingtips.byethost13.com/index6.html'>machine</a> learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another …</p><p>The key to a successful list post is no more complicated than including a large number of quality items. RankBrain and other <a href='http://seotrainingtips.byethost13.com/index6.html'>machine</a> learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. <h2>How To Sell Leads To Companies</h2>Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Finding authoritative sites <a href='http://peargreen.byethost15.com/index20.html'>that’ll</a> link back to your pages can be difficult. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. <h2>Hummingbird also impacts long-tailed search queries</h2>The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. After the work <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/write-catchy-seo-friendly-headlines/'>to</a> check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. <h2>Create Expert Content</h2>Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings." <h2>Finding Expired Domains For Pay Per Lead Marketing</h2>There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Keep track of <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=4136546'>how</a> many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. </p>If I stop doing SEO will my rankings drop?2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-25:/If-I-stop-doing-SEO-will-my-rankings-drop--1517241635.html<p>On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. It is imperative <a href='http://seoadvice.sdbx.jp/thoughts/index6.html'>that</a> website owners and site developers engage in user testing. Without actually measuring …</p><p>On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. It is imperative <a href='http://seoadvice.sdbx.jp/thoughts/index6.html'>that</a> website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. <h2>Seeding Promotion on Big Content</h2>The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Good formatting can <a href='http://sandra.sdbx.jp/index29.html'>instantly</a> improve your page’s readability. This, in turn, can improve your engagement rate. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. <h2>Canonical URLs in the Wild</h2>While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Most people look <a href='http://searchmarketing.strikingly.com/blog/update-and-republish-old-web-content'>at</a> SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Google is showing Context is King when it comes to indexing people in Google's Index. <h2>It depends on your niche</h2>Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google." <h2>If I stop doing SEO will my rankings drop?</h2>The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Don't make the <a href='http://anders32.postbit.com/keywords-are-no-longer-necessary-for-high-rankings.html'>mistake</a> like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. </p>Include media on your website2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-25:/Include-media-on-your-website-1517241655.html<p>Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …</p><p>Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Examination of content <a href='http://cranberry.hatenablog.com/entry/2017/12/25/033000'>keywords</a> and present engine rankings of competitive websites to determine an effective engine positioning strategy. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. <h2>Cherish the more competitive terms in your buckets</h2>Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. SEO or Search <a href='http://www.kaaq.org/index.php?document_srl=2943286'>Engine</a> Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Keyword research can be time-consuming, but rewarding when done properly. Keywords or key phrases are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
are in search for a specific product or just browsing to conduct personal
research. <h2>Relevance is the key issue for YouTube SEO</h2>The canonical URL tells you / Google what the source of a page is. According to research <a href='http://seoadvice.medianewsonline.com/index18.html'>by</a> Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. <h2>Google recommends this as a guideline</h2>All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking." <h2>Include media on your website</h2>In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Seed keywords are <a href='https://www.gitbook.com/book/gazhall/seo-advisory/details'>the</a> foundation of your keyword research. They define your niche and help you identify your competitors. Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. </p>Link reclamation2017-10-24T00:00:00+02:002017-10-24T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-24:/Link-reclamation-1517241592.html<p>You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Speaking from experience, <a href='http://www.bibsonomy.org/user/seohull'>I</a> have often seen product manufacturers describe a product from their point of view. While producing incredible content may …</p><p>You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Speaking from experience, <a href='http://www.bibsonomy.org/user/seohull'>I</a> have often seen product manufacturers describe a product from their point of view. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Google
itself recommends that large numbers of
links are only generated by unique content
with added value for users. In the eyes of the
search engine, links are automatically set to
great content. They should not be created
artificially. <h2>Accelerated Mobile Pages (AMP)</h2>So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. SEOs have a <a href='http://seoadvice.medianewsonline.com/index39.html'>weird</a> way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. <h2>Make use of long-tail & exact match anchor texts</h2>In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Structured data, sometimes <a href='http://cranberry.hatenablog.com/entry/2017/12/26/110000'>referred</a> to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. <h2>Appoint Professionals</h2>Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page." <h2>Link reclamation</h2>The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Duplicate content refers <a href='https://balancedview.jimdo.com/beginners-advice/'>to</a> a webpage’s content that appears in more than one place on the internet. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. </p>Relevance is the key issue2017-10-24T00:00:00+02:002017-10-24T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-24:/Relevance-is-the-key-issue-1517241609.html<p>Anyone with a site that provides useful content and has the right network can now drive organic traffic. You can use <a href='http://searchmarketing.strikingly.com/blog/keep-outbound-links-to-a-minimum'>your</a> blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of …</p><p>Anyone with a site that provides useful content and has the right network can now drive organic traffic. You can use <a href='http://searchmarketing.strikingly.com/blog/keep-outbound-links-to-a-minimum'>your</a> blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. <h2>Building An Effective SEO Strategy </h2>When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. A sitemap is <a href='http://seoadvice.sdbx.jp/starter/index21.html'>a</a> lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. <h2>Google might discount irrelevant links</h2>Another tip is to make sure you do your research and examine which terms to target before you set out. Good content is <a href='http://seotips.sdbx.jp/index7.html'>important,</a> but it also needs to rank high on SERPs if you want to reach a wider audience with it. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. <h2>Headings and HTML5</h2>Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Personalization is one of the most talked about frontiers in search. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links." <h2>Relevance is the key issue</h2>People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. SEO helps businesses <a href='https://seotipsandtricks.neocities.org/index8.html'>by</a> allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Having links from more popular websites carry more weight than less popular sites. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. </p>Bylined Articles (Guest Posts) and Publishing on Third Party Sites2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-23:/Bylined-Articles-Guest-Posts-and-Publishing-on-Third-Party-Sites-1517241574.html<p>Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Stuff every <a href='http://www.kaaq.org/index.php?document_srl=2967847'>blank</a> space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you …</p><p>Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Stuff every <a href='http://www.kaaq.org/index.php?document_srl=2967847'>blank</a> space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. <h2>Are you generating results for your keyword?
</h2>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. If you are <a href='http://seotrainingtips.byethost13.com/index20.html'>currently</a> producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. <h2>Creativity will take courage</h2>A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Whenever doing a <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2711492'>website</a> redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. <h2>Missing title tags are problematic </h2>Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results." <h2>Bylined Articles (Guest Posts) and Publishing on Third Party Sites</h2>SEO is technical, complicated, time-consuming and potentially dangerous. A search page <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/3-reasons-seo-important-part-marketing-strategy/'>provides</a> you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. </p>Gathering your social profile linking domains2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-23:/Gathering-your-social-profile-linking-domains-1517241567.html<p>Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …</p><p>Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. The newest result <a href='http://barbara.hariko.com/seo-basics/index30.html'>isn’t</a> always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Including your target keyword within your page title positively correlated with higher search rankings. <h2>Take some action to bolster your SEO efforts</h2>Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Google’s number-one mission <a href='https://www.gitbook.com/book/gazhall/seo-advisory/details'>is</a> to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. <h2>Set up Daily Email Alerts</h2>Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Content is an <a href='https://clementine55.jimdo.com/onsite-seo/deep-linking/'>On-Page</a> Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. Make the content flow easily to keep people intrigued and reading. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. <h2>Relevance is the key issue for link building</h2>Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered." <h2>Gathering your social profile linking domains</h2>Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Optimizing images to <a href='http://vanessa2.blog.fc2.com/blog-entry-19.html'>rank</a> well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. </p>You Can't Have Search Without Social2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-23:/You-Can-t-Have-Search-Without-Social-1517241633.html<p>Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …</p><p>Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… When creating new <a href='http://lastingsearcher.byethost12.com/index26.html'>content</a> ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors. There is no minimum amount of words or text to rank in Google. Never sell yourself short and never assume anyone knows your business better than you. <h2>Do Your (Keyword) Research</h2>t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. Scraping feeds to <a href='http://peargreen.byethost15.com/index16.html'>create</a> automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. <h2>Optimize for people</h2>You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. Get reputable websites <a href='http://seoadvice.wikidot.com/blog:2'>to</a> link to you. You can achieve this by gaining a good following and reputation among your customers. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Adjusting your keyword distribution gives you power to change your campaign over time. <h2>Your content marketing campaign will fail unless you integrate SEO</h2>The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.
Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. " <h2>You Can't Have Search Without Social</h2>Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. How do you <a href='https://balancedview.jimdo.com/beginners-advice/site-maps/'>educate</a> people so they do value it? Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. </p>It’s time to revolutionize our approach to link building2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-22:/It-s-time-to-revolutionize-our-approach-to-link-building-1517241580.html<p>Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Always remember to <a href='http://vanessa2.blog.fc2.com/blog-entry-14.html'>find</a> natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your …</p><p>Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Always remember to <a href='http://vanessa2.blog.fc2.com/blog-entry-14.html'>find</a> natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. <h2>What Are The Benefits Of Interlinking Your Lead Generation Niche Website?</h2>You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). If your document <a href='http://seoadvice.sdbx.jp/thoughts/index39.html'>appears</a> in a search results page, the contents of
the title tag will usually appear in the first line of the results. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. <h2>The person with the best content that can generate the highest quality links will win</h2>Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Google’s mission is <a href='http://gaz.cu.ma/seostrategy/index27.html'>to</a> organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. <h2>Give yourself a little bit of control</h2>What factors do you need to bear in mind? Does keyword usage still apply? Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website." <h2>It’s time to revolutionize our approach to link building</h2>Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. Over time, you’ll <a href='http://seohull.buffalo.io/the-presence-of-keywords-in-the-page-title-and-url-is-crucial'>gather</a> data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. Anchor text has been a huge talking point within SEO for many years now. </p>Optimising your site for featured snippets2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-22:/Optimising-your-site-for-featured-snippets-1517241603.html<p>Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Ensuring that your <a href='http://seotip.seesaa.net/article/456486108.html'>content</a> is effective in connecting with the prospects searching for your products or services is crucial …</p><p>Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Ensuring that your <a href='http://seotip.seesaa.net/article/456486108.html'>content</a> is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. <h2>Influencer marketing and publishing opportunities.</h2>If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Always remember to <a href='https://information.za.org/article.php?id=17528'>find</a> natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. <h2>Try, test, repeat</h2>As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Remember the good <a href='https://sansara2.neocities.org/index2.html'>old</a> days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. <h2>Estimate your contents longevity</h2>The number and quality of links pointing to your site will largely determine in what position your site ranks. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed." <h2>Optimising your site for featured snippets</h2>Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Always remember your <a href='https://ccswrm.kku.ac.th/wiki/index.php/SEO-Advice'>competition</a> is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. </p>Relevance, not quality2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-22:/Relevance-not-quality-1517241613.html<p>Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. The length of <a href='http://seoblog.wikidot.com/blog:8'>search</a> phrases continues to grow …</p><p>Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. The length of <a href='http://seoblog.wikidot.com/blog:8'>search</a> phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. <h2>Understand your website to generate your keyword goal</h2>Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. The following are <a href='http://cranberry.hatenablog.com/entry/2018/01/25/151344'>the</a> two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. <h2>Search For Broken Link Building Opportunities On Quora</h2>As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. When optimizing for <a href='http://all4webs.com/clovermoon/keywords.htm'>search</a> traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? <h2>Restart and Revive Marketing Your Small Business</h2>Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Google, now more than ever, don't just want more content, they want content that they feel is quality. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A Google research recently revealed that four out of five users trust search engines for local searches" <h2>Relevance, not quality</h2>Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The number and <a href='http://seoadvice.wikidot.com/blog:44'>quality</a> of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. </p>Set a bare minimum expectation for repurposed content2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-22:/Set-a-bare-minimum-expectation-for-repurposed-content-1517241634.html<p>Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Some websites have <a href='https://clementine55.jimdo.com/technical-seo/'>suspiciously</a> large number of external links. These are probably the websites which buy links in bulk. These websites are in …</p><p>Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Some websites have <a href='https://clementine55.jimdo.com/technical-seo/'>suspiciously</a> large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. <h2>Review your website’s design</h2>Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. The goal shouldn’t <a href='http://barbara.hariko.com/seo-basics/index16.html'>be</a> to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. <h2>Check for broken links on your website</h2>To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Most people never <a href='http://gaz.cu.ma/seostrategy/index14.html'>click</a> beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. <h2>Should I be buying backlinks to help improve my rankings?</h2> For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google tends to prefer Featured Snippet content that begin logically as an answer would." <h2>Set a bare minimum expectation for repurposed content</h2>Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. It’s worth noting <a href='http://seoadvice.sdbx.jp/tips/index22.html'>that</a> there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. </p>Start mapping your SEO needs to pages2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-22:/Start-mapping-your-SEO-needs-to-pages-1517241595.html<p>You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Community hijacking involves <a href='https://hullseo44.blogspot.co.uk/2017/12/ranking-high-in-search-engines-is-tough.html'>finding</a> online communities that …</p><p>You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Community hijacking involves <a href='https://hullseo44.blogspot.co.uk/2017/12/ranking-high-in-search-engines-is-tough.html'>finding</a> online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. <h2>Find ideas that Google identifies as semantically related</h2>Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. It’s better to <a href='https://seotips4pros.neocities.org/index19.html'>have</a> a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. <h2>Looking at Competitors’ Authority and Trust</h2>If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Beware, excessive linking, <a href='http://seotip.seesaa.net/article/456286256.html'>either</a> internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”). Think of outreach as a brand awareness campaign for your most authoritative audience. <h2>Wait. Is it really that simple?</h2>SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand." <h2>Start mapping your SEO needs to pages</h2>Make sure that your website’s main menu only features the most important categories. While it is <a href='http://seohull.strikingly.com/blog/structure-your-content-to-meet-your-seo-needs'>possible</a> to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. </p>For Quick page load time, remove everything that slows down your website2017-10-21T00:00:00+02:002017-10-21T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-21:/For-Quick-page-load-time-remove-everything-that-slows-down-your-website-1517241625.html<p>One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If everyone’s mobile <a href='http://searchmarketing.strikingly.com/blog/take-the-next-biggest-thing-into-account'>device</a> had a screen size and the power of a …</p><p>One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If everyone’s mobile <a href='http://searchmarketing.strikingly.com/blog/take-the-next-biggest-thing-into-account'>device</a> had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Links at the top of a page carry more weight than those further down. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. <h2>Offer city-, service-, or product-specific specials</h2>The rise of social media on the Web has created a host of new signals that search engines can consider. Find out which <a href='http://pagebin.com/U5A9Q1IN'>pages</a> on your competitor’s site are bringing in the most backlinks, social shares, and traffic. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. <h2>Track organic traffic and your website inbound links</h2>As recommendations from peers become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. Between 2011 & <a href='http://seoadvice.wikidot.com/blog:13'>2015</a> Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Redesigning your site gives you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. <h2>Appoint Professionals</h2>Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source." <h2>For Quick page load time, remove everything that slows down your website</h2>The source of a link matters a great deal to how much weight it carries in Google’s algorithm. It’s vital to <a href='http://opal-festival.com/wiki/index.php?title=Utilisateur:SEO_Advice'>double-check</a> spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. </p>How do I build backlinks?2017-10-19T00:00:00+02:002017-10-19T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-19:/How-do-I-build-backlinks--1517241659.html<p>Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Producing content that <a href='https://seocrazy.joomla.com/117-analysing-the-raw-data-on-campaign-performance-helps-you-determine-which-tactics-are-working'>ranks</a> well is clearly an important part of writing for SEO. But it’s also …</p><p>Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Producing content that <a href='https://seocrazy.joomla.com/117-analysing-the-raw-data-on-campaign-performance-helps-you-determine-which-tactics-are-working'>ranks</a> well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. <h2>Consider your audience</h2>Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Pick your permalink <a href='http://seohull.strikingly.com/'>structure</a> wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. <h2>How To Analyse Backlinks</h2>Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Meta description tags <a href='https://www.google.as/url?q=https://gazhall.com'>can</a> influence click-throughs but aren't directly used for rankings. SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. <h2>It’s time to revolutionize our approach to 301 redirects</h2>Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you." <h2>How do I build backlinks?</h2>It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Give the search <a href='http://apple335.doorblog.jp/archives/6392413.html'>engines</a> some time to do their thing (a couple days, or even
