SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices.
It’s time to revolutionize our approach to anchor text diversification
On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Don't fill your
page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client.
Create great content people want to read
Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Results driven, intelligent
search engine optimisation. Anybody can optimise a site with a little know-how. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Think of SEO as one small part of a much more cohesive marketing strategy.
Stay Away From Established Markets
Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further We asked an
SEO Specialist, Gaz Hall, for his thoughts on the matter: "Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords."
To do SEO the right way, it takes time to test and learn all the various techniques involved in getting a website ranking.
Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… One of the
first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well.