The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from.
SEO states the requirements. Content marketing fulfills them
Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Information Snippets are the
block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
Revise your old content and update it
Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Real SEO is all
about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines?
The more content you produce, the more organic traffic and inbound links you will receive
As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. According to SEO Consultant
, Gaz Hall: "The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche."
Mix the methods up
PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Brands are generally most
interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers.