Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles.
Search engine algorithms will continue to become more sophisticated. To avoid getting penalised
by Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. Google Search Console, Google Analytics, Page Speed Insights, etc. It’s an iconic brand, online and offline, that has a proven track record with consumers.
What is SEO really about?
All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Prefer information-rich pages over
pages that lack content. For example, “payday loans” is an industry riddled with web spam. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from.
Adopt a customer centric view of organic links
Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. According to Gaz Hall, a UK SEO Consultant
: "Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how to measure it."
Remember that widgets make the web go round
Identify the keywords related to your niche and select the competitive ones you want to rank for. The A great example that I like to use is Save Our Schools
. idea of this
kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there is new information), unlike news and seasonal articles. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking on your blog from search engine results pages, and changes to these metrics that have occurred over time.