SEO content curation best practice

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Content marketing has become a major player concerning SEO in the past …

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The most important part of SEO is link building

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Despite all …

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How Often Should You Update Your Content?

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

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Use your outreach skills

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Keep your descriptions under 150 characters to …

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Estimate your contents longevity

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target …

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Geolocation

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Create an interactive tool for good SEO

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Don’t use hidden text or links on your website to optimize your site for search …

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Optimize Social Share Image Settings

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities …

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SEO Remains Keyword Driven & LSI Keywords Are Important

The main text content on the page must be unique to avoid Google’s page quality algorithms. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search …

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Web search optimization techniques

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier …

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Local SEO vs traditional advertising – which is better?

Have An Effective, Personalize Outreach Template Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is …

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The Cleanup process

Add internal links to the taxonomies the post belongs to SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. How the pages on your site are organized and structured …

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Cross-link relevant content

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Search engine optimization has significantly changed in …

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How to Create the Right Meta Description

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Meta description tags can influence click-throughs but aren't directly used for rankings. SEO versus SEO Services It’s important to target websites that are related to your niche, so …

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Google and long keyphrases

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Usability benefits of an optimized URL

Rankings in SEO refers to a website’s position in the search engine results page. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some …

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Woo your audience

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that …

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Google is more forgiving than it has been in the past

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Keyword groups are ready already

It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly …

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Produce quality, SEO-friendly content

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two …

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Duplicate content causes problems

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

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Great content and backlinks are the most powerful tools in your kit

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. You should also monitor trends …

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Finding the 'Low-Hanging Fruit'

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Spread the love

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Get a clear understanding of what is Search Engine Marketing and its different branches are, i …

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Start by identifying your core set of target keywords

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a …

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How long does SEO take?

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately On a basic level, a website with good user experience has easy navigation, interesting, useful …

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Think of ways to stand out from the crowd

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Optimizing page titles for search is best done …

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Be prepared to work really hard for high quality backlinks

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Website performance metrics also play a large role in SERP …

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Using Traffic Estimation Tools

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

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Why it’s important to use the right anchor text

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At …

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Don’t give up too soon

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

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Create Expert Content

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Knowing where to find good keywords and the proper way to work …

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Enable broswer caching

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? If you do decide to use an image as …

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Site Architecture

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. You shouldn’t only target 1 keyword, even if you have a very small budget or think that …

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Use anchor text

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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Optimising your site for featured snippets

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. The search engines will act rapidly to penalize sites that contain viruses or trojans. After the emergence of major updates, like Panda and Penguin …

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Using social media for local SEO

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion …

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