. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some …

The main text content on the page must be unique to avoid Google’s page quality algorithms. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search …

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. You should also monitor trends …

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Optimizing page titles for search is best done …

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion …

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Another way to find places you can build links …

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. It is imperative that website owners and site developers engage in user testing. Without actually measuring …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

Anyone with a site that provides useful content and has the right network can now drive organic traffic. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of …

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. The length of search phrases continues to grow …

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. SEO takes some time. There’s no legitimate way around that. But SEO is also …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Another major …

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense …

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Aside from offering users the best insights possible, high-quality …

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The SEO of your website is largely …

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free …

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching …

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. Errors record page requests that failed. Server errors are identified by status codes. HTML …

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …