You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data.

Your meta description is meant to give search engines and readers information about your blog post's content

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before.

One or more methods?

Bad content truly can do long-lasting damage to your website, brand and business. When it comes to choosing keywords, it’s important that they are not too specific or too broad. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO).

Stop changing your domain name

Now's the time for any local business to raise its game. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. According to SEO Consultant, Gaz Hall: "Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO."

Write a 1000+ words article, forget 500

When you’re looking at a competitor’s web page source code, you’ll see the tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. RankBrain analyzes keywords <a href='http://ww2.zatunen.com/Poor-Migration-1517626561.html'>against</a> searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. </p> </div> <!-- /.entry-content --> <section class="well" id="related-posts"> <h4>Related Posts:</h4> <ul> <li><a href="http://zeus.zatunen.com/The-first-indication-should-be-structure-1517279821.html">The first indication should be structure</a></li> <li><a href="http://zeus.zatunen.com/Think-of-ways-to-stand-out-from-the-crowd-1517241569.html">Think of ways to stand out from the crowd</a></li> <li><a href="http://zeus.zatunen.com/Do-Your-Keyword-Research-1517241564.html">Do Your (Keyword) Research</a></li> <li><a href="http://zeus.zatunen.com/How-to-Make-Time-for-Social-Media-Marketing-1517241577.html">How to Make Time for Social Media Marketing</a></li> <li><a href="http://zeus.zatunen.com/Make-use-of-long-tail-exact-match-anchor-texts-1517241616.html">Make use of long-tail & exact match anchor texts</a></li> <li><a href="http://zeus.zatunen.com/Use-301-Redirects-Effectively-1517241648.html">Use 301 Redirects Effectively</a></li> <li><a href="http://zeus.zatunen.com/Set-a-bare-minimum-expectation-for-what-SEO-can-achieve-1517241630.html">Set a bare minimum expectation for what SEO can achieve</a></li> <li><a href="http://zeus.zatunen.com/Start-Blog-Title-With-Keyword-1517241647.html">Start Blog Title With Keyword</a></li> <li><a href="http://zeus.zatunen.com/Relevance-not-quality-1517241613.html">Relevance, not quality</a></li> <li><a href="http://zeus.zatunen.com/Great-content-and-backlinks-are-the-most-powerful-tools-in-your-kit-1517241599.html">Great content and backlinks are the most powerful tools in your kit</a></li> </ul> </section> </article> </section> </div> <div class="col-sm-3" id="sidebar"> <aside> <!-- Sidebar --> <section class="well well-sm"> <ul class="list-group list-group-flush"> <!-- Sidebar/Recent Posts --> <li class="list-group-item"> <h4><i class="fa fa-home fa-lg"></i><span class="icon-label">Recent Posts</span></h4> <ul class="list-group" id="recentposts"> <li class="list-group-item"><a href="http://zeus.zatunen.com/My-thoughts-on-analytics-1527030781.html">My thoughts on analytics</a></li> <li class="list-group-item"><a href="http://zeus.zatunen.com/Never-underestimate-the-influence-of-anchor-text-1526944381.html">Never underestimate the influence of anchor text</a></li> <li class="list-group-item"><a href="http://zeus.zatunen.com/Audit-your-profile-looking-for-issues-with-regards-to-domain-authority-1526857981.html">Audit your profile, looking for issues with regards to domain authority</a></li> <li class="list-group-item"><a href="http://zeus.zatunen.com/What-everyone-ought-to-know-about-duplication-1526771581.html">What everyone ought to know about duplication</a></li> <li class="list-group-item"><a href="http://zeus.zatunen.com/Be-persistent-1526685181.html">Be persistent</a></li> </ul> </li> <!-- End Sidebar/Recent Posts --> <!-- Sidebar/Tag Cloud --> <li class="list-group-item"> <a href="http://zeus.zatunen.com/"><h4><i class="fa fa-tags fa-lg"></i><span class="icon-label">Tags</span></h4></a> <ul class="list-group " id="tags"> <li class="list-group-item tag-1"> <a href="http://zeus.zatunen.com/tag/outbound.html">outbound</a> </li> <li class="list-group-item tag-1"> <a href="http://zeus.zatunen.com/tag/seo.html">seo</a> </li> <li class="list-group-item tag-1"> <a href="http://zeus.zatunen.com/tag/backlinks.html">backlinks</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/consulting.html">consulting</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/online.html">online</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/technical.html">technical</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/entrepreneur.html">entrepreneur</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/keywords.html">keywords</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/webmaster.html">webmaster</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/marketing.html">marketing</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/matrix.html">matrix</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/index.html">index</a> </li> <li class="list-group-item tag-2"> <a href="http://zeus.zatunen.com/tag/301.html">301</a> </li> <li class="list-group-item tag-3"> <a href="http://zeus.zatunen.com/tag/conversion.html">conversion</a> </li> <li class="list-group-item tag-3"> <a href="http://zeus.zatunen.com/tag/social.html">social</a> </li> <li class="list-group-item tag-3"> <a href="http://zeus.zatunen.com/tag/reporting.html">reporting</a> </li> <li class="list-group-item tag-3"> <a href="http://zeus.zatunen.com/tag/redirects.html">redirects</a> </li> <li class="list-group-item tag-3"> <a href="http://zeus.zatunen.com/tag/big-data.html">big data</a> </li> <li class="list-group-item tag-3"> <a href="http://zeus.zatunen.com/tag/analysis.html">analysis</a> </li> <li class="list-group-item tag-3"> <a href="http://zeus.zatunen.com/tag/feedback.html">feedback</a> </li> <li class="list-group-item tag-3"> <a href="http://zeus.zatunen.com/tag/link-out.html">link out</a> </li> <li class="list-group-item tag-4"> <a href="http://zeus.zatunen.com/tag/inbound.html">inbound</a> </li> <li class="list-group-item tag-5"> <a href="http://zeus.zatunen.com/tag/content-marketing.html">content marketing</a> </li> <li class="list-group-item tag-6"> <a href="http://zeus.zatunen.com/tag/email.html">email</a> </li> <li class="list-group-item tag-6"> <a href="http://zeus.zatunen.com/tag/toolkit.html">toolkit</a> </li> <li class="list-group-item tag-6"> <a href="http://zeus.zatunen.com/tag/sem.html">sem</a> </li> </ul> </li> <!-- End Sidebar/Tag Cloud --> <div class="panel-heading"> <h3 class="panel-title"><i class="fa fa-rss-square fa-lg"></i><span class="icon-label">Feeds</span></h3> </div> <ul class="list-group" id="social" style="margin-bottom: 0px;"> <li class="list-group-item"><a href="/rss.xml">RSS Feed</a></li> <li class="list-group-item"><a href="/atom.xml">Atom Feed</a></li> </ul> </ul> </section> <!-- End Sidebar --> </aside> </div> </div> </div> <footer> <div class="container"> <hr> <div class="row"> <div class="col-xs-10">© 2018 Anita Dawson · Powered by <a href="https://github.com/getpelican/pelican-themes/tree/master/pelican-bootstrap3" target="_blank">pelican-bootstrap3</a>, <a href="http://docs.getpelican.com/" target="_blank">Pelican</a>, <a href="http://getbootstrap.com" target="_blank">Bootstrap</a> </div> <div class="col-xs-2"><p class="pull-right"><i class="fa fa-arrow-up"></i> <a href="#">Back to top</a></p></div> </div> </div> </footer> <script src="http://zeus.zatunen.com/theme/js/jquery.min.js"></script> <!-- Include all compiled plugins (below), or include individual files as needed --> <script src="http://zeus.zatunen.com/theme/js/bootstrap.min.js"></script> <!-- Enable responsive features in IE8 with Respond.js (https://github.com/scottjehl/Respond) --> <script src="http://zeus.zatunen.com/theme/js/respond.min.js"></script> </body> </html>