Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website.
Have a category description paragraph
The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Trustworthy sites tend
to link to other trusted sites, while spammy sites receive very few links from trusted sources. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers.
The value of Google authorship
Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Search Console shows
your average position for each of the keywords you rank for and how many impressions and clicks this brings you. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!
Market Segmentation
Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. According to
SEO Consultant, Gaz Hall: "Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform."
Google and long keyphrases
Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. A 301 redirect
means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources.