Useful tips from experts in static pages

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Google Trends data can help improve forecasts of the …

more ...

Let's talk about duplication

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual …

more ...

Remember that widgets make the web go round

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. If you apply this term to …

more ...

A focus on long tail search to benefit search engine placement

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact …

more ...

Create content about walled garden sites

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

more ...




Search engine health checks should look at canonical URLs

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within the cluster they’re evaluating, even if it isn’t ranked highest. You never know, you might discover something that you can use in …

more ...

Aligning your goals in relation to blogs

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Are they keywords …

more ...

Succeeding in SEO means paying attention to page rank

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology …

more ...


One important aspect is conversion rates

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site …

more ...

Go long-tail and forget Google algorithms

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

more ...

Your business is unique in every single way

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

more ...


Let's follow doorway sites best practise

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To …

more ...

Beginner's guide to social media

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Links are …

more ...

What can we do to improve?

However, there are legitimate reasons to have live pages with similar content. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading …

more ...

Small but important things to observe about 301 redirects

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order …

more ...

Myths and misconceptions about RSS feeds

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Another example of keywords is the Long Tail Keyword. The nature of having competitors mean that they will always be looking to beat you, gain ground …

more ...


Think about ROI from the start

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. We can judge a site visually in …

more ...

Make static pages the main focus of your marketing tactics

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

more ...

The hardest part of SEO is waiting

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

more ...

Unlocking the mystery of mobile search

Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. When any business goes online, the advertising works best to garner a huge amount of web traffic. However, with the use of paid search advertising …

more ...

Put a profile photo on your Google+ account

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Nearly, 74% of consumers …

more ...

Tracking and tuning

There is a similar function in Google Webmaster Tools. Contextual link building is the quickest way to boost your site’s search performance. So, be sure to open that lane by checking how your website performs on mobile applications. To do the broken link-building method, you must find broken links …

more ...

What the Keyword Data Tells You

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

more ...



Make RSS feeds the main focus of your marketing tactics

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Using internal links throughout your website can also increase the ranking of your website …

more ...

On-page SEO principles

If you’ve written your content so that Google can understand it, you’re already doing a great job. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take …

more ...

Topic tags can help organize your blog content

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a …

more ...





No-index or Remove Thin Pages

Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. Our search autopilot switches off …

more ...

Adopt a flat website architecture

Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs Keyword research should be the starting point for any SEO campaign. Why …

more ...