weeks) and then keep checking your rank to see what happened and track
your progress. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. </p>Optimizing for conversational search is easier than it sounds2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-18:/Optimizing-for-conversational-search-is-easier-than-it-sounds-1517241635.html<p>While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Understanding how your <a href='http://barbara.hariko.com/seo-basics/index19.html'>website</a> visitors find you will help you determine if your SEO, marketing or networking efforts are paying off …</p><p>While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Understanding how your <a href='http://barbara.hariko.com/seo-basics/index19.html'>website</a> visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. <h2>What factors affect a search?</h2>When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Make a list <a href='https://sansara2.neocities.org/index22.html'>of</a> the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. <h2>The reason you want natural, helpful, informative links</h2>Search engine algorithms will continue to become more sophisticated. Make sure the <a href='https://hub.docker.com/r/basil432/mechanicalfulcrumapi/'>article</a> is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. <h2>How do you make a Google friendly subheading?</h2> Blogging is a great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind!" <h2>Optimizing for conversational search is easier than it sounds</h2> Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. Principally, technical SEO <a href='http://lastingsearcher.byethost12.com/index6.html'>is</a> concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. </p>SEO XML sitemap best practice2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-18:/SEO-XML-sitemap-best-practice-1517241572.html<p>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Domain authority is <a href='http://seohull.strikingly.com/blog/expand-as-necessary'>more</a> insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. When optimizing …</p><p>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Domain authority is <a href='http://seohull.strikingly.com/blog/expand-as-necessary'>more</a> insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. <h2>What do you understand by On page optimization?</h2>Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Your website URL <a href='http://www.cherokeecounty-nc.gov/redirect.aspx?url=https://gazhall.com'>should</a> generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. <h2>Link reclamation</h2>Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. he no follow <a href='https://issuu.com/gazhall6'>link</a> tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. <h2>Beware of exchanging links</h2>The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Having links from more popular websites carry more weight than less popular sites. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Stick to these good practices and you’ll be on your way to free traffic." <h2>SEO XML sitemap best practice</h2>At the end of the day, consumers want to feel like they’re always interacting with something natural and real. A mobile strategy <a href='http://apple335.doorblog.jp/archives/6441421.html'>is</a> not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. </p>You can rank new pages with SEO and content2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-18:/You-can-rank-new-pages-with-SEO-and-content-1517241653.html<p>Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. While doing a <a href='http://seotip.seesaa.net/article/456143142.html'>backlink</a> audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process …</p><p>Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. While doing a <a href='http://seotip.seesaa.net/article/456143142.html'>backlink</a> audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! <h2>Create Images That Attract Links</h2>When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page There are a <a href='https://ameblo.jp/basic0908/entry-12348139109.html'>number</a> of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. <h2>Perform a content review </h2>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. Not all links <a href='https://modernvb.com/entry.php?11185-Search-engines-interpreted-information-solely-on-simple-information'>are</a> equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? <h2>SEO Metatags Best Practices</h2>Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly." <h2>You can rank new pages with SEO and content</h2>I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Your online competitors <a href='http://peargreen.byethost15.com/index39.html'>may</a> not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. </p>Follow SEO best-practices2017-10-17T00:00:00+02:002017-10-17T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-17:/Follow-SEO-best-practices-1517241629.html<p>Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. The most …</p><p>Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. The most fundamental <a href='http://cranberry.hatenablog.com/entry/2018/01/19/152239'>objective</a> of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. The key to boosting visibility and SEO is staying active. <h2>Search engine optimization tips</h2>Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. The page title <a href='http://basil4325.karou.jp/index33.html'>and</a> URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Top-ranking webpages in Google have shorter URLs. <h2>So, how to start?</h2>Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Create a list <a href='http://www.cherokeecounty-nc.gov/redirect.aspx?url=https://gazhall.com'>of</a> the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. <h2>SEO demands linkbacks. Content marketing introduces linkbacks.</h2>If you are focused on a local market, it is also important to get connected with local businesses and organizations. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. By continuing to create quality content that provides
immense value to the searcher and satisfies their original
search (whether that’s answering a question, listing
ideas, educating the reader, etc.), you’ll be well on your
way to creating content that search engines want to see
and provide to searchers. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts." <h2>Follow SEO best-practices</h2>Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. Don’t change your <a href='http://peargreen.byethost15.com/index18.html'>URLs</a> if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. </p>Set up Daily Email Alerts to help galvanise your SEO2017-10-17T00:00:00+02:002017-10-17T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-17:/Set-up-Daily-Email-Alerts-to-help-galvanise-your-SEO-1517241652.html<p>Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. A good trick <a href='https://modernvb.com/entry.php?9928-Optimize-your-content-around-a-topic-not-around-a-single-keyword'>is</a> to dig into your Google Analytics to see the top visited pages on your site. There are a number of methodologies ranging from complex formulas including …</p><p>Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. A good trick <a href='https://modernvb.com/entry.php?9928-Optimize-your-content-around-a-topic-not-around-a-single-keyword'>is</a> to dig into your Google Analytics to see the top visited pages on your site. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. <h2>Where You Can Find Great Links</h2>Integrate selected keywords into your website source code and existing content on designated pages. Google collects user <a href='http://vanessa2.blog.fc2.com/blog-entry-12.html'>data</a> on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. <h2>Enhance Your Outreach Strategy</h2>Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. Find out which <a href='http://seohull.strikingly.com/blog/create-an-expert-roundup-post'>keywords</a> and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. <h2>So what is Google authorship?</h2>If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Stick to these good practices and you’ll be on your way to free traffic. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking." <h2>Set up Daily Email Alerts to help galvanise your SEO</h2>The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! While uncovering and <a href='https://modernvb.com/entry.php?10444-Benchmarking-Current-Traffic-Sources-and-Volume'>fixing</a> technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Without considering a search engine user's intent, you will attract too much unqualified traffic. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. </p>Segmentation might not pan across each social media network successfully2017-10-16T00:00:00+02:002017-10-16T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-16:/Segmentation-might-not-pan-across-each-social-media-network-successfully-1517241636.html<p>Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content …</p><p>Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! The mobile version <a href='http://basic0908.wikidot.com/seo-advice'>of</a> your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. <h2>It’s time to revolutionize our approach to anchor text</h2>If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Google is constantly <a href='http://sansaraevens.postach.io/post/never-back-down-from-a-challenge'>evolving</a> to better understand the context and intent of user behaviour. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance <h2>Write Good Title Tags</h2>Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Your users need <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/1429443/Default.aspx'>the</a> structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. <h2>Develop your follow-up approach</h2>Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords." <h2>Segmentation might not pan across each social media network successfully</h2>When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. The reputation, authority, <a href='http://barbara.hariko.com/facilitate-seo/index2.html'>and</a> credibility of a website will be judged by the search engines based on the type of backlinks the site has. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. </p>Follow SEO best-practices2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-15:/Follow-SEO-best-practices-1517241599.html<p>Link building is also spreading brand awareness and capturing referral traffic. Using SEO best <a href='http://cranberry.hatenablog.com/entry/2018/01/22/155032'>practices</a> should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Google is constantly evolving to better understand the context …</p><p>Link building is also spreading brand awareness and capturing referral traffic. Using SEO best <a href='http://cranberry.hatenablog.com/entry/2018/01/22/155032'>practices</a> should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Google is constantly evolving to better understand the context and intent of user behaviour. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. <h2>Links are glue for your web prescence</h2>In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Launching a new <a href='http://topseoblog.blogsky.com/1396/10/21/post-43/Check-for-301-and-302-redirects'>website</a> without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! <h2>Reasons for executing a domain migration</h2>Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Improving visibility and <a href='http://seoadvice.sdbx.jp/advice/index22.html'>driving</a> traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. <h2>Use different keyword suggestion tools
</h2>Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for." <h2>Follow SEO best-practices</h2>Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Consumer behavior has <a href='http://seohull.freeforums.net/thread/11/adjust-appearance-search'>rapidly</a> matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Spend a little time thinking about how you can get inbound links for your
website. Write informative, high-quality blog entries and share them on
social networks. Another great way to get inbound links is to write blog
entries about current events or news. This will increase the probability
of getting links from media outlets or opinion shapers. </p>It’s a win-win SEO strategy!2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-15:/It-s-a-win-win-SEO-strategy--1517241595.html<p>A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Backlinks from relevant <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=4133151'>sites</a> in your niche are also worth significantly more than irrelevant sites or pages The most important user signals are the bounce rate and the click-through …</p><p>A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Backlinks from relevant <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=4133151'>sites</a> in your niche are also worth significantly more than irrelevant sites or pages The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. <h2>Focus on user intent</h2>The structure of your URL can affect both your page’s ranking, but also the user experience. A 301 redirect <a href='https://modernvb.com/entry.php?12054-Backlinks-are-a-ranking-factor'>is</a> a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new
URLs. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). <h2>Canonical URLs in the Wild</h2>Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! The text of <a href='http://barbara.hariko.com/next-stage/index24.html'>the</a> link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. <h2>Are you fully aware of all of your website’s issues? </h2>Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers." <h2>It’s a win-win SEO strategy!</h2>Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Good formatting can <a href='https://clementine55.jimdo.com/offsite-seo/301-redirects/'>instantly</a> improve your page’s readability. This, in turn, can improve your engagement rate. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. </p>Links are like glue2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-15:/Links-are-like-glue-1517241610.html<p>Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. An organic search <a href='https://seotipsandtricks.neocities.org/index33.html'>strategy</a> that involves a dedicated consumer focused …</p><p>Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. An organic search <a href='https://seotipsandtricks.neocities.org/index33.html'>strategy</a> that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? <h2>Regularly backup your website</h2>SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. On page SEO <a href='https://www.dailystrength.org/journals/providing-value-earlier-in-the-consumer-buying-process'>refers</a> to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Add internal links to the taxonomies the post belongs to <h2>Build local relationships with content creators</h2>The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Outbound links to <a href='http://seo4u5.webnode.com/l/if-it-isn-t-on-google-it-doesn-t-exist/'>related</a> pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Even though it seems logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. <h2>Links make the web go round.</h2>Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Measure and monitor what is working and update your strategy on the fly." <h2>Links are like glue</h2>Don’t duplicate title tags across your website, as this can negatively impact your visibility Don’t just stuff <a href='http://seotrainingtips.byethost13.com/index13.html'>your</a> keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. </p>Review your web hosting experience2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-15:/Review-your-web-hosting-experience-1517241566.html<p>SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. It’s …</p><p>SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. It’s important to <a href='http://seoadvice.sdbx.jp/tips/index31.html'>make</a> sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. <h2>Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth</h2>Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Sites that promote <a href='https://issuu.com/gazhall6/docs/quality-webpage'>“thin,”</a> low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query <h2>Will Meta tags improve my rankings?</h2>Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. There are increasing <a href='https://seocrazy.joomla.com/54-new-page-creation-do-it-properly'>opportunities</a> to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. <h2>It’s time to revolutionize our approach to quality content</h2>Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable." <h2>Review your web hosting experience</h2>Google is famously secretive about how it ranks local businesses. Relevance is part <a href='http://vanessa2.blog.fc2.com/blog-entry-9.html'>of</a> your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. </p>The best way to escape Google’s Pelican penalty2017-10-11T00:00:00+02:002017-10-11T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-11:/The-best-way-to-escape-Google-s-Pelican-penalty-1517241639.html<p>People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Google has stated <a href='http://neopilot.net/qna/1898219'>that</a> meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is …</p><p>People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Google has stated <a href='http://neopilot.net/qna/1898219'>that</a> meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. <h2>The Truth: SEO and content marketing overlap. A lot.</h2>Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Never start writing <a href='https://seocrazy.joomla.com/61-incorporate-relevant-keywords-for-seo'>an</a> article without performing a keyword research. The best tool to use is the free Google Keyword Tool. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. <h2>The key is to find the keywords in our niches which have low competition</h2>Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. There was a <a href='https://ameblo.jp/basic0908/entry-12344951591.html'>time</a> when “keyword density” meant something for SEO content. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. <h2>Google is looking at more than keyword usage</h2>Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out." <h2>The best way to escape Google’s Pelican penalty</h2>There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. If you have <a href='https://modernvb.com/entry.php?11184-Will-you-be-mentioned-throughout-a-variety-of-platforms'>a</a> blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Keyword research can be time-consuming, but rewarding when done properly. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. </p>Use broad keywords to capture leads at the top of the purchase funnel2017-10-10T00:00:00+02:002017-10-10T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-10:/Use-broad-keywords-to-capture-leads-at-the-top-of-the-purchase-funnel--1517241629.html<p>Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A very common <a href='https://ameblo.jp/basic0908/entry-12346546680.html'>approach</a> for cross linking is by doing footer/sidebar links and content deep linking. For search engines …</p><p>Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A very common <a href='https://ameblo.jp/basic0908/entry-12346546680.html'>approach</a> for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. <h2>A lot of websites have very serious on-page SEO issues</h2>It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Companies of every <a href='http://sandra.sdbx.jp/index25.html'>size</a> can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. <h2>Mobile readiness is a confirmed general ranking factor.</h2>Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. It should be <a href='http://barbara.hariko.com/more-information/index20.html'>clearly</a> understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Keyword research can help you discover new content opportunities, while it can also improve your existing content. <h2>Quality content gives you authority</h2>t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google." <h2>Use broad keywords to capture leads at the top of the purchase funnel </h2>Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Don’t try <a href='https://www.dailystrength.org/journals/keep-your-site-updated-and-full-of-very-useful-content'>to</a> improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. </p>Be authentic2017-10-09T00:00:00+02:002017-10-09T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-09:/Be-authentic-1517241583.html<p>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. When you've selected <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801250001/'>your</a> focus keyword, ensure it is found in your title tag, h1 tag, meta …</p><p>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. When you've selected <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801250001/'>your</a> focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. <h2>What does a good Backlink Profile look like?</h2>When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Link building is <a href='http://seohull.strikingly.com/blog/google-recommends-quality-content'>still</a> an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. <h2>Invest in SEO</h2>The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A popular practice,
