Rankings in SEO refers to a website’s position in the search engine results page. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously.
SEO long term best practice
Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. If you want to
score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. You can speed up the process of getting useful links by connecting with content curators. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines.
The first indication should be keyword research
If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. The authority of the
domain is important and it needs to be addressed in any walkthrough of SEO. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility.
Links coming from a website which is not ranking on any keyword
We know consumers want personal interactions with brands, but they also want them in real time If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words."
Usability benefits of an optimized URL
Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. To a search engine,
relevance means more than finding a page with the right words. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand.