A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. Unlimited information, Unlimited Communication and Connection!

Don’t forget about link research

For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. The search engines will act Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! rapidly to penalize sites that contain viruses or trojans. There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers.

To get fast rankings, you need URLs

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. This sort of content stays fresh as new people come looking for information. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website.

Website optimization techniques

Include A Map To Your Business Location – As well as contact information, it can also be hugely important to include a map on your website’s contact page. This can not only be a great way to offer specific and precise directions to your business’ physical location, but can also work to legitimatise your business in the eyes of your customers. While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Gaz Hall, a Freelance SEO Consultant, commented: "You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better."

Beginner's guide to social media

You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. There The talk on Facebook is about Profile Business at the moment. are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship.