Probably the most important thing is ...

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The ultimate goal …

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Be consistent and follow a well-documented plan

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Let’s not forget the speed of your site, not just because we all browse the web a …

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Add mobile URLs to Sitemap for SEO

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Google recommends quality hosting

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Use anchor text

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages …

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Search For Broken Link Building Opportunities On Bing

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Title tags and meta descriptions are …

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H1 Tag Issues

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Creating and …

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Your content strategy could use a facelift

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting …

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Replicate the same process with other websites

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …

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Take a quick look over old articles

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. SEO’s journey to a technicality driven …

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Have you thought about optimizing your TF-IDF scores?

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and …

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Consider your exposure options for your content

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Creating evergreen content is …

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See how your site looks to Google

A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. The most fundamental objective of …

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SEO is leading the way

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. When consumers search vocally, their …

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Get into Local Directories/Local Resource Lists/Review Sites

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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Take related keywords into account for rankings for head terms

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Modern link-building focuses on high-quality, original content that provides value …

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Basic on-page SEO factors to look for

Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful …

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Optimizing your website for both Google and web users

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

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Link reclamation

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Use Short And Descriptive URL Permalink

If you're anything like me, then you're looking to understand why certain things work the way they do. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely …

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Does the extra s even matter? S for Security

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link …

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The first indication should be structure

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than …

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Multiply your keyword ideas

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. It …

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Start Blog Title With Keyword

Expect increased conversions, particularly those from visitors who arrived via organic search. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable …

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How can cross linking help your website visitors?

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. While external links …

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Utilize testimonials from customers

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That …

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How Google handles it

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in …

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Previous SEO Work

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Over the past few years, one of the most common phrases in SEO has …

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Take the keywords out and find another place to use it

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Look for scraped content on your site

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …

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Missing title tags are problematic

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. For advanced users, the information an analytics package provides, combined with data from …

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Understanding the rationale behind image tags

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it …

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What reaction do you get from a prospect?

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support …

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Mix the methods up

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. When Google returns its search results, it produce two types of results: organic …

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