Determine which keywords people are using to find your site

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …

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Offsite SEO Strategies

The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. If a site …

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Less is always better

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

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Link from the new post to a related post with a good CTA

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your …

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Use compelling website titles

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes …

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You’re not a content marketer, unless you’re also an SEO

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Some users might link to your page using the URL of that page as the anchor text. If …

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Local SEO Is Taking Over

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in …

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Find the questions that you’re going to answer

Keyword-based titles help establish page theme and direction for your keywords. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human …

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It’s time to revolutionize our approach to meta tags

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Adding endless pages of irrelevant …

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More powerful subheadings

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. There are many other items which can affect a website’s search ranking, including all of the …

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SEO is about getting visitors to your site, not getting rankings

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

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Don’t make your focus keywords too long

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they …

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The need to quantify quality

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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We're searching in different ways already

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. You might get caught up in creating …

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Where in search results does my content appear?

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Blog posts shouldn't only contain text

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Understanding the rationale behind competitor analysis

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a …

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The key here is to make sure SEO is worthwhile

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing …

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What to do if Your Website is a Victim of Negative SEO

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you …

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Specialized Search Engines

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. There are …

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Use your location in metatags

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results …

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Time proven tips for better SEO rankings

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your …

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What are Keywords Anyway?

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Everyone likes to see a nicely designed website, but given a choice between …

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The Broken Link-Building Method

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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Choose short, keyword-friendly URLs

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. People have different search behaviours and of course languages based on their location so you need to …

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Steer clear of old-school SEO methods

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Google is a search engine that follows links. For Google to know …

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Use your location in your body text

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. A strong linking structure and other internal SEO best practices can provide that. Google learned that when people search for the term “SEO,” they …

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Types of Site Changes That Can Affect SEO

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. The search engines will act rapidly to penalize sites that contain viruses or trojans. One task the search engines face is judging …

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Links are not at all the same

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Keyword research can help you discover new content opportunities, while it can also improve your existing content. A big part of effectively writing for Internet users and search engines alike …

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Low Text-to-HTML Ratio

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. You can use off-page optimization to improve your website’s reputation and authority. This depends …

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SEO Writing is Not Just About Using Words to Get Rankings

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” You …

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Make frequent link audits

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed …

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Use your outreach skills

Ensure that your site loads quickly, not just where you're located, but from around the world. Top-ranking webpages in Google have shorter URLs. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter …

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Write a 1000+ words article, forget 500

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. A general rule of thumb: If you have …

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