When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs.
Do prospects come to my content?
A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. Find a niche directory
you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable.
Start mapping out a plan for action
RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. With the proliferation of
smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. SEO can help a growing startup establish its presence and meet business goals. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website.
Check your website’s loading speed
On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. SEO changes quickly. Information that was true six months ago, may not be true today. Gaz Hall, a Freelance SEO Consultant
, commented: "Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry."
Great content and backlinks are the most powerful tools in your kit
Link building isn’t dead. Not by a long shot. In the current fast
paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it.