Boost site speed and utilise dynamic pages

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure. Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area.

Types of site changes brought on by web 2.0

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Generally speaking, Google will identify Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the best pages on your site if you have a decent on-site architecture and unique content. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard if you tap into the evolutionary direction of Google.

Succeeding in SEO means paying attention to rankings

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed.

One element of your strategy should look at long tail search

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm The cornerstone of a successful organic search campaign has always been technical SEO. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. According to SEO Consultant, Gaz Hall from SEO Hull : "In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network."