and <a href='http://seesaawiki.jp/basic0908/d/MenuBar2'>thought</a> to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. <h2>Broken links</h2>One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Without considering a search engine user's intent, you will attract too much unqualified traffic. Search drives an incredible amount of both online and offline economic activity. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap." <h2>Be authentic</h2>The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Forget dense blocks <a href='http://lastingsearcher.byethost12.com/index10.html'>of</a> text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. </p>Search engine health check2017-10-09T00:00:00+02:002017-10-09T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-09:/Search-engine-health-check-1517241614.html<p>Add structured data markup in your website's code to include vital business information for Google to find and showcase. Essentially, try to <a href='https://seocrazy.joomla.com/116-you-need-to-go-back-to-your-market-research'>keep</a> in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google …</p><p>Add structured data markup in your website's code to include vital business information for Google to find and showcase. Essentially, try to <a href='https://seocrazy.joomla.com/116-you-need-to-go-back-to-your-market-research'>keep</a> in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. <h2>Do the split testing method</h2>Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Nofollow does <a href='http://seotips.sdbx.jp/index33.html'>not</a> mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. You want your company’s name to be one of the first results that they see. <h2>Evaluating Websites that May Not Follow Best Practices</h2>There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. It’s entirely possible <a href='http://cranberry.hatenablog.com/entry/2018/01/12/020000'>that</a> Google actually uses some sort of hidden sliding scale to determine its quality score. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. <h2>Make the website about one thing</h2>Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it." <h2>Search engine health check</h2>In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. A backlink from <a href='https://issuu.com/gazhall6/docs/long-tail'>a</a> more important page that is high in popularity itself will count more toward a higher ranking for your website. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. </p>Delete toxic links yourself2017-10-08T00:00:00+02:002017-10-08T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-08:/Delete-toxic-links-yourself-1517241578.html<p>Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Titles display what <a href='http://leadlantern.byethost14.com/index36.html'>your</a> page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title …</p><p>Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Titles display what <a href='http://leadlantern.byethost14.com/index36.html'>your</a> page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! <h2>Bulk all Referring Domains together</h2>If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Competitor Analysis can <a href='http://searchmarketing.strikingly.com/blog/focus-on-quality-and-visibility'>help</a> you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Rankings in SEO refers to a website’s position in the search engine results page. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). <h2>What does that entail? Link diversity!</h2>Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Copywriters with search-engine <a href='https://basic0908.jimdo.com/2018/01/11/make-that-keyword-list-bigger/'>optimization</a> (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. <h2>Your content marketing campaign will fail unless you integrate SEO</h2>Anchor text has been a huge talking point within SEO for many years now. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. When you delete one or more posts or pages from your site, there’s often collateral damage. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web." <h2>Delete toxic links yourself</h2>While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. Ensure that your <a href='http://basic0908.eklablog.com/trustworthy-sites-tend-to-link-to-other-trusted-sites-a134545236'>site</a> is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. </p>How to Find Acquisition Targets2017-10-08T00:00:00+02:002017-10-08T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-08:/How-to-Find-Acquisition-Targets-1517241650.html<p>When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Appropriate use of <a href='http://searchmarketing.strikingly.com/blog/empty-content-pages-which-exist-simply-to-link-to-other-pages'>headers</a> are …</p><p>When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Appropriate use of <a href='http://searchmarketing.strikingly.com/blog/empty-content-pages-which-exist-simply-to-link-to-other-pages'>headers</a> are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. Choose your keywords carefully, and keep user intent as your primary goal. <h2>Important aspects of seo that are essential for a website</h2>Search engines don’t like familiar or generic content. The well-publicised Panda <a href='http://pagebin.com/Mo8l9BTa'>and</a> Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query. <h2>Add analytics tracking to your site</h2>The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. One of the <a href='https://seohull2.deviantart.com/'>most</a> common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. <h2>Find out which tools will give you easy, intuitive, and accurate insights</h2>You can stop improving certain pages, but the site as a whole can always be improved. Links with longevity suggests that your site is an established voice for whatever topic it covers. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website." <h2>How to Find Acquisition Targets</h2>Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. It becomes a <a href='http://blog.goo.ne.jp/basic0908/e/5e5cdf91afd19233f7c18e60e08288ac'>nightmare</a> for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. </p>Take related keywords into account for rankings for head terms2017-10-08T00:00:00+02:002017-10-08T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-08:/Take-related-keywords-into-account-for-rankings-for-head-terms-1517241577.html<p>There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Test the …</p><p>There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Test the results <a href='http://maps.google.com.au/url?q=https://gazhall.com'>of</a> changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. The old saying that “life is a journey, not a destination” can also be applied to SEO. <h2>Determining Searcher Intent and Delivering Relevant, Fresh Content</h2>One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Google is now <a href='https://ameblo.jp/basic0908/entry-12343626925.html'>extremely</a> advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. <h2>Limit your searches to a specific high level domain</h2>Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. If your website <a href='http://seoadvice.sdbx.jp/advice/index27.html'>is</a> trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? On-site optimization is all about publishing awesome stuff in the first place. <h2>Find words within a Web address</h2>Get people talking about your brand, and mentioning it on their website, or any website for that matte In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment." <h2>Take related keywords into account for rankings for head terms</h2>Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Although bounce rate <a href='https://www.google.co.uk/url?q=https://gazhall.com'>is</a> hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? </p>Add valuable insight to the content you create2017-10-07T00:00:00+02:002017-10-07T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-07:/Add-valuable-insight-to-the-content-you-create-1517241581.html<p>Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Choosing a perfect <a href='http://gaz.cu.ma/marketingtips/index7.html'>focus</a> keyword is not an exact …</p><p>Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Choosing a perfect <a href='http://gaz.cu.ma/marketingtips/index7.html'>focus</a> keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. <h2>Try to target a hungry crowd</h2>Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Use social media <a href='http://seoadvice.sdbx.jp/tips/index34.html'>networks</a> to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). <h2>You have an opportunity to write something and rank highly</h2>Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Make sure that <a href='http://pagebin.com/QgDw09On'>your</a> code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. <h2>So what is Google authorship?</h2>Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile?" <h2>Add valuable insight to the content you create</h2>Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. First, stop assuming <a href='http://searchmarketing.strikingly.com/blog/get-free-seo-tips-for-your-site'>SEO</a> is dead because the rules changed. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. </p>Add valuable insight to your repurposed content2017-10-06T00:00:00+02:002017-10-06T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-06:/Add-valuable-insight-to-your-repurposed-content-1517241621.html<p>The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. SEO results are <a href='http://cranberry.hatenablog.com/entry/2018/01/05/020000'>only</a> keenly felt long-term, and therefore it can be difficult for small business owners to see the value in …</p><p>The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. SEO results are <a href='http://cranberry.hatenablog.com/entry/2018/01/05/020000'>only</a> keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. <h2>Monitor Brand Mentions</h2>How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. Mobile devices have <a href='http://basic0908.eklablog.com/buy-backlinks-a133894956'>obviously</a> exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. <h2>Links are glue for your site</h2>Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Meta tags are <a href='http://wiki.insanityflyff.com/wiki/index.php/User:Gazhall'>the</a> HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. <h2>Shift the focus from only SEO to provide a better user experience</h2>A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs." <h2>Add valuable insight to your repurposed content</h2>Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. While there plenty <a href='http://peargreen.byethost15.com/index36.html'>of</a> differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. </p>Effect of keyword density on the SERPs2017-10-06T00:00:00+02:002017-10-06T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-06:/Effect-of-keyword-density-on-the-SERPs-1517241639.html<p>If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search is the <a href='http://sansaraevens.postach.io/post/decrease-your-landing-page-loading-time'>#1</a> driver of traffic to content sites, beating social media by more than 300% If you don’t know where to submit a …</p><p>If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search is the <a href='http://sansaraevens.postach.io/post/decrease-your-landing-page-loading-time'>#1</a> driver of traffic to content sites, beating social media by more than 300% If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. <h2>SEO Makes Dollars & Sense</h2>SEO is technical, complicated, time-consuming and potentially dangerous. The truth is <a href='https://campusweb.myunion.edu/ICS/Academics/ITEC/CTL-000/Training-CTL-000-Sanders_C/Blog_16.jnz?portlet=Blog_16&screen=View+Post&screenType=next&Id=7831fe59-acbe-4dd4-86b3-125b6acf0041'>that</a> links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. <h2>Its true content is the reality of optimisation</h2>The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. Getting the technical <a href='http://seohull.strikingly.com/blog/why-are-backlinks-important-for-search-engine-rankings'>details</a> of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. <h2>Satisfy a compelling customer need</h2>Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: " Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy." <h2>Effect of keyword density on the SERPs</h2>You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. The first step <a href='http://anders32.postbit.com/follow-seo-best-practices.html'>once</a> you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. </p>Entirely too genius SEO2017-10-06T00:00:00+02:002017-10-06T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-06:/Entirely-too-genius-SEO-1517241594.html<p>It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Remember, great quality <a href='http://basic0908.spruz.com/pt/Check-which-of-your-keywords-are-already-used.1-8-2018/blog.htm'>and …</a></p><p>It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Remember, great quality <a href='http://basic0908.spruz.com/pt/Check-which-of-your-keywords-are-already-used.1-8-2018/blog.htm'>and</a> lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. It’s important to monitor the backlinks your site is accumulating There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. <h2>The value of Google authorship</h2>Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Although traditional advertising <a href='https://www.dailystrength.org/journals/large-numbers-of-links-are-only-generated-by-unique-content'>can</a> still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Users searching for your site on Google might not necessarily want to land on your homepage. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 <h2>Encourage +1’s</h2>Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. All business websites <a href='http://basil4325.karou.jp/index36.html'>are</a> different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. <h2>Keywords are no longer necessary for high rankings</h2>Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server." <h2>Entirely too genius SEO</h2>For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). Search engines like <a href='http://seotactics.mywebcommunity.org/index37.html'>aged</a> domains, and give them more authority over newer sites. At a bare minimum, include social sharing buttons on your content. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. </p>Recycle existing content2017-10-05T00:00:00+02:002017-10-05T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-05:/Recycle-existing-content-1517241663.html<p>It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Add a site <a href='https://seotips4pros.neocities.org/index24.html'>map …</a></p><p>It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Add a site <a href='https://seotips4pros.neocities.org/index24.html'>map</a> to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. <h2>Google is looking at more than keyword usage</h2>Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. As you’re developing <a href='http://healthywoman.co/node/749247'>high-quality</a> content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. <h2>Backlinks matter</h2>Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. t will take <a href='http://basic0908.mihanblog.com/post/52'>anywhere</a> from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. <h2>Monitor your SEO copywriting success</h2>If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy." <h2>Recycle existing content</h2>There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. To rank locally <a href='http://www.kaaq.org/index.php?document_srl=2956221'>it</a> is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. </p>Identify (and include) commonly searched keywords2017-10-04T00:00:00+02:002017-10-04T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-04:/Identify-and-include-commonly-searched-keywords-1517241654.html<p>The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Great images compliment <a href='https://seohullblog.wordpress.com/2017/12/20/promote-transparency-and-foster-trustworthiness-on-your-site/'>great</a> website …</p><p>The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Great images compliment <a href='https://seohullblog.wordpress.com/2017/12/20/promote-transparency-and-foster-trustworthiness-on-your-site/'>great</a> website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. <h2>Rank Content in Google's Featured Snippet</h2>Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. When a search <a href='https://ameblo.jp/basic0908/entry-12341011801.html'>engine</a> crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. <h2>Build a dashboard in Google Analytics </h2>What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? Though search engine <a href='http://seohull.fr.gd/SEO-Beginners.htm'>rankings</a> keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. <h2>Use Google Adwords & PPC Ad Campaigns</h2> The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand." <h2>Identify (and include) commonly searched keywords</h2>Measure and monitor what is working and update your strategy on the fly. You don't need <a href='http://alton.mee.nu/searchtips/index27.html'>to</a> write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). </p>Advanced off-site SEO principles2017-10-03T00:00:00+02:002017-10-03T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-03:/Advanced-off-site-SEO-principles-1517241579.html<p>Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Take a look <a href='https://www.dailystrength.org/journals/find-sites-linking-to-more-than-one-competitor-1'>at</a> your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared …</p><p>Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Take a look <a href='https://www.dailystrength.org/journals/find-sites-linking-to-more-than-one-competitor-1'>at</a> your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. <h2>Relevance is the key issue for link building</h2>Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Have you ever <a href='http://seotips.myblog.de/seotips/art/10967971/Make-Mobile-SEO-A-Priority'>monitored</a> the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. <h2>More focus is put on searcher intent</h2>RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Important elements of <a href='https://medium.com/@gazhall/seo-for-raw-traffic-c38144e8c3bb'>a</a> website redesign oftentimes get
pushed to the side when timeframes are constrained. One of
the most important components of a new design project is to
take time at the beginning to analyze current traffic to ensure
current visitors are not lost. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. <h2>The title tag gets a lot of weight in Google</h2>Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The structure of your URL can affect both your page’s ranking, but also the user experience." <h2>Advanced off-site SEO principles</h2>The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
Every website page, <a href='http://lastingsearcher.byethost12.com/index9.html'>including</a> your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. </p>Monitor the evolution of your search results2017-10-03T00:00:00+02:002017-10-03T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-03:/Monitor-the-evolution-of-your-search-results-1517241574.html<p>In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The freelance world <a href='https://medium.com/@gazhallseo/how-do-i-build-backlinks-1203b52ed279'>might</a> disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having …</p><p>In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The freelance world <a href='https://medium.com/@gazhallseo/how-do-i-build-backlinks-1203b52ed279'>might</a> disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. <h2>More backlinks = Higher rankings</h2>Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. Many moons have <a href='https://seohull.site123.me/'>passed</a> since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. <h2>Add analytics tracking to your site</h2>A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Instead of creating <a href='http://seotactics.mywebcommunity.org/index40.html'>content,</a> a lot of websites should be focused on cleaning content. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. <h2>Links are glue for your web prescence</h2>Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. " <h2>Monitor the evolution of your search results</h2>When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. Personalization is one <a href='https://seocrazy.joomla.com/115-more-about-the-pros-and-cons-of-link-diversification'>of</a> the most talked about frontiers in search. So how do you determine your competition? What should you be looking for? How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. </p>What should you look for?2017-10-03T00:00:00+02:002017-10-03T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-03:/What-should-you-look-for--1517241625.html<p>Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your …</p><p>Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! The sites that <a href='http://barbara.hariko.com/beginners-seo/index28.html'>Google</a> will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. How do you educate people so they do value it? Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. <h2>Links make the web go round.</h2>Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. People really love <a href='https://seocrazy.joomla.com/70-seo-is-a-clean-lean-marketing-machine'>to</a> check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. <h2>Find, target and shoot</h2>Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search engines also <a href='https://basic0908.jimdo.com/2017/12/15/write-a-1000-words-article-forget-500/'>assess,</a> in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. <h2>Link building strategies</h2>Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google." <h2>What should you look for?</h2>It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Google doesn’t want <a href='http://seoadvice.sdbx.jp/starter/index23.html'>to</a> deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. </p>Create an e-book or guide every two months2017-10-01T00:00:00+02:002017-10-01T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-01:/Create-an-e-book-or-guide-every-two-months-1517241522.html<p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Content marketing can <a href='http://peargreen.byethost15.com/index36.html'>be</a> very effective in …</p><p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Content marketing can <a href='http://peargreen.byethost15.com/index36.html'>be</a> very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. <h2>Researching for Searcher Intent</h2>SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Google prefers fresh <a href='http://bastille24.site.pro/About/'>content.</a> An older page that’s regularly updated may outperform a newer page. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. <h2>The first indication should be hosting location</h2>We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. Google, now more <a href='http://barbara.hariko.com/starting-out-seo/index14.html'>than</a> ever, don't just want more content, they want content that they feel is quality. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. <h2>Poor Migration causes major headaches</h2>It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. There's nothing like marketing in the minute. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal." <h2>Create an e-book or guide every two months</h2>As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. It’s better to <a href='https://hullseo44.blogspot.co.uk/2017/12/answer-questions-of-your-potential.html'>have</a> a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. </p>Identify and Track Your Best Prospects2017-10-01T00:00:00+02:002017-10-01T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-01:/Identify-and-Track-Your-Best-Prospects-1517241523.html<p>If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …</p><p>If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Google follows links. <a href='http://lastingsearcher.byethost12.com/index21.html'>Links</a> are important. So get the word out. Reach out to other site owners – preferably of topically related websites. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. <h2>Does Cross linking works as an SEO strategy?</h2>Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Have you ever <a href='https://balancedview.jimdo.com/intermediate-advice/keyword-research/'>wondered</a> why Google.com delivers different results for a user in the US than for a user in Germany? The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. <h2>Build a mobile-friendly site</h2>The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to
