However, consider that Google is judging the content of eCommerce websites similar to regular content sites. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. 70% of the links clicked on by web users are organic results …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The description meta tag should be a …

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Google Trends data can help improve forecasts of the …

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual …

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. If you apply this term to …

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Prior to the update, short and spammy pages were a common sight. Look at who is on …

Search queries are an average of three words long, and more than 25 percent are only a single word. If you scroll down, you will see the area considered to be “below the fold.” The term “fold” originated from the printing industry and is a precisely folded edge of paper …

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. This is where you encourage the reader to engage with your business on a more rewarding scale. Linking out …

As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within the cluster they’re evaluating, even if it isn’t ranked highest. You never know, you might discover something that you can use in …

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Are they keywords …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. A major consideration when creating internal backlinks …

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site …

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Never start writing an article without performing a keyword research. The best tool to use is the free Google …

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To …

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Links are …

However, there are legitimate reasons to have live pages with similar content. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order …

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Another example of keywords is the Long Tail Keyword. The nature of having competitors mean that they will always be looking to beat you, gain ground …

Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. If your site isn’t mobile optimized, you’re at a serious search disadvantage. Make sure that your site’s structure and hierarchy are as clear and …

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. We can judge a site visually in …

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. When any business goes online, the advertising works best to garner a huge amount of web traffic. However, with the use of paid search advertising …

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Nearly, 74% of consumers …

There is a similar function in Google Webmaster Tools. Contextual link building is the quickest way to boost your site’s search performance. So, be sure to open that lane by checking how your website performs on mobile applications. To do the broken link-building method, you must find broken links …

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. You get what you want—top rankings on Google and “free” organic traffic. Analysing a …

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. There was a time when “keyword density” meant something for SEO content. To a larger degree, your backlink profile is made …

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Using internal links throughout your website can also increase the ranking of your website …

If you’ve written your content so that Google can understand it, you’re already doing a great job. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take …

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a …

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Google’s on the lookout for duplicate content. It sees this …

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and …

Title tags are important because search engines use these tags to display the page in the results of a particular search. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Links pointing to your site help Google discover …