It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms.
Understand your user flows
I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Every market, every vertical,
even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target.
Pay special attention to your on page SEO as it relates to semantically related keywords
Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. A URL is more
important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Most companies use SEO to increase website traffic, which in turn, increases revenue. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text.
Have the ability to scale as you grow bigger
Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Gaz Hall
, an SEO Expert from the UK, said: "There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach."
Make sure your byline name matches your Google+ name
A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Google has given significant
backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Typically, people visit Google to help them solve a problem or they’re looking for a specific product.