1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural. We thirst for <a href='https://ameblo.jp/basic0908/entry-12342839976.html'>conversation</a> rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). <h2>Revel in constraints (not restraints)</h2>Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do." <h2>Identify and Track Your Best Prospects</h2>Development of a prioritized list of targeted search terms related to your customer base and market segment. An increase in <a href='http://topseoblog.blogsky.com/1396/09/28/post-12/Determining-Searcher-Intent-and-Delivering-Relevant-Fresh-Content'>the</a> number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. </p>SEO for Reputation Management2017-10-01T00:00:00+02:002017-10-01T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-10-01:/SEO-for-Reputation-Management-1517241662.html<p>The entire mentality of a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
site and its content. Have you ever <a href='http://stenna.sdbx.jp/index15.html'>monitored …</a></p><p>The entire mentality of a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
site and its content. Have you ever <a href='http://stenna.sdbx.jp/index15.html'>monitored</a> the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. The purchase cycle can sometimes involve a large number of clicks. <h2>What is the relevancy of the content between the linking page and your target page?</h2>Sites that aren’t optimized for user intent and mobile SEO will fail. If you are <a href='http://www.netvibes.com/seogall#General'>trying</a> to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Machines are writing stories and that is often something Google is not a fan of. Search engines like aged domains, and give them more authority over newer sites. <h2>Determining Relevance: Trust Your Gut</h2>Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. Link building happens <a href='http://basil4325.karou.jp/index35.html'>when</a> you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. <h2>Template footprint leaving a low ratio of original content</h2>Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Rankings in SEO refers to a website’s position in the search engine results page. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines." <h2>SEO for Reputation Management</h2>The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
There’s no need <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801220003/'>to</a> spend more time on the optimisation if your content is not appealing enough for your audience. A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. </p>Make it More Visual2017-09-29T00:00:00+02:002017-09-29T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-29:/Make-it-More-Visual-1517241626.html<p>There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Analyze search engine <a href='https://clementine55.jimdo.com/technical-seo/url-structure/'>rankings</a> and …</p><p>There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Analyze search engine <a href='https://clementine55.jimdo.com/technical-seo/url-structure/'>rankings</a> and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. <h2>The most time consuming aspect is link building</h2>Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Google allows webmasters <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801170002/'>to</a> geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. <h2>Wait. Is it really that simple?</h2>Local businesses can’t be fully evaluated on the basis of links. Would you like <a href='http://basic0908.eklablog.com/trustworthy-sites-tend-to-link-to-other-trusted-sites-a135290064'>to</a> make it easier for search engines to understand what keyword(s) your blog should rank for? Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. <h2>Build on the trust of existing content</h2>If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Quality and visibility. This is truly the great secret to SEO and content. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on." <h2>Make it More Visual</h2>While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. In the coming <a href='http://blog.goo.ne.jp/basic0908/e/9ccb01fe7422ea90e5a78b698294052b'>times,</a> content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs The search engines must execute multiple tasks very well to provide relevant search results. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. </p>Keep your link building strategy diversified2017-09-26T00:00:00+02:002017-09-26T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-26:/Keep-your-link-building-strategy-diversified-1517241576.html<p>SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Remember how people <a href='http://rss2.com/feeds/Ferlicious-Bungledoogs'>say …</a></p><p>SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Remember how people <a href='http://rss2.com/feeds/Ferlicious-Bungledoogs'>say,</a> "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. <h2>Determining Relevance: Trust Your Gut</h2>Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Write good content <a href='http://seoadvice.jouwweb.nl/230310_effective-use-of-guest-blogging'>that</a> people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. <h2>Your site speed isn’t important</h2>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Add internal links <a href='http://www.kaaq.org/index.php?document_srl=2924682'>to</a> the taxonomies the post belongs to Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. <h2>Keyword Placement Matters, Not Frequency</h2>Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website." <h2>Keep your link building strategy diversified</h2>User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Google allows webmasters <a href='http://seohull.strikingly.com/blog/optimize-page-titles-for-seo'>to</a> geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. </p>Broken Internal and External Links2017-09-25T00:00:00+02:002017-09-25T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-25:/Broken-Internal-and-External-Links-1517241643.html<p>When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Meta tags are <a href='https://seocrazy.joomla.com/32-people-have-become-more-dependent-on-the-internet-2'>pieces</a> of HTML code …</p><p>When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Meta tags are <a href='https://seocrazy.joomla.com/32-people-have-become-more-dependent-on-the-internet-2'>pieces</a> of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. Search engines don’t like familiar or generic content. <h2>SEO demands onsite technical optimization. Content marketing needs great UX.</h2>As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Some directories cost <a href='http://apple335.doorblog.jp/archives/6286627.html'>money</a> in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. SEO is alive and well, and its just as powerful as it ever was. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. <h2>Offer a post-specific resource</h2>There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. In order to <a href='http://sandra.sdbx.jp/index33.html'>improve</a> rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines
and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. <h2>Businesses rely on their websites so it’s vital to get SEO right</h2>Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The authority of the domain is important and it needs to be addressed in any walkthrough of SEO." <h2>Broken Internal and External Links</h2>Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. I would pursue <a href='http://seotrainingtips.byethost13.com/index3.html'>the</a> more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. </p>Where are you seeing the fastest movement in the SERP’s?2017-09-25T00:00:00+02:002017-09-25T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-25:/Where-are-you-seeing-the-fastest-movement-in-the-SERP-s--1517241568.html<p>The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. If everyone’s mobile <a href='http://anders32.postbit.com/local-seo-is-the-best-bet-for-local-businesses-to-grow-big.html'>device</a> had a screen size and the power of a …</p><p>The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. If everyone’s mobile <a href='http://anders32.postbit.com/local-seo-is-the-best-bet-for-local-businesses-to-grow-big.html'>device</a> had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. <h2>Web 2.0 indexing - is it right for you?</h2>Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. I strongly believe <a href='http://blog.goo.ne.jp/basic0908/e/6670a1a9f863c541c9c6b470abaa19e8'>that</a> relevant links have a bigger impact on the algorithm. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. <h2>Removing unnecessary plugins from Wordpress</h2>Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Making your content <a href='http://vanessa2.blog.fc2.com/blog-entry-20.html'>easy</a> to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. <h2>What is Keyword Research?</h2>You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. The number and quality of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed." <h2>Where are you seeing the fastest movement in the SERP’s?</h2>The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Googlebot is the <a href='http://seoadvice.sdbx.jp/thoughts/index20.html'>name</a> of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. </p>Think about Long Tail Keywords2017-09-24T00:00:00+02:002017-09-24T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-24:/Think-about-Long-Tail-Keywords-1517241662.html<p>Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …</p><p>Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Sometimes, your site <a href='http://blog.goo.ne.jp/basic0908/e/bf8cc1aa1eb4e14280d8c41dca4aaf67'>will</a> need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. <h2>Leave comments on relevant websites and blogs</h2>SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. When improving your <a href='http://handofaa.org/index.php?title=User:Gazhall'>page</a> speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. <h2>Determining Relevance: Trust Your Gut</h2>Development of a prioritized list of targeted search terms related to your customer base and market segment. Controlling most of <a href='http://seoadvice.sdbx.jp/starter/index36.html'>the</a> navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Instead of creating content, a lot of websites should be focused on cleaning content. <h2>Add a ton of value to your clients </h2>Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Think of outreach as a brand awareness campaign for your most authoritative audience. Anyone with a site that provides useful content and has the right network can now drive organic traffic. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "People spend very little time engaging with content." <h2>Think about Long Tail Keywords</h2>Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Make sure your <a href='https://seocrazy.joomla.com/69-keep-urls-short-and-sweet'>backlinks</a> appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. </p>How to Create the Right Meta Description2017-09-23T00:00:00+02:002017-09-23T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-23:/How-to-Create-the-Right-Meta-Description-1517241645.html<p>One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Always remember to <a href='http://seoadvice.sdbx.jp/tips/index27.html'>find</a> natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do …</p><p>One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Always remember to <a href='http://seoadvice.sdbx.jp/tips/index27.html'>find</a> natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. SEO versus SEO Services <h2>Heading structure for your single posts / single pages</h2>Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Cloaking is a <a href='https://seocrazy.joomla.com/70-seo-is-a-clean-lean-marketing-machine'>method</a> which gives search engines the impression that a website carries content that is different to what users actually see: Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. <h2>We're searching in different ways already</h2>Most companies use SEO to increase website traffic, which in turn, increases revenue. With for instance <a href='http://seotactics.mywebcommunity.org/index19.html'>the</a> rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Links with longevity suggests that your site is an established voice for whatever topic it covers. <h2>Understanding the rationale behind outbound links</h2>If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results." <h2>How to Create the Right Meta Description</h2>SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Duplicate content is <a href='http://www.kaaq.org/index.php?document_srl=2882494'>your</a> website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. </p>Think hard about sharing2017-09-23T00:00:00+02:002017-09-23T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-23:/Think-hard-about-sharing-1517241601.html<p>Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. The pages have <a href='http://sandra.sdbx.jp/index21.html'>to</a> create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value …</p><p>Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. The pages have <a href='http://sandra.sdbx.jp/index21.html'>to</a> create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. <h2>Identify potential link partners</h2>Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. You’ve heard that <a href='http://seotips.zohosites.eu/'>blogging</a> is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. <h2>Fixing an Internal Linking Problem</h2>The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. Similar to your <a href='http://blog.goo.ne.jp/basic0908/e/3d317eb7efae3390c7d534774bb839fa'>title</a> tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. <h2>Planning is a crucial part of any SEO campaign</h2>Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in." <h2>Think hard about sharing</h2>Authority is created over time. It can't be rushed. You need to <a href='http://apple335.doorblog.jp/archives/6392402.html'>see</a> things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. </p>Use 301 Redirects Effectively2017-09-23T00:00:00+02:002017-09-23T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-23:/Use-301-Redirects-Effectively-1517241648.html<p>Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. SEO takes some <a href='https://www.dailystrength.org/journals/how-should-you-use-search-activity-data'>time.</a> There’s no legitimate way around that. But SEO is also …</p><p>Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. SEO takes some <a href='https://www.dailystrength.org/journals/how-should-you-use-search-activity-data'>time.</a> There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. <h2>Mobile Search Continues to Rise</h2>As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Google doesn ’t <a href='http://seoadvice.sdbx.jp/starter/index22.html'>want</a> a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. <h2>It takes more than just continuous output to get anywhere with a blog</h2>When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Brands that <a href='http://cranberry.hatenablog.com/entry/2017/12/19/000000'>rank</a> high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. <h2>How to get Google authorship</h2>Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products." <h2>Use 301 Redirects Effectively</h2>SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. When done well, <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>content</a> marketing can contribute to boosting a site’s position in search rankings. There is no optimal number of words on a page for placement in Google. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. </p>85% of people searching on Google are clicking on the organic search results2017-09-22T00:00:00+02:002017-09-22T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-22:/85-of-people-searching-on-Google-are-clicking-on-the-organic-search-results-1517241622.html<p>Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Another major …</p><p>Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Another major change <a href='https://medium.com/@gazhall/chew-on-that-one-for-a-while-d6b34b8ae5a7'>in</a> recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. <h2>Cost should not be your only consideration</h2>High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Figuring out which <a href='http://www.liveinternet.ru/users/hansel23/profile/'>keywords</a> you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. <h2>What Keywords Are Not</h2>The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. The technology used <a href='http://seo4u5.webnode.com/l/rate-of-new-link-growth-may-signal-freshness/'>on</a> your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. <h2>Avoid Downtime By Choosing Reliable Host</h2>Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them." <h2>85% of people searching on Google are clicking on the organic search results</h2>The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. Links are integral <a href='https://basic0908.jimdo.com/2017/11/14/the-importance-of-backlinks/'>for</a> connecting each piece of content, ultimately leading to a potential sale. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. </p>Getting websites found on search engines2017-09-22T00:00:00+02:002017-09-22T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-22:/Getting-websites-found-on-search-engines-1517241657.html<p>Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. What it boils <a href='https://www.dailystrength.org/journals/what-are-backlinks'>down</a> to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take …</p><p>Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. What it boils <a href='https://www.dailystrength.org/journals/what-are-backlinks'>down</a> to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. <h2>Finding Expired Domains For Pay Per Lead Marketing</h2>Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Search engines use <a href='http://basil4325.karou.jp/index10.html'>links</a> to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. <h2>Don’t make your focus keywords too long</h2>One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Most blogs and <a href='https://www.dailystrength.org/journals/what-are-sitelinks-and-why-are-they-important'>websites</a> have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. <h2>Interview experts outside of your company</h2>Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on." <h2>Getting websites found on search engines</h2>Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. Don't feel obligated <a href='http://seohull.buffalo.io/context-is-king'>to</a> purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. </p>Leverage the work your competitors have already done in identifying opportunities2017-09-22T00:00:00+02:002017-09-22T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-22:/Leverage-the-work-your-competitors-have-already-done-in-identifying-opportunities-1517241643.html<p>Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. There are a <a href='https://seocrazy.joomla.com/34-what-is-the-most-important-aspect-of-a-comprehensive-seo-plan'>number</a> of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense …</p><p>Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. There are a <a href='https://seocrazy.joomla.com/34-what-is-the-most-important-aspect-of-a-comprehensive-seo-plan'>number</a> of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! <h2>Only build citations for real physical locations</h2>It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. As we know <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801220002/'>Google’s</a> algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. <h2>Affiliate links and auto generated content</h2>Users searching for your site on Google might not necessarily want to land on your homepage. Link building always <a href='http://seotips.sdbx.jp/index37.html'>paves</a> the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. An important aspect of SEO is making your website easy for both users and search engine robots to understand. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. <h2>Passing PageRank</h2>On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Keyword research can be time-consuming, but rewarding when done properly. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time." <h2>Leverage the work your competitors have already done in identifying opportunities</h2>In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Most webmasters believe <a href='http://leadlantern.byethost14.com/index35.html'>Google</a> crawls their website in one go and will continue until everything’s crawled. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! </p>The Importance of Keyword Reviews2017-09-21T00:00:00+02:002017-09-21T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-21:/The-Importance-of-Keyword-Reviews-1517241655.html<p>Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Think of yourself <a href='http://barbara.hariko.com/facilitate-seo/index22.html'>as</a> an asset portfolio manager, because that’s what you are. In the same way fund …</p><p>Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Think of yourself <a href='http://barbara.hariko.com/facilitate-seo/index22.html'>as</a> an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. <h2>One single domain is enough</h2>If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. You’ve seen what <a href='http://barbara.hariko.com/more-information/index37.html'>links</a> you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. <h2>Optimize for people</h2>Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. On-Page Optimization undoubtedly <a href='https://500px.com/arielmantel'>is</a> a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. <h2>Google is aware that paid linking goes on </h2>Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog." <h2>The Importance of Keyword Reviews</h2>SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Making your content <a href='https://seohullblog.wordpress.com/2017/12/31/age-of-the-domain-name-is-it-important-for-seo/'>easy</a> to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. </p>Authority flows through the links on your website as well2017-09-19T00:00:00+02:002017-09-19T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-19:/Authority-flows-through-the-links-on-your-website-as-well-1517241578.html<p>Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. A fully mobile-optimized <a href='http://vanessa2.blog.fc2.com/blog-entry-18.html'>website</a> will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be …</p><p>Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. A fully mobile-optimized <a href='http://vanessa2.blog.fc2.com/blog-entry-18.html'>website</a> will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. <h2>The headings for your homepage</h2>Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. As I mentioned, <a href='http://seohull.strikingly.com/blog/is-seo-just-the-process-of-getting-more-inbound-links'>SEO</a> is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. <h2>How will Blockchain tech affect SEO</h2>With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. SEO isn’t a <a href='http://seoadvice.sdbx.jp/starter/index1.html'>quick</a> tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. <h2>Fix all Broken links</h2>Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm" <h2>Authority flows through the links on your website as well</h2>For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. URLs with words <a href='http://barbara.hariko.com/next-stage/index3.html'>that</a> are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. </p>High ROI2017-09-19T00:00:00+02:002017-09-19T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-19:/High-ROI-1517241592.html<p>To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. On-page …</p><p>To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. On-page linking is <a href='http://basic0908.mihanblog.com/post/33'>an</a> essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). <h2>If your business is local, your SEO potential just got a bit sweeter. You probably notice that when you search for a local business (like “bakery in Hull City Centre”), the top two or three results are Google My Business and Yelp listings, proving that local review and business directory sites
