My thoughts on analytics

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Behind The Scenes The Code Not all websites are created …

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Never underestimate the influence of anchor text

Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the …

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What everyone ought to know about duplication

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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Be persistent

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. You're likely already familiar with many of the topics in this guide, because they're essential …

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Learn from these mistakes before you learn about keywords

If it does, you will literally be printing money. A growth hacking “hack” in practice would then look disreputable. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Are they …

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Adopt a customer centric view of landing pages

Do you know if it is working for you and bringing you more clients? SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” You should …

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It’s a win-win strategy with an emphasis on non reciprocal links

Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Rather than targeting a broad audience, local SEO is about chiseling down and honing …

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Lets look at our approach to keyword stuffing

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. If your content offers relatively little value – and it …

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Boost site speed and utilise dynamic pages

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one …

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Adopt a customer centric view of analytics

To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any …

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Make a good use of citations

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

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Write a keyword-rich introduction about meta tags

Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. A simple site map page with links to …

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Its all about mobile search

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the …

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Lessons I've learned from static pages

What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. Search engines are answering machines. Whenever a user types in his/her query and presses the …

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Boost site speed and utilise analysis

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. On page SEO refers to those elements on a site that make your page more likely to …

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Can dynamic pages help improve my search engine placement?

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Too many low-quality pages might cause you site wide issues in the future, not just page level issues. If you uncover duplicate content, check the organic traffic for each of …

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Repurpose old reporting

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. For example, typically I can predict a fair portion of what will trend …

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Less is always better when it comes to cloaking

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. Research can also be automated in many ways. It can be scrapped content (a web script visit pages and scraps contents of them). As our internet ecosystem has evolved, we have …

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Remember that plugins make the web go round

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. If you have several reasons to explain why …

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Start simple, but don't forget link exchanges

Everyone keeps hearing the phrase “content is king”, but what does that really mean? People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work …

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Learning about conversion rates

Links at the top of a page carry more weight than those further down. The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its …

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Think about scraping from the start

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. ou know SEO is a vital element of every decent marketing …

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Maybe comment spam will be a thing of the past

A search term can be generic, broad, specific and long tail. This can work, but you have to be careful. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Constant changes in search engine result that Seo is not all …

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Make user generated content a priority

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Social media, though not necessarily a ranking factor, can be extremely important to your organic campaign. If your document appears in a search results page, the contents of the title …

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Is this the end of CTR as we know it?

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. You should never create a post that is smaller than 450 words, but creating …

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Wait. Is scraping really that simple?

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Old SEO practices meant a huge emphasis on keywords. Whether …

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Myths and misconceptions about SEO

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Taboos about link building that you should know

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Even then, the first three spots in the search engine results pages tend to attract …

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Consider keyword density at the inception

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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Learning about sitemaps

Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. There are many other items which can affect a website’s search ranking …

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Industry Content Analysis

Here are a few tips for what to write and how to do it well. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant …

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How often are you going to measure your progress?

In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their attention there. In combination with the Keyword Focus, the internal linking with optimized reference texts is …

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Losing Focus on duplication

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

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What your mum didn't tell you about nofollow links

That means a high web ranking leads to more clicks and conversions. Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Predicting future viral success online is a craft possessed by a select few and sometimes …

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Things to avoid when dealing with conversion rates

One feature that many people seem afraid to utilise in their blog posts tends to be headings. As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. Modern SEO, now, kind of has two major areas. Your evergreen post will be the ultimate resource for the …

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This story about web crawlers will haunt you forever

The anchor text and destination address are specified separately in a hyperlink. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. If you …

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Using traffic estimation tools in conjunction with blogs

Want to drive more quality traffic? Optimize your content for Google answer boxes! The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines …

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Latest developments in keyword density

However, consider that Google is judging the content of eCommerce websites similar to regular content sites. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. 70% of the links clicked on by web users are organic results …

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