are becoming another way to rank higher in search engine results.</h2>Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). Writing is hard <a href='https://www.instapaper.com/read/988842872'>enough</a> when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. <h2>Use heading tags to break up large passages of text</h2>SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. If your website <a href='https://seotips4pros.neocities.org/index3.html'>code</a> is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. <h2>Figure out your audience and message</h2>Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "One of the biggest lessons I’ve learned is that keywords can
really keep web pages focused, which is important in SEO. We
look at buyer persona behavior, industry trends, competitors
and more to build a list of targeted terms, and then we focus
on one term per page. In doing so, we can more easily provide
value to our viewers. " <h2>High ROI</h2>People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Creating Local resources <a href='http://basic0908.bravesites.com/blog'>offers</a> a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. </p>Create deep internal links through pages and blog posts2017-09-18T00:00:00+02:002017-09-18T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-18:/Create-deep-internal-links-through-pages-and-blog-posts-1517241596.html<p>Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. When it comes <a href='http://seohull.strikingly.com/blog/how-do-i-get-traffic-to-my-website'>to</a> out-competing competitor pages, you are going to have to look …</p><p>Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. When it comes <a href='http://seohull.strikingly.com/blog/how-do-i-get-traffic-to-my-website'>to</a> out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Creating incredible content that people will want to share is still the best way to earn links. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. <h2>Check & Review Google Analytics Account</h2>For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Although SEO is <a href='http://apple335.doorblog.jp/archives/6417508.html'>not</a> a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. <h2>Technical aspects of marketing on Google</h2>Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Helping search engines <a href='http://technorevelationcentres.org/UserProfile/tabid/43/userId/980907/Default.aspx'>know</a> what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. <h2>Understanding the rationale behind inbound links</h2>Educational content can be described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website." <h2>Create deep internal links through pages and blog posts</h2>Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Ensuring that your <a href='https://seohullblog.wordpress.com/2017/12/18/build-on-the-trust-of-existing-content/'>piece</a> of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. </p>Featuring an adequate number of high-quality links2017-09-18T00:00:00+02:002017-09-18T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-18:/Featuring-an-adequate-number-of-high-quality-links-1517241584.html<p>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Search engines are <a href='https://www.google.at/url?q=https://gazhall.com'>not</a> impressed by a vast vocabulary; they want you to be consistent throughout the article. The …</p><p>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Search engines are <a href='https://www.google.at/url?q=https://gazhall.com'>not</a> impressed by a vast vocabulary; they want you to be consistent throughout the article. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. <h2>Use Content Delivery Network</h2>We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. : Article marketing <a href='http://stab.st-andrews.ac.uk/wiki/index.php/User:Gazhall'>involves</a> writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. <h2>Link Out To Diverse Sources</h2>The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. In the <a href='https://ameblo.jp/basic0908/entry-12347358517.html'>same</a> way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over <h2>Choose short, keyword-friendly URLs</h2>Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important." <h2>Featuring an adequate number of high-quality links</h2>You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Work with Google <a href='http://pagebin.com/dxC9jhbQ'>to</a> provide your users with the most relevant, well-informed and entertaining answers to their questions. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. </p>SEO Competitor Analysis2017-09-18T00:00:00+02:002017-09-18T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-18:/SEO-Competitor-Analysis-1517241660.html<p>Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. With responsive design, <a href='https://seotipsandtricks.neocities.org/index25.html'>the</a> only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl …</p><p>Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. With responsive design, <a href='https://seotipsandtricks.neocities.org/index25.html'>the</a> only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. <h2>Make a concerted effort to keep up with content analysis</h2>People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Instead of looking <a href='http://peargreen.byethost15.com/index26.html'>for</a> one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. <h2>Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.</h2>SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Efficient use of <a href='http://newportucc.org/UserProfile/tabid/61/userId/2336666/Default.aspx'>content</a> is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. <h2>Duplicate content</h2>If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign." <h2>SEO Competitor Analysis</h2>SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. I’m sure you <a href='https://www.digibritain.co.uk/gaz-hall-27003.html'>don’t</a> need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. To be a part of the party, make sure your business website uses structured data markup. </p>Don’t blindly follow every advice about website traffic you can find online2017-09-17T00:00:00+02:002017-09-17T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-17:/Don-t-blindly-follow-every-advice-about-website-traffic-you-can-find-online-1517241574.html<p>When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. The key to <a href='https://seotipsandtricks.neocities.org/index30.html'>boosting</a> visibility and SEO is staying active. A big part of Search Engine Optimization is optimizing your website to make it easier for …</p><p>When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. The key to <a href='https://seotipsandtricks.neocities.org/index30.html'>boosting</a> visibility and SEO is staying active. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Google is constantly evolving to better understand the context and intent of user behaviour. <h2>Optimising the speed of Website</h2>At the end of the day, consumers want to feel like they’re always interacting with something natural and real. There are far <a href='http://seohull.strikingly.com/blog/advanced-detection-of-google-duplicates-requires-special-work'>more</a> unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. <h2>75% of users never view the second page of search results</h2>A webpage’s loading speed is very important for its ranking.
Users don’t want to spend time waiting for a page to
load; they want to see your content immediately. Webpages
with high loading times have high bounce rates, and high
bounce rates often result in poor rankings. DA/PA and CT/TF <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=4124909'>are</a> all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. <h2>Spread the love</h2>t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty." <h2>Don’t blindly follow every advice about website traffic you can find online</h2>Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Choosing a keyword-friendly <a href='http://barbara.hariko.com/more-information/index15.html'>domain</a> name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. </p>SEO is like a blessing to your brand establishment campaign2017-09-17T00:00:00+02:002017-09-17T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-17:/SEO-is-like-a-blessing-to-your-brand-establishment-campaign-1517241644.html<p>Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Using social media <a href='https://seotipsandtricks.neocities.org/index19.html'>for</a> your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as …</p><p>Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Using social media <a href='https://seotipsandtricks.neocities.org/index19.html'>for</a> your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. <h2>What does that entail? Link diversity!</h2>Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Make sure that <a href='http://searchmarketing.strikingly.com/blog/new-school-seo-focuses-on-high-click-through-rates'>your</a> website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. There is no optimal number of words on a page for placement in Google. <h2>Perform an inbound linking campaign with very targeted pages and keywords</h2>Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. Having a mobile <a href='http://eleanorbates.angelfire.com/'>friendly</a> website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. Search engines simply want to deliver the most relevant results to their users based on search queries. <h2>Find a site that’s relevant to your audience</h2>SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Blogging is a great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page. When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets." <h2>SEO is like a blessing to your brand establishment campaign</h2>All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. If you’ve set <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2713116'>yourself</a> up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. </p>Made a website, but is not showing in the SERPs?2017-09-16T00:00:00+02:002017-09-16T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-16:/Made-a-website-but-is-not-showing-in-the-SERPs--1517241601.html<p>Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Google continues to <a href='https://ameblo.jp/basic0908/entry-12342443835.html'>use</a> natural, quality inbound links as a main ranking factor. SEO or Search Engine Optimization is one of the techniques …</p><p>Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Google continues to <a href='https://ameblo.jp/basic0908/entry-12342443835.html'>use</a> natural, quality inbound links as a main ranking factor. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. <h2>Analyzing SEO Site Changes and SEO Testing
</h2>Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. In a nutshell, <a href='http://cranberry.hatenablog.com/entry/2017/12/15/000000'>the</a> combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. <h2>Images That Build You Links</h2>If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Authority is built <a href='http://barbara.hariko.com/more-information/index2.html'>by</a> earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. <h2>Create your site navigation in HTML or CSS</h2>Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. " <h2>Made a website, but is not showing in the SERPs? </h2>People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. . If your <a href='https://www.dailystrength.org/journals/voice-searching-matters'>site</a> has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. </p>Set a bare minimum expectation for what SEO can achieve2017-09-16T00:00:00+02:002017-09-16T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-16:/Set-a-bare-minimum-expectation-for-what-SEO-can-achieve-1517241630.html<p>Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Use an online <a href='http://basic0908.mihanblog.com/post/16'>tool</a> to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Aside from offering users the best insights possible, high-quality …</p><p>Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Use an online <a href='http://basic0908.mihanblog.com/post/16'>tool</a> to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. <h2>Does Cross linking works as an SEO strategy?</h2>In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. To be a <a href='http://chinapaper.org/space-uid-485549.html'>part</a> of the party, make sure your business website uses structured data markup. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. <h2>How can cross linking help your website visitors?</h2>As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. The best way <a href='https://seocrazy.joomla.com/114-seo-stands-for-search-engine-optimization'>to</a> build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. <h2>Comment links for SEO</h2>Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week." <h2>Set a bare minimum expectation for what SEO can achieve</h2>More and more, search engines have begun to incorporate social context
into their search results. You have to <a href='https://medium.com/@gazhallseo/its-about-relevancy-and-relevancy-only-22830ed17d75'>keep</a> in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. </p>Featured snippet opportunities2017-09-14T00:00:00+02:002017-09-14T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-14:/Featured-snippet-opportunities-1517241624.html<p>In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. 9 …</p><p>In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. 9 out of <a href='http://gaz.cu.ma/marketingtips/index25.html'>10</a> people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. <h2>Caution! Links don’t count in some cases</h2>Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. Every search engine <a href='http://seohull.strikingly.com/blog/every-seo-plan-is-custom-made'>gives</a> different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. <h2>Horses for courses</h2>Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Getting your content <a href='http://peargreen.byethost15.com/index36.html'>out</a> there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. <h2>Gathering your social profile linking domains</h2>When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs." <h2>Featured snippet opportunities</h2>As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. If you can’t <a href='http://seoadvice.wikidot.com/blog:35'>budget</a> for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. It may not be a good idea to link to the website from footers or sidebars. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. </p>Improve engagement to improve rankings2017-09-12T00:00:00+02:002017-09-12T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-12:/Improve-engagement-to-improve-rankings-1517241572.html<p>Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. Off-page SEO factors <a href='http://gaz.cu.ma/seostrategy/index37.html'>are</a> as important …</p><p>Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. Off-page SEO factors <a href='http://gaz.cu.ma/seostrategy/index37.html'>are</a> as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. <h2>Analyzing search engine indexing reports</h2>You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Mobile traffic is <a href='http://tony.buzama.com/You-Can-t-Have-Search-Without-Social-1517192401.html'>important.</a> People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . <h2>Do the split testing method</h2>Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Linking to highly <a href='http://barbara.hariko.com/next-stage/index17.html'>popular</a> or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. <h2>Check the top 5 results</h2>Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. The purchase cycle can sometimes involve a large number of clicks. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say." <h2>Improve engagement to improve rankings</h2>But here’s the thing: it takes time for search engines to discover (and index) new websites. Although SEO marketing <a href='http://seohull.buffalo.io/multiply-your-keyword-ideas'>tactics</a> take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. </p>Quality content takes time and money2017-09-12T00:00:00+02:002017-09-12T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-12:/Quality-content-takes-time-and-money-1517241619.html<p>Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. If you tried <a href='https://seocrazy.joomla.com/78-monitor-your-seo-copywriting-success'>to</a> optimize an article for a certain keyword, but it’s getting more traffic for a different …</p><p>Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. If you tried <a href='https://seocrazy.joomla.com/78-monitor-your-seo-copywriting-success'>to</a> optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. <h2>The Major Elements of Planning</h2>Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. To optimise your <a href='https://medium.com/@gazhall/chew-on-that-one-for-a-while-3576f49a925b'>website</a> successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. <h2>It Doesn’t End After Publish</h2>While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Visual content has <a href='http://seoblog.wikidot.com/blog:9'>become</a> very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. <h2>We've reached a tipping point</h2>Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section." <h2>Quality content takes time and money</h2>Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. The first thing <a href='http://chinapaper.org/space-uid-485549.html'>that</a> has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. </p>Removing the guesswork from SEO2017-09-11T00:00:00+02:002017-09-11T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-11:/Removing-the-guesswork-from-SEO-1517241654.html<p>Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. SEO is very <a href='http://vanessa2.blog.fc2.com/blog-entry-25.html'>simple,</a> and unless you’re a very large company it’s probably …</p><p>Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. SEO is very <a href='http://vanessa2.blog.fc2.com/blog-entry-25.html'>simple,</a> and unless you’re a very large company it’s probably not worth hiring somebody else to do. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. <h2>Technology Choices</h2>The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Hopefully your website <a href='http://leadlantern.byethost14.com/index13.html'>is</a> laid out in a way that allows users to easily find the content or pages that you want to promote. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. <h2>Google is aware that paid linking goes on </h2>Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. By continuing to <a href='http://barbara.hariko.com/beginners-seo/index.html'>create</a> quality content that provides
immense value to the searcher and satisfies their original
search (whether that’s answering a question, listing
ideas, educating the reader, etc.), you’ll be well on your
way to creating content that search engines want to see
and provide to searchers. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. <h2>Add valuable insight to the content you create</h2>Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want. Machines are writing stories and that is often something Google is not a fan of. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far." <h2>Removing the guesswork from SEO</h2>Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. There is a <a href='https://seocrazy.joomla.com/77-real-websites-always-take-time-to-index'>massive</a> amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. </p>Set Up Backlink Alerts2017-09-10T00:00:00+02:002017-09-10T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-10:/Set-Up-Backlink-Alerts-1517241640.html<p>Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Quality content rules <a href='https://seocrazy.joomla.com/115-more-about-the-pros-and-cons-of-link-diversification'>the</a> digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with …</p><p>Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Quality content rules <a href='https://seocrazy.joomla.com/115-more-about-the-pros-and-cons-of-link-diversification'>the</a> digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. <h2>Connect your trigger mechanism to the copy that’s on your landing page</h2>Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Google has been <a href='http://available.edoblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/use%20your%20website%20to%20build%20trust'>focused</a> on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. You can speed up the process of getting useful links by connecting with content curators. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. <h2>Boost Site Speed</h2>Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. A good resource <a href='http://pagebin.com/hEjOCusD'>is</a> more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. <h2>Write Meta Data for Real People</h2>Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through." <h2>Set Up Backlink Alerts</h2>Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. SEO allows you <a href='https://www.dailystrength.org/journals/easy-internal-linking-makes-heed'>to</a> capture demand when a searcher may not even be familiar with your brand name. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. </p>If you don’t have backlinks, you’re not going to rank2017-09-09T00:00:00+02:002017-09-09T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-09:/If-you-don-t-have-backlinks-you-re-not-going-to-rank-1517241611.html<p>Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. While you can’t <a href='https://balancedview.jimdo.com/beginners-advice/keywords/'>always</a> control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers …</p><p>Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. While you can’t <a href='https://balancedview.jimdo.com/beginners-advice/keywords/'>always</a> control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. It’s important to monitor the backlinks your site is accumulating Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages <h2>Use Outbound Links</h2>The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Dominating the top <a href='http://www.vgmpf.com/Wiki/index.php?title=UserWiki:Gazhall'>rankings</a> for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! <h2>Find Questions That Your Buyer Persona is Asking</h2>As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Which articles and <a href='http://alton.mee.nu/searchtips/index24.html'>posts</a> get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Truly though, having a blog with built-in social sharing and as-you-type SEO
recommendations definitely helps. With or without that kind of technology,
however, there are some steps you can take to leverage the growing use
of social search. <h2>Get to grips with competitor link profile analysis</h2>Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for." <h2>If you don’t have backlinks, you’re not going to rank</h2>Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Your SEO efforts <a href='http://indozine.com/life-all-appears/'>are</a> really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. </p>Dumb Mistakes That'll Wreck Your Meta Descriptions2017-09-07T00:00:00+02:002017-09-07T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-07:/Dumb-Mistakes-That-ll-Wreck-Your-Meta-Descriptions-1517241602.html<p>Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. If you're not <a href='http://samely.3rin.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/consider%20your%20audience'>adding</a> value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Google defines duplicate content as large blocks of text
used …</p><p>Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. If you're not <a href='http://samely.3rin.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/consider%20your%20audience'>adding</a> value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! <h2>Shift the focus from only SEO to provide a better user experience</h2>A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. To maintain a <a href='http://seoadvice.medianewsonline.com/index14.html'>healthy</a> website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. <h2>Getting to position zero using featured snippets</h2>The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. We all know <a href='http://seotactics.mywebcommunity.org/index26.html'>that</a> when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. <h2>Obtain Quality Links</h2>If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. " <h2>Dumb Mistakes That'll Wreck Your Meta Descriptions</h2>Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Search engines were <a href='http://seoadvice.medianewsonline.com/index25.html'>nothing</a> new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Currently more than half of searches account for mobile devices. </p>How to get Google authorship2017-09-07T00:00:00+02:002017-09-07T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-07:/How-to-get-Google-authorship-1517241661.html<p>On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. Not every link <a href='https://seo4u5.webnode.com/l/get-familiar-with-the-landscape-of-local-seo/'>is</a> created …</p><p>On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. Not every link <a href='https://seo4u5.webnode.com/l/get-familiar-with-the-landscape-of-local-seo/'>is</a> created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. <h2>Don’t give up too soon</h2>The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have To be a <a href='http://barbara.hariko.com/starting_out/index29.html'>part</a> of the party, make sure your business website uses structured data markup. Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). <h2>A Few Reasons Why These Algorithms Sometimes Fail</h2>If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. The sitemap tells <a href='http://seohull.buffalo.io/links-are-the-primary-concern-of-most-seo-practitioners'>search</a> engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. If search users commonly misspell a keyword, you should identify and use it. <h2>If you find something effective, keep doing it with Linking & SEO</h2>Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: " If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted." <h2>How to get Google authorship</h2>As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Whether it is <a href='http://cranberry.hatenablog.com/entry/2018/01/06/013000'>writing</a> the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. </p>How Should You Use Search Activity Data?2017-09-05T00:00:00+02:002017-09-05T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-05:/How-Should-You-Use-Search-Activity-Data--1517241582.html<p>Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Search engines decide <a href='https://www.bark.com/en/company/gaz-hall/dvYnj/'>rankings</a> on what is called the results page. You will sometimes see me use the term SERP, which is the acronym …</p><p>Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Search engines decide <a href='https://www.bark.com/en/company/gaz-hall/dvYnj/'>rankings</a> on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. <h2>Backlinks that go deeper</h2>Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. To keep it <a href='http://basic0908.mihanblog.com/post/54'>simple</a> you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. <h2>The most time consuming aspect is building links</h2>As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. If you're not <a href='http://searchmarketing.strikingly.com/blog/seo-for-ideological-influence'>adding</a> value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. <h2>The first indication should be reporting</h2>Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it." <h2>How Should You Use Search Activity Data?</h2>Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. Since Google only <a href='http://cranberry.hatenablog.com/entry/2018/01/07/020000'>wants</a> to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. </p>Optimise your 404 error page2017-09-05T00:00:00+02:002017-09-05T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-05:/Optimise-your-404-error-page-1517241600.html<p>If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the …</p><p>If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version. Paid links are <a href='http://seohull.freeforums.net/thread/17/backlinks-why-important-seo'>like</a> paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. <h2>Add Modifiers to Title</h2>Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions There are plenty <a href='http://seoadvice.sdbx.jp/ideas/index39.html'>of</a> business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. <h2>It’s time to revolutionize our approach to organic SEO</h2>Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. A page’s speed <a href='http://barbara.hariko.com/next-stage/index37.html'>is</a> crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. <h2>Leave comments on relevant websites and blogs</h2>Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. " <h2>Optimise your 404 error page</h2>Give the search engines some time to do their thing (a couple days, or even
weeks) and then keep checking your rank to see what happened and track
your progress. Link building is <a href='http://peargreen.byethost15.com/index38.html'>also</a> spreading brand awareness and capturing referral traffic. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. </p>Let the world know you are creating exceedingly good content2017-09-03T00:00:00+02:002017-09-03T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-03:/Let-the-world-know-you-are-creating-exceedingly-good-content-1517241631.html<p>Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. As long as <a href='https://www.dailystrength.org/journals/this-is-not-a-numbers-game'>you</a> provide products and/or services at a physical address …</p><p>Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. As long as <a href='https://www.dailystrength.org/journals/this-is-not-a-numbers-game'>you</a> provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. <h2>Be mindful of structure</h2>Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Once you are <a href='http://seoadvice.sdbx.jp/starter/index17.html'>done</a> with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. <h2>The value of Google authorship</h2>Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Think about what <a href='http://indozine.com/Check-which-of-your-keywords-are-already-used--1517191502.html'>happens</a> when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. <h2>Technical optimization</h2>Despite all the changes, the fundamentals of search engines remain the same. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version." <h2>Let the world know you are creating exceedingly good content</h2>You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. While SEOs aren’t <a href='http://gaz.cu.ma/seostrategy/index30.html'>generally</a> user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. </p>Offer a post-specific resource2017-09-02T00:00:00+02:002017-09-02T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-02:/Offer-a-post-specific-resource-1517241602.html<p>When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. The secret to <a href='https://seo4u5.webnode.com/l/link-exchanges-can-be-good-too/'>building</a> a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Outliers …</p><p>When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. The secret to <a href='https://seo4u5.webnode.com/l/link-exchanges-can-be-good-too/'>building</a> a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. <h2>Real Websites index faster</h2>Add structured data markup in your website's code to include vital business information for Google to find and showcase. Whenever a high <a href='https://seotipsandtricks.neocities.org/index30.html'>authority</a> blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. <h2>Praise and Link</h2>If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Stop marketing to <a href='https://seotipsandtricks.neocities.org/index38.html'>audiences</a> and instead market to customers at scale. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. <h2>Creating a Website on Your Domain</h2>The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. People spend very little time engaging with content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. " <h2>Offer a post-specific resource</h2> A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. When website copy <a href='https://seocrazy.joomla.com/26-competitor-analysis-can-help-you-to-identify-links'>contains</a> a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. When you add a link to your website, you are inviting users to leave your site. </p>Too much of content2017-09-01T00:00:00+02:002017-09-01T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-09-01:/Too-much-of-content-1517241568.html<p>If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Having links from <a href='http://greendoorseo.byethost5.com/index18.html'>more</a> popular websites carry more weight than less popular sites. Google’s number-one …</p><p>If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Having links from <a href='http://greendoorseo.byethost5.com/index18.html'>more</a> popular websites carry more weight than less popular sites. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. <h2>Internal linking is a secret weapon for search optimizers</h2>Remember that your success in SEO is directly proportional to the amount of effort you exert. When you add <a href='http://sansaraevens.postach.io/post/make-sure-you-have-a-responsive-design'>a</a> link to your website, you are inviting users to leave your site. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. <h2>Broken links are a waste of your crawl budget</h2>One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Links may very <a href='https://www.dailystrength.org/journals/install-cdn-to-enhance-page-load-time'>well</a> become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. <h2>Using Traffic Estimation Tools</h2>SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be." <h2>Too much of content</h2>Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Write proper page <a href='http://nerdgaming.net/index.php?title=User:Seoadvisor'>titles.</a> Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Strategically written website copy includes well-thought-out internal links and calls to action. If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. </p>Measure the quality and uniqueness2017-08-31T00:00:00+02:002017-08-31T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-31:/Measure-the-quality-and-uniqueness-1517241585.html<p>People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …</p><p>People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) Find out which <a href='http://seoadvice.wikidot.com/blog:27'>channels</a> are driving traffic to your competition . To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. <h2>Snappy results and SEO</h2>From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Over the past <a href='http://seotips.myblog.de/seotips/art/10938331/Single-keyword-SEO-has-been-a-staple-for-a-long-time'>few</a> years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. <h2>Powerful Link Building Strategies For Small Businesses</h2>Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. There is a <a href='http://anders32.postbit.com/don-t-overstuff-your-page-with-keywords-or-phrases.html'>massive</a> amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. <h2>Crawling and Indexing</h2>Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense." <h2>Measure the quality and uniqueness</h2>Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Cloaking refers to <a href='http://barbara.hariko.com/more-information/index8.html'>an</a> attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. Successful search engine optimization does
not consist of short-term actions to achieve
good rankings rapidly. Rather, SEO is a constant
process, in which you are continually changing
your website. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links </p>Build Authority online through outreach campaigns and Digital PR2017-08-30T00:00:00+02:002017-08-30T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-30:/Build-Authority-online-through-outreach-campaigns-and-Digital-PR-1517241660.html<p>When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The reason you <a href='http://barbara.hariko.com/beginners-seo/index14.html'>want</a> natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you …</p><p>When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The reason you <a href='http://barbara.hariko.com/beginners-seo/index14.html'>want</a> natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. <h2>www vs non-www for SEO</h2>As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. Think of new <a href='http://seotips.sdbx.jp/index19.html'>ideas</a> to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Don’t duplicate title tags across your website, as this can negatively impact your visibility <h2>It’s time to revolutionize our approach to content analysis</h2>The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Higher rankings lead <a href='http://cranberry.hatenablog.com/entry/2018/01/29/151803'>to</a> more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Which keywords are the fastest to page 1? Fastest to the top 5? <h2>How to Create the Right Meta Description</h2>Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content." <h2>Build Authority online through outreach campaigns and Digital PR</h2>Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. The search engines <a href='http://seoadvice.sdbx.jp/ideas/index15.html'>may</a> not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. You may not have the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation). Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. </p>What are 3 things you can do for your SEO now?2017-08-28T00:00:00+02:002017-08-28T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-28:/What-are-3-things-you-can-do-for-your-SEO-now--1517241559.html<p>If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Many SEO experts <a href='https://www.google.com.au/url?q=https://gazhall.com'>agree</a> that a website's inbound links will be crucial this year, with many contending that there importance will increase as …</p><p>If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Many SEO experts <a href='https://www.google.com.au/url?q=https://gazhall.com'>agree</a> that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. <h2>Google is trying to better understand the semantic meanings of words</h2>Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? When creating an <a href='http://seotips.sdbx.jp/index7.html'>asset,</a> it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. <h2>Help with geolocation and international SEO</h2>Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. In Google search <a href='https://ameblo.jp/basic0908/entry-12342840460.html'>results,</a> you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. <h2>Actively seeking links can and should penalize your website</h2>Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Use internal links with clear and informative anchor text. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger." <h2>What are 3 things you can do for your SEO now?</h2>Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Change is the <a href='http://barbara.hariko.com/beginners-seo/index27.html'>only</a> constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. </p>New page creation2017-08-27T00:00:00+02:002017-08-27T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-27:/New-page-creation-1517241626.html<p>Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. A DoFollow link <a href='http://barbara.hariko.com/starting_out/index25.html'>is</a> a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link …</p><p>Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. A DoFollow link <a href='http://barbara.hariko.com/starting_out/index25.html'>is</a> a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. <h2>What does your audience expect from you?</h2>Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Google Analytics allows <a href='http://altisidora.guhaw.com/marketing/diversify%20your%20linking%20profile'>you</a> to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… <h2>Has Google indexed you already? </h2>As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. When writing your <a href='http://komiwiki.syktsu.ru/index.php/%D0%9E%D0%B1%D1%81%D1%83%D0%B6%D0%B4%D0%B5%D0%BD%D0%B8%D0%B5_%D1%83%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA%D0%B0:Beni22'>articles,</a> you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results <h2>SEO states the requirements. Content marketing fulfills them</h2>Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Most companies use SEO to increase website traffic, which in turn, increases revenue." <h2>New page creation</h2>Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. If you sign <a href='https://seocrazy.joomla.com/12-long-tail-and-seo'>up</a> to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. </p>Removing unnecessary plugins from Wordpress2017-08-26T00:00:00+02:002017-08-26T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-26:/Removing-unnecessary-plugins-from-Wordpress-1517241611.html<p>SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The SEO of <a href='https://ameblo.jp/basic0908/entry-12344951847.html'>your</a> website is largely …</p><p>SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The SEO of <a href='https://ameblo.jp/basic0908/entry-12344951847.html'>your</a> website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? <h2>The first indication should be hosting location</h2>One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. As you’re developing <a href='https://www.dailystrength.org/journals/what-are-backlinks'>high-quality</a> content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. <h2>Link baiting for SEO</h2>Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. Search engines are <a href='http://www.netvibes.com/seogall#General'>powerful</a> because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. <h2>Mobile Friendliness</h2>Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency." <h2>Removing unnecessary plugins from Wordpress</h2>The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? The meta description <a href='http://searchmarketing.strikingly.com/blog/implement-responsive-design-in-your-website'>is</a> not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. </p>Why moes SEO matter?2017-08-26T00:00:00+02:002017-08-26T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-26:/Why-moes-SEO-matter--1517241651.html<p>Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Most businesses understand <a href='http://cranberry.hatenablog.com/entry/2018/01/16/152003'>the</a> importance of — and the general …</p><p>Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Most businesses understand <a href='http://cranberry.hatenablog.com/entry/2018/01/16/152003'>the</a> importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. <h2>How Many Words Can I Optimise A Page For?</h2>Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. SEO or Search <a href='http://seotactics.mywebcommunity.org/index18.html'>Engine</a> Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. <h2>Identify backlink opportunities </h2>A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. SEO isn’t an <a href='https://sansara2.neocities.org/index9.html'>inherently</a> spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. <h2>Promote for links, not penalties</h2>Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "At the end of the day, consumers want to feel like they’re always interacting with something natural and real." <h2>Why moes SEO matter?</h2>Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Cloaking is when <a href='http://seoadvice.sdbx.jp/tips/index40.html'>you</a> present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. </p>Create an e-book or guide every few months2017-08-25T00:00:00+02:002017-08-25T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-25:/Create-an-e-book-or-guide-every-few-months-1517241664.html<p>The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …</p><p>The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. SEO factors have <a href='https://seotipsandtricks.neocities.org/index25.html'>varying</a> weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. Machines are writing stories and that is often something Google is not a fan of. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. <h2>“Niche down” approach</h2>Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. There’s no clear <a href='https://seohullblog.wordpress.com/2017/12/18/identify-customer-intent/'>formula,</a> or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. <h2>Is a Link Exchange the way to go?</h2>While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Search engines are <a href='http://barbara.hariko.com/next-stage/index37.html'>invested</a> in providing users a great mobile experience. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” <h2>Entries with rich snippets have higher click-through rates</h2>Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text." <h2>Create an e-book or guide every few months</h2>Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Researching, tracking, and <a href='http://barbara.hariko.com/starting_out/index7.html'>competitive</a> reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. </p>Incorrect Language Declaration2017-08-25T00:00:00+02:002017-08-25T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-25:/Incorrect-Language-Declaration-1517241520.html<p>If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …</p><p>If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. If you’re an <a href='http://barbara.hariko.com/more-information/index12.html'>SEO-newbie</a> you’ll probably hear lots of new and complicated terms. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. <h2>Watch your grammar and spelling</h2>Having keywords in your domain URL can also give you a small SEO boost. How powerful a <a href='http://topseoblog.blogsky.com/1396/10/28/post-64/The-issue-of-full-posts-on-archive-pages'>website</a> is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. <h2>Competitor link profile analysis</h2>You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Take an aspect <a href='http://www.kaaq.org/index.php?document_srl=2937401'>of</a> your niche that people find difficult and create the most comprehensive tutorial there is on the subject. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. <h2>Make your keywords as specific as possible</h2>The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. " <h2>Incorrect Language Declaration</h2>There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Relevance is the <a href='https://gab.ai/basic0908'>key</a> issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. </p>Paginated URLs for SEO2017-08-25T00:00:00+02:002017-08-25T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-25:/Paginated-URLs-for-SEO-1517241573.html<p>One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Make sure you <a href='http://seoadvice.sdbx.jp/tips/index17.html'>pick</a> a permalink structure that fits your goals …</p><p>One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Make sure you <a href='http://seoadvice.sdbx.jp/tips/index17.html'>pick</a> a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. <h2>Use unique page titles on all pages throughout your website</h2>Search engines want publishers to show the same content to the search engine as is shown to users Your page <a href='http://indozine.com'>title</a> should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). <h2>Generate keyword ideas</h2> Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. Google needs to <a href='http://qtwork.tudelft.nl/qtlab/index.php/SEO-Advice'>generate,</a> maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. <h2>Revamp your URL to make it more SEO-friendly</h2> On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive." <h2>Paginated URLs for SEO</h2>Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Quality and visibility. <a href='http://sansaraevens.postach.io/post/long-tail-traffic-is-hiding-in-long-form-content'>This</a> is truly the great secret to SEO and content. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. </p>Picking Profitable Local SEO Lead Generation Niches2017-08-24T00:00:00+02:002017-08-24T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-24:/Picking-Profitable-Local-SEO-Lead-Generation-Niches-1517241624.html<p>Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Many people still <a href='http://seoadvice.medianewsonline.com/index5.html'>think</a> that having a high volume of crawlable and indexable pages is <em>always</em> better. The internet today is overwhelmed with tons of DIY SEO tips …</p><p>Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Many people still <a href='http://seoadvice.medianewsonline.com/index5.html'>think</a> that having a high volume of crawlable and indexable pages is <em>always</em> better. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." <h2>The Problem: SEO and content marketing are not integrate</h2>We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Google does not <a href='http://www.yaelp.com/list.php?qw=gaz+hall'>work</a> only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. <h2>Does Blog commenting play a vital role in SEO?</h2>Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Websites that continuously <a href='http://barbara.hariko.com/starting-out-seo/index22.html'>pour</a> their heart and soul into all facets of SEO will perform better than competitor websites that do not. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. <h2>If you can focus on having the best quality content and links you will beat your competition</h2>Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on." <h2>Picking Profitable Local SEO Lead Generation Niches</h2>Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Focusing on conversational <a href='http://barbara.hariko.com/more-information/index28.html'>keywords,</a> or keywords someone might use when speaking out loud, will help you future-proof your website. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. </p>Do not duplicate meta descriptions2017-08-23T00:00:00+02:002017-08-23T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-23:/Do-not-duplicate-meta-descriptions-1517241615.html<p>A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The quality of <a href='http://searchmarketing.beep.com/why-not-use-the-w3c-validator-2018-01-10.htm'>the</a> content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free …</p><p>A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The quality of <a href='http://searchmarketing.beep.com/why-not-use-the-w3c-validator-2018-01-10.htm'>the</a> content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. <h2>Promote for links, not penalties</h2>When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Since the advent <a href='http://barbara.hariko.com/beginners-seo/index24.html'>of</a> Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. <h2>Revamp your URL to make it more SEO-friendly</h2>Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Lets go a <a href='http://blog.goo.ne.jp/basic0908/e/83c89a9df39396ca6cc6fed9c5fb129b'>little</a> deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? <h2>SEO copywriting is an indispensable skill </h2>It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. Doing so will dramatically bias outcomes in your favor. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors." <h2>Do not duplicate meta descriptions</h2>Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Sitelinks can be <a href='http://seoadvice.sdbx.jp/starter/index7.html'>a</a> little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. </p>Boost Underperforming Content2017-08-21T00:00:00+02:002017-08-21T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-21:/Boost-Underperforming-Content-1517241663.html<p>When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. A holistic approach <a href='http://nunu2.pointblog.net/Do-not-duplicate-meta-descriptions-11482970'>to</a> organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion …</p><p>When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. A holistic approach <a href='http://nunu2.pointblog.net/Do-not-duplicate-meta-descriptions-11482970'>to</a> organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. The search engines will act rapidly to penalize sites that contain viruses or trojans. <h2>Create Keyword Evaluation Models</h2> To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. There is <a href='https://www.google.com.bh/url?q=https://gazhall.com'>an</a> old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. When pursuing a link, which is more important, relevance or authority? While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. <h2>Chew on that one for a while</h2>Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Solving real customer <a href='https://seo4u.joomla.com/16-use-hyphens-to-differentiate-words-in-url'>problems</a> is a major key to mastering evergreen content marketing. Everyone is familiar with the expression “content is king.” Without rich content, you will
find it difficult to achieve good rankings with specific keywords and to direct traffic to your
website. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. <h2>Track the Results and Scale It</h2>If search users commonly misspell a keyword, you should identify and use it. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form." <h2>Boost Underperforming Content</h2>The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Googlebot is the <a href='http://seoadvice.medianewsonline.com/index5.html'>name</a> of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. According to Google, natural links leading back to your site are definitely something to strive for. </p>Carve out time for updating and improving older SEO content2017-08-21T00:00:00+02:002017-08-21T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-21:/Carve-out-time-for-updating-and-improving-older-SEO-content-1517241576.html<p>Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. In an SEO <a href='https://www.dailystrength.org/journals/what-are-backlinks'>scenario,</a> Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source …</p><p>Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. In an SEO <a href='https://www.dailystrength.org/journals/what-are-backlinks'>scenario,</a> Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. <h2>Segmenting Your Site’s Audience</h2>Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Having links from <a href='http://platitude.bigcartel.com/product/tusha-brusha'>more</a> popular websites carry more weight than less popular sites. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. <h2>Reporting and analytics</h2>How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Avoid thin, insubstantial <a href='http://gaz.cu.ma/seostrategy/index20.html'>content,</a> duplicate content and of course spammy-looking keyword stuffing techniques. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. <h2>Pages are designed so that search algorithms can parse them</h2>Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. " <h2>Carve out time for updating and improving older SEO content</h2>As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. If your niche <a href='http://pagebin.com/4l9hXusb'>is</a> very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. </p>75% of users never view the second page of search results2017-08-20T00:00:00+02:002017-08-20T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-20:/75-of-users-never-view-the-second-page-of-search-results-1517241645.html<p>If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Google normally takes <a href='http://topseoblog.blogsky.com/1396/10/21/post-42/Technical-aspects-of-link-building'>into</a> account bounce rate and the time spent …</p><p>If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Google normally takes <a href='http://topseoblog.blogsky.com/1396/10/21/post-42/Technical-aspects-of-link-building'>into</a> account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. <h2>Finding Backlink Opportunities</h2>You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. White hat, grey <a href='http://alton.mee.nu/searchtips/index29.html'>hat,</a> and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. The search engines continuously invest in improving their ability to better process the content of web pages Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. <h2> Reduce PopUps or Distracting Ads</h2>The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! When it comes <a href='http://leadlantern.byethost14.com/index12.html'>to</a> getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. <h2>Find out who is linking to your site</h2>A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. " <h2>75% of users never view the second page of search results</h2>Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Analysis of meta <a href='https://www.dailystrength.org/journals/don-t-guess-your-site-speed-problems-diagnose'>sets/keywords,</a> visible text and code to determine how well you're positioned for search engines. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. </p>How To Rent Your Websites To Local Businesses Or Sell Leads To Companies2017-08-20T00:00:00+02:002017-08-20T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-20:/How-To-Rent-Your-Websites-To-Local-Businesses-Or-Sell-Leads-To-Companies-1517241608.html<p>In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Low-quality links can <a href='http://seohull.freeforums.net/thread/6/user-friendly-content-matters'>lead</a> to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. “Social search” is an evolving term for …</p><p>In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Low-quality links can <a href='http://seohull.freeforums.net/thread/6/user-friendly-content-matters'>lead</a> to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. “Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. <h2>Your SEO campaign will fail unless you integrate content marketing</h2>Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Sites built around <a href='http://basil4325.karou.jp/index18.html'>user</a> interaction and sharing have made it easier to match interested groups of
people up with relevant content. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. <h2>Do you have lots of External Media</h2>Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. Search engines constantly <a href='https://campusweb.myunion.edu/ICS/Academics/ITEC/CTL-000/Training-CTL-000-Sanders_C/Blog_7.jnz?portlet=Blog_7&screen=View+Post&screenType=next&Id=3534e0c3-7f0c-4b88-b39f-cd1f5cae9b72'>tweak</a> their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. When a search query is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. <h2>SEO content curation best practice</h2>The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new." <h2>How To Rent Your Websites To Local Businesses Or Sell Leads To Companies</h2>Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Using a lot <a href='http://apple335.doorblog.jp/archives/6364524.html'>of</a> engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. Using structured data, you can serve Google your address details in the most convenient way. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. </p>Use anchor text2017-08-18T00:00:00+02:002017-08-18T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-18:/Use-anchor-text-1517241570.html<p>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. Industry-relevant links are <a href='https://modernvb.com/entry.php?8949-Self-publishing-Parasite-SEO'>often</a> the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or …</p><p>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. Industry-relevant links are <a href='https://modernvb.com/entry.php?8949-Self-publishing-Parasite-SEO'>often</a> the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. <h2>Find ideas that Google identifies as semantically related</h2>If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. Most modern SEO <a href='http://barbara.hariko.com/seo-basics/index28.html'>agencies</a> will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version. <h2>Broken Links are becoming the content is king of link-building methods</h2>On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. A fast website <a href='http://seoadvice.sdbx.jp/thoughts/index38.html'>keeps</a> the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile is, the higher you will rank. <h2>Collaborate and filter</h2>A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users." <h2>Use anchor text</h2>Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Domain authority is <a href='http://barbara.hariko.com/next-stage/index.html'>more</a> insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. </p>Wait. Is it really that simple?2017-08-18T00:00:00+02:002017-08-18T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-18:/Wait-Is-it-really-that-simple--1517241581.html<p>Keywords should be relevant. This means your site should be a satisfactory destination for users. The main heading <a href='https://balancedview.jimdo.com/technical-advice/url-formatiing/'>of</a> your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use …</p><p>Keywords should be relevant. This means your site should be a satisfactory destination for users. The main heading <a href='https://balancedview.jimdo.com/technical-advice/url-formatiing/'>of</a> your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. <h2>Web 2.0’s and Google Stacks</h2>Now's the time for any local business to raise its game. Quality means not <a href='http://norstan.over-blog.com/2017/12/how-to-write-seo-content.html'>something</a> rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). <h2>Make a concerted effort to keep up with content analysis</h2>The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Social media platforms <a href='https://seocrazy.joomla.com/58-audit-previous-seo-work'>have</a> all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. <h2>Quick Wins</h2>When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search engine algorithms will continue to become more sophisticated." <h2>Wait. Is it really that simple?</h2>If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. SEO is all <a href='http://greendoorseo.byethost5.com/index12.html'>about</a> getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. </p>Looking at Competitors’ Authority and Trust2017-08-17T00:00:00+02:002017-08-17T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-17:/Looking-at-Competitors-Authority-and-Trust-1517241622.html<p>It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t …</p><p>It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Web pages must <a href='http://seotip.seesaa.net/article/456243099.html'>contain</a> a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. <h2>SEO consistent publishing best practice</h2>When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. It’s all about <a href='http://seoadvice.wikidot.com/blog:50'>website</a> analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. <h2>Technical aspects of link building</h2>Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. A great way <a href='http://www.kaaq.org/index.php?document_srl=2943274'>to</a> put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. <h2>85% of people searching on Google are clicking on the organic search results</h2>Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way." <h2>Looking at Competitors’ Authority and Trust</h2>One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. Video content is <a href='http://basic0908.mihanblog.com/post/48'>a</a> great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. </p>Stop changing your domain name2017-08-17T00:00:00+02:002017-08-17T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-17:/Stop-changing-your-domain-name-1517241649.html<p>Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. Build your site <a href='https://seohullblog.wordpress.com/'>with</a> a logical link structure …</p><p>Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. Build your site <a href='https://seohullblog.wordpress.com/'>with</a> a logical link structure. Every page should be reachable from at least one static text link. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. <h2>Are you fully aware of all of your website’s issues? </h2>A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Organizing your website <a href='https://www.dailystrength.org/journals/link-reclamation'>into</a> various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. <h2>You’re not a content marketer, unless you’re also an SEO</h2>If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. There’s no getting <a href='http://publish.lycos.com/gretels/2017/12/15/focus-on-performance-user-experience-and-content/'>around</a> it. Keyword research is a vitally important aspect of your search engine optimization campaign. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. <h2>Finding the 'Low-Hanging Fruit'</h2>As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed." <h2>Stop changing your domain name</h2>Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Building backlinks involves <a href='http://barbara.hariko.com/beginners-seo/index8.html'>great</a> time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. </p>Which of your articles are most informative and valuable?2017-08-16T00:00:00+02:002017-08-16T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-16:/Which-of-your-articles-are-most-informative-and-valuable--1517241615.html<p>A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using …</p><p>A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. Write good content <a href='http://seotip.seesaa.net/article/456143250.html'>that</a> people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. <h2>Use keywords wisely</h2>In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Before designing a <a href='http://seo4u5.webnode.com/l/group-your-target-keywords-into-3-different-buckets/'>website,</a> or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. <h2>Essential indexes for your backlinks</h2>Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Make sure your <a href='http://sansaraevens.postach.io/post/taxonomy-and-post-type-needs'>site</a> is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings <h2>What are the core ranking algorithms?</h2>Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. It helps the search engines quickly determine what the page is about. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web." <h2>Which of your articles are most informative and valuable?</h2>Meta description tags can influence click-throughs but aren't directly used for rankings. Like desktop content, <a href='https://www.dailystrength.org/journals/take-all-the-data-you-get'>mobile</a> pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. </p>The first choice should be search marketing2017-08-15T00:00:00+02:002017-08-15T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-15:/The-first-choice-should-be-search-marketing-1517241560.html<p>SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Things can always <a href='http://sansara2.soup.io/post/640283453/People-are-constantly-using-keywords'>be</a> improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this …</p><p>SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Things can always <a href='http://sansara2.soup.io/post/640283453/People-are-constantly-using-keywords'>be</a> improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. <h2>Use each keyword carefully</h2>Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Use attractive subheaders: <a href='http://leadlantern.byethost14.com/index31.html'>Readers</a> should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. <h2>So, does true white hat SEO really exist?</h2>CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Don’t use hidden <a href='http://seohull.strikingly.com/blog/build-relationships-with-authoritative-local-sources'>text</a> or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. <h2>Does Blog commenting play a vital role in SEO?</h2>Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. Most companies use SEO to increase website traffic, which in turn, increases revenue. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images." <h2>The first choice should be search marketing</h2>There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. Building trust in <a href='https://medium.com/@gazhallseo/its-about-relevancy-and-relevancy-only-22830ed17d75'>the</a> customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. </p>Probably the most important thing is ...2017-08-14T00:00:00+02:002017-08-14T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-14:/Probably-the-most-important-thing-is--1517241617.html<p>The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …</p><p>The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. It will be <a href='http://seotrainingtips.byethost13.com/index22.html'>hard</a> to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. <h2>Business Factors That Affect the SEO Plan</h2>Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. In the modern <a href='https://seocrazy.joomla.com/105-what-is-seo-really-about-2'>search</a> landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. <h2>Understanding Your Audience and Finding Your Niche</h2>As recommendations from peers become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. The Google search <a href='https://medium.com/@gazhall/include-both-internal-and-external-links-a863532ce5b8'>results</a> page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. <h2>Be adaptable and recognise that times change and SEO trends evolve</h2>Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Most marketers focusing on SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages." <h2>Probably the most important thing is ...</h2>One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. While there plenty <a href='http://seoadvice.sdbx.jp/advice/index12.html'>of</a> differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. </p>Make sure your byline name matches your Google+ name2017-08-13T00:00:00+02:002017-08-13T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-13:/Make-sure-your-byline-name-matches-your-Google-name-1517241604.html<p>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …</p><p>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Your target keywords <a href='http://seoadvice.wikidot.com/blog:9'>should</a> be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. <h2>Understand your user flows</h2>I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Every market, every <a href='http://seoadvice.sdbx.jp/advice/index35.html'>vertical,</a> even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. <h2>Pay special attention to your on page SEO as it relates to semantically related keywords</h2>Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. A URL is <a href='http://barbara.hariko.com/beginners-seo/index29.html'>more</a> important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Most companies use SEO to increase website traffic, which in turn, increases revenue. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. <h2>Have the ability to scale as you grow bigger</h2>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach." <h2>Make sure your byline name matches your Google+ name</h2>A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Google has given <a href='http://seotactics.mywebcommunity.org/index37.html'>significant</a> backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. </p>SEO Competitor Analysis2017-08-13T00:00:00+02:002017-08-13T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-13:/SEO-Competitor-Analysis-1517241632.html<p>Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Use keywords in <a href='http://barbara.hariko.com/facilitate-seo/index11.html'>the</a> URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching …</p><p>Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Use keywords in <a href='http://barbara.hariko.com/facilitate-seo/index11.html'>the</a> URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. <h2>Link building strategies</h2>If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. Which pages and <a href='http://seoblog.wikidot.com/blog:11'>posts</a> are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. <h2>Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth</h2>Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. Visibility in search <a href='https://balancedview.jimdo.com/intermediate-advice/analytics/'>engines</a> creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. <h2>Keyword research lessons to get you started</h2> Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that." <h2>SEO Competitor Analysis</h2>From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Learn to write <a href='https://seotipsandtricks.neocities.org/index37.html'>good</a> website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. </p>Use Google Keyword Planner To Find Untapped Keywords2017-08-11T00:00:00+02:002017-08-11T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-11:/Use-Google-Keyword-Planner-To-Find-Untapped-Keywords-1517241613.html<p>Ensure that your site loads quickly, not just where you're located, but from around the world. It’s also important <a href='http://seohull.buffalo.io/seo-makes-dollars-and-sense'>to</a> know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove …</p><p>Ensure that your site loads quickly, not just where you're located, but from around the world. It’s also important <a href='http://seohull.buffalo.io/seo-makes-dollars-and-sense'>to</a> know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. <h2> It’s tough to track what’s working if you don’t have a consistent flow of online visitors</h2>Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Search engines like <a href='http://topseoblog.blogsky.com/1396/11/06/post-88/SEO-for-Lead-Generation-and-Direct-Marketing'>Google</a> can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. <h2>“Monetisation first” approach</h2>It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. If you’ve been <a href='http://topseoblog.blogsky.com/1396/11/08/post-91/Some-of-the-issues-with-CRO'>producing</a> content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. <h2>How do I make sure results are guaranteed and long-term?</h2>Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Evaluating keywords for relative opportunities is still very tough." <h2>Use Google Keyword Planner To Find Untapped Keywords</h2>Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. One of the <a href='https://trello.com/bindi18'>most</a> common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. </p>implementing Schema is an important step in the online marketing process2017-08-11T00:00:00+02:002017-08-11T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-11:/implementing-Schema-is-an-important-step-in-the-online-marketing-process-1517241575.html<p>One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Duplicative or unnecessary <a href='http://s6.shinystat.com/cgi-bin/redir.cgi?URL=https://gazhall.com'>website</a> content can also hold you back from your true ranking potential. Check archive …</p><p>One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Duplicative or unnecessary <a href='http://s6.shinystat.com/cgi-bin/redir.cgi?URL=https://gazhall.com'>website</a> content can also hold you back from your true ranking potential. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. <h2>Do an audit of your existing site</h2>Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. I do not <a href='http://sansaraevens.postach.io/post/user-friendly-content-because-it-matters'>think</a> Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. <h2>SEO headings best practice</h2>If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Link building is <a href='http://sitiweb.targnet.it/?your_URL=http://library.csu.edu/mediawiki/index.php/User:Basic0908'>hard</a> and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. <h2>Understanding searcher intent</h2>WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords." <h2>implementing Schema is an important step in the online marketing process</h2>Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Use an online <a href='http://alton.mee.nu/searchtips/index37.html'>tool</a> to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. </p>Don’t give up too soon2017-08-10T00:00:00+02:002017-08-10T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-10:/Don-t-give-up-too-soon-1517241627.html<p>Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. A lot of <a href='http://seoadvice.sdbx.jp/starter/index20.html'>SEOs</a> will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template …</p><p>Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. A lot of <a href='http://seoadvice.sdbx.jp/starter/index20.html'>SEOs</a> will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. The key to a successful list post is no more complicated than including a large number of quality items. <h2>Add a Pin It plugin to your site</h2>One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Don’t get fooled <a href='https://modernvb.com/entry.php?7294-Making-content-for-SEO'>by</a> those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Use internal links with clear and informative anchor text. <h2>Social shares play a huge role in content trustfulness</h2>Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. As search engine <a href='http://www.dead.net/member/seohull'>bots</a> crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. <h2>We're searching in different ways today</h2>Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Including your target keyword within your page title positively correlated with higher search rankings." <h2>Don’t give up too soon</h2>Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. Since Google only <a href='http://barbara.hariko.com/seo-basics/index15.html'>wants</a> to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile is, the higher you will rank. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. </p>Is the content of each page relevant to that SEO term?2017-08-10T00:00:00+02:002017-08-10T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-10:/Is-the-content-of-each-page-relevant-to-that-SEO-term--1517241620.html<p>On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving …</p><p>On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. Search engines like <a href='http://basic0908.inube.com/blog/7151963/write-a-1000-words-article-forget-500/'>Google,</a> Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. <h2>Extremely low-quality content tended to rank due to sheer volume</h2>Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. As businesses succeed, <a href='http://seoadvice.sdbx.jp/starter/index10.html'>new</a> avenues of revenue open up and therefore new areas of the website need to be created and optimised. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. <h2>Many businesses opt to do paid ads and search engine optimization</h2>Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Although the top-level <a href='https://ameblo.jp/basic0908/entry-12348287798.html'>domain</a> isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Never sell yourself short and never assume anyone knows your business better than you. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: <h2>Building a Content Marketing Plan</h2>Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website." <h2>Is the content of each page relevant to that SEO term?</h2>Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Google started penalizing <a href='http://topseoblog.blogsky.com/1396/10/21/post-42/Technical-aspects-of-link-building'>mobile</a> unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. One of the biggest mistakes marketers make when redesigning
websites is that they change their site architecture (create new
pages to replace old ones) and do away with old website pages
that they no longer want to include in their site. These “abandoned”
pages might rank in search engine results pages or may have
backlinks. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. </p>Not all negative SEO attacks are readily noticeable2017-08-10T00:00:00+02:002017-08-10T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-10:/Not-all-negative-SEO-attacks-are-readily-noticeable-1517241637.html<p>Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Though you can <a href='http://leadlantern.byethost14.com/index18.html'>simply</a> just …</p><p>Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Though you can <a href='http://leadlantern.byethost14.com/index18.html'>simply</a> just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. <h2>Attract links, stop chasing links</h2>Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. The number <a href='http://gaz.cu.ma/marketingtips/index22.html'>of</a> referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. <h2>How do search engines determine relevance and popularity amongst such a large number of results?</h2>A marketer who dives deep on this topic can find dozens of opportunities
to enhance their listing and earn more traffic. Because these days, it’s not
enough to rank. It is <a href='http://seoadvice.sdbx.jp/advice/index33.html'>important</a> to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. <h2>Landing page analysis is important for SEO</h2>Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Anyone with a site that provides useful content and has the right network can now drive organic traffic." <h2>Not all negative SEO attacks are readily noticeable</h2>One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. There are plenty <a href='http://cranberry.hatenablog.com/entry/2018/01/11/043000'>of</a> business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. </p>Build a dashboard in Google Analytics2017-08-09T00:00:00+02:002017-08-09T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-09:/Build-a-dashboard-in-Google-Analytics--1517241559.html<p>Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. Errors record page <a href='http://lastingsearcher.byethost12.com/index40.html'>requests</a> that failed. Server errors are identified by status codes. HTML …</p><p>Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. Errors record page <a href='http://lastingsearcher.byethost12.com/index40.html'>requests</a> that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. <h2>SEO can be overwhelming for any number of reasons</h2>As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. According to Google, <a href='https://seocrazy.joomla.com/15-make-your-site-fast'>no-follow</a> provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. <h2>Blog Commenting in SEO and it’s need</h2>The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. In Google search <a href='http://seoadvice.wikidot.com/blog:33'>results,</a> you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. To be a part of the party, make sure your business website uses structured data markup. <h2>Poor Migration causes major headaches</h2>Instead of creating content, a lot of websites should be focused on cleaning content. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Learn which industry ranking factors are important to your business and how to improve your online rankings." <h2>Build a dashboard in Google Analytics </h2>Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. When we talk <a href='https://seocrazy.joomla.com/68-why-won-t-people-engage-with-my-content'>about</a> trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. </p>Is your content visible in search results?2017-08-09T00:00:00+02:002017-08-09T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-09:/Is-your-content-visible-in-search-results--1517241562.html<p>Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The header text, <a href='http://myoldtimer.info/index.php?title=User:Seoadvisor'>or</a> H1 text, is usually the title of an article or some larger
bold text at the top of your …</p><p>Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The header text, <a href='http://myoldtimer.info/index.php?title=User:Seoadvisor'>or</a> H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. <h2>now and understand your audience</h2>The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. When searching on <a href='http://pagebin.com/4N6PvzSA'>mobile,</a> there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% <h2>Draft content for each target keyword</h2>Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Many beginner bloggers <a href='https://medium.com/@gazhall/think-like-a-human-not-a-spider-69c9211b7ad7'>and</a> webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. <h2>Use multiple focus keywords for those long key phrases</h2>Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back." <h2>Is your content visible in search results?</h2>As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Authority is built <a href='http://barbara.hariko.com/starting-out-seo/index13.html'>by</a> earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. </p>Satisfy a compelling customer need2017-08-09T00:00:00+02:002017-08-09T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-09:/Satisfy-a-compelling-customer-need-1517241623.html<p>Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. It’s easy to <a href='https://basic0908.jimdo.com/2018/01/10/seo-makes-dollars-sense/'>assume</a> that Google already understands the content and relevance of each and every page …</p><p>Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. It’s easy to <a href='https://basic0908.jimdo.com/2018/01/10/seo-makes-dollars-sense/'>assume</a> that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. <h2>Technical aspects of building links</h2>Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Keyword mapping involves <a href='https://balancedview.jimdo.com/intermediate-advice/backlinks/'>hierarchically</a> classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. <h2>First, your content needs to be on the first page</h2>Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. There’s no clear <a href='http://seoadvice.sdbx.jp/thoughts/index17.html'>formula,</a> or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. <h2>Remember that quality is more important than quantity</h2>When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. " <h2>Satisfy a compelling customer need</h2>Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Use description meta <a href='http://www.dcf.ks.gov/Pages/Redirect.aspx?target=https://gazhall.com/seo-hull'>tags</a> to
provide both search engines
and users with a summary of
what your page is about!
In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. </p>Should I be buying backlinks to help improve my rankings?2017-08-09T00:00:00+02:002017-08-09T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-09:/Should-I-be-buying-backlinks-to-help-improve-my-rankings--1517241616.html<p>Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The natural growth <a href='https://modernvb.com/entry.php?10068-Create-Images-That-Attract-Links'>of</a> a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very …</p><p>Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The natural growth <a href='https://modernvb.com/entry.php?10068-Create-Images-That-Attract-Links'>of</a> a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. <h2>Search For Broken Link Building Opportunities On Bing</h2>Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Links from and <a href='http://basic0908.mihanblog.com/post/50'>to</a> an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. <h2>Creativity can take courage</h2>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. A fantastic and <a href='http://cranberry.hatenablog.com/entry/2018/01/01/011552'>free</a> way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. <h2>Google owns roughly 70% of the search engine market share</h2>The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further." <h2>Should I be buying backlinks to help improve my rankings?</h2>The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Keywords are single <a href='http://seoadvice.medianewsonline.com/index22.html'>words,</a> or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Duplicative or unnecessary website content can also hold you back from your true ranking potential. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. </p>Start ranking for these terms2017-08-09T00:00:00+02:002017-08-09T00:00:00+02:00Anita Dawsontag:zeus.zatunen.com,2017-08-09:/Start-ranking-for-these-terms-1517241631.html<p>Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …</p><p>Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. The total number <a href='http://seotips.sdbx.jp/index11.html'>of</a> backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. The Google Search Console is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links. <h2>Make your content scannable with keyword-rich headings and helpful visuals</h2>Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Use Google’s Search <a href='https://www.dailystrength.org/journals/check-navigation-and-ux-factors'>Console</a> for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. <h2>Subtleties of keyword plugging</h2>Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Different search queries <a href='http://seotrainingtips.byethost13.com/index39.html'>with</a> different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. <h2>Videos and images are page content too</h2>Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired." <h2>Start ranking for these terms</h2>It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. While there’s no <a href='http://seotactics.mywebcommunity.org/index31.html'>denying</a> the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. </p>